/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: petracanales https://cdn.slidesharecdn.com/profile-photo-petracanales-48x48.jpg?cb=1527870990 @PetraCanales My approach is: • Build strategy: Tease apart assets to refine and create potent messages that resonate; develop a strategy to amplify. Execute. Measure. Rinse. Repeat. • Crush Competition: Uncover weaknesses in competition and position against them. • Impact the Business: Roll up my sleeves and build fully-integrated marketing and communications programs that drive new business while maintaining deadly focus on conversion metrics to success. • Equip the Team: Build a portfolio of fresh, relevant assets and tools for sales, partners and marketing teams to leverage. • Start a movement: Meet with customer base and build programs to help them tell the company story; create ... http://www.wix.com/petracanales/marketing