ºÝºÝߣshows by User: randfish / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: randfish / Tue, 09 Jul 2019 07:43:54 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: randfish SparkToro Beta Sneak Peek /slideshow/sparktoro-beta-sneak-peek/154454493 sparktoro-beta-walkthrough-190709074354
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.]]>

Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.]]>
Tue, 09 Jul 2019 07:43:54 GMT /slideshow/sparktoro-beta-sneak-peek/154454493 randfish@slideshare.net(randfish) SparkToro Beta Sneak Peek randfish Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sparktoro-beta-walkthrough-190709074354-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
SparkToro Beta Sneak Peek from Rand Fishkin
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The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More /slideshow/the-healthcare-search-landscape-in-2019-seo-content-marketing-more/145438634 healthcare-seo-2019-arial-190514061655
The forces changing search, impacting searcher behavior, and shifting tactics for search engine optimization (with a focus on the health vertical)]]>

The forces changing search, impacting searcher behavior, and shifting tactics for search engine optimization (with a focus on the health vertical)]]>
Tue, 14 May 2019 06:16:55 GMT /slideshow/the-healthcare-search-landscape-in-2019-seo-content-marketing-more/145438634 randfish@slideshare.net(randfish) The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More randfish The forces changing search, impacting searcher behavior, and shifting tactics for search engine optimization (with a focus on the health vertical) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/healthcare-seo-2019-arial-190514061655-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The forces changing search, impacting searcher behavior, and shifting tactics for search engine optimization (with a focus on the health vertical)
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More from Rand Fishkin
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Building Influence in 2019 /slideshow/building-influence-in-2019/144411438 building-influence-2019-arial-190508171123
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.]]>

As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.]]>
Wed, 08 May 2019 17:11:23 GMT /slideshow/building-influence-in-2019/144411438 randfish@slideshare.net(randfish) Building Influence in 2019 randfish As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/building-influence-2019-arial-190508171123-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Building Influence in 2019 from Rand Fishkin
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Influence Not Influencers /slideshow/influence-not-influencers/139374895 influence-not-influencers-arial-190403060039
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")]]>

Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")]]>
Wed, 03 Apr 2019 06:00:39 GMT /slideshow/influence-not-influencers/139374895 randfish@slideshare.net(randfish) Influence Not Influencers randfish Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers") <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influence-not-influencers-arial-190403060039-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram &amp; YouTube &quot;influencers&quot;)
Influence Not Influencers from Rand Fishkin
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The Next Era of Web Marketing: 2019 & Beyond /slideshow/the-next-era-of-web-marketing-2019-beyond/135302063 next-era-web-marketing-arial-190308220452
Rand's presentation from Engage PDX 2019 on the shifting web platforms and how marketers can best respond.]]>

Rand's presentation from Engage PDX 2019 on the shifting web platforms and how marketers can best respond.]]>
Fri, 08 Mar 2019 22:04:52 GMT /slideshow/the-next-era-of-web-marketing-2019-beyond/135302063 randfish@slideshare.net(randfish) The Next Era of Web Marketing: 2019 & Beyond randfish Rand's presentation from Engage PDX 2019 on the shifting web platforms and how marketers can best respond. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/next-era-web-marketing-arial-190308220452-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from Engage PDX 2019 on the shifting web platforms and how marketers can best respond.
The Next Era of Web Marketing: 2019 & Beyond from Rand Fishkin
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How to Kick Butt with Your Email Outreach /slideshow/how-to-kick-butt-with-your-email-outreach/134525303 art-of-outreach-arial-190304200432
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!]]>

Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!]]>
Mon, 04 Mar 2019 20:04:32 GMT /slideshow/how-to-kick-butt-with-your-email-outreach/134525303 randfish@slideshare.net(randfish) How to Kick Butt with Your Email Outreach randfish Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/art-of-outreach-arial-190304200432-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from Searchlove on how to get (almost) everything you&#39;ve ever wanted with just an email. If you&#39;re trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
How to Kick Butt with Your Email Outreach from Rand Fishkin
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The Big 7 Startup Marketing Mistakes /randfish/the-big-7-startup-marketing-mistakes arial-7-startup-marketing-mistakes-181211232756
How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.]]>

How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.]]>
Tue, 11 Dec 2018 23:27:56 GMT /randfish/the-big-7-startup-marketing-mistakes randfish@slideshare.net(randfish) The Big 7 Startup Marketing Mistakes randfish How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/arial-7-startup-marketing-mistakes-181211232756-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.
The Big 7 Startup Marketing Mistakes from Rand Fishkin
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Why Your Saas Marketing Sucks (and how to fix it) /slideshow/why-your-saas-marketing-sucks-and-how-to-fix-it/125172257 why-your-saas-mktg-sucks-arial-181206154253
Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.]]>

Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.]]>
Thu, 06 Dec 2018 15:42:53 GMT /slideshow/why-your-saas-marketing-sucks-and-how-to-fix-it/125172257 randfish@slideshare.net(randfish) Why Your Saas Marketing Sucks (and how to fix it) randfish Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/why-your-saas-mktg-sucks-arial-181206154253-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.
Why Your Saas Marketing Sucks (and how to fix it) from Rand Fishkin
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SEO on the SERPs - Brighton SEO Closing Talk /slideshow/seo-on-the-serps-brighton-seo-closing-talk/117834625 on-serp-seo-2018-arial-181002180855
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.]]>

Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.]]>
Tue, 02 Oct 2018 18:08:55 GMT /slideshow/seo-on-the-serps-brighton-seo-closing-talk/117834625 randfish@slideshare.net(randfish) SEO on the SERPs - Brighton SEO Closing Talk randfish Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/on-serp-seo-2018-arial-181002180855-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google&#39;s behavior toward the SERP and away from referring outlinking traffic.
SEO on the SERPs - Brighton SEO Closing Talk from Rand Fishkin
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7 Lessons That Would Have Made Me a Better Entrepreneur /slideshow/7-lessons-that-would-have-made-me-a-better-entrepreneur-113218325/113218325 7-lessons-better-entrepreneur-180906154106
Rand's presentation from INBOUND 2018]]>

Rand's presentation from INBOUND 2018]]>
Thu, 06 Sep 2018 15:41:06 GMT /slideshow/7-lessons-that-would-have-made-me-a-better-entrepreneur-113218325/113218325 randfish@slideshare.net(randfish) 7 Lessons That Would Have Made Me a Better Entrepreneur randfish Rand's presentation from INBOUND 2018 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7-lessons-better-entrepreneur-180906154106-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from INBOUND 2018
7 Lessons That Would Have Made Me a Better Entrepreneur from Rand Fishkin
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The Search & SEO World in 2018 /slideshow/the-search-seo-world-in-2018/93399473 search-in-2018-sparktoro-arial-180410040932
Rand's presentation covering data on where people search, how Google is changing results, and what's needed to rank in 2018]]>

Rand's presentation covering data on where people search, how Google is changing results, and what's needed to rank in 2018]]>
Tue, 10 Apr 2018 04:09:32 GMT /slideshow/the-search-seo-world-in-2018/93399473 randfish@slideshare.net(randfish) The Search & SEO World in 2018 randfish Rand's presentation covering data on where people search, how Google is changing results, and what's needed to rank in 2018 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/search-in-2018-sparktoro-arial-180410040932-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation covering data on where people search, how Google is changing results, and what&#39;s needed to rank in 2018
The Search & SEO World in 2018 from Rand Fishkin
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SEO in 2017/18 /slideshow/the-seo-world-in-2018/81747677 seo-in-2018-171108092816
Rand's presentation from Web Summit Lisbon 2017 covering how the SEO world has evolved and what's needed to rank and succeed in Google.]]>

Rand's presentation from Web Summit Lisbon 2017 covering how the SEO world has evolved and what's needed to rank and succeed in Google.]]>
Wed, 08 Nov 2017 09:28:16 GMT /slideshow/the-seo-world-in-2018/81747677 randfish@slideshare.net(randfish) SEO in 2017/18 randfish Rand's presentation from Web Summit Lisbon 2017 covering how the SEO world has evolved and what's needed to rank and succeed in Google. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-in-2018-171108092816-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from Web Summit Lisbon 2017 covering how the SEO world has evolved and what&#39;s needed to rank and succeed in Google.
SEO in 2017/18 from Rand Fishkin
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Why Startups Suck at Marketing /slideshow/why-startups-suck-at-marketing/81341512 startup-marketing-2018-beyond-171029154708
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.]]>

One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.]]>
Sun, 29 Oct 2017 15:47:08 GMT /slideshow/why-startups-suck-at-marketing/81341512 randfish@slideshare.net(randfish) Why Startups Suck at Marketing randfish One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/startup-marketing-2018-beyond-171029154708-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
Why Startups Suck at Marketing from Rand Fishkin
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The Invisible Giant that Mucks Up Our Marketing /slideshow/the-invisible-giant-that-mucks-up-our-marketing/80233027 invisible-giant-2017-arial-170927213703
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).]]>

Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).]]>
Wed, 27 Sep 2017 21:37:03 GMT /slideshow/the-invisible-giant-that-mucks-up-our-marketing/80233027 randfish@slideshare.net(randfish) The Invisible Giant that Mucks Up Our Marketing randfish Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/invisible-giant-2017-arial-170927213703-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The Invisible Giant that Mucks Up Our Marketing from Rand Fishkin
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B2B SEO in 2017 /slideshow/b2b-seo-in-2017-79878343/79878343 b2b-seo-2017-arial-170918050453
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.]]>

Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.]]>
Mon, 18 Sep 2017 05:04:53 GMT /slideshow/b2b-seo-in-2017-79878343/79878343 randfish@slideshare.net(randfish) B2B SEO in 2017 randfish Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2b-seo-2017-arial-170918050453-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
B2B SEO in 2017 from Rand Fishkin
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How to Survive Google's Trojan Horsing of the Web /slideshow/how-to-survive-googles-trojan-horsing-of-the-web/79336950 google-trojan-horse-170831223319
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).]]>

Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).]]>
Thu, 31 Aug 2017 22:33:19 GMT /slideshow/how-to-survive-googles-trojan-horsing-of-the-web/79336950 randfish@slideshare.net(randfish) How to Survive Google's Trojan Horsing of the Web randfish Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/google-trojan-horse-170831223319-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
How to Survive Google's Trojan Horsing of the Web from Rand Fishkin
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What Startup Execs Need to Know About SEO in 2017 /randfish/what-startup-execs-need-to-know-about-seo-in-2017 seo-for-execs-2017-arial-170823194816
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.]]>

Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.]]>
Wed, 23 Aug 2017 19:48:16 GMT /randfish/what-startup-execs-need-to-know-about-seo-in-2017 randfish@slideshare.net(randfish) What Startup Execs Need to Know About SEO in 2017 randfish Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-for-execs-2017-arial-170823194816-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation to Foundry Group&#39;s portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
What Startup Execs Need to Know About SEO in 2017 from Rand Fishkin
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Inside Google's Numbers in 2017 /slideshow/inside-googles-numbers-in-2017/77960895 google-stats-2017-170717151905
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.]]>

Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.]]>
Mon, 17 Jul 2017 15:19:05 GMT /slideshow/inside-googles-numbers-in-2017/77960895 randfish@slideshare.net(randfish) Inside Google's Numbers in 2017 randfish Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/google-stats-2017-170717151905-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Thanks to a partnership with Jumpshot, Moz is presenting data about Google&#39;s search growth, click distribution, and more via a panel of millions of US web users.
Inside Google's Numbers in 2017 from Rand Fishkin
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Why We Can't Do SEO WIthout CRO /slideshow/why-we-cant-do-seo-without-cro/76568373 seo-without-cro-arial-170601173020
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.]]>

This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.]]>
Thu, 01 Jun 2017 17:30:19 GMT /slideshow/why-we-cant-do-seo-without-cro/76568373 randfish@slideshare.net(randfish) Why We Can't Do SEO WIthout CRO randfish This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-without-cro-arial-170601173020-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation examines how Google&#39;s ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Why We Can't Do SEO WIthout CRO from Rand Fishkin
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The Digital Marketer's Framework /slideshow/the-digital-marketers-framework/76213308 step-back-2017-arial-170522143429
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.]]>

Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.]]>
Mon, 22 May 2017 14:34:29 GMT /slideshow/the-digital-marketers-framework/76213308 randfish@slideshare.net(randfish) The Digital Marketer's Framework randfish Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/step-back-2017-arial-170522143429-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rand&#39;s presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you&#39;re good at or what you&#39;ve been hired/asked to do in order to figure out what channels and tactics might work even better.
The Digital Marketer's Framework from Rand Fishkin
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https://cdn.slidesharecdn.com/profile-photo-randfish-48x48.jpg?cb=1653774623 Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. sparktoro.com https://cdn.slidesharecdn.com/ss_thumbnails/sparktoro-beta-walkthrough-190709074354-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sparktoro-beta-sneak-peek/154454493 SparkToro Beta Sneak Peek https://cdn.slidesharecdn.com/ss_thumbnails/healthcare-seo-2019-arial-190514061655-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-healthcare-search-landscape-in-2019-seo-content-marketing-more/145438634 The Healthcare Search ... https://cdn.slidesharecdn.com/ss_thumbnails/building-influence-2019-arial-190508171123-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-influence-in-2019/144411438 Building Influence in ...