/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: rivettg https://cdn.slidesharecdn.com/profile-photo-rivettg-48x48.jpg?cb=1549237926 I believe effective marketing demands a combination of two opposing variables: creativity and logic. In my 20 years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions with effective measurement systems. Working in both entrepreneurial and blue chip businesses, I have built customer bases from zero as well as overhauling mature businesses. As Marketing Director for Tesco’s Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful channels in app marketing, multichannel acquisitions, and native content marketing. As Chief... http://www.flightnetwork.com