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Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes. ]]>
Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes. ]]> Tue, 19 Nov 2013 10:47:54 GMT /slideshow/the-why-of-branding/28419065 opento@slideshare.net(opento) The why of branding opento Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thewhyofbranding-131119104754-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar&#39;s &quot;The WHY code&quot; seminar on neuroscience, neuromarketing, branding and archetypes.
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