�ݺ�ߣshows by User: redsesame

�ݺ�ߣshows by User: redsesame / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: redsesame / Mon, 21 May 2018 22:39:05 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: redsesame Confab 2018: Structuring Content to Empower Users /slideshow/structuring-content-to-empower-users/97958205 structure-empowerment-confab2018-180521223905
The way you organize your web content changes the way users can find it, understand it, and act on it. Your content may already be organized logically (well done, you!), but what if it could do more? What if the structure itself could make your content more meaningful, more sustainable, and more powerful in helping users reach their goals? This talk discusses how making small (but strategic) changes to the way you organize your content can empower your users. We’ll look at real-world examples of how categories, hierarchies, and labels impact information literacy, and you’ll walk away knowing: -Key principles for organizing information -Methods for applying those principles to the web -Techniques for imposing order on chaos (aka how to build a better sitemap)]]>
The way you organize your web content changes the way users can find it, understand it, and act on it. Your content may already be organized logically (well done, you!), but what if it could do more? What if the structure itself could make your content more meaningful, more sustainable, and more powerful in helping users reach their goals? This talk discusses how making small (but strategic) changes to the way you organize your content can empower your users. We’ll look at real-world examples of how categories, hierarchies, and labels impact information literacy, and you’ll walk away knowing: -Key principles for organizing information -Methods for applying those principles to the web -Techniques for imposing order on chaos (aka how to build a better sitemap)]]> Mon, 21 May 2018 22:39:05 GMT /slideshow/structuring-content-to-empower-users/97958205 redsesame@slideshare.net(redsesame) Confab 2018: Structuring Content to Empower Users redsesame The way you organize your web content changes the way users can find it, understand it, and act on it. Your content may already be organized logically (well done, you!), but what if it could do more? What if the structure itself could make your content more meaningful, more sustainable, and more powerful in helping users reach their goals? This talk discusses how making small (but strategic) changes to the way you organize your content can empower your users. We’ll look at real-world examples of how categories, hierarchies, and labels impact information literacy, and you’ll walk away knowing: -Key principles for organizing information -Methods for applying those principles to the web -Techniques for imposing order on chaos (aka how to build a better sitemap) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/structure-empowerment-confab2018-180521223905-thumbnail.jpg?width=120&height=120&fit=bounds" /> The way you organize your web content changes the way users can find it, understand it, and act on it. Your content may already be organized logically (well done, you!), but what if it could do more? What if the structure itself could make your content more meaningful, more sustainable, and more powerful in helping users reach their goals? This talk discusses how making small (but strategic) changes to the way you organize your content can empower your users. We’ll look at real-world examples of how categories, hierarchies, and labels impact information literacy, and you’ll walk away knowing: -Key principles for organizing information -Methods for applying those principles to the web -Techniques for imposing order on chaos (aka how to build a better sitemap)

Confab 2018: Structuring Content to Empower Users from Lisa Maria Martin

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0 Confab 2017: Structured Content Across the Redesign Process /slideshow/structured-content-across-the-redesign-process/76778694 strategy-structure2017-170608201153
We know that content is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the structure” at some magical point in the process; it comes from applying a structural lens to all of our content activities, from beginning to end. This talk, delivered June 8, 2017, at Confab Central, looks at how structural considerations—that is, how content is built, organized, and connected across the experience—can influence every step of the redesign process to: - Make content easier to understand (and improve!) - Enhance communications with stakeholders and across teams - Lay a foundation to support future design, development, and governance plans]]>
We know that content is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the structure” at some magical point in the process; it comes from applying a structural lens to all of our content activities, from beginning to end. This talk, delivered June 8, 2017, at Confab Central, looks at how structural considerations—that is, how content is built, organized, and connected across the experience—can influence every step of the redesign process to: - Make content easier to understand (and improve!) - Enhance communications with stakeholders and across teams - Lay a foundation to support future design, development, and governance plans]]> Thu, 08 Jun 2017 20:11:53 GMT /slideshow/structured-content-across-the-redesign-process/76778694 redsesame@slideshare.net(redsesame) Confab 2017: Structured Content Across the Redesign Process redsesame We know that content is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the structure” at some magical point in the process; it comes from applying a structural lens to all of our content activities, from beginning to end. This talk, delivered June 8, 2017, at Confab Central, looks at how structural considerations—that is, how content is built, organized, and connected across the experience—can influence every step of the redesign process to: - Make content easier to understand (and improve!) - Enhance communications with stakeholders and across teams - Lay a foundation to support future design, development, and governance plans <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/strategy-structure2017-170608201153-thumbnail.jpg?width=120&height=120&fit=bounds" /> We know that content is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the structure” at some magical point in the process; it comes from applying a structural lens to all of our content activities, from beginning to end. This talk, delivered June 8, 2017, at Confab Central, looks at how structural considerations—that is, how content is built, organized, and connected across the experience—can influence every step of the redesign process to: - Make content easier to understand (and improve!) - Enhance communications with stakeholders and across teams - Lay a foundation to support future design, development, and governance plans

Confab 2017: Structured Content Across the Redesign Process from Lisa Maria Martin

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0 Confab Higher Ed 2016: Better Strategy Through Structure /slideshow/better-strategy-through-structure-69024504/69024504 strategy-structure-confabedu-161115222903
Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to the user experience, but also delivers a deeper understanding of the content to us, the web professionals building that user experience. Learning to focus on structural considerations—how content is built, organized, and connected across the experience—can change the way we work, fostering a more collaborative redesign process and enabling us to better execute our strategies. Using examples from several universities that recently overhauled their sites, this talk shows how structural approaches to content can: * Make content easier to understand (and improve!) * Enhance communications with stakeholders and across teams * Lay a foundation to support future development, editorial work, and governance plans]]>
Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to the user experience, but also delivers a deeper understanding of the content to us, the web professionals building that user experience. Learning to focus on structural considerations—how content is built, organized, and connected across the experience—can change the way we work, fostering a more collaborative redesign process and enabling us to better execute our strategies. Using examples from several universities that recently overhauled their sites, this talk shows how structural approaches to content can: * Make content easier to understand (and improve!) * Enhance communications with stakeholders and across teams * Lay a foundation to support future development, editorial work, and governance plans]]> Tue, 15 Nov 2016 22:29:03 GMT /slideshow/better-strategy-through-structure-69024504/69024504 redsesame@slideshare.net(redsesame) Confab Higher Ed 2016: Better Strategy Through Structure redsesame Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to the user experience, but also delivers a deeper understanding of the content to us, the web professionals building that user experience. Learning to focus on structural considerations—how content is built, organized, and connected across the experience—can change the way we work, fostering a more collaborative redesign process and enabling us to better execute our strategies. Using examples from several universities that recently overhauled their sites, this talk shows how structural approaches to content can: * Make content easier to understand (and improve!) * Enhance communications with stakeholders and across teams * Lay a foundation to support future development, editorial work, and governance plans <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/strategy-structure-confabedu-161115222903-thumbnail.jpg?width=120&height=120&fit=bounds" /> Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to the user experience, but also delivers a deeper understanding of the content to us, the web professionals building that user experience. Learning to focus on structural considerations—how content is built, organized, and connected across the experience—can change the way we work, fostering a more collaborative redesign process and enabling us to better execute our strategies. Using examples from several universities that recently overhauled their sites, this talk shows how structural approaches to content can: * Make content easier to understand (and improve!) * Enhance communications with stakeholders and across teams * Lay a foundation to support future development, editorial work, and governance plans

Confab Higher Ed 2016: Better Strategy Through Structure from Lisa Maria Martin

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0 CS Summit 2016: Better Strategy Through Structure /slideshow/better-strategy-through-structure/65363228 betterstrategystructure-160825160225
It can be tricky to prioritize content work in the design process, especially amid shrinking budgets and widening scopes. But learning to focus on patterns and hierarchies in content—like how it’s arranged, how it creates relationships across pages, or how it maps to the CMS—can help you bring strategic planning to content, even with teams that don't have dedicated IAs and word-nerds. A structural approach to understanding and designing content can lead to new insights, opportunities for collaboration, and thoughtful, cohesive user experiences.]]>
It can be tricky to prioritize content work in the design process, especially amid shrinking budgets and widening scopes. But learning to focus on patterns and hierarchies in content—like how it’s arranged, how it creates relationships across pages, or how it maps to the CMS—can help you bring strategic planning to content, even with teams that don't have dedicated IAs and word-nerds. A structural approach to understanding and designing content can lead to new insights, opportunities for collaboration, and thoughtful, cohesive user experiences.]]> Thu, 25 Aug 2016 16:02:25 GMT /slideshow/better-strategy-through-structure/65363228 redsesame@slideshare.net(redsesame) CS Summit 2016: Better Strategy Through Structure redsesame It can be tricky to prioritize content work in the design process, especially amid shrinking budgets and widening scopes. But learning to focus on patterns and hierarchies in content—like how it’s arranged, how it creates relationships across pages, or how it maps to the CMS—can help you bring strategic planning to content, even with teams that don't have dedicated IAs and word-nerds. A structural approach to understanding and designing content can lead to new insights, opportunities for collaboration, and thoughtful, cohesive user experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/betterstrategystructure-160825160225-thumbnail.jpg?width=120&height=120&fit=bounds" /> It can be tricky to prioritize content work in the design process, especially amid shrinking budgets and widening scopes. But learning to focus on patterns and hierarchies in content—like how it’s arranged, how it creates relationships across pages, or how it maps to the CMS—can help you bring strategic planning to content, even with teams that don't have dedicated IAs and word-nerds. A structural approach to understanding and designing content can lead to new insights, opportunities for collaboration, and thoughtful, cohesive user experiences.

CS Summit 2016: Better Strategy Through Structure from Lisa Maria Martin

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0 Web Design Day 2015: Use Your Words /slideshow/use-your-wordsweb-design-day-2015/49381181 useyourwords-wdd15-150614211831-lva1-app6891
Too often, we leave writing about our work to the "experts"—big, accomplished names with miles of publishing and speaking behind them. But being able to communicate verbally—even if you work visually—is important at every stage of your career, and can play a major role in moving that career forward. Lisa Maria Martin is a former designer and current strategist and editor at A List Apart, here to share why writing matters—to you, to your job, and to your industry.]]>
Too often, we leave writing about our work to the "experts"—big, accomplished names with miles of publishing and speaking behind them. But being able to communicate verbally—even if you work visually—is important at every stage of your career, and can play a major role in moving that career forward. Lisa Maria Martin is a former designer and current strategist and editor at A List Apart, here to share why writing matters—to you, to your job, and to your industry.]]> Sun, 14 Jun 2015 21:18:31 GMT /slideshow/use-your-wordsweb-design-day-2015/49381181 redsesame@slideshare.net(redsesame) Web Design Day 2015: Use Your Words redsesame Too often, we leave writing about our work to the "experts"—big, accomplished names with miles of publishing and speaking behind them. But being able to communicate verbally—even if you work visually—is important at every stage of your career, and can play a major role in moving that career forward. Lisa Maria Martin is a former designer and current strategist and editor at A List Apart, here to share why writing matters—to you, to your job, and to your industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/useyourwords-wdd15-150614211831-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Too often, we leave writing about our work to the "experts"—big, accomplished names with miles of publishing and speaking behind them. But being able to communicate verbally—even if you work visually—is important at every stage of your career, and can play a major role in moving that career forward. Lisa Maria Martin is a former designer and current strategist and editor at A List Apart, here to share why writing matters—to you, to your job, and to your industry.

Web Design Day 2015: Use Your Words from Lisa Maria Martin

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0 Polishing Your Content Publishing Process /slideshow/process-blend-conf91314slideshare/39122233 processblendconf9-13-14slideshare-140915182426-phpapp02
Presented at Blend Conference, Charlotte, NC, September 13, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.]]>
Presented at Blend Conference, Charlotte, NC, September 13, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.]]> Mon, 15 Sep 2014 18:24:26 GMT /slideshow/process-blend-conf91314slideshare/39122233 redsesame@slideshare.net(redsesame) Blend Conference 2014: Polishing Your Content Publishing Process redsesame Presented at Blend Conference, Charlotte, NC, September 13, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/processblendconf9-13-14slideshare-140915182426-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Blend Conference, Charlotte, NC, September 13, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.

Blend Conference 2014: Polishing Your Content Publishing Process from Lisa Maria Martin

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0 Polishing Your Content Publishing Process /slideshow/content-strategy-summit-2014-polishing-your-content-publishing-process/38148471 processcssummit8-19-14-140819160724-phpapp01
Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.]]>
Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.]]> Tue, 19 Aug 2014 16:07:24 GMT /slideshow/content-strategy-summit-2014-polishing-your-content-publishing-process/38148471 redsesame@slideshare.net(redsesame) Content Strategy Summit 2014: Polishing Your Content Publishing Process redsesame Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/processcssummit8-19-14-140819160724-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.

Content Strategy Summit 2014: Polishing Your Content Publishing Process from Lisa Maria Martin

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0 Finding Your Web Content Balance /redsesame/finding-your-web-content-balance findingyourwebcontentbalance-140407073934-phpapp01
Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process.]]>
Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process.]]> Mon, 07 Apr 2014 07:39:34 GMT /redsesame/finding-your-web-content-balance redsesame@slideshare.net(redsesame) Finding Your Web Content Balance redsesame Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/findingyourwebcontentbalance-140407073934-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process.

Finding Your Web Content Balance from Lisa Maria Martin

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0 Students, Services, Silos, and Sanity: A Content Transformation Story /slideshow/content-transformation/28172762 contenttransformation-131112150354-phpapp02
All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.” Not surprisingly, creating a web presence for previously siloed offices can prove challenging. There are limited resources, wide-ranging audiences, long histories of territorialism—and we haven’t even started digging into the content. Using the George Washington University’s recent undertaking as an example, this presentation will discuss the ups and downs of creating a single web presence for multiple organizations: gathering project support with user research and analytics, identifying where organizational challenges impact content, and keeping the peace—and your sanity—amid stakeholder tension. Delivered at Confab Higher Ed, November 12, 2013]]>
All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.” Not surprisingly, creating a web presence for previously siloed offices can prove challenging. There are limited resources, wide-ranging audiences, long histories of territorialism—and we haven’t even started digging into the content. Using the George Washington University’s recent undertaking as an example, this presentation will discuss the ups and downs of creating a single web presence for multiple organizations: gathering project support with user research and analytics, identifying where organizational challenges impact content, and keeping the peace—and your sanity—amid stakeholder tension. Delivered at Confab Higher Ed, November 12, 2013]]> Tue, 12 Nov 2013 15:03:54 GMT /slideshow/content-transformation/28172762 redsesame@slideshare.net(redsesame) Students, Services, Silos, and Sanity: A Content Transformation Story redsesame All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.” Not surprisingly, creating a web presence for previously siloed offices can prove challenging. There are limited resources, wide-ranging audiences, long histories of territorialism—and we haven’t even started digging into the content. Using the George Washington University’s recent undertaking as an example, this presentation will discuss the ups and downs of creating a single web presence for multiple organizations: gathering project support with user research and analytics, identifying where organizational challenges impact content, and keeping the peace—and your sanity—amid stakeholder tension. Delivered at Confab Higher Ed, November 12, 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contenttransformation-131112150354-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.” Not surprisingly, creating a web presence for previously siloed offices can prove challenging. There are limited resources, wide-ranging audiences, long histories of territorialism—and we haven’t even started digging into the content. Using the George Washington University’s recent undertaking as an example, this presentation will discuss the ups and downs of creating a single web presence for multiple organizations: gathering project support with user research and analytics, identifying where organizational challenges impact content, and keeping the peace—and your sanity—amid stakeholder tension. Delivered at Confab Higher Ed, November 12, 2013

Students, Services, Silos, and Sanity: A Content Transformation Story from Lisa Maria Martin

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0 https://cdn.slidesharecdn.com/profile-photo-redsesame-48x48.jpg?cb=1535483642 I make information easier to use. That can mean anything from analyzing web content to facilitating a cardsorting workshop to helping authors restructure their writing. My goal is to make information accessible, sustainable, conscientious, and clear—not just showing users a path, but giving them the tools to forge new ones. thefutureislikepie.com https://cdn.slidesharecdn.com/ss_thumbnails/structure-empowerment-confab2018-180521223905-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/structuring-content-to-empower-users/97958205 Confab 2018: Structuri... https://cdn.slidesharecdn.com/ss_thumbnails/strategy-structure2017-170608201153-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/structured-content-across-the-redesign-process/76778694 Confab 2017: Structure... https://cdn.slidesharecdn.com/ss_thumbnails/strategy-structure-confabedu-161115222903-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/better-strategy-through-structure-69024504/69024504 Confab Higher Ed 2016:...