際際滷shows by User: philrj / http://www.slideshare.net/images/logo.gif 際際滷shows by User: philrj / Wed, 26 Aug 2015 06:20:15 GMT 際際滷Share feed for 際際滷shows by User: philrj Philip Ryan Johnson CV August 2015 @PRjohnson /philrj/philip-ryan-johnson-cv-august-2015-prjohnson-52077849 3d6e3d09-21f2-4a4e-a8b4-f79b750fad00-150826062015-lva1-app6891
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Wed, 26 Aug 2015 06:20:15 GMT /philrj/philip-ryan-johnson-cv-august-2015-prjohnson-52077849 philrj@slideshare.net(philrj) Philip Ryan Johnson CV August 2015 @PRjohnson philrj <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3d6e3d09-21f2-4a4e-a8b4-f79b750fad00-150826062015-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Philip Ryan Johnson CV August 2015 @PRjohnson from Philip Ryan Johnson
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Philip Ryan Johnson Curriculum Vitae (CV) August 2014 @PRjohnson /slideshow/philip-ryan-johnson-cv-august-2014-p-rjohnson/38401007 philipryanjohnsoncvaugust2014prjohnson-140827032411-phpapp02
August 2014 Curriculum Vitae (CV) for Philip Ryan Johnson, Philip R. Johnson, @PRjohnson, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, New York.]]>

August 2014 Curriculum Vitae (CV) for Philip Ryan Johnson, Philip R. Johnson, @PRjohnson, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, New York.]]>
Wed, 27 Aug 2014 03:24:11 GMT /slideshow/philip-ryan-johnson-cv-august-2014-p-rjohnson/38401007 philrj@slideshare.net(philrj) Philip Ryan Johnson Curriculum Vitae (CV) August 2014 @PRjohnson philrj August 2014 Curriculum Vitae (CV) for Philip Ryan Johnson, Philip R. Johnson, @PRjohnson, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, New York. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/philipryanjohnsoncvaugust2014prjohnson-140827032411-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> August 2014 Curriculum Vitae (CV) for Philip Ryan Johnson, Philip R. Johnson, @PRjohnson, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, New York.
Philip Ryan Johnson Curriculum Vitae (CV) August 2014 @PRjohnson from Philip Ryan Johnson
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The New Boundary Spanners: Social Media Users, Engagement, & Public Relations Outcomes /slideshow/the-new-boundary-spanners-social-media-users-engagement-public-relations-outcomes/7470868 the-new-boundary-spanners-presentation-ica2011-vc-110331190755-phpapp01
Our study investigates the extent to which social media users engaged with organizations online exhibit traditional characteristics of boundary spanners, and whether this engagement results in more positive public relations outcomes for organizations. An online survey was conducted among 403 students and structural equation modeling was used to test a proposed theoretical model. Starbucks and Amazon were selected for this study as both are organizations with a substantial online presence in social media. Results show that social identity and self-efficacy had a positive impact on boundary spanning behaviors, but boundary spanning behaviors did not have a significant impact on social media engagement. However, this study makes an important contribution to current theory in public relations as the results also provide strong empirical evidence for the positive effects that social media engagement has on both relational satisfaction and relational commitment.]]>

Our study investigates the extent to which social media users engaged with organizations online exhibit traditional characteristics of boundary spanners, and whether this engagement results in more positive public relations outcomes for organizations. An online survey was conducted among 403 students and structural equation modeling was used to test a proposed theoretical model. Starbucks and Amazon were selected for this study as both are organizations with a substantial online presence in social media. Results show that social identity and self-efficacy had a positive impact on boundary spanning behaviors, but boundary spanning behaviors did not have a significant impact on social media engagement. However, this study makes an important contribution to current theory in public relations as the results also provide strong empirical evidence for the positive effects that social media engagement has on both relational satisfaction and relational commitment.]]>
Thu, 31 Mar 2011 19:07:51 GMT /slideshow/the-new-boundary-spanners-social-media-users-engagement-public-relations-outcomes/7470868 philrj@slideshare.net(philrj) The New Boundary Spanners: Social Media Users, Engagement, & Public Relations Outcomes philrj Our study investigates the extent to which social media users engaged with organizations online exhibit traditional characteristics of boundary spanners, and whether this engagement results in more positive public relations outcomes for organizations. An online survey was conducted among 403 students and structural equation modeling was used to test a proposed theoretical model. Starbucks and Amazon were selected for this study as both are organizations with a substantial online presence in social media. Results show that social identity and self-efficacy had a positive impact on boundary spanning behaviors, but boundary spanning behaviors did not have a significant impact on social media engagement. However, this study makes an important contribution to current theory in public relations as the results also provide strong empirical evidence for the positive effects that social media engagement has on both relational satisfaction and relational commitment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-new-boundary-spanners-presentation-ica2011-vc-110331190755-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our study investigates the extent to which social media users engaged with organizations online exhibit traditional characteristics of boundary spanners, and whether this engagement results in more positive public relations outcomes for organizations. An online survey was conducted among 403 students and structural equation modeling was used to test a proposed theoretical model. Starbucks and Amazon were selected for this study as both are organizations with a substantial online presence in social media. Results show that social identity and self-efficacy had a positive impact on boundary spanning behaviors, but boundary spanning behaviors did not have a significant impact on social media engagement. However, this study makes an important contribution to current theory in public relations as the results also provide strong empirical evidence for the positive effects that social media engagement has on both relational satisfaction and relational commitment.
The New Boundary Spanners: Social Media Users, Engagement, & Public Relations Outcomes from Philip Ryan Johnson
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https://cdn.slidesharecdn.com/profile-photo-philrj-48x48.jpg?cb=1725758806 Philip Ryan Johnson specializes in digital / social media platforms and strategic planning for public relations efforts and social media programs. Professionally, he has over nine years experience working as a public relations professional and consultant to small businesses in the Central New York (CNY) area. Academically, he has over three years university teaching experience in the field of public relations at both the undergraduate and graduate level, having taught courses in digital and social media, public relations campaigns, strategic communication planning, and communication research methods. www.prjohnson.com https://cdn.slidesharecdn.com/ss_thumbnails/3d6e3d09-21f2-4a4e-a8b4-f79b750fad00-150826062015-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds philrj/philip-ryan-johnson-cv-august-2015-prjohnson-52077849 Philip Ryan Johnson CV... https://cdn.slidesharecdn.com/ss_thumbnails/philipryanjohnsoncvaugust2014prjohnson-140827032411-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/philip-ryan-johnson-cv-august-2014-p-rjohnson/38401007 Philip Ryan Johnson Cu... https://cdn.slidesharecdn.com/ss_thumbnails/the-new-boundary-spanners-presentation-ica2011-vc-110331190755-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-new-boundary-spanners-social-media-users-engagement-public-relations-outcomes/7470868 The New Boundary Spann...