ºÝºÝߣshows by User: pundyk / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: pundyk / Thu, 07 Jul 2016 01:03:17 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: pundyk Thought Leadership Disrupted /slideshow/thought-leadership-disrupted/63796708 economistpowerpointfinal-160707010318
Faced with an explosion of content from publishers, brands and agencies, business executives are shortening their list of trusted sources, relying on those that can provide insights that are transformative, innovative, and credible. And while these executives are becoming ever more discerning, marketers who manage to make the list are being rewarded with increased loyalty, sales and advocacy.]]>
Faced with an explosion of content from publishers, brands and agencies, business executives are shortening their list of trusted sources, relying on those that can provide insights that are transformative, innovative, and credible. And while these executives are becoming ever more discerning, marketers who manage to make the list are being rewarded with increased loyalty, sales and advocacy.]]> Thu, 07 Jul 2016 01:03:17 GMT /slideshow/thought-leadership-disrupted/63796708 pundyk@slideshare.net(pundyk) Thought Leadership Disrupted pundyk Faced with an explosion of content from publishers, brands and agencies, business executives are shortening their list of trusted sources, relying on those that can provide insights that are transformative, innovative, and credible. And while these executives are becoming ever more discerning, marketers who manage to make the list are being rewarded with increased loyalty, sales and advocacy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/economistpowerpointfinal-160707010318-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Faced with an explosion of content from publishers, brands and agencies, business executives are shortening their list of trusted sources, relying on those that can provide insights that are transformative, innovative, and credible. And while these executives are becoming ever more discerning, marketers who manage to make the list are being rewarded with increased loyalty, sales and advocacy.
Thought Leadership Disrupted from Jeff Pundyk
]]> 510 4 https://cdn.slidesharecdn.com/ss_thumbnails/economistpowerpointfinal-160707010318-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Not-So-Distant Future of Marketing /slideshow/the-notsodistant-future-of-marketing/45864085 futureofmarketingfinal-150315165837-conversion-gate01
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.]]>
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.]]> Sun, 15 Mar 2015 16:58:37 GMT /slideshow/the-notsodistant-future-of-marketing/45864085 pundyk@slideshare.net(pundyk) The not-so-distant future of marketing pundyk Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureofmarketingfinal-150315165837-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit&#39;s survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.
The not-so-distant future of marketing from Jeff Pundyk
]]> 9074 30 https://cdn.slidesharecdn.com/ss_thumbnails/futureofmarketingfinal-150315165837-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Be Heard: content marketing during the content marketing boom /slideshow/be-heard-short-version/30706358 beheardshortversion-140201135210-phpapp02
Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing. Here are a few thought starters to help your brand rise above the noise.]]>
Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing. Here are a few thought starters to help your brand rise above the noise.]]> Sat, 01 Feb 2014 13:52:10 GMT /slideshow/be-heard-short-version/30706358 pundyk@slideshare.net(pundyk) Be Heard: content marketing during the content marketing boom pundyk Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing. Here are a few thought starters to help your brand rise above the noise. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beheardshortversion-140201135210-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing. Here are a few thought starters to help your brand rise above the noise.
Be Heard: content marketing during the content marketing boom from Jeff Pundyk
]]> 5239 7 https://cdn.slidesharecdn.com/ss_thumbnails/beheardshortversion-140201135210-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-pundyk-48x48.jpg?cb=1552311799 I've spent my career at the intersection of content, technology and brand-building. Throughout, I've adopted disruptive trends to build and market content-based B2B brands, including a 10-year run as publisher of The McKinsey Quarterly, McKinsey's online and offline journal of business management. I started in publishing but quickly left the traditional path, embracing the digital revolution from its beginning: First in the early days of online tech publishing as Editor-in-Chief of TechWeb in the mid-'90s, then through the insanity of founding an e-commerce start-up (group buying, sadly long before its recent resurgence) at the height of the first bubble, and through a 10-year stint a.. www.economist.com https://cdn.slidesharecdn.com/ss_thumbnails/economistpowerpointfinal-160707010318-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/thought-leadership-disrupted/63796708 Thought Leadership Dis... https://cdn.slidesharecdn.com/ss_thumbnails/futureofmarketingfinal-150315165837-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-notsodistant-future-of-marketing/45864085 The not-so-distant fut... https://cdn.slidesharecdn.com/ss_thumbnails/beheardshortversion-140201135210-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/be-heard-short-version/30706358 Be Heard: content mark...