ºÝºÝߣshows by User: readMedia / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: readMedia / Thu, 20 Mar 2014 12:41:21 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: readMedia Applying the Scientific Method to Social Media: Five Actionable Strategies Based on Facts /slideshow/applying-the-scientific-method-to-social-media-five-actionable-strategies-based-on-facts/32546521 ncmpr2014scientificmethod-140320124121-phpapp01
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.]]>
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.]]> Thu, 20 Mar 2014 12:41:21 GMT /slideshow/applying-the-scientific-method-to-social-media-five-actionable-strategies-based-on-facts/32546521 readMedia@slideshare.net(readMedia) Applying the Scientific Method to Social Media: Five Actionable Strategies Based on Facts readMedia Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ncmpr2014scientificmethod-140320124121-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.
Applying the Scientific Method to Social Media: Five Actionable Strategies Based on Facts from Merit Pages
]]> 2117 5 https://cdn.slidesharecdn.com/ss_thumbnails/ncmpr2014scientificmethod-140320124121-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Success Kit Part 3: Merit case studies /slideshow/merit-case-studies/26946353 meritcasestudies-131007120150-phpapp02
]]>
]]> Mon, 07 Oct 2013 12:01:50 GMT /slideshow/merit-case-studies/26946353 readMedia@slideshare.net(readMedia) Success Kit Part 3: Merit case studies readMedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meritcasestudies-131007120150-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Success Kit Part 3: Merit case studies from Merit Pages
]]> 421 4 https://cdn.slidesharecdn.com/ss_thumbnails/meritcasestudies-131007120150-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Success Kit Part I: Quick start guide /slideshow/introduction-to-merit/26945711 introductiontomerit-131007114244-phpapp02
]]>
]]> Mon, 07 Oct 2013 11:42:44 GMT /slideshow/introduction-to-merit/26945711 readMedia@slideshare.net(readMedia) Success Kit Part I: Quick start guide readMedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductiontomerit-131007114244-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Success Kit Part I: Quick start guide from Merit Pages
]]> 726 5 https://cdn.slidesharecdn.com/ss_thumbnails/introductiontomerit-131007114244-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 readMedia: Student Workflow 12_12 /slideshow/readmedia-student-workflow-1212/15844415 claimworkflowscreenshots1212-130103135451-phpapp01
]]>
]]> Thu, 03 Jan 2013 13:54:51 GMT /slideshow/readmedia-student-workflow-1212/15844415 readMedia@slideshare.net(readMedia) readMedia: Student Workflow 12_12 readMedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/claimworkflowscreenshots1212-130103135451-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
readMedia: Student Workflow 12_12 from Merit Pages
]]> 294 2 https://cdn.slidesharecdn.com/ss_thumbnails/claimworkflowscreenshots1212-130103135451-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ama 2012 paper presentation /slideshow/ama-2012-paper-presentation/15410148 ama2012paperpresentation-121129102741-phpapp02
Edward Osborn of Eastern Connecticut State University and Gwendolynne Larson of Emporia State University, shared how they "Handed Over The Reins: Giving Students Control Without Giving Up Control of Social Media," at AMA Higher Ed, NOLA. Learn how to replace low-value spending with measurable, higher-ROI by leveraging your greatest marketing asset – your students! ]]>
Edward Osborn of Eastern Connecticut State University and Gwendolynne Larson of Emporia State University, shared how they "Handed Over The Reins: Giving Students Control Without Giving Up Control of Social Media," at AMA Higher Ed, NOLA. Learn how to replace low-value spending with measurable, higher-ROI by leveraging your greatest marketing asset – your students! ]]> Thu, 29 Nov 2012 10:27:41 GMT /slideshow/ama-2012-paper-presentation/15410148 readMedia@slideshare.net(readMedia) Ama 2012 paper presentation readMedia Edward Osborn of Eastern Connecticut State University and Gwendolynne Larson of Emporia State University, shared how they "Handed Over The Reins: Giving Students Control Without Giving Up Control of Social Media," at AMA Higher Ed, NOLA. Learn how to replace low-value spending with measurable, higher-ROI by leveraging your greatest marketing asset – your students! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama2012paperpresentation-121129102741-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Edward Osborn of Eastern Connecticut State University and Gwendolynne Larson of Emporia State University, shared how they &quot;Handed Over The Reins: Giving Students Control Without Giving Up Control of Social Media,&quot; at AMA Higher Ed, NOLA. Learn how to replace low-value spending with measurable, higher-ROI by leveraging your greatest marketing asset – your students!
Ama 2012 paper presentation from Merit Pages
]]> 1588 16 https://cdn.slidesharecdn.com/ss_thumbnails/ama2012paperpresentation-121129102741-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sample Achievement Calendar /slideshow/sample-achievement-calendar/15409514 achievementcalendar-121129095049-phpapp01
An Achievement Calendar is a great way to organize and forecast the Achievements you want to grant over the academic year. Be sure to sync your readMedia Achievement Calendar to your institutional IMC.]]>
An Achievement Calendar is a great way to organize and forecast the Achievements you want to grant over the academic year. Be sure to sync your readMedia Achievement Calendar to your institutional IMC.]]> Thu, 29 Nov 2012 09:50:49 GMT /slideshow/sample-achievement-calendar/15409514 readMedia@slideshare.net(readMedia) Sample Achievement Calendar readMedia An Achievement Calendar is a great way to organize and forecast the Achievements you want to grant over the academic year. Be sure to sync your readMedia Achievement Calendar to your institutional IMC. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/achievementcalendar-121129095049-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An Achievement Calendar is a great way to organize and forecast the Achievements you want to grant over the academic year. Be sure to sync your readMedia Achievement Calendar to your institutional IMC.
Sample Achievement Calendar from Merit Pages
]]> 4396 5 https://cdn.slidesharecdn.com/ss_thumbnails/achievementcalendar-121129095049-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stepping Outside SUNY: Lessons Learned on a Nationwide, 10+ Campus Tour /slideshow/sunycuad-2012-amyfinal/13325274 sunycuad2012amyfinal-120614100410-phpapp01
Please view the "Notes on ºÝºÝߣ X" tab below, next to the comment box, in order to see speaker notes. In 2011, Danielle Valenti spent several weeks visiting colleges and universities across the US to learn about their communications and marketing functions. She gathered her observations of best practices into this presentation for the 2012 SUNYCUAD conference.]]>
Please view the "Notes on ºÝºÝߣ X" tab below, next to the comment box, in order to see speaker notes. In 2011, Danielle Valenti spent several weeks visiting colleges and universities across the US to learn about their communications and marketing functions. She gathered her observations of best practices into this presentation for the 2012 SUNYCUAD conference.]]> Thu, 14 Jun 2012 10:04:08 GMT /slideshow/sunycuad-2012-amyfinal/13325274 readMedia@slideshare.net(readMedia) Stepping Outside SUNY: Lessons Learned on a Nationwide, 10+ Campus Tour readMedia Please view the "Notes on ºÝºÝߣ X" tab below, next to the comment box, in order to see speaker notes. In 2011, Danielle Valenti spent several weeks visiting colleges and universities across the US to learn about their communications and marketing functions. She gathered her observations of best practices into this presentation for the 2012 SUNYCUAD conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sunycuad2012amyfinal-120614100410-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Please view the &quot;Notes on ºÝºÝߣ X&quot; tab below, next to the comment box, in order to see speaker notes. In 2011, Danielle Valenti spent several weeks visiting colleges and universities across the US to learn about their communications and marketing functions. She gathered her observations of best practices into this presentation for the 2012 SUNYCUAD conference.
Stepping Outside SUNY: Lessons Learned on a Nationwide, 10+ Campus Tour from Merit Pages
]]> 356 4 https://cdn.slidesharecdn.com/ss_thumbnails/sunycuad2012amyfinal-120614100410-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand-building in Facebook WITHOUT the Fan Page /slideshow/brandbuilding-in-facebook-without-the-fan-page/13324884 psuweb2012final-120614092653-phpapp02
To get the most out of this presentation, please click to the "Notes on ºÝºÝߣ X" tab next to the comment box below to see the speaker notes. The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm. The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement. ]]>
To get the most out of this presentation, please click to the "Notes on ºÝºÝߣ X" tab next to the comment box below to see the speaker notes. The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm. The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement. ]]> Thu, 14 Jun 2012 09:26:50 GMT /slideshow/brandbuilding-in-facebook-without-the-fan-page/13324884 readMedia@slideshare.net(readMedia) Brand-building in Facebook WITHOUT the Fan Page readMedia To get the most out of this presentation, please click to the "Notes on ºÝºÝߣ X" tab next to the comment box below to see the speaker notes. The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm. The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psuweb2012final-120614092653-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To get the most out of this presentation, please click to the &quot;Notes on ºÝºÝߣ X&quot; tab next to the comment box below to see the speaker notes. The Facebook changes announced in September 2011 at the F8 developer&#39;s conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm. The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their &quot;regular&quot; Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement.
Brand-building in Facebook WITHOUT the Fan Page from Merit Pages
]]> 610 5 https://cdn.slidesharecdn.com/ss_thumbnails/psuweb2012final-120614092653-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Developing a Social Content Strategy: Finding the right mix of paid, owned and earned Media /slideshow/developing-a-social-content-strategy-finding-the-right-mix-of-paid-owned-and-earned-media/12720591 prsacheseniorsummit12mengelfinalnxpowerlite-120427143838-phpapp02
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach. ]]>
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach. ]]> Fri, 27 Apr 2012 14:38:36 GMT /slideshow/developing-a-social-content-strategy-finding-the-right-mix-of-paid-owned-and-earned-media/12720591 readMedia@slideshare.net(readMedia) Developing a Social Content Strategy: Finding the right mix of paid, owned and earned Media readMedia Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsacheseniorsummit12mengelfinalnxpowerlite-120427143838-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Amy Mengel&#39;s presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Developing a Social Content Strategy: Finding the right mix of paid, owned and earned Media from Merit Pages
]]> 2196 12 https://cdn.slidesharecdn.com/ss_thumbnails/prsacheseniorsummit12mengelfinalnxpowerlite-120427143838-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creating a readMedia and readabout.me Strategy /slideshow/creating-a-strategic-plan/10565246 readabout-mekit-111212140205-phpapp02
]]>
]]> Mon, 12 Dec 2011 14:02:04 GMT /slideshow/creating-a-strategic-plan/10565246 readMedia@slideshare.net(readMedia) Creating a readMedia and readabout.me Strategy readMedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/readabout-mekit-111212140205-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Creating a readMedia and readabout.me Strategy from Merit Pages
]]> 682 5 https://cdn.slidesharecdn.com/ss_thumbnails/readabout-mekit-111212140205-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Students are the Story: Using Personalization to Create Shareable Content /slideshow/students-are-the-story-using-personalization-to-create-shareable-content/8262254 sunycuad11-110609123616-phpapp01
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference. How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more? This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.]]>
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference. How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more? This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.]]> Thu, 09 Jun 2011 12:36:11 GMT /slideshow/students-are-the-story-using-personalization-to-create-shareable-content/8262254 readMedia@slideshare.net(readMedia) Students are the Story: Using Personalization to Create Shareable Content readMedia Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference. How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more? This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sunycuad11-110609123616-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Amy Mengel&#39;s Presentation at 2011 SUNYCUAD Annual Conference. How can you use personalization to create relevant, interesting content about your organization and students, so that they&#39;ll want to share it on Facebook and more? This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.
Students are the Story: Using Personalization to Create Shareable Content from Merit Pages
]]> 898 5 https://cdn.slidesharecdn.com/ss_thumbnails/sunycuad11-110609123616-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Getting Ink... and Pixels! Hometown news for higher ed marketing /slideshow/getting-ink-and-pixels-hometown-news-for-higher-ed-marketing/4850217 eduweb-2-100727103046-phpapp02
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.]]>
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.]]> Tue, 27 Jul 2010 10:30:04 GMT /slideshow/getting-ink-and-pixels-hometown-news-for-higher-ed-marketing/4850217 readMedia@slideshare.net(readMedia) Getting Ink... and Pixels! Hometown news for higher ed marketing readMedia Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eduweb-2-100727103046-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Amy Mengel&#39;s presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
Getting Ink... and Pixels! Hometown news for higher ed marketing from Merit Pages
]]> 581 1 https://cdn.slidesharecdn.com/ss_thumbnails/eduweb-2-100727103046-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-readMedia-48x48.jpg?cb=1522940237 Merit's software is used by 500+ colleges across the US to promote student achievements in local media, online, and in social networks. www.meritpages.com @merit_pages www.meritpages.com https://cdn.slidesharecdn.com/ss_thumbnails/ncmpr2014scientificmethod-140320124121-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/applying-the-scientific-method-to-social-media-five-actionable-strategies-based-on-facts/32546521 Applying the Scientifi... https://cdn.slidesharecdn.com/ss_thumbnails/meritcasestudies-131007120150-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/merit-case-studies/26946353 Success Kit Part 3: Me... https://cdn.slidesharecdn.com/ss_thumbnails/introductiontomerit-131007114244-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/introduction-to-merit/26945711 Success Kit Part I: Qu...