�ݺ�ߣshows by User: pjcollings

�ݺ�ߣshows by User: pjcollings / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: pjcollings / Fri, 22 Jul 2016 11:26:00 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: pjcollings Innovation Tools & Processes | 2016 /slideshow/innovation-tools-processes-2016/64280147 innovationtoolsprocesses-july2016-160722112600
This is the third of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation theories an models, a viewer will be ale to discern the main themes and points of the workshop. (The other deck in the workshop was an introduction to the workshop).]]>
This is the third of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation theories an models, a viewer will be ale to discern the main themes and points of the workshop. (The other deck in the workshop was an introduction to the workshop).]]> Fri, 22 Jul 2016 11:26:00 GMT /slideshow/innovation-tools-processes-2016/64280147 pjcollings@slideshare.net(pjcollings) Innovation Tools & Processes | 2016 pjcollings This is the third of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation theories an models, a viewer will be ale to discern the main themes and points of the workshop. (The other deck in the workshop was an introduction to the workshop). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovationtoolsprocesses-july2016-160722112600-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the third of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation theories an models, a viewer will be ale to discern the main themes and points of the workshop. (The other deck in the workshop was an introduction to the workshop).

Innovation Tools & Processes | 2016 from Patrick Collings

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0 Innovation Theories & Models | 2016 /pjcollings/innovation-theories-models innovationtheories-july2016-160722111535
This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop).]]>
This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop).]]> Fri, 22 Jul 2016 11:15:34 GMT /pjcollings/innovation-theories-models pjcollings@slideshare.net(pjcollings) Innovation Theories & Models | 2016 pjcollings This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovationtheories-july2016-160722111535-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop).

Innovation Theories & Models | 2016 from Patrick Collings

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0 Using Innovation to Manage Brand Positioning | P Collings 2014 /slideshow/using-innovation-to-manage-brand-positioning-p-collings-2014/35689521 usinginnovationtomanagebrandpositioningpcollings2014-140610050313-phpapp01
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.]]>
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.]]> Tue, 10 Jun 2014 05:03:13 GMT /slideshow/using-innovation-to-manage-brand-positioning-p-collings-2014/35689521 pjcollings@slideshare.net(pjcollings) Using Innovation to Manage Brand Positioning | P Collings 2014 pjcollings I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usinginnovationtomanagebrandpositioningpcollings2014-140610050313-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.

Using Innovation to Manage Brand Positioning | P Collings 2014 from Patrick Collings

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0 The Writer as Digital Immigrant | 2012 /slideshow/the-writer-as-digital-immigrant-2012/15010221 masterwritingclass2012-121103114458-phpapp01
One of my favourite lectures each year is to the creative writing master class at the University of Cape Town. The title of the lecture is The Writer as Digital Immigrant and looks at the impact of the digital evolution on creative writing as well as the business of book publishing. This year the subtitle of my presentation was Snapshots Along a Digital Journey and comprised 14 "snapshots" that looked issues such as thinking digital; the evolving digital landscape; storytelling in a digital, commercial arena; and from paper to pixel. Several of the slide need a talking head in front of them, but hopefully people will get the gist of the presentation.]]>
One of my favourite lectures each year is to the creative writing master class at the University of Cape Town. The title of the lecture is The Writer as Digital Immigrant and looks at the impact of the digital evolution on creative writing as well as the business of book publishing. This year the subtitle of my presentation was Snapshots Along a Digital Journey and comprised 14 "snapshots" that looked issues such as thinking digital; the evolving digital landscape; storytelling in a digital, commercial arena; and from paper to pixel. Several of the slide need a talking head in front of them, but hopefully people will get the gist of the presentation.]]> Sat, 03 Nov 2012 11:44:57 GMT /slideshow/the-writer-as-digital-immigrant-2012/15010221 pjcollings@slideshare.net(pjcollings) The Writer as Digital Immigrant | 2012 pjcollings One of my favourite lectures each year is to the creative writing master class at the University of Cape Town. The title of the lecture is The Writer as Digital Immigrant and looks at the impact of the digital evolution on creative writing as well as the business of book publishing. This year the subtitle of my presentation was Snapshots Along a Digital Journey and comprised 14 "snapshots" that looked issues such as thinking digital; the evolving digital landscape; storytelling in a digital, commercial arena; and from paper to pixel. Several of the slide need a talking head in front of them, but hopefully people will get the gist of the presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/masterwritingclass2012-121103114458-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of my favourite lectures each year is to the creative writing master class at the University of Cape Town. The title of the lecture is The Writer as Digital Immigrant and looks at the impact of the digital evolution on creative writing as well as the business of book publishing. This year the subtitle of my presentation was Snapshots Along a Digital Journey and comprised 14 "snapshots" that looked issues such as thinking digital; the evolving digital landscape; storytelling in a digital, commercial arena; and from paper to pixel. Several of the slide need a talking head in front of them, but hopefully people will get the gist of the presentation.

The Writer as Digital Immigrant | 2012 from Patrick Collings

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0 Complex Games Storyboard | September 2012 /pjcollings/cmo-storyboard-september-2012 cmostoryboardsept2012-120913062648-phpapp02
I often storyboard a presentation before assembling it in Keynote. I thought it may be interesting to share the storyboard for a presentation I did for a CMO conference in Johannesburg in September 2012. The presentation dealt with the development of strategies for an era of volatility, uncertainity, complexity and ambiguity.]]>
I often storyboard a presentation before assembling it in Keynote. I thought it may be interesting to share the storyboard for a presentation I did for a CMO conference in Johannesburg in September 2012. The presentation dealt with the development of strategies for an era of volatility, uncertainity, complexity and ambiguity.]]> Thu, 13 Sep 2012 06:26:46 GMT /pjcollings/cmo-storyboard-september-2012 pjcollings@slideshare.net(pjcollings) Complex Games Storyboard | September 2012 pjcollings I often storyboard a presentation before assembling it in Keynote. I thought it may be interesting to share the storyboard for a presentation I did for a CMO conference in Johannesburg in September 2012. The presentation dealt with the development of strategies for an era of volatility, uncertainity, complexity and ambiguity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmostoryboardsept2012-120913062648-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> I often storyboard a presentation before assembling it in Keynote. I thought it may be interesting to share the storyboard for a presentation I did for a CMO conference in Johannesburg in September 2012. The presentation dealt with the development of strategies for an era of volatility, uncertainity, complexity and ambiguity.

Complex Games Storyboard | September 2012 from Patrick Collings

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0 Complex Games | Patrick Collings 2012 /slideshow/cmo-conference-2012-patrick-collings/14274062 cmoconference2012patrickcollings-120913060359-phpapp01
This is a presentation I delivered at the Chief Marketing Officers Conference in Johannesburg in September 2012. The presentation deals with the development of strategy for an era of chronic volatility, uncertainity, complexity and ambiguity (known as VUCA). The presentation focuses on scenario planning and agile | adaptive strategies as ways to move forward in a VUCA environment. The first part also deals with the concept of what is branding (I argue it is simply the relation between an organisation and its intended, or unintended, audience) and that brand positioning is in fact business strategy.]]>
This is a presentation I delivered at the Chief Marketing Officers Conference in Johannesburg in September 2012. The presentation deals with the development of strategy for an era of chronic volatility, uncertainity, complexity and ambiguity (known as VUCA). The presentation focuses on scenario planning and agile | adaptive strategies as ways to move forward in a VUCA environment. The first part also deals with the concept of what is branding (I argue it is simply the relation between an organisation and its intended, or unintended, audience) and that brand positioning is in fact business strategy.]]> Thu, 13 Sep 2012 06:03:57 GMT /slideshow/cmo-conference-2012-patrick-collings/14274062 pjcollings@slideshare.net(pjcollings) Complex Games | Patrick Collings 2012 pjcollings This is a presentation I delivered at the Chief Marketing Officers Conference in Johannesburg in September 2012. The presentation deals with the development of strategy for an era of chronic volatility, uncertainity, complexity and ambiguity (known as VUCA). The presentation focuses on scenario planning and agile | adaptive strategies as ways to move forward in a VUCA environment. The first part also deals with the concept of what is branding (I argue it is simply the relation between an organisation and its intended, or unintended, audience) and that brand positioning is in fact business strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmoconference2012patrickcollings-120913060359-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation I delivered at the Chief Marketing Officers Conference in Johannesburg in September 2012. The presentation deals with the development of strategy for an era of chronic volatility, uncertainity, complexity and ambiguity (known as VUCA). The presentation focuses on scenario planning and agile | adaptive strategies as ways to move forward in a VUCA environment. The first part also deals with the concept of what is branding (I argue it is simply the relation between an organisation and its intended, or unintended, audience) and that brand positioning is in fact business strategy.

Complex Games | Patrick Collings 2012 from Patrick Collings

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0 Branding in Banking & Finance | P Collings 2011 /slideshow/branding-in-banking-finance-2011-p-collings/9448407 brandinginbankingfinance2011pcollings-110927155954-phpapp02
This is the presentation I gave at the Branding in Banking and Finance Conference that was held in Johannesburg, South Africa on 26th - 28th September 2011. I have added speaker notes on some of the slides.]]>
This is the presentation I gave at the Branding in Banking and Finance Conference that was held in Johannesburg, South Africa on 26th - 28th September 2011. I have added speaker notes on some of the slides.]]> Tue, 27 Sep 2011 15:59:51 GMT /slideshow/branding-in-banking-finance-2011-p-collings/9448407 pjcollings@slideshare.net(pjcollings) Branding in Banking & Finance | P Collings 2011 pjcollings This is the presentation I gave at the Branding in Banking and Finance Conference that was held in Johannesburg, South Africa on 26th - 28th September 2011. I have added speaker notes on some of the slides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandinginbankingfinance2011pcollings-110927155954-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the presentation I gave at the Branding in Banking and Finance Conference that was held in Johannesburg, South Africa on 26th - 28th September 2011. I have added speaker notes on some of the slides.

Branding in Banking & Finance | P Collings 2011 from Patrick Collings

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0 Scenarios & Branding | Patrick Collings 2011 /slideshow/scenarios-branding-patrick-collings/8251994 scenariosbrandingpatrickcollings-110608174030-phpapp01
This is the presentation on brand strategy in turbulent socio-economic conditions that I gave at the 2011 Branding Conference in South Africa. A key part of the presentation was the use of scenario planning. I also spoke about Sagacite's work on rapid adaptive strategies. I have added a couple of notes to several of the more obscure slides to help viewers understand what I talking about.]]>
This is the presentation on brand strategy in turbulent socio-economic conditions that I gave at the 2011 Branding Conference in South Africa. A key part of the presentation was the use of scenario planning. I also spoke about Sagacite's work on rapid adaptive strategies. I have added a couple of notes to several of the more obscure slides to help viewers understand what I talking about.]]> Wed, 08 Jun 2011 17:40:24 GMT /slideshow/scenarios-branding-patrick-collings/8251994 pjcollings@slideshare.net(pjcollings) Scenarios & Branding | Patrick Collings 2011 pjcollings This is the presentation on brand strategy in turbulent socio-economic conditions that I gave at the 2011 Branding Conference in South Africa. A key part of the presentation was the use of scenario planning. I also spoke about Sagacite's work on rapid adaptive strategies. I have added a couple of notes to several of the more obscure slides to help viewers understand what I talking about. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scenariosbrandingpatrickcollings-110608174030-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the presentation on brand strategy in turbulent socio-economic conditions that I gave at the 2011 Branding Conference in South Africa. A key part of the presentation was the use of scenario planning. I also spoke about Sagacite's work on rapid adaptive strategies. I have added a couple of notes to several of the more obscure slides to help viewers understand what I talking about.

Scenarios & Branding | Patrick Collings 2011 from Patrick Collings

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0 Brands and Turbulence | Patrick Collings 2010 /slideshow/brands-and-turbulence-patrick-collings/4336165 brandsandturbulence-patrickcollings-100527221217-phpapp02
This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.]]>
This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.]]> Thu, 27 May 2010 22:12:11 GMT /slideshow/brands-and-turbulence-patrick-collings/4336165 pjcollings@slideshare.net(pjcollings) Brands and Turbulence | Patrick Collings 2010 pjcollings This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsandturbulence-patrickcollings-100527221217-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.

Brands and Turbulence | Patrick Collings 2010 from Patrick Collings

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0 Measuring Brand Value | Patrick Collings 2010 /slideshow/measuring-brand-value-patrick-collings/3629334 measuringbrandvaluepatrickcollings-100403083848-phpapp01
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.]]>
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.]]> Sat, 03 Apr 2010 08:38:46 GMT /slideshow/measuring-brand-value-patrick-collings/3629334 pjcollings@slideshare.net(pjcollings) Measuring Brand Value | Patrick Collings 2010 pjcollings This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measuringbrandvaluepatrickcollings-100403083848-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.

Measuring Brand Value | Patrick Collings 2010 from Patrick Collings

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0 Branded Entertainment | Patrick Collings 2010 /slideshow/branded-entertainment-patrick-collings/3567975 brandedentertainmentpatrickcollings-100326183534-phpapp01
This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded.]]>
This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded.]]> Fri, 26 Mar 2010 18:31:45 GMT /slideshow/branded-entertainment-patrick-collings/3567975 pjcollings@slideshare.net(pjcollings) Branded Entertainment | Patrick Collings 2010 pjcollings This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandedentertainmentpatrickcollings-100326183534-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded.

Branded Entertainment | Patrick Collings 2010 from Patrick Collings

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0 Doing The Deal in Branded Entertainment | Patrick Collings 2010 /pjcollings/doing-the-deal-in-branded-entertainment-patrick-collings doingthedealpatrickcollings-100325021501-phpapp01
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.]]>
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.]]> Thu, 25 Mar 2010 02:14:54 GMT /pjcollings/doing-the-deal-in-branded-entertainment-patrick-collings pjcollings@slideshare.net(pjcollings) Doing The Deal in Branded Entertainment | Patrick Collings 2010 pjcollings This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doingthedealpatrickcollings-100325021501-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.

Doing The Deal in Branded Entertainment | Patrick Collings 2010 from Patrick Collings

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0 The Writer As Digital Immigrant | Patrick Collings 2009 /pjcollings/the-writer-as-digital-immigrant-patrick-collings thewriterasdigitalimmigrantpatrickcollings-090906150232-phpapp02
This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and commercial writing. Like all my presentations it really needs a talking head in front of the slides. I have added notes to better explain some of the slides.]]>
This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and commercial writing. Like all my presentations it really needs a talking head in front of the slides. I have added notes to better explain some of the slides.]]> Sun, 06 Sep 2009 15:02:28 GMT /pjcollings/the-writer-as-digital-immigrant-patrick-collings pjcollings@slideshare.net(pjcollings) The Writer As Digital Immigrant | Patrick Collings 2009 pjcollings This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and commercial writing. Like all my presentations it really needs a talking head in front of the slides. I have added notes to better explain some of the slides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thewriterasdigitalimmigrantpatrickcollings-090906150232-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and commercial writing. Like all my presentations it really needs a talking head in front of the slides. I have added notes to better explain some of the slides.

The Writer As Digital Immigrant | Patrick Collings 2009 from Patrick Collings

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0 Constant Transmotion | Patrick Collings 2009 /slideshow/constant-transmotion-patrick-collings/1750376 constanttransmotionpatrickcollings-090721160714-phpapp02
Transmotion is a term I use to describe the seamless movement between the physical and the digital worlds. In this presentation I look at three components of transmotion, namely: transmedia, virtuality and augmented reality. Transmotion was part of a bigger presentation that argued brands must ensure that their “offline” and “online” offerings complement and not duplicate one another. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.]]>
Transmotion is a term I use to describe the seamless movement between the physical and the digital worlds. In this presentation I look at three components of transmotion, namely: transmedia, virtuality and augmented reality. Transmotion was part of a bigger presentation that argued brands must ensure that their “offline” and “online” offerings complement and not duplicate one another. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.]]> Tue, 21 Jul 2009 16:07:06 GMT /slideshow/constant-transmotion-patrick-collings/1750376 pjcollings@slideshare.net(pjcollings) Constant Transmotion | Patrick Collings 2009 pjcollings Transmotion is a term I use to describe the seamless movement between the physical and the digital worlds. In this presentation I look at three components of transmotion, namely: transmedia, virtuality and augmented reality. Transmotion was part of a bigger presentation that argued brands must ensure that their “offline” and “online” offerings complement and not duplicate one another. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/constanttransmotionpatrickcollings-090721160714-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Transmotion is a term I use to describe the seamless movement between the physical and the digital worlds. In this presentation I look at three components of transmotion, namely: transmedia, virtuality and augmented reality. Transmotion was part of a bigger presentation that argued brands must ensure that their “offline” and “online” offerings complement and not duplicate one another. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.

Constant Transmotion | Patrick Collings 2009 from Patrick Collings

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0 Stop The Presses | Patrick Collings 2009 /pjcollings/stop-the-presses-patrick-collings stopthepressespatrickcollings-090709171736-phpapp02
My presentations on digital strategy for brands are getting longer, so rather than upload the entire presentations I decided to upload self-contained sections. The first one, Stop The Presses, deals with the accelerated decline of the traditional newspaper / magazine model and the options open to newspapers / magazines and the implications for both types of publications as well as the brands that advertise in them. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.]]>
My presentations on digital strategy for brands are getting longer, so rather than upload the entire presentations I decided to upload self-contained sections. The first one, Stop The Presses, deals with the accelerated decline of the traditional newspaper / magazine model and the options open to newspapers / magazines and the implications for both types of publications as well as the brands that advertise in them. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.]]> Thu, 09 Jul 2009 17:17:32 GMT /pjcollings/stop-the-presses-patrick-collings pjcollings@slideshare.net(pjcollings) Stop The Presses | Patrick Collings 2009 pjcollings My presentations on digital strategy for brands are getting longer, so rather than upload the entire presentations I decided to upload self-contained sections. The first one, Stop The Presses, deals with the accelerated decline of the traditional newspaper / magazine model and the options open to newspapers / magazines and the implications for both types of publications as well as the brands that advertise in them. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stopthepressespatrickcollings-090709171736-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentations on digital strategy for brands are getting longer, so rather than upload the entire presentations I decided to upload self-contained sections. The first one, Stop The Presses, deals with the accelerated decline of the traditional newspaper / magazine model and the options open to newspapers / magazines and the implications for both types of publications as well as the brands that advertise in them. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.

Stop The Presses | Patrick Collings 2009 from Patrick Collings

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0 Brands Doing Good | Patrick Collings 2009 /slideshow/brands-doing-good-patrick-collings/1001422 brands-doing-good-patrick-collings-1234029335218359-1
This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides.]]>
This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides.]]> Sat, 07 Feb 2009 12:00:30 GMT /slideshow/brands-doing-good-patrick-collings/1001422 pjcollings@slideshare.net(pjcollings) Brands Doing Good | Patrick Collings 2009 pjcollings This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brands-doing-good-patrick-collings-1234029335218359-1-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides.

Brands Doing Good | Patrick Collings 2009 from Patrick Collings

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0 Digital Trends | Patrick Collings 2008 /slideshow/digital-trends-patrick-collings-presentation-929141/929141 digital-trends-patrick-collings-1232308023632714-1
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.]]>
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.]]> Sun, 18 Jan 2009 13:48:31 GMT /slideshow/digital-trends-patrick-collings-presentation-929141/929141 pjcollings@slideshare.net(pjcollings) Digital Trends | Patrick Collings 2008 pjcollings This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-trends-patrick-collings-1232308023632714-1-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.

Digital Trends | Patrick Collings 2008 from Patrick Collings

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0 Intoduction To Brand Equity | Holistic Brand Strategy 2008 /slideshow/intoduction-to-brand-equity-holistic-brand-strategy-presentation/689191 intoduction-to-brand-equity-holistic-brand-strategy-1224868726634900-9
This was the second in a series of nine lectures that I gave as part of a holistic brand workshop in May 2008.]]>
This was the second in a series of nine lectures that I gave as part of a holistic brand workshop in May 2008.]]> Fri, 24 Oct 2008 10:24:03 GMT /slideshow/intoduction-to-brand-equity-holistic-brand-strategy-presentation/689191 pjcollings@slideshare.net(pjcollings) Intoduction To Brand Equity | Holistic Brand Strategy 2008 pjcollings This was the second in a series of nine lectures that I gave as part of a holistic brand workshop in May 2008. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intoduction-to-brand-equity-holistic-brand-strategy-1224868726634900-9-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was the second in a series of nine lectures that I gave as part of a holistic brand workshop in May 2008.

Intoduction To Brand Equity | Holistic Brand Strategy 2008 from Patrick Collings

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0 Digital Brand Strategy | Mace 2008 /slideshow/digital-brand-strategy-mace-2008-presentation/663050 digital-brand-strategy-mace-2008-1224179837298363-8
The presentation looks at themes underpinning digital strategy. Needs a talking head to explain several of the slides.]]>
The presentation looks at themes underpinning digital strategy. Needs a talking head to explain several of the slides.]]> Thu, 16 Oct 2008 11:04:16 GMT /slideshow/digital-brand-strategy-mace-2008-presentation/663050 pjcollings@slideshare.net(pjcollings) Digital Brand Strategy | Mace 2008 pjcollings The presentation looks at themes underpinning digital strategy. Needs a talking head to explain several of the slides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-brand-strategy-mace-2008-1224179837298363-8-thumbnail.jpg?width=120&height=120&fit=bounds" /> The presentation looks at themes underpinning digital strategy. Needs a talking head to explain several of the slides.

Digital Brand Strategy | Mace 2008 from Patrick Collings

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0 Virtuality and the rise of the avatar | Patrick Collings 2008 /slideshow/virtuality-and-the-rise-of-the-avatar-patrick-collings/324554 virtuality-and-the-rise-of-the-avatar-patrick-collings-1206656880121713-2
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]]> Thu, 27 Mar 2008 15:28:03 GMT /slideshow/virtuality-and-the-rise-of-the-avatar-patrick-collings/324554 pjcollings@slideshare.net(pjcollings) Virtuality and the rise of the avatar | Patrick Collings 2008 pjcollings <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/virtuality-and-the-rise-of-the-avatar-patrick-collings-1206656880121713-2-thumbnail.jpg?width=120&height=120&fit=bounds" />

Virtuality and the rise of the avatar | Patrick Collings 2008 from Patrick Collings

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0 https://cdn.slidesharecdn.com/profile-photo-pjcollings-48x48.jpg?cb=1522782407 Patrick is an experienced, skilled and award-winning strategist specializing in the fields of innovation, agile strategies, design thinking, and brand strategy. ‪‪He has consulted to local and global clients in numerous industries and government. Patrick has written on brands and branding for various books as well as industry and consumer publications. He presents and lectures on strategy, innovation, design thinking and brands at South African and international conferences as well as executive education workshops.‬‬ For more on his consulting work please see the Projects section below. ‪Alongside his strategic consulting work, Patrick is a sports entrepreneur building an innovative fen... www.collings.co.za https://cdn.slidesharecdn.com/ss_thumbnails/innovationtoolsprocesses-july2016-160722112600-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/innovation-tools-processes-2016/64280147 Innovation Tools & Pro... https://cdn.slidesharecdn.com/ss_thumbnails/innovationtheories-july2016-160722111535-thumbnail.jpg?width=320&height=320&fit=bounds pjcollings/innovation-theories-models Innovation Theories & ... https://cdn.slidesharecdn.com/ss_thumbnails/usinginnovationtomanagebrandpositioningpcollings2014-140610050313-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-innovation-to-manage-brand-positioning-p-collings-2014/35689521 Using Innovation to Ma...