�ݺ�ߣshows by User: pagesauce

�ݺ�ߣshows by User: pagesauce / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: pagesauce / Thu, 09 Apr 2020 08:56:49 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: pagesauce Getting SEO done - Why thinking agile is the best SEO skill in 2020 - SEOday 2020 /slideshow/getting-seo-done-why-thinking-agile-is-the-best-seo-skill-in-2020-seoday-2020/231697731 gettingseodone-whythinkingagileisthebestseoskillin2020-200409085649
In this talk at SEOday in January 2020, I spoke to the audience about how the best SEO (& content strategy) skill isn't a coding language, keyword research technique or digital PR tactic. It's the ability to get your SEO recommendations actually put in place. To have a mindset of constant improvement & working towards a 'perfect' website - something that's not achievable, but gets you in the right mindset.]]>
In this talk at SEOday in January 2020, I spoke to the audience about how the best SEO (& content strategy) skill isn't a coding language, keyword research technique or digital PR tactic. It's the ability to get your SEO recommendations actually put in place. To have a mindset of constant improvement & working towards a 'perfect' website - something that's not achievable, but gets you in the right mindset.]]> Thu, 09 Apr 2020 08:56:49 GMT /slideshow/getting-seo-done-why-thinking-agile-is-the-best-seo-skill-in-2020-seoday-2020/231697731 pagesauce@slideshare.net(pagesauce) Getting SEO done - Why thinking agile is the best SEO skill in 2020 - SEOday 2020 pagesauce In this talk at SEOday in January 2020, I spoke to the audience about how the best SEO (& content strategy) skill isn't a coding language, keyword research technique or digital PR tactic. It's the ability to get your SEO recommendations actually put in place. To have a mindset of constant improvement & working towards a 'perfect' website - something that's not achievable, but gets you in the right mindset. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingseodone-whythinkingagileisthebestseoskillin2020-200409085649-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this talk at SEOday in January 2020, I spoke to the audience about how the best SEO (& content strategy) skill isn't a coding language, keyword research technique or digital PR tactic. It's the ability to get your SEO recommendations actually put in place. To have a mindset of constant improvement & working towards a 'perfect' website - something that's not achievable, but gets you in the right mindset.

Getting SEO done - Why thinking agile is the best SEO skill in 2020 - SEOday 2020 from Charlie Williams

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0 Using SEO to Reveal the Content You Need - OxfordHUG February 2019 /slideshow/using-seo-to-reveal-the-content-you-need-oxfordhug-february-2019/130601762 usingseotorevealthecontentyouneed-oxfordhugfeb2019-190205153315
This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.]]>
This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.]]> Tue, 05 Feb 2019 15:33:15 GMT /slideshow/using-seo-to-reveal-the-content-you-need-oxfordhug-february-2019/130601762 pagesauce@slideshare.net(pagesauce) Using SEO to Reveal the Content You Need - OxfordHUG February 2019 pagesauce This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingseotorevealthecontentyouneed-oxfordhugfeb2019-190205153315-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.

Using SEO to Reveal the Content You Need - OxfordHUG February 2019 from Charlie Williams

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0 SEOday 19 - 6 ideas to add to your SEO analysis toolbox https://pt.slideshare.net/slideshow/seoday-19-6-ideas-to-add-to-your-seo-analysis-toolbox/129830497 seoday10-6ideastoaddtoyourseoanalysistoolbox-190130093204
This is the talk I gave at SEOday in Kolding on the 30th of January 2019 (despite me leaving the date on it as 2018...) In it I shared some ideas on how anyone can do deeper analysis in their campaigns. Agenda synopsis: "SEO auditing used to be set in stone. Most SEO tools will give you a list of errors with your site, based on principles that have been true for years. But a common challenge we face is to see beyond common issues and build the confidence to really understand a site’s performance. Once those obvious errors are done, are we auditing the right things to spot what is holding our site back? In this talk, Charlie will look at how you can go beyond tool checkboxes and take your on-site SEO analysis to the next level. We’ll go into how indexing reports, log file analysis, content audits, user testing and more will take your thinking from tactical to strategic, and how everyone can start doing deeper SEO analysis."]]>
This is the talk I gave at SEOday in Kolding on the 30th of January 2019 (despite me leaving the date on it as 2018...) In it I shared some ideas on how anyone can do deeper analysis in their campaigns. Agenda synopsis: "SEO auditing used to be set in stone. Most SEO tools will give you a list of errors with your site, based on principles that have been true for years. But a common challenge we face is to see beyond common issues and build the confidence to really understand a site’s performance. Once those obvious errors are done, are we auditing the right things to spot what is holding our site back? In this talk, Charlie will look at how you can go beyond tool checkboxes and take your on-site SEO analysis to the next level. We’ll go into how indexing reports, log file analysis, content audits, user testing and more will take your thinking from tactical to strategic, and how everyone can start doing deeper SEO analysis."]]> Wed, 30 Jan 2019 09:32:04 GMT https://pt.slideshare.net/slideshow/seoday-19-6-ideas-to-add-to-your-seo-analysis-toolbox/129830497 pagesauce@slideshare.net(pagesauce) SEOday 19 - 6 ideas to add to your SEO analysis toolbox pagesauce This is the talk I gave at SEOday in Kolding on the 30th of January 2019 (despite me leaving the date on it as 2018...) In it I shared some ideas on how anyone can do deeper analysis in their campaigns. Agenda synopsis: "SEO auditing used to be set in stone. Most SEO tools will give you a list of errors with your site, based on principles that have been true for years. But a common challenge we face is to see beyond common issues and build the confidence to really understand a site’s performance. Once those obvious errors are done, are we auditing the right things to spot what is holding our site back? In this talk, Charlie will look at how you can go beyond tool checkboxes and take your on-site SEO analysis to the next level. We’ll go into how indexing reports, log file analysis, content audits, user testing and more will take your thinking from tactical to strategic, and how everyone can start doing deeper SEO analysis." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoday10-6ideastoaddtoyourseoanalysistoolbox-190130093204-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the talk I gave at SEOday in Kolding on the 30th of January 2019 (despite me leaving the date on it as 2018...) In it I shared some ideas on how anyone can do deeper analysis in their campaigns. Agenda synopsis: "SEO auditing used to be set in stone. Most SEO tools will give you a list of errors with your site, based on principles that have been true for years. But a common challenge we face is to see beyond common issues and build the confidence to really understand a site’s performance. Once those obvious errors are done, are we auditing the right things to spot what is holding our site back? In this talk, Charlie will look at how you can go beyond tool checkboxes and take your on-site SEO analysis to the next level. We’ll go into how indexing reports, log file analysis, content audits, user testing and more will take your thinking from tactical to strategic, and how everyone can start doing deeper SEO analysis."

from Charlie Williams

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0 Taking on-page SEO to the next level - Page One Power Webinar August 2018 /slideshow/taking-onpage-seo-to-the-next-level-page-one-power-webinar-august-2018/111901815 pageonepowerwebinaraugust2018-180828090010
In this webinar with Jordan and Mary from Page One Power, I took a look at advanced ways to improve your on-page SEO. We looked at terms like “LSI" (latent semantic indexing) keywords and “TD-IDF" (term frequency-inverse document frequency) to better understand how to create user-friendly content, and other ways to optimise your site to increase the number of terms it can rank for.]]>
In this webinar with Jordan and Mary from Page One Power, I took a look at advanced ways to improve your on-page SEO. We looked at terms like “LSI" (latent semantic indexing) keywords and “TD-IDF" (term frequency-inverse document frequency) to better understand how to create user-friendly content, and other ways to optimise your site to increase the number of terms it can rank for.]]> Tue, 28 Aug 2018 09:00:10 GMT /slideshow/taking-onpage-seo-to-the-next-level-page-one-power-webinar-august-2018/111901815 pagesauce@slideshare.net(pagesauce) Taking on-page SEO to the next level - Page One Power Webinar August 2018 pagesauce In this webinar with Jordan and Mary from Page One Power, I took a look at advanced ways to improve your on-page SEO. We looked at terms like “LSI" (latent semantic indexing) keywords and “TD-IDF" (term frequency-inverse document frequency) to better understand how to create user-friendly content, and other ways to optimise your site to increase the number of terms it can rank for. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pageonepowerwebinaraugust2018-180828090010-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar with Jordan and Mary from Page One Power, I took a look at advanced ways to improve your on-page SEO. We looked at terms like “LSI" (latent semantic indexing) keywords and “TD-IDF" (term frequency-inverse document frequency) to better understand how to create user-friendly content, and other ways to optimise your site to increase the number of terms it can rank for.

Taking on-page SEO to the next level - Page One Power Webinar August 2018 from Charlie Williams

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0 How SEO Insight Reveals The Content We Need - SEOday.dk January 2018 /slideshow/how-seo-insight-reveals-the-content-we-need-seodaydk-january-2018/86577986 howseoinsighttellsusthecontentweneed-seoday-180123114441
This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark. Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them. This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.]]>
This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark. Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them. This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.]]> Tue, 23 Jan 2018 11:44:41 GMT /slideshow/how-seo-insight-reveals-the-content-we-need-seodaydk-january-2018/86577986 pagesauce@slideshare.net(pagesauce) How SEO Insight Reveals The Content We Need - SEOday.dk January 2018 pagesauce This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark. Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them. This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howseoinsighttellsusthecontentweneed-seoday-180123114441-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark. Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them. This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.

How SEO Insight Reveals The Content We Need - SEOday.dk January 2018 from Charlie Williams

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0 Selling The Answers - SearchStars.se October 2017 /slideshow/selling-the-answers-searchstarsse-october-2017/80599892 sellingtheanswers-searchstars-171009090441
This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017. "Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear. But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar. In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site."]]>
This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017. "Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear. But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar. In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site."]]> Mon, 09 Oct 2017 09:04:41 GMT /slideshow/selling-the-answers-searchstarsse-october-2017/80599892 pagesauce@slideshare.net(pagesauce) Selling The Answers - SearchStars.se October 2017 pagesauce This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017. "Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear. But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar. In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sellingtheanswers-searchstars-171009090441-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017. "Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear. But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar. In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site."

Selling The Answers - SearchStars.se October 2017 from Charlie Williams

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0 A shopping list for ecommerce content inspiration - TFM September 2017 #TFM17 /slideshow/a-shopping-list-for-ecommerce-content-inspiration-tfm-september-2017-tfm17/80248422 ashoppinglistforecommercecontentinspiration-tfmseptember2017-170928093025
This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe! "One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel. Charlie doesn't think it must be this way. He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers."]]>
This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe! "One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel. Charlie doesn't think it must be this way. He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers."]]> Thu, 28 Sep 2017 09:30:25 GMT /slideshow/a-shopping-list-for-ecommerce-content-inspiration-tfm-september-2017-tfm17/80248422 pagesauce@slideshare.net(pagesauce) A shopping list for ecommerce content inspiration - TFM September 2017 #TFM17 pagesauce This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe! "One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel. Charlie doesn't think it must be this way. He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ashoppinglistforecommercecontentinspiration-tfmseptember2017-170928093025-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe! "One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel. Charlie doesn't think it must be this way. He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers."

A shopping list for ecommerce content inspiration - TFM September 2017 #TFM17 from Charlie Williams

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0 (Got to) give the people what they want - Amazon Search Summit June 2017 /slideshow/got-to-give-the-people-what-they-want-amazon-event-june-2017/77340484 gottogivethepeoplewhattheywant-june2017-170628145432
In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data. As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.]]>
In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data. As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.]]> Wed, 28 Jun 2017 14:54:31 GMT /slideshow/got-to-give-the-people-what-they-want-amazon-event-june-2017/77340484 pagesauce@slideshare.net(pagesauce) (Got to) give the people what they want - Amazon Search Summit June 2017 pagesauce In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data. As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gottogivethepeoplewhattheywant-june2017-170628145432-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data. As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.

(Got to) give the people what they want - Amazon Search Summit June 2017 from Charlie Williams

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0 Shopping for keywords - topic research for ecommerce (for The SEO Social, May 2017) /slideshow/shopping-for-keywords-topic-research-for-ecommerce-for-the-seo-social-may-2017/76320705 shoppingforkeywords-digitalshowcasemay2017-170524232426
This is a talk I delivered at The SEO Social (a meetup by The Digital Showcase) on the 29th May 2017. I wanted to take a look at how I see keyword research for ecommerce sites developing, and we can make better selling content that addresses shopper intent. "For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials. Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet. Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast."]]>
This is a talk I delivered at The SEO Social (a meetup by The Digital Showcase) on the 29th May 2017. I wanted to take a look at how I see keyword research for ecommerce sites developing, and we can make better selling content that addresses shopper intent. "For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials. Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet. Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast."]]> Wed, 24 May 2017 23:24:26 GMT /slideshow/shopping-for-keywords-topic-research-for-ecommerce-for-the-seo-social-may-2017/76320705 pagesauce@slideshare.net(pagesauce) Shopping for keywords - topic research for ecommerce (for The SEO Social, May 2017) pagesauce This is a talk I delivered at The SEO Social (a meetup by The Digital Showcase) on the 29th May 2017. I wanted to take a look at how I see keyword research for ecommerce sites developing, and we can make better selling content that addresses shopper intent. "For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials. Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet. Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shoppingforkeywords-digitalshowcasemay2017-170524232426-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a talk I delivered at The SEO Social (a meetup by The Digital Showcase) on the 29th May 2017. I wanted to take a look at how I see keyword research for ecommerce sites developing, and we can make better selling content that addresses shopper intent. "For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials. Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet. Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast."

Shopping for keywords - topic research for ecommerce (for The SEO Social, May 2017) from Charlie Williams

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0 Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO April 2017 /slideshow/shop-it-like-its-hot-ecommerce-content-thats-worth-a-damn-brightonseo-april-2017/74435697 shopitlikeitshot-brightonseo2017v3-170405092716
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO. "You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"]]>
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO. "You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"]]> Wed, 05 Apr 2017 09:27:15 GMT /slideshow/shop-it-like-its-hot-ecommerce-content-thats-worth-a-damn-brightonseo-april-2017/74435697 pagesauce@slideshare.net(pagesauce) Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO April 2017 pagesauce Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO. "You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shopitlikeitshot-brightonseo2017v3-170405092716-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO. "You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"

Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO April 2017 from Charlie Williams

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0 SEOday 2017 - Technical SEO to get excited about /slideshow/seoday-2017-technical-seo-to-get-excited-about/71150844 seoday-170118162553
Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark. With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years. In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content.]]>
Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark. With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years. In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content.]]> Wed, 18 Jan 2017 16:25:53 GMT /slideshow/seoday-2017-technical-seo-to-get-excited-about/71150844 pagesauce@slideshare.net(pagesauce) SEOday 2017 - Technical SEO to get excited about pagesauce Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark. With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years. In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoday-170118162553-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark. With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years. In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content.

SEOday 2017 - Technical SEO to get excited about from Charlie Williams

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0 SEO in your hands: Thinking mobile first (Digital Olympus December '16) /slideshow/seo-in-your-hands-thinking-mobile-first-digital-olympus-december-16/69841196 howtothinkmobilefirst-digitalolympus61216-161205164408
Talk given for Digital Olympus on December 6th 2016. No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now. But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.]]>
Talk given for Digital Olympus on December 6th 2016. No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now. But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.]]> Mon, 05 Dec 2016 16:44:08 GMT /slideshow/seo-in-your-hands-thinking-mobile-first-digital-olympus-december-16/69841196 pagesauce@slideshare.net(pagesauce) SEO in your hands: Thinking mobile first (Digital Olympus December '16) pagesauce Talk given for Digital Olympus on December 6th 2016. No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now. But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtothinkmobilefirst-digitalolympus61216-161205164408-thumbnail.jpg?width=120&height=120&fit=bounds" /> Talk given for Digital Olympus on December 6th 2016. No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now. But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.

SEO in your hands: Thinking mobile first (Digital Olympus December '16) from Charlie Williams

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0 Digital Olympus - 15 ways to expand your keyword topics /slideshow/digital-olympus-15-ways-to-expand-your-keyword-topics/63292661 digitalolympus-15keywordtools-charliewilliams-160621130959
In this talk I went through 15 ways to expand your keyword horizons, finding topics you can talk about as an expert to appeal to consumers & search engines alike. Keywords are at the very heart of most SEO efforts. By expanding our topics we can create content that is relevant for more searchers, understands our users search query intent, and has the expertise and depth to appeal as a resource.]]>
In this talk I went through 15 ways to expand your keyword horizons, finding topics you can talk about as an expert to appeal to consumers & search engines alike. Keywords are at the very heart of most SEO efforts. By expanding our topics we can create content that is relevant for more searchers, understands our users search query intent, and has the expertise and depth to appeal as a resource.]]> Tue, 21 Jun 2016 13:09:59 GMT /slideshow/digital-olympus-15-ways-to-expand-your-keyword-topics/63292661 pagesauce@slideshare.net(pagesauce) Digital Olympus - 15 ways to expand your keyword topics pagesauce In this talk I went through 15 ways to expand your keyword horizons, finding topics you can talk about as an expert to appeal to consumers & search engines alike. Keywords are at the very heart of most SEO efforts. By expanding our topics we can create content that is relevant for more searchers, understands our users search query intent, and has the expertise and depth to appeal as a resource. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalolympus-15keywordtools-charliewilliams-160621130959-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this talk I went through 15 ways to expand your keyword horizons, finding topics you can talk about as an expert to appeal to consumers & search engines alike. Keywords are at the very heart of most SEO efforts. By expanding our topics we can create content that is relevant for more searchers, understands our users search query intent, and has the expertise and depth to appeal as a resource.

Digital Olympus - 15 ways to expand your keyword topics from Charlie Williams

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0 Agile thinking & your content: 12 tips in 7 mins - Optimise April 2016 /slideshow/agile-thinking-your-content-12-tips-in-7-mins-optimise-april-2016/60919622 16-160414152444
This is my micro-talk (7mins!) at Optimise on the 14th April 2016. Here I give 12 tips on how to use agile thinking to better understand the audience and create more useful content. 12 tips in 7 minutes to get you thinking how an agile-style ethos when creating content will create better results.]]>
This is my micro-talk (7mins!) at Optimise on the 14th April 2016. Here I give 12 tips on how to use agile thinking to better understand the audience and create more useful content. 12 tips in 7 minutes to get you thinking how an agile-style ethos when creating content will create better results.]]> Thu, 14 Apr 2016 15:24:44 GMT /slideshow/agile-thinking-your-content-12-tips-in-7-mins-optimise-april-2016/60919622 pagesauce@slideshare.net(pagesauce) Agile thinking & your content: 12 tips in 7 mins - Optimise April 2016 pagesauce This is my micro-talk (7mins!) at Optimise on the 14th April 2016. Here I give 12 tips on how to use agile thinking to better understand the audience and create more useful content. 12 tips in 7 minutes to get you thinking how an agile-style ethos when creating content will create better results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-160414152444-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my micro-talk (7mins!) at Optimise on the 14th April 2016. Here I give 12 tips on how to use agile thinking to better understand the audience and create more useful content. 12 tips in 7 minutes to get you thinking how an agile-style ethos when creating content will create better results.

Agile thinking & your content: 12 tips in 7 mins - Optimise April 2016 from Charlie Williams

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0 Why SEO needs editing - Search London March 2016 /slideshow/why-seo-needs-editing-search-london-march-2016/59248266 16-160308094058
This is my talk for Search London's March 7th 2016 event in London, where I wanted to discuss if it was time to consider having SEO editors within our teams. In this talk I asked if our SEO campaigns could be further improved by embracing some rigorous editorial perspective. Currently we produce a lot of content, but most of it isn’t needed by our audience or of the quality required to earn respect. We’re all sold on the idea of using data to fuel our work, but it’s the blending of empirical and creative angles that makes working in search marketing great, so shouldn’t we get as serious about our creative process as we are about numbers?]]>
This is my talk for Search London's March 7th 2016 event in London, where I wanted to discuss if it was time to consider having SEO editors within our teams. In this talk I asked if our SEO campaigns could be further improved by embracing some rigorous editorial perspective. Currently we produce a lot of content, but most of it isn’t needed by our audience or of the quality required to earn respect. We’re all sold on the idea of using data to fuel our work, but it’s the blending of empirical and creative angles that makes working in search marketing great, so shouldn’t we get as serious about our creative process as we are about numbers?]]> Tue, 08 Mar 2016 09:40:58 GMT /slideshow/why-seo-needs-editing-search-london-march-2016/59248266 pagesauce@slideshare.net(pagesauce) Why SEO needs editing - Search London March 2016 pagesauce This is my talk for Search London's March 7th 2016 event in London, where I wanted to discuss if it was time to consider having SEO editors within our teams. In this talk I asked if our SEO campaigns could be further improved by embracing some rigorous editorial perspective. Currently we produce a lot of content, but most of it isn’t needed by our audience or of the quality required to earn respect. We’re all sold on the idea of using data to fuel our work, but it’s the blending of empirical and creative angles that makes working in search marketing great, so shouldn’t we get as serious about our creative process as we are about numbers? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-160308094058-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my talk for Search London's March 7th 2016 event in London, where I wanted to discuss if it was time to consider having SEO editors within our teams. In this talk I asked if our SEO campaigns could be further improved by embracing some rigorous editorial perspective. Currently we produce a lot of content, but most of it isn’t needed by our audience or of the quality required to earn respect. We’re all sold on the idea of using data to fuel our work, but it’s the blending of empirical and creative angles that makes working in search marketing great, so shouldn’t we get as serious about our creative process as we are about numbers?

Why SEO needs editing - Search London March 2016 from Charlie Williams

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0 Help, what content does my ecommerce site need? - SEMRush webinar January 2016 /slideshow/help-what-content-does-my-ecommerce-site-need-semrush-webinar-january-2016/57642071 16-160129105627
The slides from a webinar delivered for SEMrush on 28th January 2016 on the challenges of creating, managing & optimising product page content. Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient. We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market?]]>
The slides from a webinar delivered for SEMrush on 28th January 2016 on the challenges of creating, managing & optimising product page content. Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient. We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market?]]> Fri, 29 Jan 2016 10:56:26 GMT /slideshow/help-what-content-does-my-ecommerce-site-need-semrush-webinar-january-2016/57642071 pagesauce@slideshare.net(pagesauce) Help, what content does my ecommerce site need? - SEMRush webinar January 2016 pagesauce The slides from a webinar delivered for SEMrush on 28th January 2016 on the challenges of creating, managing & optimising product page content. Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient. We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-160129105627-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides from a webinar delivered for SEMrush on 28th January 2016 on the challenges of creating, managing & optimising product page content. Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient. We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market?

Help, what content does my ecommerce site need? - SEMRush webinar January 2016 from Charlie Williams

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0 Understanding your audience; Agile thinking & your content - Kerboo webinar 15th december 2015 /slideshow/understanding-your-audience-agile-thinking-your-content-kerboo-webinar-15th-december-2015/56165793 15-151215140527
In this webinar for Kerboo I took a detailed look at how an agile thinking approach to your content can lead to SEO dividends. With an agile approach, the audience's needs come first, & by combining this with user-centred keyword research which looks at intent as well as language you create a content development environment where SEO content, UX & content strategy meet. This environment encourages creating content that is useful, that answers questions, & this matches the moves being made by Google to present the best possible answer to the implied question behind every search.]]>
In this webinar for Kerboo I took a detailed look at how an agile thinking approach to your content can lead to SEO dividends. With an agile approach, the audience's needs come first, & by combining this with user-centred keyword research which looks at intent as well as language you create a content development environment where SEO content, UX & content strategy meet. This environment encourages creating content that is useful, that answers questions, & this matches the moves being made by Google to present the best possible answer to the implied question behind every search.]]> Tue, 15 Dec 2015 14:05:27 GMT /slideshow/understanding-your-audience-agile-thinking-your-content-kerboo-webinar-15th-december-2015/56165793 pagesauce@slideshare.net(pagesauce) Understanding your audience; Agile thinking & your content - Kerboo webinar 15th december 2015 pagesauce In this webinar for Kerboo I took a detailed look at how an agile thinking approach to your content can lead to SEO dividends. With an agile approach, the audience's needs come first, & by combining this with user-centred keyword research which looks at intent as well as language you create a content development environment where SEO content, UX & content strategy meet. This environment encourages creating content that is useful, that answers questions, & this matches the moves being made by Google to present the best possible answer to the implied question behind every search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-151215140527-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar for Kerboo I took a detailed look at how an agile thinking approach to your content can lead to SEO dividends. With an agile approach, the audience's needs come first, & by combining this with user-centred keyword research which looks at intent as well as language you create a content development environment where SEO content, UX & content strategy meet. This environment encourages creating content that is useful, that answers questions, & this matches the moves being made by Google to present the best possible answer to the implied question behind every search.

Understanding your audience; Agile thinking & your content - Kerboo webinar 15th december 2015 from Charlie Williams

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0 An affiliate's guide - navigating the technical seo minefield - Digital Marketing Show 2015 /slideshow/an-affiliates-guide-navigating-the-technical-seo-minefield-digital-marketing-show-2015/55291825 digitalmarketingshow2015-anaffiliatesguide-navigatingtechnicalseominefield-151119120046-lva1-app6892
The talk I gave at the Digital Marketing Show on 19th November 2015. The starting point of any SEO effort is helping the search engines crawl, understand and index your site. Even with the furore around ever-changing link & content signals, technical SEO's increasing sophistication of options, plus continued importance of fundamentals, means it should kick off every campaign. At this talk we'll cover technical SEO mistakes we see affiliate sites make, under-the-bonnet checks all sites should have & tools to do the job that will suit every affiliate marketers budget. Google might be getting more clever, but we still need to give them a guiding hand…]]>
The talk I gave at the Digital Marketing Show on 19th November 2015. The starting point of any SEO effort is helping the search engines crawl, understand and index your site. Even with the furore around ever-changing link & content signals, technical SEO's increasing sophistication of options, plus continued importance of fundamentals, means it should kick off every campaign. At this talk we'll cover technical SEO mistakes we see affiliate sites make, under-the-bonnet checks all sites should have & tools to do the job that will suit every affiliate marketers budget. Google might be getting more clever, but we still need to give them a guiding hand…]]> Thu, 19 Nov 2015 12:00:46 GMT /slideshow/an-affiliates-guide-navigating-the-technical-seo-minefield-digital-marketing-show-2015/55291825 pagesauce@slideshare.net(pagesauce) An affiliate's guide - navigating the technical seo minefield - Digital Marketing Show 2015 pagesauce The talk I gave at the Digital Marketing Show on 19th November 2015. The starting point of any SEO effort is helping the search engines crawl, understand and index your site. Even with the furore around ever-changing link & content signals, technical SEO's increasing sophistication of options, plus continued importance of fundamentals, means it should kick off every campaign. At this talk we'll cover technical SEO mistakes we see affiliate sites make, under-the-bonnet checks all sites should have & tools to do the job that will suit every affiliate marketers budget. Google might be getting more clever, but we still need to give them a guiding hand… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingshow2015-anaffiliatesguide-navigatingtechnicalseominefield-151119120046-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The talk I gave at the Digital Marketing Show on 19th November 2015. The starting point of any SEO effort is helping the search engines crawl, understand and index your site. Even with the furore around ever-changing link & content signals, technical SEO's increasing sophistication of options, plus continued importance of fundamentals, means it should kick off every campaign. At this talk we'll cover technical SEO mistakes we see affiliate sites make, under-the-bonnet checks all sites should have & tools to do the job that will suit every affiliate marketers budget. Google might be getting more clever, but we still need to give them a guiding hand…

An affiliate's guide - navigating the technical seo minefield - Digital Marketing Show 2015 from Charlie Williams

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0 Understanding your audience; Agile thinking & our content - BrightonSEO September 2015 /slideshow/understanding-your-audience-agile-thinking-our-content-brightonseo-september-2015/52809597 15-150915155225-lva1-app6891
My talk from BrightonSEO on 19th September 2015 on creating content that works for both your audience & search engines. As the search engines seek to reward content that satisfies users, we can learn from what our audience says to influence our work and reach them via search and social channels. The core of agile thinking is putting user's needs as the primary goal, considering everything from the perspective of the audience. We'll take a look at how this ethos is perfect for modern SEO, and how a range of social media, audience research, keyword topic and content tools can help us build a user-first content development environment.]]>
My talk from BrightonSEO on 19th September 2015 on creating content that works for both your audience & search engines. As the search engines seek to reward content that satisfies users, we can learn from what our audience says to influence our work and reach them via search and social channels. The core of agile thinking is putting user's needs as the primary goal, considering everything from the perspective of the audience. We'll take a look at how this ethos is perfect for modern SEO, and how a range of social media, audience research, keyword topic and content tools can help us build a user-first content development environment.]]> Tue, 15 Sep 2015 15:52:25 GMT /slideshow/understanding-your-audience-agile-thinking-our-content-brightonseo-september-2015/52809597 pagesauce@slideshare.net(pagesauce) Understanding your audience; Agile thinking & our content - BrightonSEO September 2015 pagesauce My talk from BrightonSEO on 19th September 2015 on creating content that works for both your audience & search engines. As the search engines seek to reward content that satisfies users, we can learn from what our audience says to influence our work and reach them via search and social channels. The core of agile thinking is putting user's needs as the primary goal, considering everything from the perspective of the audience. We'll take a look at how this ethos is perfect for modern SEO, and how a range of social media, audience research, keyword topic and content tools can help us build a user-first content development environment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-150915155225-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> My talk from BrightonSEO on 19th September 2015 on creating content that works for both your audience & search engines. As the search engines seek to reward content that satisfies users, we can learn from what our audience says to influence our work and reach them via search and social channels. The core of agile thinking is putting user's needs as the primary goal, considering everything from the perspective of the audience. We'll take a look at how this ethos is perfect for modern SEO, and how a range of social media, audience research, keyword topic and content tools can help us build a user-first content development environment.

Understanding your audience; Agile thinking & our content - BrightonSEO September 2015 from Charlie Williams

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0 SEMrush SEO Week: Brand Authority & SEO /slideshow/semrush-seo-week-brand-authority-v13/44597213 150212-seoweekbrandauthority-v1-150212081521-conversion-gate01
Authority matters. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care? In this webinar, I took a look at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.]]>
Authority matters. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care? In this webinar, I took a look at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.]]> Thu, 12 Feb 2015 08:15:21 GMT /slideshow/semrush-seo-week-brand-authority-v13/44597213 pagesauce@slideshare.net(pagesauce) SEMrush SEO Week: Brand Authority & SEO pagesauce Authority matters. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care? In this webinar, I took a look at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/150212-seoweekbrandauthority-v1-150212081521-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Authority matters. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care? In this webinar, I took a look at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.

SEMrush SEO Week: Brand Authority & SEO from Charlie Williams

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0 https://cdn.slidesharecdn.com/profile-photo-pagesauce-48x48.jpg?cb=1651570685 chopped.io https://cdn.slidesharecdn.com/ss_thumbnails/gettingseodone-whythinkingagileisthebestseoskillin2020-200409085649-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/getting-seo-done-why-thinking-agile-is-the-best-seo-skill-in-2020-seoday-2020/231697731 Getting SEO done - Why... https://cdn.slidesharecdn.com/ss_thumbnails/usingseotorevealthecontentyouneed-oxfordhugfeb2019-190205153315-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-seo-to-reveal-the-content-you-need-oxfordhug-february-2019/130601762 Using SEO to Reveal th... https://cdn.slidesharecdn.com/ss_thumbnails/seoday10-6ideastoaddtoyourseoanalysistoolbox-190130093204-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seoday-19-6-ideas-to-add-to-your-seo-analysis-toolbox/129830497 SEOday 19 - 6 ideas to...