�ݺ�ߣshows by User: orionckb

�ݺ�ߣshows by User: orionckb / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: orionckb / Tue, 06 Jun 2017 15:25:04 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: orionckb Higher Education Stat Pack /slideshow/higher-education-stat-pack-76697360/76697360 edustatpack1-170606152504
Statistics on how for profit colleges are recruiting students through using their budgets for digital advertising.]]>
Statistics on how for profit colleges are recruiting students through using their budgets for digital advertising.]]> Tue, 06 Jun 2017 15:25:04 GMT /slideshow/higher-education-stat-pack-76697360/76697360 orionckb@slideshare.net(orionckb) Higher Education Stat Pack orionckb Statistics on how for profit colleges are recruiting students through using their budgets for digital advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/edustatpack1-170606152504-thumbnail.jpg?width=120&height=120&fit=bounds" /> Statistics on how for profit colleges are recruiting students through using their budgets for digital advertising.

Higher Education Stat Pack from OrionCKB

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0 How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI /slideshow/how-facebook-advertising-gets-you-closer-to-your-customer-and-closer-to-roi/75994500 wedthursbkt2commbsrandorionckbmsalguerobutcherbox031817-170515181335
NEMOA 2017 presentation featuring OrionCKB and ButcherBox CEO about using Facebook to grow your business. Included: -insights into how Facebook's advertising works on the back end, how Facebook identifies high value audiences for you (outside of who you attempt to target) -How you can integrate Facebook with catalog/direct mail efforts, as well as paid search and influencer marketing -The importance of video in a Facebook advertising strategy, particularly for retailers & ecommerce brands ]]>
NEMOA 2017 presentation featuring OrionCKB and ButcherBox CEO about using Facebook to grow your business. Included: -insights into how Facebook's advertising works on the back end, how Facebook identifies high value audiences for you (outside of who you attempt to target) -How you can integrate Facebook with catalog/direct mail efforts, as well as paid search and influencer marketing -The importance of video in a Facebook advertising strategy, particularly for retailers & ecommerce brands ]]> Mon, 15 May 2017 18:13:35 GMT /slideshow/how-facebook-advertising-gets-you-closer-to-your-customer-and-closer-to-roi/75994500 orionckb@slideshare.net(orionckb) How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI orionckb NEMOA 2017 presentation featuring OrionCKB and ButcherBox CEO about using Facebook to grow your business. Included: -insights into how Facebook's advertising works on the back end, how Facebook identifies high value audiences for you (outside of who you attempt to target) -How you can integrate Facebook with catalog/direct mail efforts, as well as paid search and influencer marketing -The importance of video in a Facebook advertising strategy, particularly for retailers & ecommerce brands <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wedthursbkt2commbsrandorionckbmsalguerobutcherbox031817-170515181335-thumbnail.jpg?width=120&height=120&fit=bounds" /> NEMOA 2017 presentation featuring OrionCKB and ButcherBox CEO about using Facebook to grow your business. Included: -insights into how Facebook's advertising works on the back end, how Facebook identifies high value audiences for you (outside of who you attempt to target) -How you can integrate Facebook with catalog/direct mail efforts, as well as paid search and influencer marketing -The importance of video in a Facebook advertising strategy, particularly for retailers & ecommerce brands

How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI from OrionCKB

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0 6 Reasons Your Lead Generation Strategy Fails and How To Fix It /slideshow/6-reasons-your-lead-generation-strategy-fails-and-how-to-fix-it/67995317 final-ledgenfailureswaystoturnaround-161101150119
We've compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads.]]>
We've compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads.]]> Tue, 01 Nov 2016 15:01:19 GMT /slideshow/6-reasons-your-lead-generation-strategy-fails-and-how-to-fix-it/67995317 orionckb@slideshare.net(orionckb) 6 Reasons Your Lead Generation Strategy Fails and How To Fix It orionckb We've compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-ledgenfailureswaystoturnaround-161101150119-thumbnail.jpg?width=120&height=120&fit=bounds" /> We've compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads.

6 Reasons Your Lead Generation Strategy Fails and How To Fix It from OrionCKB

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0 Retailer Secrets For Marketing During The Holiday Season /slideshow/retailer-secrets-for-marketing-during-the-holiday-season/67505484 kenshoo-holiday-161021150941
250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season.]]>
250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season.]]> Fri, 21 Oct 2016 15:09:40 GMT /slideshow/retailer-secrets-for-marketing-during-the-holiday-season/67505484 orionckb@slideshare.net(orionckb) Retailer Secrets For Marketing During The Holiday Season orionckb 250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kenshoo-holiday-161021150941-thumbnail.jpg?width=120&height=120&fit=bounds" /> 250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season.

Retailer Secrets For Marketing During The Holiday Season from OrionCKB

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0 22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile /slideshow/22-stats-that-prove-back-to-school-impacts-ecomm-tech-mobile-65279437/65279437 upd8-22-backtoschoolstatpack2016-160823143449
We've compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4.]]>
We've compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4.]]> Tue, 23 Aug 2016 14:34:48 GMT /slideshow/22-stats-that-prove-back-to-school-impacts-ecomm-tech-mobile-65279437/65279437 orionckb@slideshare.net(orionckb) 22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile orionckb We've compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/upd8-22-backtoschoolstatpack2016-160823143449-thumbnail.jpg?width=120&height=120&fit=bounds" /> We've compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4.

22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile from OrionCKB

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0 9 Reasons You Should Advertise on Instagram ASAP /slideshow/9-reasons-you-should-advertise-on-instagram-asap/53465891 why-instagram-ads-151002142140-lva1-app6892
With more than 400 global users and early advertising tests showing nearly triple the ad recall compared to other digital advertising efforts, Instagram has emerged as a strong channel for both branding and direct response advertisers. On the fence about whether or not you should explore yet *another* social ad channel? See if any of these 9 reasons might convince you to test it out.]]>
With more than 400 global users and early advertising tests showing nearly triple the ad recall compared to other digital advertising efforts, Instagram has emerged as a strong channel for both branding and direct response advertisers. On the fence about whether or not you should explore yet *another* social ad channel? See if any of these 9 reasons might convince you to test it out.]]> Fri, 02 Oct 2015 14:21:40 GMT /slideshow/9-reasons-you-should-advertise-on-instagram-asap/53465891 orionckb@slideshare.net(orionckb) 9 Reasons You Should Advertise on Instagram ASAP orionckb With more than 400 global users and early advertising tests showing nearly triple the ad recall compared to other digital advertising efforts, Instagram has emerged as a strong channel for both branding and direct response advertisers. On the fence about whether or not you should explore yet *another* social ad channel? See if any of these 9 reasons might convince you to test it out. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/why-instagram-ads-151002142140-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> With more than 400 global users and early advertising tests showing nearly triple the ad recall compared to other digital advertising efforts, Instagram has emerged as a strong channel for both branding and direct response advertisers. On the fence about whether or not you should explore yet *another* social ad channel? See if any of these 9 reasons might convince you to test it out.

9 Reasons You Should Advertise on Instagram ASAP from OrionCKB

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0 Facebook Multi-Product Ads: a Mini Case Study [Ecommerce] /slideshow/facebook-multiproduct-ads-a-mini-case-study-ecommerce/52028246 mpa-fb-case-study-150825014147-lva1-app6892
One of our biggest ecommerce clients has had great overall performance and ROAS using traditional link ads in Facebook’s News Feed. We wanted to try to extend that success further by testing Facebook’s multi-product ads. We were thrilled with the results. ]]>
One of our biggest ecommerce clients has had great overall performance and ROAS using traditional link ads in Facebook’s News Feed. We wanted to try to extend that success further by testing Facebook’s multi-product ads. We were thrilled with the results. ]]> Tue, 25 Aug 2015 01:41:47 GMT /slideshow/facebook-multiproduct-ads-a-mini-case-study-ecommerce/52028246 orionckb@slideshare.net(orionckb) Facebook Multi-Product Ads: a Mini Case Study [Ecommerce] orionckb One of our biggest ecommerce clients has had great overall performance and ROAS using traditional link ads in Facebook’s News Feed. We wanted to try to extend that success further by testing Facebook’s multi-product ads. We were thrilled with the results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mpa-fb-case-study-150825014147-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of our biggest ecommerce clients has had great overall performance and ROAS using traditional link ads in Facebook’s News Feed. We wanted to try to extend that success further by testing Facebook’s multi-product ads. We were thrilled with the results.

Facebook Multi-Product Ads: a Mini Case Study [Ecommerce] from OrionCKB

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0 14 Stats That Will Convince You to Make Social Advertising a Big Part of Your Strategy /slideshow/14-stats-that-will-convince-you-to-make-social-advertising-a-big-part-of-your-strategy/51065691 social-advertising-stats-150729160605-lva1-app6892
It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore. But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy. Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part. To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social. When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.]]>
It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore. But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy. Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part. To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social. When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.]]> Wed, 29 Jul 2015 16:06:05 GMT /slideshow/14-stats-that-will-convince-you-to-make-social-advertising-a-big-part-of-your-strategy/51065691 orionckb@slideshare.net(orionckb) 14 Stats That Will Convince You to Make Social Advertising a Big Part of Your Strategy orionckb It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore. But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy. Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part. To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social. When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-advertising-stats-150729160605-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore. But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy. Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part. To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social. When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.

14 Stats That Will Convince You to Make Social Advertising a Big Part of Your Strategy from OrionCKB

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0 7 Reasons to Hire a Facebook Ad Agency /slideshow/6-reasons-to-hire-a-facebook-ad-agency/50639527 hire-fb-ad-agency-150717154932-lva1-app6892
At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally. Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated. Are we biased? Pssh. Of course. There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program. We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house. Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over. Agencies should be accountable for delivering results. Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work. A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level. But we can’t do it alone. Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us. We advocate for a hybrid approach: There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.]]>
At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally. Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated. Are we biased? Pssh. Of course. There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program. We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house. Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over. Agencies should be accountable for delivering results. Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work. A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level. But we can’t do it alone. Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us. We advocate for a hybrid approach: There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.]]> Fri, 17 Jul 2015 15:49:32 GMT /slideshow/6-reasons-to-hire-a-facebook-ad-agency/50639527 orionckb@slideshare.net(orionckb) 7 Reasons to Hire a Facebook Ad Agency orionckb At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally. Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated. Are we biased? Pssh. Of course. There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program. We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house. Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over. Agencies should be accountable for delivering results. Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work. A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level. But we can’t do it alone. Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us. We advocate for a hybrid approach: There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hire-fb-ad-agency-150717154932-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally. Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated. Are we biased? Pssh. Of course. There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program. We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house. Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over. Agencies should be accountable for delivering results. Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work. A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level. But we can’t do it alone. Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us. We advocate for a hybrid approach: There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.

7 Reasons to Hire a Facebook Ad Agency from OrionCKB

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0 https://cdn.slidesharecdn.com/profile-photo-orionckb-48x48.jpg?cb=1523521284 OrionCKB helps advertisers drive real, profitable growth from their customer acquisition and lead generation efforts. With an exclusive focus on direct response advertising, OrionCKB is a performance marketing agency that provides strategy, optimization, and data-driven analysis to maximize ROI and increase revenue from Facebook, Instagram, Snapchat, Pinterest, Twitter, and more. www.orionckb.com https://cdn.slidesharecdn.com/ss_thumbnails/edustatpack1-170606152504-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/higher-education-stat-pack-76697360/76697360 Higher Education Stat ... https://cdn.slidesharecdn.com/ss_thumbnails/wedthursbkt2commbsrandorionckbmsalguerobutcherbox031817-170515181335-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-facebook-advertising-gets-you-closer-to-your-customer-and-closer-to-roi/75994500 How Facebook Advertisi... https://cdn.slidesharecdn.com/ss_thumbnails/final-ledgenfailureswaystoturnaround-161101150119-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/6-reasons-your-lead-generation-strategy-fails-and-how-to-fix-it/67995317 6 Reasons Your Lead Ge...