際際滷shows by User: petra1400 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: petra1400 / Tue, 17 Aug 2021 21:09:29 GMT 際際滷Share feed for 際際滷shows by User: petra1400 Branding, creative, lead generation asset examples /slideshow/branding-creative-lead-generation-asset-examples/249997467 assetexamples-210817210930
Marketing and communication creative assets from thought leadership and awareness to lead generation and advocacy.]]>

Marketing and communication creative assets from thought leadership and awareness to lead generation and advocacy.]]>
Tue, 17 Aug 2021 21:09:29 GMT /slideshow/branding-creative-lead-generation-asset-examples/249997467 petra1400@slideshare.net(petra1400) Branding, creative, lead generation asset examples petra1400 Marketing and communication creative assets from thought leadership and awareness to lead generation and advocacy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assetexamples-210817210930-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing and communication creative assets from thought leadership and awareness to lead generation and advocacy.
Branding, creative, lead generation asset examples from Petra Neiger
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Content Framework /slideshow/content-framework-88737702/88737702 contentstrategyframeworkgeneric2-180223165325
Framework]]>

Framework]]>
Fri, 23 Feb 2018 16:53:25 GMT /slideshow/content-framework-88737702/88737702 petra1400@slideshare.net(petra1400) Content Framework petra1400 Framework <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyframeworkgeneric2-180223165325-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Framework
Content Framework from Petra Neiger
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10 Secrets of A Healthy Pool /slideshow/10-secrets-of-a-healthy-pool/80187790 ten-must-know-secrets-of-a-healthy-and-sparkling-pool-or-hot-tub-170926185051
Gated, lead-gen content]]>

Gated, lead-gen content]]>
Tue, 26 Sep 2017 18:50:51 GMT /slideshow/10-secrets-of-a-healthy-pool/80187790 petra1400@slideshare.net(petra1400) 10 Secrets of A Healthy Pool petra1400 Gated, lead-gen content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ten-must-know-secrets-of-a-healthy-and-sparkling-pool-or-hot-tub-170926185051-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gated, lead-gen content
10 Secrets of A Healthy Pool from Petra Neiger
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Digital And Social Media Introduction for NAMA /petra1400/digital-and-social-media-introduction-for-nama namadigitalsocialmediaintroduction-160523235041
Digital and social media tips and practices for the National Ayurvedic Medical Association (NAMA). Ayurveda, yoga practitioners.]]>

Digital and social media tips and practices for the National Ayurvedic Medical Association (NAMA). Ayurveda, yoga practitioners.]]>
Mon, 23 May 2016 23:50:40 GMT /petra1400/digital-and-social-media-introduction-for-nama petra1400@slideshare.net(petra1400) Digital And Social Media Introduction for NAMA petra1400 Digital and social media tips and practices for the National Ayurvedic Medical Association (NAMA). Ayurveda, yoga practitioners. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/namadigitalsocialmediaintroduction-160523235041-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital and social media tips and practices for the National Ayurvedic Medical Association (NAMA). Ayurveda, yoga practitioners.
Digital And Social Media Introduction for NAMA from Petra Neiger
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Social Media Strategy Framework with Case Studies /slideshow/social-media-strategy-framework-with-case-studies/61752525 socialmediacontentframeworkwithcasestudies-160506164749
Social media, content marketing, social advertising, advocacy, ROI and other topics for small business presented at Canada College workshop. With how to-s, tools, best practices, case studies and exercises. Public, online version only.]]>

Social media, content marketing, social advertising, advocacy, ROI and other topics for small business presented at Canada College workshop. With how to-s, tools, best practices, case studies and exercises. Public, online version only.]]>
Fri, 06 May 2016 16:47:49 GMT /slideshow/social-media-strategy-framework-with-case-studies/61752525 petra1400@slideshare.net(petra1400) Social Media Strategy Framework with Case Studies petra1400 Social media, content marketing, social advertising, advocacy, ROI and other topics for small business presented at Canada College workshop. With how to-s, tools, best practices, case studies and exercises. Public, online version only. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacontentframeworkwithcasestudies-160506164749-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media, content marketing, social advertising, advocacy, ROI and other topics for small business presented at Canada College workshop. With how to-s, tools, best practices, case studies and exercises. Public, online version only.
Social Media Strategy Framework with Case Studies from Petra Neiger
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Building A Content Marketing Discipline (Version 2.0) /slideshow/building-a-content-marketing-discipline-version-20/57491543 buildingacontentmarketingdiscipline-160126050239
The components, roles and responsibilities of a successful content marketing discipline, and how to get there from content strategy to content operations. ]]>

The components, roles and responsibilities of a successful content marketing discipline, and how to get there from content strategy to content operations. ]]>
Tue, 26 Jan 2016 05:02:39 GMT /slideshow/building-a-content-marketing-discipline-version-20/57491543 petra1400@slideshare.net(petra1400) Building A Content Marketing Discipline (Version 2.0) petra1400 The components, roles and responsibilities of a successful content marketing discipline, and how to get there from content strategy to content operations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingacontentmarketingdiscipline-160126050239-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The components, roles and responsibilities of a successful content marketing discipline, and how to get there from content strategy to content operations.
Building A Content Marketing Discipline (Version 2.0) from Petra Neiger
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Building A Content Marketing Discipline /slideshow/building-a-content-marketing-discipline/45386932 buildingacontentmarketingdiscipline-150303131058-conversion-gate01
Why and how to build a content marketing discipline. Increase relevance, operationalize and scale content, generate leads. 4 Ps of content marketing: people, processes, practices and places (distribution). Tools. Management buy-in, content operations, curation, creation, training and enablement, syndication. Make content easy to find, access and share. Think mobile.]]>

Why and how to build a content marketing discipline. Increase relevance, operationalize and scale content, generate leads. 4 Ps of content marketing: people, processes, practices and places (distribution). Tools. Management buy-in, content operations, curation, creation, training and enablement, syndication. Make content easy to find, access and share. Think mobile.]]>
Tue, 03 Mar 2015 13:10:58 GMT /slideshow/building-a-content-marketing-discipline/45386932 petra1400@slideshare.net(petra1400) Building A Content Marketing Discipline petra1400 Why and how to build a content marketing discipline. Increase relevance, operationalize and scale content, generate leads. 4 Ps of content marketing: people, processes, practices and places (distribution). Tools. Management buy-in, content operations, curation, creation, training and enablement, syndication. Make content easy to find, access and share. Think mobile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingacontentmarketingdiscipline-150303131058-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why and how to build a content marketing discipline. Increase relevance, operationalize and scale content, generate leads. 4 Ps of content marketing: people, processes, practices and places (distribution). Tools. Management buy-in, content operations, curation, creation, training and enablement, syndication. Make content easy to find, access and share. Think mobile.
Building A Content Marketing Discipline from Petra Neiger
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Social Media: Driving Business Impact (Part 2 of 2) /slideshow/social-media-driving-business-impact-part-2-of-2/26503848 socialmediapart2-130924113458-phpapp01
Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation ]]>

Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation ]]>
Tue, 24 Sep 2013 11:34:58 GMT /slideshow/social-media-driving-business-impact-part-2-of-2/26503848 petra1400@slideshare.net(petra1400) Social Media: Driving Business Impact (Part 2 of 2) petra1400 Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediapart2-130924113458-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media strategy and planning, advanced practices in listening &amp; intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation
Social Media: Driving Business Impact (Part 2 of 2) from Petra Neiger
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Social Media Mini Case Studies from Around Cisco /slideshow/social-media-mini-case-studies-from-around-cisco/19632784 socialmediaminicasestudiesfromaroundcisco-130422152014-phpapp02
Lead gen, mobilizing employees, customers, influencers, executives, connecting on "guest" destinations, creative marketing and much more. ]]>

Lead gen, mobilizing employees, customers, influencers, executives, connecting on "guest" destinations, creative marketing and much more. ]]>
Mon, 22 Apr 2013 15:20:14 GMT /slideshow/social-media-mini-case-studies-from-around-cisco/19632784 petra1400@slideshare.net(petra1400) Social Media Mini Case Studies from Around Cisco petra1400 Lead gen, mobilizing employees, customers, influencers, executives, connecting on "guest" destinations, creative marketing and much more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaminicasestudiesfromaroundcisco-130422152014-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lead gen, mobilizing employees, customers, influencers, executives, connecting on &quot;guest&quot; destinations, creative marketing and much more.
Social Media Mini Case Studies from Around Cisco from Petra Neiger
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Your employees as your brand ambassadors /slideshow/your-employees-as-your-brand-ambassadors/16652194 youremployeesasyourbrandambassadors-130220110013-phpapp01
You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.]]>

You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.]]>
Wed, 20 Feb 2013 11:00:12 GMT /slideshow/your-employees-as-your-brand-ambassadors/16652194 petra1400@slideshare.net(petra1400) Your employees as your brand ambassadors petra1400 You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/youremployeesasyourbrandambassadors-130220110013-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
Your employees as your brand ambassadors from Petra Neiger
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How Using Game Principles Can Help Businesses /slideshow/how-using-game-principles-can-help-businesses/13926436 howcangameprincipleshelp-120809132055-phpapp02
Questions to ask in the process of gamifying user experiences, 10 tips, Cisco examples]]>

Questions to ask in the process of gamifying user experiences, 10 tips, Cisco examples]]>
Thu, 09 Aug 2012 13:20:52 GMT /slideshow/how-using-game-principles-can-help-businesses/13926436 petra1400@slideshare.net(petra1400) How Using Game Principles Can Help Businesses petra1400 Questions to ask in the process of gamifying user experiences, 10 tips, Cisco examples <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcangameprincipleshelp-120809132055-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Questions to ask in the process of gamifying user experiences, 10 tips, Cisco examples
How Using Game Principles Can Help Businesses from Petra Neiger
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Social Media: Ethics and Governance /slideshow/social-media-ethics-and-governance/13890216 ciscosocialmediapolicyguidelines-120806124152-phpapp02
The importance of social media ethics and governance, Cisco's social media policy]]>

The importance of social media ethics and governance, Cisco's social media policy]]>
Mon, 06 Aug 2012 12:41:51 GMT /slideshow/social-media-ethics-and-governance/13890216 petra1400@slideshare.net(petra1400) Social Media: Ethics and Governance petra1400 The importance of social media ethics and governance, Cisco's social media policy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ciscosocialmediapolicyguidelines-120806124152-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The importance of social media ethics and governance, Cisco&#39;s social media policy
Social Media: Ethics and Governance from Petra Neiger
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Social Engagement: Buckle Up and Enjoy the Ride! /slideshow/social-engagement-buckle-up-and-enjoy-the-ride/13034370 btobriseofsocialmedia052212-120522155319-phpapp02
Updated case studies and engagement tips from Cisco]]>

Updated case studies and engagement tips from Cisco]]>
Tue, 22 May 2012 15:53:18 GMT /slideshow/social-engagement-buckle-up-and-enjoy-the-ride/13034370 petra1400@slideshare.net(petra1400) Social Engagement: Buckle Up and Enjoy the Ride! petra1400 Updated case studies and engagement tips from Cisco <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/btobriseofsocialmedia052212-120522155319-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Updated case studies and engagement tips from Cisco
Social Engagement: Buckle Up and Enjoy the Ride! from Petra Neiger
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From the Wild West of Social Media to Organized Social Business (incl. Case Studies) /slideshow/from-the-wild-west-of-social-media-to-organized-social-business-incl-case-studies/7679003 b2bsocialcommunicationsv204-11-110419165453-phpapp01
How Cisco went from organic to organized social business. Our approach to social and success stories.]]>

How Cisco went from organic to organized social business. Our approach to social and success stories.]]>
Tue, 19 Apr 2011 16:54:48 GMT /slideshow/from-the-wild-west-of-social-media-to-organized-social-business-incl-case-studies/7679003 petra1400@slideshare.net(petra1400) From the Wild West of Social Media to Organized Social Business (incl. Case Studies) petra1400 How Cisco went from organic to organized social business. Our approach to social and success stories. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bsocialcommunicationsv204-11-110419165453-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Cisco went from organic to organized social business. Our approach to social and success stories.
From the Wild West of Social Media to Organized Social Business (incl. Case Studies) from Petra Neiger
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Evolution of Social Business /slideshow/evolution-of-social-business/7421866 brighttalk03-11ciscoforwebwoanimationv2-110328171239-phpapp01
Social business and brand at Cisco]]>

Social business and brand at Cisco]]>
Mon, 28 Mar 2011 17:12:35 GMT /slideshow/evolution-of-social-business/7421866 petra1400@slideshare.net(petra1400) Evolution of Social Business petra1400 Social business and brand at Cisco <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brighttalk03-11ciscoforwebwoanimationv2-110328171239-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social business and brand at Cisco
Evolution of Social Business from Petra Neiger
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Case Study - Entering A New Market Using Social Media, Cisco Umi /slideshow/case-study-entering-a-new-market-using-social-media-cisco-umi/6884261 casestudy-enteringanewmarketciscoumi-110210141255-phpapp01
The story of how Cisco entered a new consumer market using integrated social media. Cisco umi.]]>

The story of how Cisco entered a new consumer market using integrated social media. Cisco umi.]]>
Thu, 10 Feb 2011 14:12:50 GMT /slideshow/case-study-entering-a-new-market-using-social-media-cisco-umi/6884261 petra1400@slideshare.net(petra1400) Case Study - Entering A New Market Using Social Media, Cisco Umi petra1400 The story of how Cisco entered a new consumer market using integrated social media. Cisco umi. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudy-enteringanewmarketciscoumi-110210141255-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The story of how Cisco entered a new consumer market using integrated social media. Cisco umi.
Case Study - Entering A New Market Using Social Media, Cisco Umi from Petra Neiger
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The Evolution and State of Social Media through Cisco Case Studies /petra1400/the-evolution-and-state-of-social-media-through-cisco-case-studies ciscoandthesocialwebforslideshare-101122111043-phpapp02
A few slides on the evolution of social media in general and at Cisco followed by some real-life examples.]]>

A few slides on the evolution of social media in general and at Cisco followed by some real-life examples.]]>
Mon, 22 Nov 2010 11:10:39 GMT /petra1400/the-evolution-and-state-of-social-media-through-cisco-case-studies petra1400@slideshare.net(petra1400) The Evolution and State of Social Media through Cisco Case Studies petra1400 A few slides on the evolution of social media in general and at Cisco followed by some real-life examples. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ciscoandthesocialwebforslideshare-101122111043-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A few slides on the evolution of social media in general and at Cisco followed by some real-life examples.
The Evolution and State of Social Media through Cisco Case Studies from Petra Neiger
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Social Media Recipe: Must Have Ingredients /slideshow/social-media-recipe-must-have-ingredients/5817861 socialmediarecipe-101117205139-phpapp01
Social media engagement ingredients from start to finish in 10 minutes. San Francisco BtoB Breakfast presentation. ]]>

Social media engagement ingredients from start to finish in 10 minutes. San Francisco BtoB Breakfast presentation. ]]>
Wed, 17 Nov 2010 20:51:34 GMT /slideshow/social-media-recipe-must-have-ingredients/5817861 petra1400@slideshare.net(petra1400) Social Media Recipe: Must Have Ingredients petra1400 Social media engagement ingredients from start to finish in 10 minutes. San Francisco BtoB Breakfast presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediarecipe-101117205139-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media engagement ingredients from start to finish in 10 minutes. San Francisco BtoB Breakfast presentation.
Social Media Recipe: Must Have Ingredients from Petra Neiger
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Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, UStream and Live /slideshow/case-study-doobie-brothers-world-gone-crazy-album-debut-on-telepresence-ustream-and-live/5569715 casestudy-doobiebrothersworldgonecrazy-101026152040-phpapp02
Find out how Cisco and the Doobie Brothers partnered up to debut "World Gone Crazy". ]]>

Find out how Cisco and the Doobie Brothers partnered up to debut "World Gone Crazy". ]]>
Tue, 26 Oct 2010 15:20:29 GMT /slideshow/case-study-doobie-brothers-world-gone-crazy-album-debut-on-telepresence-ustream-and-live/5569715 petra1400@slideshare.net(petra1400) Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, UStream and Live petra1400 Find out how Cisco and the Doobie Brothers partnered up to debut "World Gone Crazy". <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudy-doobiebrothersworldgonecrazy-101026152040-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find out how Cisco and the Doobie Brothers partnered up to debut &quot;World Gone Crazy&quot;.
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, UStream and Live from Petra Neiger
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Cisco's Social Media Organization and Case Studies /slideshow/ciscos-social-media-organization-and-case-studies/5416932 ciscosocialmediaorganizationalstructureandcasestudies-101011155909-phpapp02
Cisco's journey to our current social media organizational structure. Best practices and case studies. ]]>

Cisco's journey to our current social media organizational structure. Best practices and case studies. ]]>
Mon, 11 Oct 2010 15:59:00 GMT /slideshow/ciscos-social-media-organization-and-case-studies/5416932 petra1400@slideshare.net(petra1400) Cisco's Social Media Organization and Case Studies petra1400 Cisco's journey to our current social media organizational structure. Best practices and case studies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ciscosocialmediaorganizationalstructureandcasestudies-101011155909-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Cisco&#39;s journey to our current social media organizational structure. Best practices and case studies.
Cisco's Social Media Organization and Case Studies from Petra Neiger
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