ºÝºÝߣshows by User: ordnas / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ordnas / Thu, 10 Jun 2010 03:29:11 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ordnas Marketing is for Geeks /slideshow/marketing-is-for-geeks-4459900/4459900 marketingisforgeeks-key-100610032933-phpapp02
Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success. ]]>
Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success. ]]> Thu, 10 Jun 2010 03:29:11 GMT /slideshow/marketing-is-for-geeks-4459900/4459900 ordnas@slideshare.net(ordnas) Marketing is for Geeks ordnas Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingisforgeeks-key-100610032933-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we&#39;ll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success.
Marketing is for Geeks from Sandro Groganz
]]> 6409 32 https://cdn.slidesharecdn.com/ss_thumbnails/marketingisforgeeks-key-100610032933-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How U.S.-based Open Source Vendors �Effectively Market to Europeans /slideshow/how-usbased-open-source-vendors-effectively-market-to-europeans/1332734 marketingineurope-090423100603-phpapp02
The financial crisis hit the U.S. more than Europe and the Euro is a strong currency. No wonder U.S.-based companies offering Free and Open Source Software (FOSS) and services are increasingly thinking about entering the European market or extending their presence. These presentation slides shed a light on the general differences in marketing FOSS products and services in the USA compared to Europe. They discuss the most promising go-to-market strategies for Europe and whether to open subsidiaries and where. Recommendations are being be provided for marketing communications and PR as to how it can deal with the diverse European culture-specific communication styles and combine that with the lingua of a global FOSS community.]]>
The financial crisis hit the U.S. more than Europe and the Euro is a strong currency. No wonder U.S.-based companies offering Free and Open Source Software (FOSS) and services are increasingly thinking about entering the European market or extending their presence. These presentation slides shed a light on the general differences in marketing FOSS products and services in the USA compared to Europe. They discuss the most promising go-to-market strategies for Europe and whether to open subsidiaries and where. Recommendations are being be provided for marketing communications and PR as to how it can deal with the diverse European culture-specific communication styles and combine that with the lingua of a global FOSS community.]]> Thu, 23 Apr 2009 10:05:39 GMT /slideshow/how-usbased-open-source-vendors-effectively-market-to-europeans/1332734 ordnas@slideshare.net(ordnas) How U.S.-based Open Source Vendors �Effectively Market to Europeans ordnas The financial crisis hit the U.S. more than Europe and the Euro is a strong currency. No wonder U.S.-based companies offering Free and Open Source Software (FOSS) and services are increasingly thinking about entering the European market or extending their presence. These presentation slides shed a light on the general differences in marketing FOSS products and services in the USA compared to Europe. They discuss the most promising go-to-market strategies for Europe and whether to open subsidiaries and where. Recommendations are being be provided for marketing communications and PR as to how it can deal with the diverse European culture-specific communication styles and combine that with the lingua of a global FOSS community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingineurope-090423100603-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The financial crisis hit the U.S. more than Europe and the Euro is a strong currency. No wonder U.S.-based companies offering Free and Open Source Software (FOSS) and services are increasingly thinking about entering the European market or extending their presence. These presentation slides shed a light on the general differences in marketing FOSS products and services in the USA compared to Europe. They discuss the most promising go-to-market strategies for Europe and whether to open subsidiaries and where. Recommendations are being be provided for marketing communications and PR as to how it can deal with the diverse European culture-specific communication styles and combine that with the lingua of a global FOSS community.
How U.S.-based Open Source Vendors Effectively Market to Europeans from Sandro Groganz
]]> 465 6 https://cdn.slidesharecdn.com/ss_thumbnails/marketingineurope-090423100603-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Open Source Marketing Workshop /slideshow/open-source-marketing-workshop/1141542 marketingworkshop-090313084926-phpapp01
Deck of slides used by InitMarketing for workshops on marketing Open Source software.]]>
Deck of slides used by InitMarketing for workshops on marketing Open Source software.]]> Fri, 13 Mar 2009 08:49:19 GMT /slideshow/open-source-marketing-workshop/1141542 ordnas@slideshare.net(ordnas) Open Source Marketing Workshop ordnas Deck of slides used by InitMarketing for workshops on marketing Open Source software. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingworkshop-090313084926-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Deck of slides used by InitMarketing for workshops on marketing Open Source software.
Open Source Marketing Workshop from Sandro Groganz
]]> 680 3 https://cdn.slidesharecdn.com/ss_thumbnails/marketingworkshop-090313084926-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing von Open-Source-Software https://de.slideshare.net/slideshow/marketing-von-opensourcesoftware/441623 marketingossv1de-1212393269159209-8
Mittlerweile ist bekannt, dass Open Source ein tragfähiges Geschäftsmodell ist - aber wie vermarktet man ein Open-Source-Produkt?]]>
Mittlerweile ist bekannt, dass Open Source ein tragfähiges Geschäftsmodell ist - aber wie vermarktet man ein Open-Source-Produkt?]]> Mon, 02 Jun 2008 00:56:27 GMT https://de.slideshare.net/slideshow/marketing-von-opensourcesoftware/441623 ordnas@slideshare.net(ordnas) Marketing von Open-Source-Software ordnas Mittlerweile ist bekannt, dass Open Source ein tragfähiges Geschäftsmodell ist - aber wie vermarktet man ein Open-Source-Produkt? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingossv1de-1212393269159209-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mittlerweile ist bekannt, dass Open Source ein tragfähiges Geschäftsmodell ist - aber wie vermarktet man ein Open-Source-Produkt?
from Sandro Groganz
]]> 891 9 https://cdn.slidesharecdn.com/ss_thumbnails/marketingossv1de-1212393269159209-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing Open Source Software /slideshow/marketing-open-source-software/294121 marketing-open-source-software-1204748662776229-4
Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.]]>
Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.]]> Wed, 05 Mar 2008 12:24:23 GMT /slideshow/marketing-open-source-software/294121 ordnas@slideshare.net(ordnas) Marketing Open Source Software ordnas Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketing-open-source-software-1204748662776229-4-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.
Marketing Open Source Software from Sandro Groganz
]]> 4160 9 https://cdn.slidesharecdn.com/ss_thumbnails/marketing-open-source-software-1204748662776229-4-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ordnas-48x48.jpg?cb=1649064004 Sandro is the CEO & founder and lead developer of CampaignChain, the cockpit for digital marketing. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS, Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish. sandro.groganz.com https://cdn.slidesharecdn.com/ss_thumbnails/marketingisforgeeks-key-100610032933-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-is-for-geeks-4459900/4459900 Marketing is for Geeks https://cdn.slidesharecdn.com/ss_thumbnails/marketingineurope-090423100603-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-usbased-open-source-vendors-effectively-market-to-europeans/1332734 How U.S.-based Open So... https://cdn.slidesharecdn.com/ss_thumbnails/marketingworkshop-090313084926-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/open-source-marketing-workshop/1141542 Open Source Marketing ...