�ݺ�ߣshows by User: patbertini

�ݺ�ߣshows by User: patbertini / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: patbertini / Thu, 27 Feb 2025 14:20:15 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: patbertini Exploring DesignOps as a Business Strategic Function /slideshow/exploring-designops-as-a-business-strategic-function/276087325 conveyux25light-250227142016-e436ef6e
Is Design Operations a Business Strategic Function? To answer this question, we explored the job market across the UK, US, and EU (minus the UK) to understand how DesignOps is positioned today. The data speaks for itself: DesignOps remains an underdefined discipline, with unclear career paths and expectations, leading to a confusing market and sometimes unrealistic demands. What’s the solution? Awareness and Intentionality. ]]>
Is Design Operations a Business Strategic Function? To answer this question, we explored the job market across the UK, US, and EU (minus the UK) to understand how DesignOps is positioned today. The data speaks for itself: DesignOps remains an underdefined discipline, with unclear career paths and expectations, leading to a confusing market and sometimes unrealistic demands. What’s the solution? Awareness and Intentionality. ]]> Thu, 27 Feb 2025 14:20:15 GMT /slideshow/exploring-designops-as-a-business-strategic-function/276087325 patbertini@slideshare.net(patbertini) Exploring DesignOps as a Business Strategic Function patbertini Is Design Operations a Business Strategic Function? To answer this question, we explored the job market across the UK, US, and EU (minus the UK) to understand how DesignOps is positioned today. The data speaks for itself: DesignOps remains an underdefined discipline, with unclear career paths and expectations, leading to a confusing market and sometimes unrealistic demands. What’s the solution? Awareness and Intentionality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conveyux25light-250227142016-e436ef6e-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is Design Operations a Business Strategic Function? To answer this question, we explored the job market across the UK, US, and EU (minus the UK) to understand how DesignOps is positioned today. The data speaks for itself: DesignOps remains an underdefined discipline, with unclear career paths and expectations, leading to a confusing market and sometimes unrealistic demands. What’s the solution? Awareness and Intentionality.

Exploring DesignOps as a Business Strategic Function from Patrizia Bertini

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0 DesignOps and ProductOps: why do we need them? /slideshow/designops-and-productops-why-do-we-need-them/254184500 productopsconfnov2022copy-221114092534-2c217862
[This presentation evolves the ideas contained in this article: https://uxdesign.cc/applying-designops-to-product-teams-3defc468a03] DesignOps and ProductOps have emerged as new key disciplines that have a major impact on how service and product organisations deliver experiences to their customers. As with every new discipline, both Design and product Ops are still fluid and in many cases, their remit and roles are blurred. It is indeed important to understand how these two functions can collaborate and enable design thinking, lean startup, and agile to be implemented in the best possible way to maximise efficiencies and business results. By looking at the product lifecycle, this presentation highlights the skills and domains owned by DesignOps and ProductOps, identifying opportunities for an effective collaboration that benefits the design and product teams and impacts both the users and the business. ]]>
[This presentation evolves the ideas contained in this article: https://uxdesign.cc/applying-designops-to-product-teams-3defc468a03] DesignOps and ProductOps have emerged as new key disciplines that have a major impact on how service and product organisations deliver experiences to their customers. As with every new discipline, both Design and product Ops are still fluid and in many cases, their remit and roles are blurred. It is indeed important to understand how these two functions can collaborate and enable design thinking, lean startup, and agile to be implemented in the best possible way to maximise efficiencies and business results. By looking at the product lifecycle, this presentation highlights the skills and domains owned by DesignOps and ProductOps, identifying opportunities for an effective collaboration that benefits the design and product teams and impacts both the users and the business. ]]> Mon, 14 Nov 2022 09:25:34 GMT /slideshow/designops-and-productops-why-do-we-need-them/254184500 patbertini@slideshare.net(patbertini) DesignOps and ProductOps: why do we need them? patbertini [This presentation evolves the ideas contained in this article: https://uxdesign.cc/applying-designops-to-product-teams-3defc468a03] DesignOps and ProductOps have emerged as new key disciplines that have a major impact on how service and product organisations deliver experiences to their customers. As with every new discipline, both Design and product Ops are still fluid and in many cases, their remit and roles are blurred. It is indeed important to understand how these two functions can collaborate and enable design thinking, lean startup, and agile to be implemented in the best possible way to maximise efficiencies and business results. By looking at the product lifecycle, this presentation highlights the skills and domains owned by DesignOps and ProductOps, identifying opportunities for an effective collaboration that benefits the design and product teams and impacts both the users and the business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/productopsconfnov2022copy-221114092534-2c217862-thumbnail.jpg?width=120&height=120&fit=bounds" /> [This presentation evolves the ideas contained in this article: https://uxdesign.cc/applying-designops-to-product-teams-3defc468a03] DesignOps and ProductOps have emerged as new key disciplines that have a major impact on how service and product organisations deliver experiences to their customers. As with every new discipline, both Design and product Ops are still fluid and in many cases, their remit and roles are blurred. It is indeed important to understand how these two functions can collaborate and enable design thinking, lean startup, and agile to be implemented in the best possible way to maximise efficiencies and business results. By looking at the product lifecycle, this presentation highlights the skills and domains owned by DesignOps and ProductOps, identifying opportunities for an effective collaboration that benefits the design and product teams and impacts both the users and the business.

DesignOps and ProductOps: why do we need them? from Patrizia Bertini

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0 Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengoni Leon /slideshow/pushing-designops-influence-into-new-global-markets-p-bertini-a-mengoni-leon/253084872 pushingdesignopsinfluenceintonewglobalmarkets-designopssummit-220921084848-3a8f5f08
DesignOps is a fast-growing discipline throughout the US, the UK, Australia, and Canada. However, in many countries DesignOps is still an immature and emerging discipline.  What are the key challenges and what’s missing in the DesignOps’ narrative to support the development of the practice in new global markets?  We’ll look at two case studies in Latam and Italy to identify the trends and the ways to push DesignOps boundaries around the world. Presented by Patrizia Bertini and Alexandra Mengoni Leon at Rosenfeld DesignOps Summit 2022]]>
DesignOps is a fast-growing discipline throughout the US, the UK, Australia, and Canada. However, in many countries DesignOps is still an immature and emerging discipline.  What are the key challenges and what’s missing in the DesignOps’ narrative to support the development of the practice in new global markets?  We’ll look at two case studies in Latam and Italy to identify the trends and the ways to push DesignOps boundaries around the world. Presented by Patrizia Bertini and Alexandra Mengoni Leon at Rosenfeld DesignOps Summit 2022]]> Wed, 21 Sep 2022 08:48:48 GMT /slideshow/pushing-designops-influence-into-new-global-markets-p-bertini-a-mengoni-leon/253084872 patbertini@slideshare.net(patbertini) Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengoni Leon patbertini DesignOps is a fast-growing discipline throughout the US, the UK, Australia, and Canada. However, in many countries DesignOps is still an immature and emerging discipline.  What are the key challenges and what’s missing in the DesignOps’ narrative to support the development of the practice in new global markets?  We’ll look at two case studies in Latam and Italy to identify the trends and the ways to push DesignOps boundaries around the world. Presented by Patrizia Bertini and Alexandra Mengoni Leon at Rosenfeld DesignOps Summit 2022 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pushingdesignopsinfluenceintonewglobalmarkets-designopssummit-220921084848-3a8f5f08-thumbnail.jpg?width=120&height=120&fit=bounds" /> DesignOps is a fast-growing discipline throughout the US, the UK, Australia, and Canada. However, in many countries DesignOps is still an immature and emerging discipline.  What are the key challenges and what’s missing in the DesignOps’ narrative to support the development of the practice in new global markets?  We’ll look at two case studies in Latam and Italy to identify the trends and the ways to push DesignOps boundaries around the world. Presented by Patrizia Bertini and Alexandra Mengoni Leon at Rosenfeld DesignOps Summit 2022

Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengoni Leon from Patrizia Bertini

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0 Efficient Teams Do Not Happen. They are Designed. It's called DesignOps /slideshow/efficient-teams-do-not-happen-they-are-designed-its-called-designops-250600891/250600891 uxdx2021bertinifinal-211106122036
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work. But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies? DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design. This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.]]>
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work. But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies? DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design. This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.]]> Sat, 06 Nov 2021 12:20:35 GMT /slideshow/efficient-teams-do-not-happen-they-are-designed-its-called-designops-250600891/250600891 patbertini@slideshare.net(patbertini) Efficient Teams Do Not Happen. They are Designed. It's called DesignOps patbertini There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work. But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies? DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design. This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxdx2021bertinifinal-211106122036-thumbnail.jpg?width=120&height=120&fit=bounds" /> There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work. But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies? DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design. This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.

Efficient Teams Do Not Happen. They are Designed. It's called DesignOps from Patrizia Bertini

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0 Why and when should you think DesignOps? /slideshow/why-and-when-should-you-think-designops/248560071 fintechdesignsummit2021p-210526102834
DesignOps has rapidly become a thing: with design becoming a strategic function within the business and with the growth and globalisation of design teams, managing teams effectively to create operational and spending efficiencies has become a growing need. Moreover, recent studies have demonstrated that during the pandemic, organisations that had a DesignOps function performed better and were able to adapt quicker to the new working models. Nevertheless, there are still a few key questions: What is exactly DesignOps? What can DesignOps do for me and my teams? How do I know when should I start considering it? This presentation will answer the key questions about DesignOps and how Tide’s have invested in DesignOps today. Presentation Shared at the Fintech Design Summit 2021.]]>
DesignOps has rapidly become a thing: with design becoming a strategic function within the business and with the growth and globalisation of design teams, managing teams effectively to create operational and spending efficiencies has become a growing need. Moreover, recent studies have demonstrated that during the pandemic, organisations that had a DesignOps function performed better and were able to adapt quicker to the new working models. Nevertheless, there are still a few key questions: What is exactly DesignOps? What can DesignOps do for me and my teams? How do I know when should I start considering it? This presentation will answer the key questions about DesignOps and how Tide’s have invested in DesignOps today. Presentation Shared at the Fintech Design Summit 2021.]]> Wed, 26 May 2021 10:28:33 GMT /slideshow/why-and-when-should-you-think-designops/248560071 patbertini@slideshare.net(patbertini) Why and when should you think DesignOps? patbertini DesignOps has rapidly become a thing: with design becoming a strategic function within the business and with the growth and globalisation of design teams, managing teams effectively to create operational and spending efficiencies has become a growing need. Moreover, recent studies have demonstrated that during the pandemic, organisations that had a DesignOps function performed better and were able to adapt quicker to the new working models. Nevertheless, there are still a few key questions: What is exactly DesignOps? What can DesignOps do for me and my teams? How do I know when should I start considering it? This presentation will answer the key questions about DesignOps and how Tide’s have invested in DesignOps today. Presentation Shared at the Fintech Design Summit 2021. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fintechdesignsummit2021p-210526102834-thumbnail.jpg?width=120&height=120&fit=bounds" /> DesignOps has rapidly become a thing: with design becoming a strategic function within the business and with the growth and globalisation of design teams, managing teams effectively to create operational and spending efficiencies has become a growing need. Moreover, recent studies have demonstrated that during the pandemic, organisations that had a DesignOps function performed better and were able to adapt quicker to the new working models. Nevertheless, there are still a few key questions: What is exactly DesignOps? What can DesignOps do for me and my teams? How do I know when should I start considering it? This presentation will answer the key questions about DesignOps and how Tide’s have invested in DesignOps today. Presentation Shared at the Fintech Design Summit 2021.

Why and when should you think DesignOps? from Patrizia Bertini

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0 DesignOps and the design of efficient teams: the metrics and the processes that matter /patbertini/designops-and-the-design-of-efficient-teams-the-metrics-and-the-processes-that-matter uxistanbul2021pbertiniv11-210407155045
How efficient is your design team? Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency? As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies. Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation. Because efficient design teams do not happen. They are designed.]]>
How efficient is your design team? Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency? As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies. Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation. Because efficient design teams do not happen. They are designed.]]> Wed, 07 Apr 2021 15:50:45 GMT /patbertini/designops-and-the-design-of-efficient-teams-the-metrics-and-the-processes-that-matter patbertini@slideshare.net(patbertini) DesignOps and the design of efficient teams: the metrics and the processes that matter patbertini How efficient is your design team? Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency? As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies. Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation. Because efficient design teams do not happen. They are designed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxistanbul2021pbertiniv11-210407155045-thumbnail.jpg?width=120&height=120&fit=bounds" /> How efficient is your design team? Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency? As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies. Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation. Because efficient design teams do not happen. They are designed.

DesignOps and the design of efficient teams: the metrics and the processes that matter from Patrizia Bertini

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0 DesignOps + KPIs = Measure your impact /slideshow/designops-kpis-measure-your-impact/238944824 do2020pbertinifinal-201022205601
DesignOps is all about scaling up design teams while creating organizational efficiencies yet it is not always evident how impact and gained efficiencies can be quantified and measured. There’s a certain confusion around what are the inefficiencies and there is no established process to determine those metrics. This session is not about providing a list of metrics to be replicated. It’s about providing a tested approach on how to identify, quantify, and measure inefficiencies and how to define measurable and realistic targets. This approach can be applied and replicated in any context to support the DesignOps community to gain additional credibility and to ensure DesignOps professionals are able to demonstrate the value of their work to the business with objective data points and quantifiable gains. Presented at DesignOps2020 by Rosenfeld Media on October 22, 2020.]]>
DesignOps is all about scaling up design teams while creating organizational efficiencies yet it is not always evident how impact and gained efficiencies can be quantified and measured. There’s a certain confusion around what are the inefficiencies and there is no established process to determine those metrics. This session is not about providing a list of metrics to be replicated. It’s about providing a tested approach on how to identify, quantify, and measure inefficiencies and how to define measurable and realistic targets. This approach can be applied and replicated in any context to support the DesignOps community to gain additional credibility and to ensure DesignOps professionals are able to demonstrate the value of their work to the business with objective data points and quantifiable gains. Presented at DesignOps2020 by Rosenfeld Media on October 22, 2020.]]> Thu, 22 Oct 2020 20:56:00 GMT /slideshow/designops-kpis-measure-your-impact/238944824 patbertini@slideshare.net(patbertini) DesignOps + KPIs = Measure your impact patbertini DesignOps is all about scaling up design teams while creating organizational efficiencies yet it is not always evident how impact and gained efficiencies can be quantified and measured. There’s a certain confusion around what are the inefficiencies and there is no established process to determine those metrics. This session is not about providing a list of metrics to be replicated. It’s about providing a tested approach on how to identify, quantify, and measure inefficiencies and how to define measurable and realistic targets. This approach can be applied and replicated in any context to support the DesignOps community to gain additional credibility and to ensure DesignOps professionals are able to demonstrate the value of their work to the business with objective data points and quantifiable gains. Presented at DesignOps2020 by Rosenfeld Media on October 22, 2020. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/do2020pbertinifinal-201022205601-thumbnail.jpg?width=120&height=120&fit=bounds" /> DesignOps is all about scaling up design teams while creating organizational efficiencies yet it is not always evident how impact and gained efficiencies can be quantified and measured. There’s a certain confusion around what are the inefficiencies and there is no established process to determine those metrics. This session is not about providing a list of metrics to be replicated. It’s about providing a tested approach on how to identify, quantify, and measure inefficiencies and how to define measurable and realistic targets. This approach can be applied and replicated in any context to support the DesignOps community to gain additional credibility and to ensure DesignOps professionals are able to demonstrate the value of their work to the business with objective data points and quantifiable gains. Presented at DesignOps2020 by Rosenfeld Media on October 22, 2020.

DesignOps + KPIs = Measure your impact from Patrizia Bertini

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0 Making UX research happen: the impact of a User Centred DesignOps Approach /slideshow/making-ux-research-happen-the-impact-of-a-user-centred-designops-approach/238709881 intersectionpbertinioct2020-201002112623
We all know that designers spent a lot of time in mundane, non-design tasks. But how much time? What is DesignOps and ResearchOps and how can these disciplines help your team and designers to work smarter and better? What are the bottlenecks and inefficiencies that are compromising your design teams' ability to deliver excellence? This presentation is a story about inefficiencies and how understanding and analysing problems can have an impact on design teams, design leaders, and the business. This is the story of how designops looked at the research participants' recruitment problem across seven globally distributed teams and turned a problem into an opportunity, creating both spending and operational efficiencies. In one year DesignOps generated 60% in cost savings and saved 430+ working days to the teams while increasing the number of user testing and research participants by 4 times. Because this is what DesignOps does: create spending and operational efficiencies. ]]>
We all know that designers spent a lot of time in mundane, non-design tasks. But how much time? What is DesignOps and ResearchOps and how can these disciplines help your team and designers to work smarter and better? What are the bottlenecks and inefficiencies that are compromising your design teams' ability to deliver excellence? This presentation is a story about inefficiencies and how understanding and analysing problems can have an impact on design teams, design leaders, and the business. This is the story of how designops looked at the research participants' recruitment problem across seven globally distributed teams and turned a problem into an opportunity, creating both spending and operational efficiencies. In one year DesignOps generated 60% in cost savings and saved 430+ working days to the teams while increasing the number of user testing and research participants by 4 times. Because this is what DesignOps does: create spending and operational efficiencies. ]]> Fri, 02 Oct 2020 11:26:23 GMT /slideshow/making-ux-research-happen-the-impact-of-a-user-centred-designops-approach/238709881 patbertini@slideshare.net(patbertini) Making UX research happen: the impact of a User Centred DesignOps Approach patbertini We all know that designers spent a lot of time in mundane, non-design tasks. But how much time? What is DesignOps and ResearchOps and how can these disciplines help your team and designers to work smarter and better? What are the bottlenecks and inefficiencies that are compromising your design teams' ability to deliver excellence? This presentation is a story about inefficiencies and how understanding and analysing problems can have an impact on design teams, design leaders, and the business. This is the story of how designops looked at the research participants' recruitment problem across seven globally distributed teams and turned a problem into an opportunity, creating both spending and operational efficiencies. In one year DesignOps generated 60% in cost savings and saved 430+ working days to the teams while increasing the number of user testing and research participants by 4 times. Because this is what DesignOps does: create spending and operational efficiencies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intersectionpbertinioct2020-201002112623-thumbnail.jpg?width=120&height=120&fit=bounds" /> We all know that designers spent a lot of time in mundane, non-design tasks. But how much time? What is DesignOps and ResearchOps and how can these disciplines help your team and designers to work smarter and better? What are the bottlenecks and inefficiencies that are compromising your design teams' ability to deliver excellence? This presentation is a story about inefficiencies and how understanding and analysing problems can have an impact on design teams, design leaders, and the business. This is the story of how designops looked at the research participants' recruitment problem across seven globally distributed teams and turned a problem into an opportunity, creating both spending and operational efficiencies. In one year DesignOps generated 60% in cost savings and saved 430+ working days to the teams while increasing the number of user testing and research participants by 4 times. Because this is what DesignOps does: create spending and operational efficiencies.

Making UX research happen: the impact of a User Centred DesignOps Approach from Patrizia Bertini

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0 Applying ResearchOps and DesignOps in globally distributed teams @ the Global DesignOps Conference /slideshow/applying-researchops-and-designops-in-globally-distributed-teams-the-global-designops-conference/234667424 globaldesignopsconference-200528101000
How can we organise and manage globally distributed teams, harmonise design and research processes and tools, increase spending efficiencies, boost teams’ productivity, decrease research and design lead time, and create a OneTeam mentality? How can we foster a rapid experimentation mentality, increase our data informed, customer-backed, and insight lead approach to design across 7 regions? These were few of the challenges I faced when I started my journey in DesignOps leading the designOps for 7 teams across the globe. This talk will highlight the strategic planning and execution behind the establishment of a global DesignOps practice through a case study that will describe how we identified the priorities and executed a global roadmap and how we have been promoting an insight and research focused approach to design to empower designers and to strengthen Design’s strategic role within the company.]]>
How can we organise and manage globally distributed teams, harmonise design and research processes and tools, increase spending efficiencies, boost teams’ productivity, decrease research and design lead time, and create a OneTeam mentality? How can we foster a rapid experimentation mentality, increase our data informed, customer-backed, and insight lead approach to design across 7 regions? These were few of the challenges I faced when I started my journey in DesignOps leading the designOps for 7 teams across the globe. This talk will highlight the strategic planning and execution behind the establishment of a global DesignOps practice through a case study that will describe how we identified the priorities and executed a global roadmap and how we have been promoting an insight and research focused approach to design to empower designers and to strengthen Design’s strategic role within the company.]]> Thu, 28 May 2020 10:10:00 GMT /slideshow/applying-researchops-and-designops-in-globally-distributed-teams-the-global-designops-conference/234667424 patbertini@slideshare.net(patbertini) Applying ResearchOps and DesignOps in globally distributed teams @ the Global DesignOps Conference patbertini How can we organise and manage globally distributed teams, harmonise design and research processes and tools, increase spending efficiencies, boost teams’ productivity, decrease research and design lead time, and create a OneTeam mentality? How can we foster a rapid experimentation mentality, increase our data informed, customer-backed, and insight lead approach to design across 7 regions? These were few of the challenges I faced when I started my journey in DesignOps leading the designOps for 7 teams across the globe. This talk will highlight the strategic planning and execution behind the establishment of a global DesignOps practice through a case study that will describe how we identified the priorities and executed a global roadmap and how we have been promoting an insight and research focused approach to design to empower designers and to strengthen Design’s strategic role within the company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globaldesignopsconference-200528101000-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can we organise and manage globally distributed teams, harmonise design and research processes and tools, increase spending efficiencies, boost teams’ productivity, decrease research and design lead time, and create a OneTeam mentality? How can we foster a rapid experimentation mentality, increase our data informed, customer-backed, and insight lead approach to design across 7 regions? These were few of the challenges I faced when I started my journey in DesignOps leading the designOps for 7 teams across the globe. This talk will highlight the strategic planning and execution behind the establishment of a global DesignOps practice through a case study that will describe how we identified the priorities and executed a global roadmap and how we have been promoting an insight and research focused approach to design to empower designers and to strengthen Design’s strategic role within the company.

Applying ResearchOps and DesignOps in globally distributed teams @ the Global DesignOps Conference from Patrizia Bertini

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0 Digital transformation: Managing the change /slideshow/digital-transformation-managing-the-change/167416893 digitaltransformationjune2018copy-190829095429
Understanding digital transformation involves understanding the DNA of your company, your employees, and your customers to identify the best way to deliver value and increase organisations' positive impact on revenue, employee retention, and customer experience. This requires a change management approach and to look at 5 key pillars: 1. The Business model 2. The Operational model 3. Leadership & Capability 4. Customer Experience 5. Technology ]]>
Understanding digital transformation involves understanding the DNA of your company, your employees, and your customers to identify the best way to deliver value and increase organisations' positive impact on revenue, employee retention, and customer experience. This requires a change management approach and to look at 5 key pillars: 1. The Business model 2. The Operational model 3. Leadership & Capability 4. Customer Experience 5. Technology ]]> Thu, 29 Aug 2019 09:54:29 GMT /slideshow/digital-transformation-managing-the-change/167416893 patbertini@slideshare.net(patbertini) Digital transformation: Managing the change patbertini Understanding digital transformation involves understanding the DNA of your company, your employees, and your customers to identify the best way to deliver value and increase organisations' positive impact on revenue, employee retention, and customer experience. This requires a change management approach and to look at 5 key pillars: 1. The Business model 2. The Operational model 3. Leadership & Capability 4. Customer Experience 5. Technology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaltransformationjune2018copy-190829095429-thumbnail.jpg?width=120&height=120&fit=bounds" /> Understanding digital transformation involves understanding the DNA of your company, your employees, and your customers to identify the best way to deliver value and increase organisations' positive impact on revenue, employee retention, and customer experience. This requires a change management approach and to look at 5 key pillars: 1. The Business model 2. The Operational model 3. Leadership & Capability 4. Customer Experience 5. Technology

Digital transformation: Managing the change from Patrizia Bertini

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0 Digital Transformation: Which KPIs? /slideshow/digital-transformation-which-kpis/83435653 foubd-171205225234
What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant a successful Digital Transformation. Yet, despite the exponential increase in technology spending, only 1 in 8 companies are getting digital transformation right. Why is that? The first reason is the assumption that digital transformation requires technology: while technology is an enabler and supports the transformation of the organisation, only an appropriate change management approach and a focus on customer experience and the relationship organisations have with their customers and their employees can lead to positive transformations. In order to fully understand how an organisation is doing in the area of Digital Transformation, this deck provides some insights and a set of KPIs to support organisations to assess how they are doing and what to improve to be one of the few companies that are successfully achieving the full potential of digital.]]>
What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant a successful Digital Transformation. Yet, despite the exponential increase in technology spending, only 1 in 8 companies are getting digital transformation right. Why is that? The first reason is the assumption that digital transformation requires technology: while technology is an enabler and supports the transformation of the organisation, only an appropriate change management approach and a focus on customer experience and the relationship organisations have with their customers and their employees can lead to positive transformations. In order to fully understand how an organisation is doing in the area of Digital Transformation, this deck provides some insights and a set of KPIs to support organisations to assess how they are doing and what to improve to be one of the few companies that are successfully achieving the full potential of digital.]]> Tue, 05 Dec 2017 22:52:34 GMT /slideshow/digital-transformation-which-kpis/83435653 patbertini@slideshare.net(patbertini) Digital Transformation: Which KPIs? patbertini What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant a successful Digital Transformation. Yet, despite the exponential increase in technology spending, only 1 in 8 companies are getting digital transformation right. Why is that? The first reason is the assumption that digital transformation requires technology: while technology is an enabler and supports the transformation of the organisation, only an appropriate change management approach and a focus on customer experience and the relationship organisations have with their customers and their employees can lead to positive transformations. In order to fully understand how an organisation is doing in the area of Digital Transformation, this deck provides some insights and a set of KPIs to support organisations to assess how they are doing and what to improve to be one of the few companies that are successfully achieving the full potential of digital. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/foubd-171205225234-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant a successful Digital Transformation. Yet, despite the exponential increase in technology spending, only 1 in 8 companies are getting digital transformation right. Why is that? The first reason is the assumption that digital transformation requires technology: while technology is an enabler and supports the transformation of the organisation, only an appropriate change management approach and a focus on customer experience and the relationship organisations have with their customers and their employees can lead to positive transformations. In order to fully understand how an organisation is doing in the area of Digital Transformation, this deck provides some insights and a set of KPIs to support organisations to assess how they are doing and what to improve to be one of the few companies that are successfully achieving the full potential of digital.

Digital Transformation: Which KPIs? from Patrizia Bertini

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0 Understanding Digital transformation /slideshow/understanding-digital-transformation-78312398/78312398 digitaltransformationlightfinal-170727141801
What is Digital transformation? Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process. Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction. Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough. For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business. These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy. Author mentioned (and inspirers): - Daniel Bell (the post-industrial society) - Joe Pine (Experience Economy - The ClueTrain Manifesto - Quinn and Cameron's Competing design framework - Brian Solis - Nichola Negroponte]]>
What is Digital transformation? Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process. Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction. Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough. For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business. These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy. Author mentioned (and inspirers): - Daniel Bell (the post-industrial society) - Joe Pine (Experience Economy - The ClueTrain Manifesto - Quinn and Cameron's Competing design framework - Brian Solis - Nichola Negroponte]]> Thu, 27 Jul 2017 14:18:01 GMT /slideshow/understanding-digital-transformation-78312398/78312398 patbertini@slideshare.net(patbertini) Understanding Digital transformation patbertini What is Digital transformation? Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process. Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction. Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough. For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business. These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy. Author mentioned (and inspirers): - Daniel Bell (the post-industrial society) - Joe Pine (Experience Economy - The ClueTrain Manifesto - Quinn and Cameron's Competing design framework - Brian Solis - Nichola Negroponte <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaltransformationlightfinal-170727141801-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is Digital transformation? Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process. Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction. Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough. For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business. These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy. Author mentioned (and inspirers): - Daniel Bell (the post-industrial society) - Joe Pine (Experience Economy - The ClueTrain Manifesto - Quinn and Cameron's Competing design framework - Brian Solis - Nichola Negroponte

Understanding Digital transformation from Patrizia Bertini

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0 Are You Designing for engagement or interaction? /slideshow/designing-for-engagement2/67169717 designingforengagement2-161014093753
Do you want to influence actions or do you want to involve emotionally? How do you decide if you need to focus on interaction or engagement? And what are the differences between engagement and interaction? PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16]]>
Do you want to influence actions or do you want to involve emotionally? How do you decide if you need to focus on interaction or engagement? And what are the differences between engagement and interaction? PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16]]> Fri, 14 Oct 2016 09:37:53 GMT /slideshow/designing-for-engagement2/67169717 patbertini@slideshare.net(patbertini) Are You Designing for engagement or interaction? patbertini Do you want to influence actions or do you want to involve emotionally? How do you decide if you need to focus on interaction or engagement? And what are the differences between engagement and interaction? PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designingforengagement2-161014093753-thumbnail.jpg?width=120&height=120&fit=bounds" /> Do you want to influence actions or do you want to involve emotionally? How do you decide if you need to focus on interaction or engagement? And what are the differences between engagement and interaction? PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16

Are You Designing for engagement or interaction? from Patrizia Bertini

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0 The relationship between Business and Design: the Lego Serious Play case /patbertini/the-relationship-between-business-and-design-the-lego-serious-play-case citycasslps-160507090502
The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies. But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices. This is the case of Lego Serious Play: developed from the '90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes. Presented at #CassCreativity Seminar series on May 4th 2916.]]>
The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies. But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices. This is the case of Lego Serious Play: developed from the '90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes. Presented at #CassCreativity Seminar series on May 4th 2916.]]> Sat, 07 May 2016 09:05:02 GMT /patbertini/the-relationship-between-business-and-design-the-lego-serious-play-case patbertini@slideshare.net(patbertini) The relationship between Business and Design: the Lego Serious Play case patbertini The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies. But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices. This is the case of Lego Serious Play: developed from the '90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes. Presented at #CassCreativity Seminar series on May 4th 2916. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/citycasslps-160507090502-thumbnail.jpg?width=120&height=120&fit=bounds" /> The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies. But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices. This is the case of Lego Serious Play: developed from the '90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes. Presented at #CassCreativity Seminar series on May 4th 2916.

The relationship between Business and Design: the Lego Serious Play case from Patrizia Bertini

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0 Using LEGO Serious Play to boost collective creativity & increase trust /slideshow/lego-serious-play-to-boost-collective-creativity/59058594 uxdkpbertinislideshare-160304075045
UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals.]]>
UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals.]]> Fri, 04 Mar 2016 07:50:45 GMT /slideshow/lego-serious-play-to-boost-collective-creativity/59058594 patbertini@slideshare.net(patbertini) Using LEGO Serious Play to boost collective creativity & increase trust patbertini UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxdkpbertinislideshare-160304075045-thumbnail.jpg?width=120&height=120&fit=bounds" /> UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals.

Using LEGO Serious Play to boost collective creativity & increase trust from Patrizia Bertini

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0 What Can Participative design do for you and what you can do for participative design? /slideshow/what-can-participative-design-do-for-you-and-what-you-can-do-for-participative-design/53408532 participativedesignuxcrunch-151001075942-lva1-app6892
Participative design, or co-creation, can be a game changer. The UX industry is evolving and so should evolve the tools and the approaches that allow professionals to deliver meaningful and valuable experiences. Participative design has been around since the '70s - and the raise of a collaborative culture enhanced by technology are quickly changing the way users and customers engage and communicate with brands, organisations, and companies. How and why companies should consider a participative approach? [Presented at UX Crunch London, 29th September 2015]]]>
Participative design, or co-creation, can be a game changer. The UX industry is evolving and so should evolve the tools and the approaches that allow professionals to deliver meaningful and valuable experiences. Participative design has been around since the '70s - and the raise of a collaborative culture enhanced by technology are quickly changing the way users and customers engage and communicate with brands, organisations, and companies. How and why companies should consider a participative approach? [Presented at UX Crunch London, 29th September 2015]]]> Thu, 01 Oct 2015 07:59:42 GMT /slideshow/what-can-participative-design-do-for-you-and-what-you-can-do-for-participative-design/53408532 patbertini@slideshare.net(patbertini) What Can Participative design do for you and what you can do for participative design? patbertini Participative design, or co-creation, can be a game changer. The UX industry is evolving and so should evolve the tools and the approaches that allow professionals to deliver meaningful and valuable experiences. Participative design has been around since the '70s - and the raise of a collaborative culture enhanced by technology are quickly changing the way users and customers engage and communicate with brands, organisations, and companies. How and why companies should consider a participative approach? [Presented at UX Crunch London, 29th September 2015] <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/participativedesignuxcrunch-151001075942-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Participative design, or co-creation, can be a game changer. The UX industry is evolving and so should evolve the tools and the approaches that allow professionals to deliver meaningful and valuable experiences. Participative design has been around since the '70s - and the raise of a collaborative culture enhanced by technology are quickly changing the way users and customers engage and communicate with brands, organisations, and companies. How and why companies should consider a participative approach? [Presented at UX Crunch London, 29th September 2015]

What Can Participative design do for you and what you can do for participative design? from Patrizia Bertini

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0 Lego Serious Play : Enhancing collaboration @AgileCymru15 /patbertini/agile-cymry-lightslideshare agilecymrylightslideshare-150709193847-lva1-app6892
What are the key values and aspects of Lego Serious Play that can support and help the Agile community? What makes Lego Serious Play a tool that an Agile practitioner can take and apply in their everyday's practice? Thoughts, reflections, and inspiration for the Agile community.]]>
What are the key values and aspects of Lego Serious Play that can support and help the Agile community? What makes Lego Serious Play a tool that an Agile practitioner can take and apply in their everyday's practice? Thoughts, reflections, and inspiration for the Agile community.]]> Thu, 09 Jul 2015 19:38:47 GMT /patbertini/agile-cymry-lightslideshare patbertini@slideshare.net(patbertini) Lego Serious Play : Enhancing collaboration @AgileCymru15 patbertini What are the key values and aspects of Lego Serious Play that can support and help the Agile community? What makes Lego Serious Play a tool that an Agile practitioner can take and apply in their everyday's practice? Thoughts, reflections, and inspiration for the Agile community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agilecymrylightslideshare-150709193847-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are the key values and aspects of Lego Serious Play that can support and help the Agile community? What makes Lego Serious Play a tool that an Agile practitioner can take and apply in their everyday's practice? Thoughts, reflections, and inspiration for the Agile community.

Lego Serious Play : Enhancing collaboration @AgileCymru15 from Patrizia Bertini

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0 LEGO Serious Play: bringing creative collaboration in UX /slideshow/mex-lsp-light-upload/46400715 mexlsplight-upload-150328135713-conversion-gate01
We live in an Experience Economy, where the value of a product or service is determined by users' experience with the product and the service. We have left the classic economic model, where the value was created by the organisation only: today the value is cocreated together with the users. Not engaging with the users and not taking into consideration the user as key element that influences and determines the value of a product or a service is a risk none can afford. Understanding and engaging with the users is today the key differentiator - insights and observations from the users are today a valuable asset for any organisation. LEGO Serious Play is a method that engages all actors involved in the value creation process: a playful experience where participants negotiate meanings and values, generate ideas and concepts, share visions and thoughts through metaphors and storytelling. By playing new visions emerge and new opportunities arise for everyone. But we need to be brave enough to play, to engage in conversations, to listen to the others, and accept the differences. And by realising the different points of view, take unexpected roads that lead to change and innovation.]]>
We live in an Experience Economy, where the value of a product or service is determined by users' experience with the product and the service. We have left the classic economic model, where the value was created by the organisation only: today the value is cocreated together with the users. Not engaging with the users and not taking into consideration the user as key element that influences and determines the value of a product or a service is a risk none can afford. Understanding and engaging with the users is today the key differentiator - insights and observations from the users are today a valuable asset for any organisation. LEGO Serious Play is a method that engages all actors involved in the value creation process: a playful experience where participants negotiate meanings and values, generate ideas and concepts, share visions and thoughts through metaphors and storytelling. By playing new visions emerge and new opportunities arise for everyone. But we need to be brave enough to play, to engage in conversations, to listen to the others, and accept the differences. And by realising the different points of view, take unexpected roads that lead to change and innovation.]]> Sat, 28 Mar 2015 13:57:13 GMT /slideshow/mex-lsp-light-upload/46400715 patbertini@slideshare.net(patbertini) LEGO Serious Play: bringing creative collaboration in UX patbertini We live in an Experience Economy, where the value of a product or service is determined by users' experience with the product and the service. We have left the classic economic model, where the value was created by the organisation only: today the value is cocreated together with the users. Not engaging with the users and not taking into consideration the user as key element that influences and determines the value of a product or a service is a risk none can afford. Understanding and engaging with the users is today the key differentiator - insights and observations from the users are today a valuable asset for any organisation. LEGO Serious Play is a method that engages all actors involved in the value creation process: a playful experience where participants negotiate meanings and values, generate ideas and concepts, share visions and thoughts through metaphors and storytelling. By playing new visions emerge and new opportunities arise for everyone. But we need to be brave enough to play, to engage in conversations, to listen to the others, and accept the differences. And by realising the different points of view, take unexpected roads that lead to change and innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mexlsplight-upload-150328135713-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> We live in an Experience Economy, where the value of a product or service is determined by users' experience with the product and the service. We have left the classic economic model, where the value was created by the organisation only: today the value is cocreated together with the users. Not engaging with the users and not taking into consideration the user as key element that influences and determines the value of a product or a service is a risk none can afford. Understanding and engaging with the users is today the key differentiator - insights and observations from the users are today a valuable asset for any organisation. LEGO Serious Play is a method that engages all actors involved in the value creation process: a playful experience where participants negotiate meanings and values, generate ideas and concepts, share visions and thoughts through metaphors and storytelling. By playing new visions emerge and new opportunities arise for everyone. But we need to be brave enough to play, to engage in conversations, to listen to the others, and accept the differences. And by realising the different points of view, take unexpected roads that lead to change and innovation.

LEGO Serious Play: bringing creative collaboration in UX from Patrizia Bertini

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0 Co-creation & User Experience /slideshow/cocreation-user-experience/37039648 ltux15july2014short12-140716053001-phpapp02
There has been a divorce between users and organisations and today's UX practice risks to miss some key points. We are not designing anymore for needs, but for values and meanings which can only be revealed through participative activities where users, designers and stakeholders have the opportunity to collaboratively construct and shape innovation. Co-creation can be extremely beneficial to UX as can complete its approach by giving vision, engaging users in conversations - because "markets are conversations". Presented on July 15th at LadiesThatUX - London]]>
There has been a divorce between users and organisations and today's UX practice risks to miss some key points. We are not designing anymore for needs, but for values and meanings which can only be revealed through participative activities where users, designers and stakeholders have the opportunity to collaboratively construct and shape innovation. Co-creation can be extremely beneficial to UX as can complete its approach by giving vision, engaging users in conversations - because "markets are conversations". Presented on July 15th at LadiesThatUX - London]]> Wed, 16 Jul 2014 05:30:01 GMT /slideshow/cocreation-user-experience/37039648 patbertini@slideshare.net(patbertini) Co-creation & User Experience patbertini There has been a divorce between users and organisations and today's UX practice risks to miss some key points. We are not designing anymore for needs, but for values and meanings which can only be revealed through participative activities where users, designers and stakeholders have the opportunity to collaboratively construct and shape innovation. Co-creation can be extremely beneficial to UX as can complete its approach by giving vision, engaging users in conversations - because "markets are conversations". Presented on July 15th at LadiesThatUX - London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ltux15july2014short12-140716053001-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> There has been a divorce between users and organisations and today's UX practice risks to miss some key points. We are not designing anymore for needs, but for values and meanings which can only be revealed through participative activities where users, designers and stakeholders have the opportunity to collaboratively construct and shape innovation. Co-creation can be extremely beneficial to UX as can complete its approach by giving vision, engaging users in conversations - because "markets are conversations". Presented on July 15th at LadiesThatUX - London

Co-creation & User Experience from Patrizia Bertini

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0 LEGO SERIOUS PLAY: Imagination & Creativity for the Business /slideshow/lego-serious-play-imagination-creativity-for-the-business/35863824 lspintro-140614042244-phpapp01
Lego Serious Play is a creative, imaginative and story-telling based approach that since 2002 has been successfully adopted by businesses ad organisations all around the world. LSP has proved to be an effective solution for team building, strategy, co-creation, concept, conflict resolution… And its efficacy can be tracked back to the key theories that have been included in the development and formalisation of LSP: from management, Psychology of play, Imagination, Embodied cognition, Metaphors, constructionism… They are all perfectly integrated in the Lego Serious Play experience and deliver unexpected results efficiently. This presentation tells who adopted this approach and the whys.]]>
Lego Serious Play is a creative, imaginative and story-telling based approach that since 2002 has been successfully adopted by businesses ad organisations all around the world. LSP has proved to be an effective solution for team building, strategy, co-creation, concept, conflict resolution… And its efficacy can be tracked back to the key theories that have been included in the development and formalisation of LSP: from management, Psychology of play, Imagination, Embodied cognition, Metaphors, constructionism… They are all perfectly integrated in the Lego Serious Play experience and deliver unexpected results efficiently. This presentation tells who adopted this approach and the whys.]]> Sat, 14 Jun 2014 04:22:44 GMT /slideshow/lego-serious-play-imagination-creativity-for-the-business/35863824 patbertini@slideshare.net(patbertini) LEGO SERIOUS PLAY: Imagination & Creativity for the Business patbertini Lego Serious Play is a creative, imaginative and story-telling based approach that since 2002 has been successfully adopted by businesses ad organisations all around the world. LSP has proved to be an effective solution for team building, strategy, co-creation, concept, conflict resolution… And its efficacy can be tracked back to the key theories that have been included in the development and formalisation of LSP: from management, Psychology of play, Imagination, Embodied cognition, Metaphors, constructionism… They are all perfectly integrated in the Lego Serious Play experience and deliver unexpected results efficiently. This presentation tells who adopted this approach and the whys. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lspintro-140614042244-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lego Serious Play is a creative, imaginative and story-telling based approach that since 2002 has been successfully adopted by businesses ad organisations all around the world. LSP has proved to be an effective solution for team building, strategy, co-creation, concept, conflict resolution… And its efficacy can be tracked back to the key theories that have been included in the development and formalisation of LSP: from management, Psychology of play, Imagination, Embodied cognition, Metaphors, constructionism… They are all perfectly integrated in the Lego Serious Play experience and deliver unexpected results efficiently. This presentation tells who adopted this approach and the whys.

LEGO SERIOUS PLAY: Imagination & Creativity for the Business from Patrizia Bertini

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0 https://cdn.slidesharecdn.com/profile-photo-patbertini-48x48.jpg?cb=1740665889 DesignOps, UX & CX professional with a background in business strategy, Design, and Management. I define processes and vision to improve products and services that support the business’ profit and positioning, enable digital transformation initiatives that enhance the customer experience (CX). patriziabertini.com/ https://cdn.slidesharecdn.com/ss_thumbnails/conveyux25light-250227142016-e436ef6e-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/exploring-designops-as-a-business-strategic-function/276087325 Exploring DesignOps as... https://cdn.slidesharecdn.com/ss_thumbnails/productopsconfnov2022copy-221114092534-2c217862-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/designops-and-productops-why-do-we-need-them/254184500 DesignOps and ProductO... https://cdn.slidesharecdn.com/ss_thumbnails/pushingdesignopsinfluenceintonewglobalmarkets-designopssummit-220921084848-3a8f5f08-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pushing-designops-influence-into-new-global-markets-p-bertini-a-mengoni-leon/253084872 Pushing DesignOps’ Inf...