�ݺ�ߣshows by User: paulsenmarketing

�ݺ�ߣshows by User: paulsenmarketing / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: paulsenmarketing / Wed, 12 Nov 2014 12:30:41 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: paulsenmarketing Ag Media for 2015 /slideshow/paulsen-ag-media-for-2015/41470266 paulsen-cama2014-slideshare-141112123041-conversion-gate01
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle. The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution. Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.]]>
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle. The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution. Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.]]> Wed, 12 Nov 2014 12:30:41 GMT /slideshow/paulsen-ag-media-for-2015/41470266 paulsenmarketing@slideshare.net(paulsenmarketing) Ag Media for 2015 paulsenmarketing Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle. The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution. Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paulsen-cama2014-slideshare-141112123041-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle. The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution. Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.

Ag Media for 2015 from Paulsen

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1 Rural Lifestylers and the Influence of Online Reviews /slideshow/rurallifestylersandtheinfluenceofonlinereviews/26501786 rurallifestylersandtheinfluenceofonlinereviews-130924104051-phpapp01
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.]]>
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.]]> Tue, 24 Sep 2013 10:40:51 GMT /slideshow/rurallifestylersandtheinfluenceofonlinereviews/26501786 paulsenmarketing@slideshare.net(paulsenmarketing) Rural Lifestylers and the Influence of Online Reviews paulsenmarketing Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rurallifestylersandtheinfluenceofonlinereviews-130924104051-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.

Rural Lifestylers and the Influence of Online Reviews from Paulsen

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1 Digital Media's Evolution and Impact on Telling Agricultures Story /slideshow/digital-medias-evolutionandimpactontellingagriculturesstory-1/26501656 digitalmediasevolutionandimpactontellingagriculturesstory-1-130924103709-phpapp01
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.]]>
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.]]> Tue, 24 Sep 2013 10:37:09 GMT /slideshow/digital-medias-evolutionandimpactontellingagriculturesstory-1/26501656 paulsenmarketing@slideshare.net(paulsenmarketing) Digital Media's Evolution and Impact on Telling Agricultures Story paulsenmarketing Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmediasevolutionandimpactontellingagriculturesstory-1-130924103709-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.

Digital Media's Evolution and Impact on Telling Agricultures Story from Paulsen

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1 How Multi-Generational Farming Operations Make Major Purchase Decisions /paulsenmarketing/how-multigenerational-farming-operations-make-major-purchase-decisions howmulti-generationalfarmingoperationsmakemajorpurchasedecisions-videos-130924102250-phpapp02
Older producers are getting ready to retire. Younger producers are taking on more responsibility on the farm. Both have their own opinions about buying equipment, inputs and technology. Find out what they have to say in Paulsen Marketing’s latest thought paper.]]>
Older producers are getting ready to retire. Younger producers are taking on more responsibility on the farm. Both have their own opinions about buying equipment, inputs and technology. Find out what they have to say in Paulsen Marketing’s latest thought paper.]]> Tue, 24 Sep 2013 10:22:49 GMT /paulsenmarketing/how-multigenerational-farming-operations-make-major-purchase-decisions paulsenmarketing@slideshare.net(paulsenmarketing) How Multi-Generational Farming Operations Make Major Purchase Decisions paulsenmarketing Older producers are getting ready to retire. Younger producers are taking on more responsibility on the farm. Both have their own opinions about buying equipment, inputs and technology. Find out what they have to say in Paulsen Marketing’s latest thought paper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howmulti-generationalfarmingoperationsmakemajorpurchasedecisions-videos-130924102250-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Older producers are getting ready to retire. Younger producers are taking on more responsibility on the farm. Both have their own opinions about buying equipment, inputs and technology. Find out what they have to say in Paulsen Marketing’s latest thought paper.

How Multi-Generational Farming Operations Make Major Purchase Decisions from Paulsen

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1 Rural Lifestylers are Changing the Way They Research and Buy Products /slideshow/rural-lifestylers-are-changing-the-way-they-research-and-buy-products/7677037 rurallifestylersandbuyingproducts-110419125342-phpapp02
The power of opinion has great impact on each step of the purchase process for rural lifestylers. What once was a very straightforward purchasing process with well-defined marketing tactics has been overrun with the dynamics of social media. This paper invites you to watch video interviews of rural lifestylers revealing their purchasing habits while reading about findings from our study.]]>
The power of opinion has great impact on each step of the purchase process for rural lifestylers. What once was a very straightforward purchasing process with well-defined marketing tactics has been overrun with the dynamics of social media. This paper invites you to watch video interviews of rural lifestylers revealing their purchasing habits while reading about findings from our study.]]> Tue, 19 Apr 2011 12:53:40 GMT /slideshow/rural-lifestylers-are-changing-the-way-they-research-and-buy-products/7677037 paulsenmarketing@slideshare.net(paulsenmarketing) Rural Lifestylers are Changing the Way They Research and Buy Products paulsenmarketing The power of opinion has great impact on each step of the purchase process for rural lifestylers. What once was a very straightforward purchasing process with well-defined marketing tactics has been overrun with the dynamics of social media. This paper invites you to watch video interviews of rural lifestylers revealing their purchasing habits while reading about findings from our study. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rurallifestylersandbuyingproducts-110419125342-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The power of opinion has great impact on each step of the purchase process for rural lifestylers. What once was a very straightforward purchasing process with well-defined marketing tactics has been overrun with the dynamics of social media. This paper invites you to watch video interviews of rural lifestylers revealing their purchasing habits while reading about findings from our study.

Rural Lifestylers are Changing the Way They Research and Buy Products from Paulsen

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1 Adoption of Communication Tools in Agriculture /slideshow/adoption-of-communication-tools-in-agriculture/7001997 fall2010agtechnologystudy-110221134316-phpapp01
Fall 2010 Ag Technology Study By: Kristi Moss & Sara Steever]]>
Fall 2010 Ag Technology Study By: Kristi Moss & Sara Steever]]> Mon, 21 Feb 2011 13:43:11 GMT /slideshow/adoption-of-communication-tools-in-agriculture/7001997 paulsenmarketing@slideshare.net(paulsenmarketing) Adoption of Communication Tools in Agriculture paulsenmarketing Fall 2010 Ag Technology Study By: Kristi Moss & Sara Steever <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fall2010agtechnologystudy-110221134316-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Fall 2010 Ag Technology Study By: Kristi Moss & Sara Steever

Adoption of Communication Tools in Agriculture from Paulsen

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1 Agribusiness Social Media /slideshow/social-media-agribusiness/2542151 socialmediaagribusiness-091119214318-phpapp02
Agribusiness strategy and tactics for implementing social media for agribusinesses.]]>
Agribusiness strategy and tactics for implementing social media for agribusinesses.]]> Thu, 19 Nov 2009 21:43:09 GMT /slideshow/social-media-agribusiness/2542151 paulsenmarketing@slideshare.net(paulsenmarketing) Agribusiness Social Media paulsenmarketing Agribusiness strategy and tactics for implementing social media for agribusinesses. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaagribusiness-091119214318-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Agribusiness strategy and tactics for implementing social media for agribusinesses.

Agribusiness Social Media from Paulsen

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1 SEO Presentation 2-09 /slideshow/seo-presentation-209/1021046 seobrownbag-1234454637102259-3
SEO presentation for Friday 2-13-09 brown bag session at Paulsen Marketing. Knowing the difference between SEO and SEM and the techniques behinds SEO management and acceleration.]]>
SEO presentation for Friday 2-13-09 brown bag session at Paulsen Marketing. Knowing the difference between SEO and SEM and the techniques behinds SEO management and acceleration.]]> Thu, 12 Feb 2009 10:09:00 GMT /slideshow/seo-presentation-209/1021046 paulsenmarketing@slideshare.net(paulsenmarketing) SEO Presentation 2-09 paulsenmarketing SEO presentation for Friday 2-13-09 brown bag session at Paulsen Marketing. Knowing the difference between SEO and SEM and the techniques behinds SEO management and acceleration. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seobrownbag-1234454637102259-3-thumbnail.jpg?width=120&height=120&fit=bounds" /> SEO presentation for Friday 2-13-09 brown bag session at Paulsen Marketing. Knowing the difference between SEO and SEM and the techniques behinds SEO management and acceleration.

SEO Presentation 2-09 from Paulsen

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1 https://cdn.slidesharecdn.com/profile-photo-paulsenmarketing-48x48.jpg?cb=1522816778 Paulsen’s purpose is straightforward and authentic—always advocate for agriculture. Support it. Promote it. Believe in it. But most of all, we are here to help lead it. Agri-marketing is at an exciting crossroads—where ag-based insight and experience converge with digital strategy, analytics and market intelligence. Paulsen is in this space, helping create the future of ag marketing. www.paulsen.ag https://cdn.slidesharecdn.com/ss_thumbnails/paulsen-cama2014-slideshare-141112123041-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/paulsen-ag-media-for-2015/41470266 Ag Media for 2015 https://cdn.slidesharecdn.com/ss_thumbnails/rurallifestylersandtheinfluenceofonlinereviews-130924104051-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rurallifestylersandtheinfluenceofonlinereviews/26501786 Rural Lifestylers and ... https://cdn.slidesharecdn.com/ss_thumbnails/digitalmediasevolutionandimpactontellingagriculturesstory-1-130924103709-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-medias-evolutionandimpactontellingagriculturesstory-1/26501656 Digital Media's Evolut...