�ݺ�ߣshows by User: pr2020

�ݺ�ߣshows by User: pr2020 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: pr2020 / Mon, 01 Apr 2019 16:48:31 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: pr2020 Sales Enablement With HubSpot /slideshow/sales-enablement-with-hubspot-139097180/139097180 salesenablementwithhubsspot-190401164831
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot. ]]>
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot. ]]> Mon, 01 Apr 2019 16:48:31 GMT /slideshow/sales-enablement-with-hubspot-139097180/139097180 pr2020@slideshare.net(pr2020) Sales Enablement With HubSpot pr2020 Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/salesenablementwithhubsspot-190401164831-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.

Sales Enablement With HubSpot from PR 20/20

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0 Cleveland HubSpot User Group (HUG): Working Video into Marketing /slideshow/cleveland-hubspot-user-group-hug-working-video-into-marketing/118003897 hug2018q3presentation-deck-181003175416
Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics. ]]>
Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics. ]]> Wed, 03 Oct 2018 17:54:16 GMT /slideshow/cleveland-hubspot-user-group-hug-working-video-into-marketing/118003897 pr2020@slideshare.net(pr2020) Cleveland HubSpot User Group (HUG): Working Video into Marketing pr2020 Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hug2018q3presentation-deck-181003175416-thumbnail.jpg?width=120&height=120&fit=bounds" /> Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics.

Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20

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0 Cleveland HUG: HubSpot's Newest Product Releases /slideshow/cleveland-hug-hubspots-newest-product-releases/105363713 hughubspotsnewestproductreleases-180711145210
In case you missed the Cleveland HubSpot User Group (HUG) event on June 28, check out Maggie Bomze's full presentation on the latest product updates. She provides an overview of what's new in marketing, sales and service. ]]>
In case you missed the Cleveland HubSpot User Group (HUG) event on June 28, check out Maggie Bomze's full presentation on the latest product updates. She provides an overview of what's new in marketing, sales and service. ]]> Wed, 11 Jul 2018 14:52:10 GMT /slideshow/cleveland-hug-hubspots-newest-product-releases/105363713 pr2020@slideshare.net(pr2020) Cleveland HUG: HubSpot's Newest Product Releases pr2020 In case you missed the Cleveland HubSpot User Group (HUG) event on June 28, check out Maggie Bomze's full presentation on the latest product updates. She provides an overview of what's new in marketing, sales and service. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hughubspotsnewestproductreleases-180711145210-thumbnail.jpg?width=120&height=120&fit=bounds" /> In case you missed the Cleveland HubSpot User Group (HUG) event on June 28, check out Maggie Bomze's full presentation on the latest product updates. She provides an overview of what's new in marketing, sales and service.

Cleveland HUG: HubSpot's Newest Product Releases from PR 20/20

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0 Bringing Structure and Meaning to Numbers /slideshow/bringing-structure-and-meaning-to-numbers/92764280 hug2018q1presentationiv1-slideshare-180403122744
Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real time based on the results (or lack thereof). In this HUG event, we’ll dive into the process of setting up a comprehensive tracking system, consolidating data into easy to understand visualizations, and generating concise, actionable reports that your team can use to quickly reallocate resources and drive results. ]]>
Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real time based on the results (or lack thereof). In this HUG event, we’ll dive into the process of setting up a comprehensive tracking system, consolidating data into easy to understand visualizations, and generating concise, actionable reports that your team can use to quickly reallocate resources and drive results. ]]> Tue, 03 Apr 2018 12:27:44 GMT /slideshow/bringing-structure-and-meaning-to-numbers/92764280 pr2020@slideshare.net(pr2020) Bringing Structure and Meaning to Numbers pr2020 Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real time based on the results (or lack thereof). In this HUG event, we’ll dive into the process of setting up a comprehensive tracking system, consolidating data into easy to understand visualizations, and generating concise, actionable reports that your team can use to quickly reallocate resources and drive results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hug2018q1presentationiv1-slideshare-180403122744-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real time based on the results (or lack thereof). In this HUG event, we’ll dive into the process of setting up a comprehensive tracking system, consolidating data into easy to understand visualizations, and generating concise, actionable reports that your team can use to quickly reallocate resources and drive results.

Bringing Structure and Meaning to Numbers from PR 20/20

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0 Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick Wins /slideshow/hacking-inbound-25-proven-b2b-lead-generation-campaigns-and-quick-wins/82181752 pr2020-hacking-inboundv1copy-171116195023
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.]]>
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.]]> Thu, 16 Nov 2017 19:50:23 GMT /slideshow/hacking-inbound-25-proven-b2b-lead-generation-campaigns-and-quick-wins/82181752 pr2020@slideshare.net(pr2020) Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick Wins pr2020 Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pr2020-hacking-inboundv1copy-171116195023-thumbnail.jpg?width=120&height=120&fit=bounds" /> Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.

Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick Wins from PR 20/20

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0 Hacking Inbound: 25+ Proven B2B Lead Generation Quick Wins and Campaign Ideas /slideshow/hacking-inbound-25-proven-b2b-lead-generation-quick-wins-and-campaign-ideas/80188443 hacking-inbound-roetzerv2-170926191151
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.]]>
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.]]> Tue, 26 Sep 2017 19:11:51 GMT /slideshow/hacking-inbound-25-proven-b2b-lead-generation-quick-wins-and-campaign-ideas/80188443 pr2020@slideshare.net(pr2020) Hacking Inbound: 25+ Proven B2B Lead Generation Quick Wins and Campaign Ideas pr2020 Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hacking-inbound-roetzerv2-170926191151-thumbnail.jpg?width=120&height=120&fit=bounds" /> Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.

Hacking Inbound: 25+ Proven B2B Lead Generation Quick Wins and Campaign Ideas from PR 20/20

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0 Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with Artificial Intelligence /slideshow/machineassisted-narrative-how-to-transform-and-scale-your-b2b-content-with-artificial-intelligence/79566153 cw17-machine-narrativev2-170908163608
[Originally presented at Content Marketing World 2017] Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.]]>
[Originally presented at Content Marketing World 2017] Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.]]> Fri, 08 Sep 2017 16:36:08 GMT /slideshow/machineassisted-narrative-how-to-transform-and-scale-your-b2b-content-with-artificial-intelligence/79566153 pr2020@slideshare.net(pr2020) Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with Artificial Intelligence pr2020 [Originally presented at Content Marketing World 2017] Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cw17-machine-narrativev2-170908163608-thumbnail.jpg?width=120&height=120&fit=bounds" /> [Originally presented at Content Marketing World 2017] Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.

Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with Artificial Intelligence from PR 20/20

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0 Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future /slideshow/marketing-in-the-machine-age-the-path-to-a-more-artificially-intelligent-future/79087051 emarsys-mkt-machine-agev2-170823114437
Presented at Emarsys Evolution, Aug. 3, 2017 Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.]]>
Presented at Emarsys Evolution, Aug. 3, 2017 Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.]]> Wed, 23 Aug 2017 11:44:36 GMT /slideshow/marketing-in-the-machine-age-the-path-to-a-more-artificially-intelligent-future/79087051 pr2020@slideshare.net(pr2020) Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future pr2020 Presented at Emarsys Evolution, Aug. 3, 2017 Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emarsys-mkt-machine-agev2-170823114437-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Emarsys Evolution, Aug. 3, 2017 Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.

Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future from PR 20/20

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0 Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future /slideshow/cognitive-content-marketing-the-path-to-a-more-artificially-intelligent-future-75567590/75567590 icc-mainfinal2-170501144101
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective. ]]>
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective. ]]> Mon, 01 May 2017 14:41:01 GMT /slideshow/cognitive-content-marketing-the-path-to-a-more-artificially-intelligent-future-75567590/75567590 pr2020@slideshare.net(pr2020) Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future pr2020 [Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icc-mainfinal2-170501144101-thumbnail.jpg?width=120&height=120&fit=bounds" /> [Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create. Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career. * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future from PR 20/20

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0 Origins of the Marketing Intelligence Engine (INBOUND 2016) /slideshow/origins-of-the-marketing-intelligence-engine-inbound-2016/68495891 pr2020-roetzer-inbound16-161109140121
The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will: - Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. - Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective. - Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.]]>
The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will: - Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. - Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective. - Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.]]> Wed, 09 Nov 2016 14:01:21 GMT /slideshow/origins-of-the-marketing-intelligence-engine-inbound-2016/68495891 pr2020@slideshare.net(pr2020) Origins of the Marketing Intelligence Engine (INBOUND 2016) pr2020 The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will: - Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. - Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective. - Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pr2020-roetzer-inbound16-161109140121-thumbnail.jpg?width=120&height=120&fit=bounds" /> The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will: - Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. - Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective. - Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.

Origins of the Marketing Intelligence Engine (INBOUND 2016) from PR 20/20

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0 Content Marketing in the Machine Age: How to Make Your Content More Automated and Intelligent /slideshow/content-marketing-in-the-machine-age-how-to-make-your-content-more-automated-and-intelligent/65779817 cmw16-cm-machine-agefinal-160907132429
Content Marketing World 2016 Presentation: This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent. KEY TAKEAWAYS * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.]]>
Content Marketing World 2016 Presentation: This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent. KEY TAKEAWAYS * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.]]> Wed, 07 Sep 2016 13:24:29 GMT /slideshow/content-marketing-in-the-machine-age-how-to-make-your-content-more-automated-and-intelligent/65779817 pr2020@slideshare.net(pr2020) Content Marketing in the Machine Age: How to Make Your Content More Automated and Intelligent pr2020 Content Marketing World 2016 Presentation: This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent. KEY TAKEAWAYS * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmw16-cm-machine-agefinal-160907132429-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content Marketing World 2016 Presentation: This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent. KEY TAKEAWAYS * Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry. * Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content. * Apply new technologies and processes to make your content marketing more efficient and effective.

Content Marketing in the Machine Age: How to Make Your Content More Automated and Intelligent from PR 20/20

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0 Rise of the Hybrids: Evolution of the PR and Communications Professional Prototype /slideshow/rise-of-the-hybrids-evolution-of-the-pr-and-communications-professional-prototype/62439395 prsa-hybridsv3-160526182338
[Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference] The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed. This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn: - How technology innovation and shifts in consumer behavior are impacting career paths. - What traits define the hybrid professional. - How to connect PR and communications campaigns to bottom-line results. - How to advance yourself and your team.]]>
[Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference] The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed. This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn: - How technology innovation and shifts in consumer behavior are impacting career paths. - What traits define the hybrid professional. - How to connect PR and communications campaigns to bottom-line results. - How to advance yourself and your team.]]> Thu, 26 May 2016 18:23:38 GMT /slideshow/rise-of-the-hybrids-evolution-of-the-pr-and-communications-professional-prototype/62439395 pr2020@slideshare.net(pr2020) Rise of the Hybrids: Evolution of the PR and Communications Professional Prototype pr2020 [Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference] The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed. This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn: - How technology innovation and shifts in consumer behavior are impacting career paths. - What traits define the hybrid professional. - How to connect PR and communications campaigns to bottom-line results. - How to advance yourself and your team. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsa-hybridsv3-160526182338-thumbnail.jpg?width=120&height=120&fit=bounds" /> [Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference] The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed. This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn: - How technology innovation and shifts in consumer behavior are impacting career paths. - What traits define the hybrid professional. - How to connect PR and communications campaigns to bottom-line results. - How to advance yourself and your team.

Rise of the Hybrids: Evolution of the PR and Communications Professional Prototype from PR 20/20

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0 The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth (#FuelLines) /slideshow/the-indispensable-agency-how-marketing-talent-technology-and-strategy-gaps-present-invaluable-opportunities-for-agency-growth-fuellines/53721212 fuellines-indispensable-agencyv1-151009033410-lva1-app6892
The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.]]>
The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.]]> Fri, 09 Oct 2015 03:34:10 GMT /slideshow/the-indispensable-agency-how-marketing-talent-technology-and-strategy-gaps-present-invaluable-opportunities-for-agency-growth-fuellines/53721212 pr2020@slideshare.net(pr2020) The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth (#FuelLines) pr2020 The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fuellines-indispensable-agencyv1-151009033410-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.

The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth (#FuelLines) from PR 20/20

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0 The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate Performance (#INBOUND15) /slideshow/the-marketing-growth-hackathon-25-tips-tools-and-resources-to-accelerate-performance-inbound15/52648173 pr2020-inbound-mainv1-150910210203-lva1-app6891
Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to: 1. Prioritize and simplify your marketing goals. 2. Construct dynamic campaigns with the greatest probabilities of impacting business results. 3. Apply new technologies and processes to improve efficiencies and accelerate success.]]>
Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to: 1. Prioritize and simplify your marketing goals. 2. Construct dynamic campaigns with the greatest probabilities of impacting business results. 3. Apply new technologies and processes to improve efficiencies and accelerate success.]]> Thu, 10 Sep 2015 21:02:03 GMT /slideshow/the-marketing-growth-hackathon-25-tips-tools-and-resources-to-accelerate-performance-inbound15/52648173 pr2020@slideshare.net(pr2020) The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate Performance (#INBOUND15) pr2020 Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to: 1. Prioritize and simplify your marketing goals. 2. Construct dynamic campaigns with the greatest probabilities of impacting business results. 3. Apply new technologies and processes to improve efficiencies and accelerate success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pr2020-inbound-mainv1-150910210203-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to: 1. Prioritize and simplify your marketing goals. 2. Construct dynamic campaigns with the greatest probabilities of impacting business results. 3. Apply new technologies and processes to improve efficiencies and accelerate success.

The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate Performance (#INBOUND15) from PR 20/20

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0 Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOUND15) /slideshow/point-pricing-an-inside-look-at-pr-2020s-valuebased-pricing-model-inbound15/52639475 pr-inbound15-agencyv1-150910165211-lva1-app6891
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.]]>
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.]]> Thu, 10 Sep 2015 16:52:11 GMT /slideshow/point-pricing-an-inside-look-at-pr-2020s-valuebased-pricing-model-inbound15/52639475 pr2020@slideshare.net(pr2020) Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOUND15) pr2020 In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pr-inbound15-agencyv1-150910165211-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.

Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOUND15) from PR 20/20

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0 The Content Marketing Metrics That Matter (#CMWorld 2015) /slideshow/the-content-marketing-metrics-that-matter-cmworld-2015/52602974 cmw-metricsthatmatter-v1-150909210014-lva1-app6891
Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions.]]>
Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions.]]> Wed, 09 Sep 2015 21:00:14 GMT /slideshow/the-content-marketing-metrics-that-matter-cmworld-2015/52602974 pr2020@slideshare.net(pr2020) The Content Marketing Metrics That Matter (#CMWorld 2015) pr2020 Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmw-metricsthatmatter-v1-150909210014-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions.

The Content Marketing Metrics That Matter (#CMWorld 2015) from PR 20/20

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0 Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model /slideshow/point-pricing-an-inside-look-at-pr-2020s-valuebased-pricing-model/48435305 pr-hs-partner-day15-150521133152-lva1-app6892
In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing. Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance. Points provide total transparency into pricing, progress, performance and resource allocation. This deck was presented at HubSpot's 2015 Partner Day.]]>
In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing. Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance. Points provide total transparency into pricing, progress, performance and resource allocation. This deck was presented at HubSpot's 2015 Partner Day.]]> Thu, 21 May 2015 13:31:51 GMT /slideshow/point-pricing-an-inside-look-at-pr-2020s-valuebased-pricing-model/48435305 pr2020@slideshare.net(pr2020) Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model pr2020 In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing. Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance. Points provide total transparency into pricing, progress, performance and resource allocation. This deck was presented at HubSpot's 2015 Partner Day. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pr-hs-partner-day15-150521133152-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing. Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance. Points provide total transparency into pricing, progress, performance and resource allocation. This deck was presented at HubSpot's 2015 Partner Day.

Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model from PR 20/20

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0 Origins of the Marketing Intelligence Engine (SXSW 2015) /slideshow/origins-of-the-marketing-intelligence-engine-sxsw-2015/45832591 roetzer-sxsw15-mktengine-150314110730-conversion-gate01
Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance. Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential. Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.]]>
Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance. Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential. Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.]]> Sat, 14 Mar 2015 11:07:30 GMT /slideshow/origins-of-the-marketing-intelligence-engine-sxsw-2015/45832591 pr2020@slideshare.net(pr2020) Origins of the Marketing Intelligence Engine (SXSW 2015) pr2020 Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance. Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential. Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roetzer-sxsw15-mktengine-150314110730-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance. Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential. Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.

Origins of the Marketing Intelligence Engine (SXSW 2015) from PR 20/20

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0 7 Steps to Becoming a Performance-Driven Content Marketer /slideshow/7-steps-to-becoming-a-performancedriven-content-marketer/40406792 pr2020-cmw14v4final-141017121306-conversion-gate02
(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention. TAKE-AWAYS: * Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI. * Build integrated content marketing campaigns that take a scientific approach to success. * Discover tools and techniques to connect content marketing activities to bottom-line business results.]]>
(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention. TAKE-AWAYS: * Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI. * Build integrated content marketing campaigns that take a scientific approach to success. * Discover tools and techniques to connect content marketing activities to bottom-line business results.]]> Fri, 17 Oct 2014 12:13:05 GMT /slideshow/7-steps-to-becoming-a-performancedriven-content-marketer/40406792 pr2020@slideshare.net(pr2020) 7 Steps to Becoming a Performance-Driven Content Marketer pr2020 (#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention. TAKE-AWAYS: * Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI. * Build integrated content marketing campaigns that take a scientific approach to success. * Discover tools and techniques to connect content marketing activities to bottom-line business results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pr2020-cmw14v4final-141017121306-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> (#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention. TAKE-AWAYS: * Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI. * Build integrated content marketing campaigns that take a scientific approach to success. * Discover tools and techniques to connect content marketing activities to bottom-line business results.

7 Steps to Becoming a Performance-Driven Content Marketer from PR 20/20

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0 The State of Marketing—Talent, Tech and Strategy /slideshow/the-state-of-marketingtalent-tech-and-strategy/39287443 prb2-infographic-final-140919074231-phpapp02
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.]]>
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.]]> Fri, 19 Sep 2014 07:42:30 GMT /slideshow/the-state-of-marketingtalent-tech-and-strategy/39287443 pr2020@slideshare.net(pr2020) The State of Marketing—Talent, Tech and Strategy pr2020 Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prb2-infographic-final-140919074231-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.

The State of Marketing—Talent, Tech and Strategy from PR 20/20

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0 https://cdn.slidesharecdn.com/profile-photo-pr2020-48x48.jpg?cb=1554137238 Paul Roetzer is founder and CEO of PR 20/20, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and. www.pr2020.com/blog https://cdn.slidesharecdn.com/ss_thumbnails/salesenablementwithhubsspot-190401164831-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sales-enablement-with-hubspot-139097180/139097180 Sales Enablement With ... https://cdn.slidesharecdn.com/ss_thumbnails/hug2018q3presentation-deck-181003175416-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cleveland-hubspot-user-group-hug-working-video-into-marketing/118003897 Cleveland HubSpot User... https://cdn.slidesharecdn.com/ss_thumbnails/hughubspotsnewestproductreleases-180711145210-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cleveland-hug-hubspots-newest-product-releases/105363713 Cleveland HUG: HubSpot...