際際滷shows by User: rcauvin / http://www.slideshare.net/images/logo.gif 際際滷shows by User: rcauvin / Sun, 03 Aug 2014 18:25:47 GMT 際際滷Share feed for 際際滷shows by User: rcauvin search.com or Google: Why we suck at naming products and companies (PCA13) /slideshow/searchcom-or-why-we-suck-at-naming-products-and-companies/37622490 6fajfxidqxokwldphivc-signature-3b365085b75e147f92ef61866fac7800bd590f7a41f3c0fb4849d91254918720-poli-140803182547-phpapp02
Winner of "Best Session" at ProductCamp Austin 13 (August 2, 2014). For full presentation with speaker notes, please see the Google slides published here: http://bit.ly/1mlWFEk Once there, hover over the bottom left of the page, click the sprocket, and select 'Open speaker notes'. Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us. The session answered: 1. What goals should you strive to achieve when choosing a name for your product or company? 2. What does the science say about what types of names best accomplish these goals? 3. How should you choose a name? Prepare to challenge your intuitions.]]>
Winner of "Best Session" at ProductCamp Austin 13 (August 2, 2014). For full presentation with speaker notes, please see the Google slides published here: http://bit.ly/1mlWFEk Once there, hover over the bottom left of the page, click the sprocket, and select 'Open speaker notes'. Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us. The session answered: 1. What goals should you strive to achieve when choosing a name for your product or company? 2. What does the science say about what types of names best accomplish these goals? 3. How should you choose a name? Prepare to challenge your intuitions.]]> Sun, 03 Aug 2014 18:25:47 GMT /slideshow/searchcom-or-why-we-suck-at-naming-products-and-companies/37622490 rcauvin@slideshare.net(rcauvin) search.com or Google: Why we suck at naming products and companies (PCA13) rcauvin Winner of "Best Session" at ProductCamp Austin 13 (August 2, 2014). For full presentation with speaker notes, please see the Google slides published here: http://bit.ly/1mlWFEk Once there, hover over the bottom left of the page, click the sprocket, and select 'Open speaker notes'. Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us. The session answered: 1. What goals should you strive to achieve when choosing a name for your product or company? 2. What does the science say about what types of names best accomplish these goals? 3. How should you choose a name? Prepare to challenge your intuitions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6fajfxidqxokwldphivc-signature-3b365085b75e147f92ef61866fac7800bd590f7a41f3c0fb4849d91254918720-poli-140803182547-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Winner of &quot;Best Session&quot; at ProductCamp Austin 13 (August 2, 2014). For full presentation with speaker notes, please see the Google slides published here: http://bit.ly/1mlWFEk Once there, hover over the bottom left of the page, click the sprocket, and select &#39;Open speaker notes&#39;. Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us. The session answered: 1. What goals should you strive to achieve when choosing a name for your product or company? 2. What does the science say about what types of names best accomplish these goals? 3. How should you choose a name? Prepare to challenge your intuitions.
search.com or Google: Why we suck at naming products and companies (PCA13) from Roger Cauvin
]]> 2807 4 https://cdn.slidesharecdn.com/ss_thumbnails/6fajfxidqxokwldphivc-signature-3b365085b75e147f92ef61866fac7800bd590f7a41f3c0fb4849d91254918720-poli-140803182547-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-rcauvin-48x48.jpg?cb=1661995900 I lead product teams in making informed product decisions to solve customer problems and enable development, marcom, and sales to succeed. My methods include conducting problem interviews with prospects, composing business models reflecting market opportunities, defining and conducting experiments to test and update hypotheses and assumptions, and articulating product requirements in terms of use cases and prospect problems. Please visit the Cauvin blog (blog.cauvin.org) for my thoughts on product management and strategy. blog.cauvin.org