/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: praveenroopa https://cdn.slidesharecdn.com/profile-photo-praveenroopa-48x48.jpg?cb=1523632844 The concept of being involved in managing and orchestrating all internal and external communications, and being responsible for creating a presence and perception of the organization or product has always fascinated me. Having a background in IT has helped me cope with the changing trends in Digital Marketing. My career has evolved over a period of time primarily with ASM group of institutes, initially as a faculty member subsequently heading Communication, Branding & Marketing for the Entire ASM group.