�ݺ�ߣshows by User: preciousssa

�ݺ�ߣshows by User: preciousssa / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: preciousssa / Tue, 12 Jan 2010 15:08:51 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: preciousssa Hakuna Matata /slideshow/food-brand-idea/2898795 group4brandassignmentshort-100112150856-phpapp01
If you would build a new brand in the food industry, what would you choose? My team and I went for an African meal package brand, that combines the flavors of Africa & the convenience required by today's fast consumer lifestyles. The result? A great branding campaign. Have a look !!]]>
If you would build a new brand in the food industry, what would you choose? My team and I went for an African meal package brand, that combines the flavors of Africa & the convenience required by today's fast consumer lifestyles. The result? A great branding campaign. Have a look !!]]> Tue, 12 Jan 2010 15:08:51 GMT /slideshow/food-brand-idea/2898795 preciousssa@slideshare.net(preciousssa) Hakuna Matata preciousssa If you would build a new brand in the food industry, what would you choose? My team and I went for an African meal package brand, that combines the flavors of Africa & the convenience required by today's fast consumer lifestyles. The result? A great branding campaign. Have a look !! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/group4brandassignmentshort-100112150856-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> If you would build a new brand in the food industry, what would you choose? My team and I went for an African meal package brand, that combines the flavors of Africa & the convenience required by today's fast consumer lifestyles. The result? A great branding campaign. Have a look !!

Hakuna Matata from Carmen Neghina

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0 Zara Marketing Campaign Design /slideshow/zara-marketing/2810936 zaraattemptn2-091231232733-phpapp01
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes. The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan. ]]>
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes. The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan. ]]> Thu, 31 Dec 2009 23:27:31 GMT /slideshow/zara-marketing/2810936 preciousssa@slideshare.net(preciousssa) Zara Marketing Campaign Design preciousssa The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes. The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zaraattemptn2-091231232733-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes. The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.

Zara Marketing Campaign Design from Carmen Neghina

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0 A look at brand alliances /slideshow/a-look-at-brand-alliances/2772242 isacompanyknownbythecompanyit3-091223180410-phpapp01
Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes Presentation of the article by Bernard L. Simonin & Julie A. Ruth (1998). This presentation looks at the effects of brand alliances on the individual brands.]]>
Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes Presentation of the article by Bernard L. Simonin & Julie A. Ruth (1998). This presentation looks at the effects of brand alliances on the individual brands.]]> Wed, 23 Dec 2009 17:57:57 GMT /slideshow/a-look-at-brand-alliances/2772242 preciousssa@slideshare.net(preciousssa) A look at brand alliances preciousssa Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes Presentation of the article by Bernard L. Simonin & Julie A. Ruth (1998). This presentation looks at the effects of brand alliances on the individual brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/isacompanyknownbythecompanyit3-091223180410-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes Presentation of the article by Bernard L. Simonin & Julie A. Ruth (1998). This presentation looks at the effects of brand alliances on the individual brands.

A look at brand alliances from Carmen Neghina

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0 Giant leaps or small steps /slideshow/giant-leaps-or-small-steps/2770754 pm3-091223095826-phpapp02
First part of a larger paper on the topic of incremental vs. radical innovation. The paper is based on extant research and tries to answer a very simple question: how to innovate? Marketing literature is used in order to provide a deeper understanding of the topic.]]>
First part of a larger paper on the topic of incremental vs. radical innovation. The paper is based on extant research and tries to answer a very simple question: how to innovate? Marketing literature is used in order to provide a deeper understanding of the topic.]]> Wed, 23 Dec 2009 09:56:47 GMT /slideshow/giant-leaps-or-small-steps/2770754 preciousssa@slideshare.net(preciousssa) Giant leaps or small steps preciousssa First part of a larger paper on the topic of incremental vs. radical innovation. The paper is based on extant research and tries to answer a very simple question: how to innovate? Marketing literature is used in order to provide a deeper understanding of the topic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pm3-091223095826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> First part of a larger paper on the topic of incremental vs. radical innovation. The paper is based on extant research and tries to answer a very simple question: how to innovate? Marketing literature is used in order to provide a deeper understanding of the topic.

Giant leaps or small steps from Carmen Neghina

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0 How to Innovate? Giant leaps or small steps? /slideshow/how-to-innovate-giant-leaps-or-small-steps/2770673 pmv-1-091223094615-phpapp01
First part of a larger presentation / paper on the topic of incremental vs. radical innovation. The presentation is based on extant research and tries to answer a very simple question: how to innovate? The presentation is done from a product management point of view.]]>
First part of a larger presentation / paper on the topic of incremental vs. radical innovation. The presentation is based on extant research and tries to answer a very simple question: how to innovate? The presentation is done from a product management point of view.]]> Wed, 23 Dec 2009 09:45:58 GMT /slideshow/how-to-innovate-giant-leaps-or-small-steps/2770673 preciousssa@slideshare.net(preciousssa) How to Innovate? Giant leaps or small steps? preciousssa First part of a larger presentation / paper on the topic of incremental vs. radical innovation. The presentation is based on extant research and tries to answer a very simple question: how to innovate? The presentation is done from a product management point of view. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pmv-1-091223094615-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> First part of a larger presentation / paper on the topic of incremental vs. radical innovation. The presentation is based on extant research and tries to answer a very simple question: how to innovate? The presentation is done from a product management point of view.

How to Innovate? Giant leaps or small steps? from Carmen Neghina

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0 Harley Davidson Case Study - Building Brand Communities /slideshow/harley-davidson-case-study-building-brand-communities/2763124 group4hdcasestudyfinal-091221231740-phpapp02
A presentation of the Harley Davidson case study.]]>
A presentation of the Harley Davidson case study.]]> Mon, 21 Dec 2009 23:16:29 GMT /slideshow/harley-davidson-case-study-building-brand-communities/2763124 preciousssa@slideshare.net(preciousssa) Harley Davidson Case Study - Building Brand Communities preciousssa A presentation of the Harley Davidson case study. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/group4hdcasestudyfinal-091221231740-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation of the Harley Davidson case study.

Harley Davidson Case Study - Building Brand Communities from Carmen Neghina

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0 Harley Davidson Case Study /slideshow/harley-davidson-case-study/2763121 group4hdcasestudy-091221231555-phpapp02
An analysis of the Harley Davidson Case Study about building brand communities.]]>
An analysis of the Harley Davidson Case Study about building brand communities.]]> Mon, 21 Dec 2009 23:14:31 GMT /slideshow/harley-davidson-case-study/2763121 preciousssa@slideshare.net(preciousssa) Harley Davidson Case Study preciousssa An analysis of the Harley Davidson Case Study about building brand communities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/group4hdcasestudy-091221231555-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> An analysis of the Harley Davidson Case Study about building brand communities.

Harley Davidson Case Study from Carmen Neghina

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0 Heart & Mind /slideshow/heart-mind-2026883/2026883 heartmindv1-090920131744-phpapp01
The interplay of affect and cognition in consumer decision making. Baba Shiv & Alexander Fedorikhin Buying Behavior presentation: Andreea Dicu, Raquel Gonzalez Martin, François-Xavier Jeanne, Carmen Neghina, Algirdas Sabaliauskas ]]>
The interplay of affect and cognition in consumer decision making. Baba Shiv & Alexander Fedorikhin Buying Behavior presentation: Andreea Dicu, Raquel Gonzalez Martin, François-Xavier Jeanne, Carmen Neghina, Algirdas Sabaliauskas ]]> Sun, 20 Sep 2009 13:17:32 GMT /slideshow/heart-mind-2026883/2026883 preciousssa@slideshare.net(preciousssa) Heart & Mind preciousssa The interplay of affect and cognition in consumer decision making. Baba Shiv & Alexander Fedorikhin Buying Behavior presentation: Andreea Dicu, Raquel Gonzalez Martin, François-Xavier Jeanne, Carmen Neghina, Algirdas Sabaliauskas <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heartmindv1-090920131744-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The interplay of affect and cognition in consumer decision making. Baba Shiv & Alexander Fedorikhin Buying Behavior presentation: Andreea Dicu, Raquel Gonzalez Martin, François-Xavier Jeanne, Carmen Neghina, Algirdas Sabaliauskas

Heart & Mind from Carmen Neghina

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0 Advertising Psychology /slideshow/advertising-psychology-1684533/1684533 advertisingpsychologyfinal-090705155755-phpapp02
Andreea Dicu (slide design) Carmen Neghina Probably my best presentation so far. An insider's view into advertising.]]>
Andreea Dicu (slide design) Carmen Neghina Probably my best presentation so far. An insider's view into advertising.]]> Sun, 05 Jul 2009 15:57:40 GMT /slideshow/advertising-psychology-1684533/1684533 preciousssa@slideshare.net(preciousssa) Advertising Psychology preciousssa Andreea Dicu (slide design) Carmen Neghina Probably my best presentation so far. An insider's view into advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advertisingpsychologyfinal-090705155755-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andreea Dicu (slide design) Carmen Neghina Probably my best presentation so far. An insider's view into advertising.

Advertising Psychology from Carmen Neghina

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0 Friend Or Foe - Mobile phones and communication /slideshow/friend-or-foe-mobile-phones-and-communication/1654107 carmenneghinafriendorfoe-090629081024-phpapp01
Carmen Neghina]]>
Carmen Neghina]]> Mon, 29 Jun 2009 08:06:45 GMT /slideshow/friend-or-foe-mobile-phones-and-communication/1654107 preciousssa@slideshare.net(preciousssa) Friend Or Foe - Mobile phones and communication preciousssa Carmen Neghina <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carmenneghinafriendorfoe-090629081024-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Carmen Neghina

Friend Or Foe - Mobile phones and communication from Carmen Neghina

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0 Public Relations and New Media Technologies /slideshow/public-relations-and-new-media-technologies/1654078 prandnewmediatechnologies-090629080024-phpapp01
Carmen Neghina Public Relations and New Media Technologies Changing models of communication - trends - traditional model Implications of new technology - implications - challenges - two-way communication model survey results - content analysis - mail questionnaire - conclusions]]>
Carmen Neghina Public Relations and New Media Technologies Changing models of communication - trends - traditional model Implications of new technology - implications - challenges - two-way communication model survey results - content analysis - mail questionnaire - conclusions]]> Mon, 29 Jun 2009 07:57:43 GMT /slideshow/public-relations-and-new-media-technologies/1654078 preciousssa@slideshare.net(preciousssa) Public Relations and New Media Technologies preciousssa Carmen Neghina Public Relations and New Media Technologies Changing models of communication - trends - traditional model Implications of new technology - implications - challenges - two-way communication model survey results - content analysis - mail questionnaire - conclusions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prandnewmediatechnologies-090629080024-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Carmen Neghina Public Relations and New Media Technologies Changing models of communication - trends - traditional model Implications of new technology - implications - challenges - two-way communication model survey results - content analysis - mail questionnaire - conclusions

Public Relations and New Media Technologies from Carmen Neghina

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0 Sarbanes Oxley Act /slideshow/sarbanes-oxley-act/1654028 sox2-090629074422-phpapp02
Carmen Neghina & Hella Rieger Sarbanes Oxley Act Introduction PCAOB Basic content Pros and Cons]]>
Carmen Neghina & Hella Rieger Sarbanes Oxley Act Introduction PCAOB Basic content Pros and Cons]]> Mon, 29 Jun 2009 07:44:12 GMT /slideshow/sarbanes-oxley-act/1654028 preciousssa@slideshare.net(preciousssa) Sarbanes Oxley Act preciousssa Carmen Neghina & Hella Rieger Sarbanes Oxley Act Introduction PCAOB Basic content Pros and Cons <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sox2-090629074422-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Carmen Neghina & Hella Rieger Sarbanes Oxley Act Introduction PCAOB Basic content Pros and Cons

Sarbanes Oxley Act from Carmen Neghina

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0 Hofstede - Cultural differences in international management /slideshow/hofstede-cultural-differences-in-international-management/1654010 intmngfinal-090629073710-phpapp02
Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva Hofstede’s Study on Work Related-Values Concept, Methods, Results, and Critique Culture defined Hofstede’s cultural dimensions Implications for management Criticism]]>
Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva Hofstede’s Study on Work Related-Values Concept, Methods, Results, and Critique Culture defined Hofstede’s cultural dimensions Implications for management Criticism]]> Mon, 29 Jun 2009 07:37:00 GMT /slideshow/hofstede-cultural-differences-in-international-management/1654010 preciousssa@slideshare.net(preciousssa) Hofstede - Cultural differences in international management preciousssa Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva Hofstede’s Study on Work Related-Values Concept, Methods, Results, and Critique Culture defined Hofstede’s cultural dimensions Implications for management Criticism <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intmngfinal-090629073710-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva Hofstede’s Study on Work Related-Values Concept, Methods, Results, and Critique Culture defined Hofstede’s cultural dimensions Implications for management Criticism

Hofstede - Cultural differences in international management from Carmen Neghina

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0 Project Management /preciousssa/project-management-1653949 projectmanagementwithcosts-090629072746-phpapp01
Irina Antonescu, Vaira Avota, Liva Davidsone, Carmen Neghina, Alina Oprea Case Study - example of project management for starting a music academy]]>
Irina Antonescu, Vaira Avota, Liva Davidsone, Carmen Neghina, Alina Oprea Case Study - example of project management for starting a music academy]]> Mon, 29 Jun 2009 07:27:37 GMT /preciousssa/project-management-1653949 preciousssa@slideshare.net(preciousssa) Project Management preciousssa Irina Antonescu, Vaira Avota, Liva Davidsone, Carmen Neghina, Alina Oprea Case Study - example of project management for starting a music academy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/projectmanagementwithcosts-090629072746-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Irina Antonescu, Vaira Avota, Liva Davidsone, Carmen Neghina, Alina Oprea Case Study - example of project management for starting a music academy

Project Management from Carmen Neghina

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0 Violence in the Media /slideshow/violence-and-pornography/1653921 violenceandpornography3-090629072304-phpapp01
Mohammad Monir Hossain, Carmen Neghina, Alina Oprea Media Ethics Presentation - ethical dilemmas regarding violence and pornography in TV]]>
Mohammad Monir Hossain, Carmen Neghina, Alina Oprea Media Ethics Presentation - ethical dilemmas regarding violence and pornography in TV]]> Mon, 29 Jun 2009 07:22:44 GMT /slideshow/violence-and-pornography/1653921 preciousssa@slideshare.net(preciousssa) Violence in the Media preciousssa Mohammad Monir Hossain, Carmen Neghina, Alina Oprea Media Ethics Presentation - ethical dilemmas regarding violence and pornography in TV <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/violenceandpornography3-090629072304-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mohammad Monir Hossain, Carmen Neghina, Alina Oprea Media Ethics Presentation - ethical dilemmas regarding violence and pornography in TV

Violence in the Media from Carmen Neghina

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0 The Knowledge Gap /slideshow/the-knowledge-gap/1653898 theknowledgegap-090629071748-phpapp01
Carmen Neghina & Alina Oprea Overview of the Knowledge Gap theory, developed by Tichenor. Analysis, criticism and recommendations]]>
Carmen Neghina & Alina Oprea Overview of the Knowledge Gap theory, developed by Tichenor. Analysis, criticism and recommendations]]> Mon, 29 Jun 2009 07:17:45 GMT /slideshow/the-knowledge-gap/1653898 preciousssa@slideshare.net(preciousssa) The Knowledge Gap preciousssa Carmen Neghina & Alina Oprea Overview of the Knowledge Gap theory, developed by Tichenor. Analysis, criticism and recommendations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theknowledgegap-090629071748-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Carmen Neghina & Alina Oprea Overview of the Knowledge Gap theory, developed by Tichenor. Analysis, criticism and recommendations

The Knowledge Gap from Carmen Neghina

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0 Knowledge Management - International University in Germany /slideshow/knowledge-management-international-university-in-germany-1653891/1653891 kmfinalversion-090629071438-phpapp01
Miguel Espinosa, Carmen Neghina, Alina Oprea, Teodora Vasileva Group presentation - improving knowledge management at the International University in Germany]]>
Miguel Espinosa, Carmen Neghina, Alina Oprea, Teodora Vasileva Group presentation - improving knowledge management at the International University in Germany]]> Mon, 29 Jun 2009 07:14:29 GMT /slideshow/knowledge-management-international-university-in-germany-1653891/1653891 preciousssa@slideshare.net(preciousssa) Knowledge Management - International University in Germany preciousssa Miguel Espinosa, Carmen Neghina, Alina Oprea, Teodora Vasileva Group presentation - improving knowledge management at the International University in Germany <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kmfinalversion-090629071438-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Miguel Espinosa, Carmen Neghina, Alina Oprea, Teodora Vasileva Group presentation - improving knowledge management at the International University in Germany

Knowledge Management - International University in Germany from Carmen Neghina

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0 Uk - Country Overview /slideshow/uk-country-overview/1653863 ukfinal-090629070435-phpapp01
Irina Antonescu & Carmen Neghina International Comparative Politics - Case study of Great Britain]]>
Irina Antonescu & Carmen Neghina International Comparative Politics - Case study of Great Britain]]> Mon, 29 Jun 2009 07:04:31 GMT /slideshow/uk-country-overview/1653863 preciousssa@slideshare.net(preciousssa) Uk - Country Overview preciousssa Irina Antonescu & Carmen Neghina International Comparative Politics - Case study of Great Britain <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ukfinal-090629070435-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Irina Antonescu & Carmen Neghina International Comparative Politics - Case study of Great Britain

Uk - Country Overview from Carmen Neghina

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0 Newspapers in Germany /slideshow/newspapers-in-germany/1653858 newspapersingermany-090629070125-phpapp02
Carmen Neghina - research paper - Newspapers in Germany - analysis and overview]]>
Carmen Neghina - research paper - Newspapers in Germany - analysis and overview]]> Mon, 29 Jun 2009 07:01:17 GMT /slideshow/newspapers-in-germany/1653858 preciousssa@slideshare.net(preciousssa) Newspapers in Germany preciousssa Carmen Neghina - research paper - Newspapers in Germany - analysis and overview <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newspapersingermany-090629070125-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Carmen Neghina - research paper - Newspapers in Germany - analysis and overview

Newspapers in Germany from Carmen Neghina

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0 ProjeX /slideshow/projex/1653853 projex6-090629070055-phpapp02
Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies]]>
Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies]]> Mon, 29 Jun 2009 07:00:28 GMT /slideshow/projex/1653853 preciousssa@slideshare.net(preciousssa) ProjeX preciousssa Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/projex6-090629070055-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies

ProjeX from Carmen Neghina

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