�ݺ�ߣshows by User: polledemaagt

�ݺ�ߣshows by User: polledemaagt / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: polledemaagt / Wed, 06 Dec 2017 09:24:32 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: polledemaagt "Gewoon goed helpen" social service anno 2017 voor #SSC17 /slideshow/gewoon-goed-helpen-social-service-anno-2017-voor-ssc17/83473582 2017-11-28-socialservice-share-171206092432
Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?]]>
Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?]]> Wed, 06 Dec 2017 09:24:32 GMT /slideshow/gewoon-goed-helpen-social-service-anno-2017-voor-ssc17/83473582 polledemaagt@slideshare.net(polledemaagt) "Gewoon goed helpen" social service anno 2017 voor #SSC17 polledemaagt Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-11-28-socialservice-share-171206092432-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?

"Gewoon goed helpen" social service anno 2017 voor #SSC17 from Polle de Maagt

]]> 785 1 https://cdn.slidesharecdn.com/ss_thumbnails/2017-11-28-socialservice-share-171206092432-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact /slideshow/ok-en-dan-gaan-we-nu-gewoon-normaal-doen-voor-uximpact/53145558 2015-09-22-uximpact-share-150924092825-lva1-app6892
Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart. ]]>
Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart. ]]> Thu, 24 Sep 2015 09:28:25 GMT /slideshow/ok-en-dan-gaan-we-nu-gewoon-normaal-doen-voor-uximpact/53145558 polledemaagt@slideshare.net(polledemaagt) Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact polledemaagt Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-09-22-uximpact-share-150924092825-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.

Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact from Polle de Maagt

]]> 5143 7 https://cdn.slidesharecdn.com/ss_thumbnails/2015-09-22-uximpact-share-150924092825-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 "Service is sales. Why service management is the single most important thing. Ever." for Heliview Service Management Conference /polledemaagt/service-is-sales-why-service-management-is-the-single-most-important-thing-ever-for-heliview-service-management-conference 2012-06-13-heliview-servicemanagement-slideshare-120612041834-phpapp01
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing. ]]>
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing. ]]> Tue, 12 Jun 2012 04:18:31 GMT /polledemaagt/service-is-sales-why-service-management-is-the-single-most-important-thing-ever-for-heliview-service-management-conference polledemaagt@slideshare.net(polledemaagt) "Service is sales. Why service management is the single most important thing. Ever." for Heliview Service Management Conference polledemaagt Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-06-13-heliview-servicemanagement-slideshare-120612041834-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.

"Service is sales. Why service management is the single most important thing. Ever." for Heliview Service Management Conference from Polle de Maagt

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1 "Why we keep failing in really implementing social media." for #Marcom12 /slideshow/why-we-keep-failing-in-really-implementing-social-media-for-marcom12/13277378 2012-06-13-adformatie-marcom12-slideshare-120611062730-phpapp02
So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.]]>
So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.]]> Mon, 11 Jun 2012 06:27:28 GMT /slideshow/why-we-keep-failing-in-really-implementing-social-media-for-marcom12/13277378 polledemaagt@slideshare.net(polledemaagt) "Why we keep failing in really implementing social media." for #Marcom12 polledemaagt So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-06-13-adformatie-marcom12-slideshare-120611062730-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.

"Why we keep failing in really implementing social media." for #Marcom12 from Polle de Maagt

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1 "De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch) /slideshow/column-for-mediamarketing-belgiumdutch-13192860/13192860 264297mm169int-120604085805-phpapp02
Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)]]>
Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)]]> Mon, 04 Jun 2012 08:58:03 GMT /slideshow/column-for-mediamarketing-belgiumdutch-13192860/13192860 polledemaagt@slideshare.net(polledemaagt) "De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch) polledemaagt Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/264297mm169int-120604085805-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)

"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch) from Polle de Maagt

]]> 931 2 https://cdn.slidesharecdn.com/ss_thumbnails/264297mm169int-120604085805-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post

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1 "From social gimmicks to social business. Storytelling in the social age." for PromaxBDA /slideshow/from-social-gimmicks-to-social-business-storytelling-in-the-social-age-for-promaxbda/13012697 2012-05-25-promax-social-slideshare-120521065641-phpapp02
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.]]>
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.]]> Mon, 21 May 2012 06:56:38 GMT /slideshow/from-social-gimmicks-to-social-business-storytelling-in-the-social-age-for-promaxbda/13012697 polledemaagt@slideshare.net(polledemaagt) "From social gimmicks to social business. Storytelling in the social age." for PromaxBDA polledemaagt My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-05-25-promax-social-slideshare-120521065641-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.

"From social gimmicks to social business. Storytelling in the social age." for PromaxBDA from Polle de Maagt

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1 "Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn /slideshow/do-stuff-worth-sharing-small-steps-to-social-media-success-for-social-media-class-baarn/12762304 2012-04-05-smcbaarn-socialmedia-120501144937-phpapp02
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!]]>
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!]]> Tue, 01 May 2012 14:49:34 GMT /slideshow/do-stuff-worth-sharing-small-steps-to-social-media-success-for-social-media-class-baarn/12762304 polledemaagt@slideshare.net(polledemaagt) "Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn polledemaagt Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-04-05-smcbaarn-socialmedia-120501144937-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!

"Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn from Polle de Maagt

]]> 1187 2 https://cdn.slidesharecdn.com/ss_thumbnails/2012-04-05-smcbaarn-socialmedia-120501144937-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 Do stuff worth sharing. Small steps to success in this digital world for #KJ12 /polledemaagt/do-stuff-worth-sharing-small-steps-to-success-in-this-digital-world-for-kj12 2012-04-19-kidsjongeren-socialmedia-final-120419031257-phpapp02
Presentation on brands, campaigning and digital structures for this year's #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)]]>
Presentation on brands, campaigning and digital structures for this year's #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)]]> Thu, 19 Apr 2012 03:12:55 GMT /polledemaagt/do-stuff-worth-sharing-small-steps-to-success-in-this-digital-world-for-kj12 polledemaagt@slideshare.net(polledemaagt) Do stuff worth sharing. Small steps to success in this digital world for #KJ12 polledemaagt Presentation on brands, campaigning and digital structures for this year's #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-04-19-kidsjongeren-socialmedia-final-120419031257-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation on brands, campaigning and digital structures for this year's #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)

Do stuff worth sharing. Small steps to success in this digital world for #KJ12 from Polle de Maagt

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1 Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht /slideshow/doityourself-health-a-plea-for-technology-and-nudge-mechanisms-in-health-for-umc-utrecht/10969775 2012-01-17-umc-quantifiedself-slideshare-120111130032-phpapp02
Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?]]>
Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?]]> Wed, 11 Jan 2012 13:00:29 GMT /slideshow/doityourself-health-a-plea-for-technology-and-nudge-mechanisms-in-health-for-umc-utrecht/10969775 polledemaagt@slideshare.net(polledemaagt) Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht polledemaagt Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-01-17-umc-quantifiedself-slideshare-120111130032-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?

Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht from Polle de Maagt

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1 Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday /polledemaagt/een-bescheiden-pleidooi-voor-saaitaal-voor-onlinetuesday 2011-12-13-onlinetuesday-saaitaal-111213131839-phpapp01
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.]]>
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.]]> Tue, 13 Dec 2011 13:18:38 GMT /polledemaagt/een-bescheiden-pleidooi-voor-saaitaal-voor-onlinetuesday polledemaagt@slideshare.net(polledemaagt) Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday polledemaagt Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-13-onlinetuesday-saaitaal-111213131839-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday from Polle de Maagt

]]> 1051 2 https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-13-onlinetuesday-saaitaal-111213131839-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 “A plea for geeks and fails in public services” for Brussels Regional Informatics Center /slideshow/a-plea-for-geeks-and-fails-in-public-services-for-brussels-regional-informatics-center/10541817 2011-12-09-cibg-nudge-111210055947-phpapp02
“A plea for geeks and fails in public services” for Brussels Regional Informatics Center]]>
“A plea for geeks and fails in public services” for Brussels Regional Informatics Center]]> Sat, 10 Dec 2011 05:59:45 GMT /slideshow/a-plea-for-geeks-and-fails-in-public-services-for-brussels-regional-informatics-center/10541817 polledemaagt@slideshare.net(polledemaagt) “A plea for geeks and fails in public services” for Brussels Regional Informatics Center polledemaagt “A plea for geeks and fails in public services” for Brussels Regional Informatics Center <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-09-cibg-nudge-111210055947-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> “A plea for geeks and fails in public services” for Brussels Regional Informatics Center

“A plea for geeks and fails in public services” for Brussels Regional Informatics Center from Polle de Maagt

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1 The shitty position of being a dissatisfier for NS Poort /slideshow/the-shitty-position-of-being-a-dissatisfier-for-ns-poort/10365676 2011-12-05-krem-ns-poort-nudge-final-111128074548-phpapp02
]]>
]]> Mon, 28 Nov 2011 07:45:46 GMT /slideshow/the-shitty-position-of-being-a-dissatisfier-for-ns-poort/10365676 polledemaagt@slideshare.net(polledemaagt) The shitty position of being a dissatisfier for NS Poort polledemaagt <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-05-krem-ns-poort-nudge-final-111128074548-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

The shitty position of being a dissatisfier for NS Poort from Polle de Maagt

]]> 940 4 https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-05-krem-ns-poort-nudge-final-111128074548-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 Why you shouldn't use social media for AGX /slideshow/why-you-shouldnt-use-social-media-for-agx/10348875 2011-12-02-agx-socialmedia-111127052036-phpapp01
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.]]>
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.]]> Sun, 27 Nov 2011 05:20:33 GMT /slideshow/why-you-shouldnt-use-social-media-for-agx/10348875 polledemaagt@slideshare.net(polledemaagt) Why you shouldn't use social media for AGX polledemaagt I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-02-agx-socialmedia-111127052036-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.

Why you shouldn't use social media for AGX from Polle de Maagt

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1 The noble art of building brands worth sharing for EURIB /slideshow/the-noble-art-of-building-brands-worth-sharing-for-eurib/10157310 2011-12-02-eurib-actsnotads-111114120113-phpapp02
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.]]>
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.]]> Mon, 14 Nov 2011 12:01:11 GMT /slideshow/the-noble-art-of-building-brands-worth-sharing-for-eurib/10157310 polledemaagt@slideshare.net(polledemaagt) The noble art of building brands worth sharing for EURIB polledemaagt The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-12-02-eurib-actsnotads-111114120113-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.

The noble art of building brands worth sharing for EURIB from Polle de Maagt

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1 The noble art of building brands worth sharing for Lessius Interactive Marketing. /slideshow/the-noble-art-of-building-brands-worth-sharing-for-lessius-interactive-marketing/10156066 2011-11-29-lessius-actsnotads-111114102703-phpapp01
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.]]>
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.]]> Mon, 14 Nov 2011 10:27:03 GMT /slideshow/the-noble-art-of-building-brands-worth-sharing-for-lessius-interactive-marketing/10156066 polledemaagt@slideshare.net(polledemaagt) The noble art of building brands worth sharing for Lessius Interactive Marketing. polledemaagt Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-11-29-lessius-actsnotads-111114102703-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.

The noble art of building brands worth sharing for Lessius Interactive Marketing. from Polle de Maagt

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1 Taking travel from ads to acts for Travel 2011 #travelmedia /slideshow/taking-travel-from-ads-to-acts-for-travel-2011/10155301 2011-11-23-travelmedia-actsnotads-111114093004-phpapp02
Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters.]]>
Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters.]]> Mon, 14 Nov 2011 09:30:01 GMT /slideshow/taking-travel-from-ads-to-acts-for-travel-2011/10155301 polledemaagt@slideshare.net(polledemaagt) Taking travel from ads to acts for Travel 2011 #travelmedia polledemaagt Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-11-23-travelmedia-actsnotads-111114093004-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters.

Taking travel from ads to acts for Travel 2011 #travelmedia from Polle de Maagt

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1 The most powerful thing on earth: not telling people what to do. /slideshow/the-most-powerful-thing-on-earth-not-telling-people-what-to-do/10101912 2011-11-15-denbosch-nudge-111110043150-phpapp02
The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior?]]>
The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior?]]> Thu, 10 Nov 2011 04:31:48 GMT /slideshow/the-most-powerful-thing-on-earth-not-telling-people-what-to-do/10101912 polledemaagt@slideshare.net(polledemaagt) The most powerful thing on earth: not telling people what to do. polledemaagt The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-11-15-denbosch-nudge-111110043150-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior?

The most powerful thing on earth: not telling people what to do. from Polle de Maagt

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1 The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak /slideshow/the-noble-art-of-creating-stuff-worth-sharing-lets-stop-talking-lets-start-doing-for-socmedprak/9873468 2011-10-27-socmedprak-actsnotads-111025082205-phpapp01
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Tue, 25 Oct 2011 08:22:01 GMT /slideshow/the-noble-art-of-creating-stuff-worth-sharing-lets-stop-talking-lets-start-doing-for-socmedprak/9873468 polledemaagt@slideshare.net(polledemaagt) The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak polledemaagt Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-10-27-socmedprak-actsnotads-111025082205-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak from Polle de Maagt

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1 A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen /slideshow/a-101-guide-to-world-domination-some-things-i-learned-at-trendwolves-boondoggle-and-insites-consulting-for-kdg-antwerpen/9813730 2011-10-24-kdg-worlddomination101-111021093332-phpapp02
Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Fri, 21 Oct 2011 09:33:29 GMT /slideshow/a-101-guide-to-world-domination-some-things-i-learned-at-trendwolves-boondoggle-and-insites-consulting-for-kdg-antwerpen/9813730 polledemaagt@slideshare.net(polledemaagt) A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen polledemaagt Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-10-24-kdg-worlddomination101-111021093332-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen from Polle de Maagt

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1 Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11 /slideshow/acts-not-ads-do-remarkable-stuff-dont-talk-remarkable-stuff-for-rtfm11/9770910 2011-10-19-rtfm11-111019082140-phpapp02
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Wed, 19 Oct 2011 08:21:39 GMT /slideshow/acts-not-ads-do-remarkable-stuff-dont-talk-remarkable-stuff-for-rtfm11/9770910 polledemaagt@slideshare.net(polledemaagt) Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11 polledemaagt Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011-10-19-rtfm11-111019082140-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11 from Polle de Maagt

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1 https://cdn.slidesharecdn.com/profile-photo-polledemaagt-48x48.jpg?cb=1603094385 Hello and thanks for visiting my profile. My name is Polle de Maagt and I try to change companies to be more about acts and less about ads. Because I believe companies have a lot of unused potential. Because I believe that the most succesfull companies connect with their consumers. And because I believe it isn’t about remarkable talks, but about remarkable acts. www.polledemaagt.com https://cdn.slidesharecdn.com/ss_thumbnails/2017-11-28-socialservice-share-171206092432-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/gewoon-goed-helpen-social-service-anno-2017-voor-ssc17/83473582 "Gewoon goed helpen" s... https://cdn.slidesharecdn.com/ss_thumbnails/2015-09-22-uximpact-share-150924092825-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ok-en-dan-gaan-we-nu-gewoon-normaal-doen-voor-uximpact/53145558 Ok. En dan gaan we nu ... https://cdn.slidesharecdn.com/ss_thumbnails/2012-06-13-heliview-servicemanagement-slideshare-120612041834-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds polledemaagt/service-is-sales-why-service-management-is-the-single-most-important-thing-ever-for-heliview-service-management-conference "Service is sales. Why...