際際滷shows by User: patmcclellan / http://www.slideshare.net/images/logo.gif 際際滷shows by User: patmcclellan / Tue, 23 Jun 2015 19:54:07 GMT 際際滷Share feed for 際際滷shows by User: patmcclellan Top 10 Principles of Event Strategy /slideshow/2015-q2-top-10-principles-of-event-strategy/49752603 4ntolm2jthkyd6puaepc-signature-c3465982a854c00340062014e2b069caf57addd704b53da8935b80c67b6937fc-poli-150623195407-lva1-app6891
Ten strategic tips for event and experiential marketers who want to get more return on their investment.]]>
Ten strategic tips for event and experiential marketers who want to get more return on their investment.]]> Tue, 23 Jun 2015 19:54:07 GMT /slideshow/2015-q2-top-10-principles-of-event-strategy/49752603 patmcclellan@slideshare.net(patmcclellan) Top 10 Principles of Event Strategy patmcclellan Ten strategic tips for event and experiential marketers who want to get more return on their investment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4ntolm2jthkyd6puaepc-signature-c3465982a854c00340062014e2b069caf57addd704b53da8935b80c67b6937fc-poli-150623195407-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ten strategic tips for event and experiential marketers who want to get more return on their investment.
Top 10 Principles of Event Strategy from Pat McClellan
]]> 3784 8 https://cdn.slidesharecdn.com/ss_thumbnails/4ntolm2jthkyd6puaepc-signature-c3465982a854c00340062014e2b069caf57addd704b53da8935b80c67b6937fc-poli-150623195407-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top Trends Driving Event Marketers in 2015 /slideshow/15-q1-ebooktoptrends/43567066 hmokhvw0rs2gvav8avrq-signature-5dcf71f5e4cd2335f00e963de1a03b6babf10b6dfc818d4d0fdff266a0e603e3-poli-150115172600-conversion-gate02
Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.]]>
Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.]]> Thu, 15 Jan 2015 17:26:00 GMT /slideshow/15-q1-ebooktoptrends/43567066 patmcclellan@slideshare.net(patmcclellan) Top Trends Driving Event Marketers in 2015 patmcclellan Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hmokhvw0rs2gvav8avrq-signature-5dcf71f5e4cd2335f00e963de1a03b6babf10b6dfc818d4d0fdff266a0e603e3-poli-150115172600-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.
Top Trends Driving Event Marketers in 2015 from Pat McClellan
]]> 1802 9 https://cdn.slidesharecdn.com/ss_thumbnails/hmokhvw0rs2gvav8avrq-signature-5dcf71f5e4cd2335f00e963de1a03b6babf10b6dfc818d4d0fdff266a0e603e3-poli-150115172600-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3 Essentials Every Event Marketer Should Be Measuring /slideshow/3-essential-metrics-for-event-marketers/41217575 kq0l5aeiqfq6yijx8qtu-signature-d1890baa0f125f80b4254edca8499aa5a69bdda99edce1ebb94137489933c8e4-poli-141106112333-conversion-gate02
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI? Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.]]>
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI? Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.]]> Thu, 06 Nov 2014 11:23:33 GMT /slideshow/3-essential-metrics-for-event-marketers/41217575 patmcclellan@slideshare.net(patmcclellan) 3 Essentials Every Event Marketer Should Be Measuring patmcclellan Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI? Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kq0l5aeiqfq6yijx8qtu-signature-d1890baa0f125f80b4254edca8499aa5a69bdda99edce1ebb94137489933c8e4-poli-141106112333-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI? Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.
3 Essentials Every Event Marketer Should Be Measuring from Pat McClellan
]]> 1867 7 https://cdn.slidesharecdn.com/ss_thumbnails/kq0l5aeiqfq6yijx8qtu-signature-d1890baa0f125f80b4254edca8499aa5a69bdda99edce1ebb94137489933c8e4-poli-141106112333-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-patmcclellan-48x48.jpg?cb=1605112900 Seeking to connect with marketers of major brands, hope to collaborate to create experiential marketing programs to bring your brand to life (well beyond advertising). Past clients include VMware, Salesforce.com, eBay, Hewlett-Packard, Intel, and Samsung Mobile. Specialties: Brand Experiences, Consumer Promotion, Large-scale events, strategy and logistics https://cdn.slidesharecdn.com/ss_thumbnails/4ntolm2jthkyd6puaepc-signature-c3465982a854c00340062014e2b069caf57addd704b53da8935b80c67b6937fc-poli-150623195407-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2015-q2-top-10-principles-of-event-strategy/49752603 Top 10 Principles of E... https://cdn.slidesharecdn.com/ss_thumbnails/hmokhvw0rs2gvav8avrq-signature-5dcf71f5e4cd2335f00e963de1a03b6babf10b6dfc818d4d0fdff266a0e603e3-poli-150115172600-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/15-q1-ebooktoptrends/43567066 Top Trends Driving Eve... https://cdn.slidesharecdn.com/ss_thumbnails/kq0l5aeiqfq6yijx8qtu-signature-d1890baa0f125f80b4254edca8499aa5a69bdda99edce1ebb94137489933c8e4-poli-141106112333-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/3-essential-metrics-for-event-marketers/41217575 3 Essentials Every Eve...