�ݺ�ߣshows by User: rolfesw

�ݺ�ߣshows by User: rolfesw / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: rolfesw / Thu, 18 Oct 2018 18:03:33 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: rolfesw Applying Blockchain to the Media, Marketing & Insights Industries /slideshow/applying-blockchain-for-marketing-insights/119921111 rws-gfkonblockchain1-181018180333
Rolfe Swinton, Director of Data Assets at GfK North America has presented to the marketing community an overview of what Blockchain is and areas of potential help and impact on the consumer insight and marketing industries. ]]>
Rolfe Swinton, Director of Data Assets at GfK North America has presented to the marketing community an overview of what Blockchain is and areas of potential help and impact on the consumer insight and marketing industries. ]]> Thu, 18 Oct 2018 18:03:33 GMT /slideshow/applying-blockchain-for-marketing-insights/119921111 rolfesw@slideshare.net(rolfesw) Applying Blockchain to the Media, Marketing & Insights Industries rolfesw Rolfe Swinton, Director of Data Assets at GfK North America has presented to the marketing community an overview of what Blockchain is and areas of potential help and impact on the consumer insight and marketing industries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rws-gfkonblockchain1-181018180333-thumbnail.jpg?width=120&height=120&fit=bounds" /> Rolfe Swinton, Director of Data Assets at GfK North America has presented to the marketing community an overview of what Blockchain is and areas of potential help and impact on the consumer insight and marketing industries.

Applying Blockchain to the Media, Marketing & Insights Industries from Rolfe William Swinton

]]> 404 3 https://cdn.slidesharecdn.com/ss_thumbnails/rws-gfkonblockchain1-181018180333-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Blockchain for Marketing & Insights /slideshow/blockchain-for-marketing-insights/105791115 blockchainformr-warc2-180713210854
This presentation explores how the blockchain ecosystem is developing to support a vibrant data economy,. We look at issues of why data quality matters, how AI needs trusted data, and how massive investment is coming into the blockchain-powered data economy. We also look at key ways blockchain is enabling innovation in the consumer data economy.. We examine how two major tech companies are taking action in blockchain, and suggest things that any company can do now. ]]>
This presentation explores how the blockchain ecosystem is developing to support a vibrant data economy,. We look at issues of why data quality matters, how AI needs trusted data, and how massive investment is coming into the blockchain-powered data economy. We also look at key ways blockchain is enabling innovation in the consumer data economy.. We examine how two major tech companies are taking action in blockchain, and suggest things that any company can do now. ]]> Fri, 13 Jul 2018 21:08:54 GMT /slideshow/blockchain-for-marketing-insights/105791115 rolfesw@slideshare.net(rolfesw) Blockchain for Marketing & Insights rolfesw This presentation explores how the blockchain ecosystem is developing to support a vibrant data economy,. We look at issues of why data quality matters, how AI needs trusted data, and how massive investment is coming into the blockchain-powered data economy. We also look at key ways blockchain is enabling innovation in the consumer data economy.. We examine how two major tech companies are taking action in blockchain, and suggest things that any company can do now. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blockchainformr-warc2-180713210854-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation explores how the blockchain ecosystem is developing to support a vibrant data economy,. We look at issues of why data quality matters, how AI needs trusted data, and how massive investment is coming into the blockchain-powered data economy. We also look at key ways blockchain is enabling innovation in the consumer data economy.. We examine how two major tech companies are taking action in blockchain, and suggest things that any company can do now.

Blockchain for Marketing & Insights from Rolfe William Swinton

]]> 910 7 https://cdn.slidesharecdn.com/ss_thumbnails/blockchainformr-warc2-180713210854-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Blockchain in 2018 challenges and opportunities for marketers /slideshow/blockchain-in-2018-challenges-and-opportunities-for-marketers/98521423 blockchainin2018-challengesandopportunitiesformarketers-180524175213
The Blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago, and it is fueling the growth of AI. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry, come join the session! Key topics will include: · 10 ways Blockchain will impact the marketing and insights industries and what you can do about them now · What Blockchain is and how it has evolved over the past 10 years · How Blockchain impacts the data supply chain · How Blockchain creates trust, and helps build an new internet of value with privacy, connectivity, transparency, traceability and scale · How Blockchain helps handle PII and sensitive health data · How ICOs drive development of new ecosystems and · The challenges and opportunities of implementing Blockchain · 6 companies you should know about that are applying Blockchain in the marketing, data and insights markets that you should know about ]]>
The Blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago, and it is fueling the growth of AI. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry, come join the session! Key topics will include: · 10 ways Blockchain will impact the marketing and insights industries and what you can do about them now · What Blockchain is and how it has evolved over the past 10 years · How Blockchain impacts the data supply chain · How Blockchain creates trust, and helps build an new internet of value with privacy, connectivity, transparency, traceability and scale · How Blockchain helps handle PII and sensitive health data · How ICOs drive development of new ecosystems and · The challenges and opportunities of implementing Blockchain · 6 companies you should know about that are applying Blockchain in the marketing, data and insights markets that you should know about ]]> Thu, 24 May 2018 17:52:13 GMT /slideshow/blockchain-in-2018-challenges-and-opportunities-for-marketers/98521423 rolfesw@slideshare.net(rolfesw) Blockchain in 2018 challenges and opportunities for marketers rolfesw The Blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago, and it is fueling the growth of AI. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry, come join the session! Key topics will include: · 10 ways Blockchain will impact the marketing and insights industries and what you can do about them now · What Blockchain is and how it has evolved over the past 10 years · How Blockchain impacts the data supply chain · How Blockchain creates trust, and helps build an new internet of value with privacy, connectivity, transparency, traceability and scale · How Blockchain helps handle PII and sensitive health data · How ICOs drive development of new ecosystems and · The challenges and opportunities of implementing Blockchain · 6 companies you should know about that are applying Blockchain in the marketing, data and insights markets that you should know about <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blockchainin2018-challengesandopportunitiesformarketers-180524175213-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago, and it is fueling the growth of AI. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry, come join the session! Key topics will include: · 10 ways Blockchain will impact the marketing and insights industries and what you can do about them now · What Blockchain is and how it has evolved over the past 10 years · How Blockchain impacts the data supply chain · How Blockchain creates trust, and helps build an new internet of value with privacy, connectivity, transparency, traceability and scale · How Blockchain helps handle PII and sensitive health data · How ICOs drive development of new ecosystems and · The challenges and opportunities of implementing Blockchain · 6 companies you should know about that are applying Blockchain in the marketing, data and insights markets that you should know about

Blockchain in 2018 challenges and opportunities for marketers from Rolfe William Swinton

]]> 698 4 https://cdn.slidesharecdn.com/ss_thumbnails/blockchainin2018-challengesandopportunitiesformarketers-180524175213-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 10 Reasons Why Blockchain is a Big Deal for MR - And What You Can do About it /slideshow/10-reasons-why-blockchain-is-a-big-deal-for-mr-and-what-you-can-do-about-it/92362303 blockchainformr-180329213940
The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer. ]]>
The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer. ]]> Thu, 29 Mar 2018 21:39:40 GMT /slideshow/10-reasons-why-blockchain-is-a-big-deal-for-mr-and-what-you-can-do-about-it/92362303 rolfesw@slideshare.net(rolfesw) 10 Reasons Why Blockchain is a Big Deal for MR - And What You Can do About it rolfesw The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blockchainformr-180329213940-thumbnail.jpg?width=120&height=120&fit=bounds" /> The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer.

10 Reasons Why Blockchain is a Big Deal for MR - And What You Can do About it from Rolfe William Swinton

]]> 289 4 https://cdn.slidesharecdn.com/ss_thumbnails/blockchainformr-180329213940-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 RealityMine for ARF March 2015 /slideshow/realitymine-for-arf-march-2015/47116965 realityminearffinal-150417095253-conversion-gate02
RealityMine for ARF March 2015 - Our presentation on multiscreening vs cross-screening.]]>
RealityMine for ARF March 2015 - Our presentation on multiscreening vs cross-screening.]]> Fri, 17 Apr 2015 09:52:53 GMT /slideshow/realitymine-for-arf-march-2015/47116965 rolfesw@slideshare.net(rolfesw) RealityMine for ARF March 2015 rolfesw RealityMine for ARF March 2015 - Our presentation on multiscreening vs cross-screening. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/realityminearffinal-150417095253-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> RealityMine for ARF March 2015 - Our presentation on multiscreening vs cross-screening.

RealityMine for ARF March 2015 from Rolfe William Swinton

]]> 697 1 https://cdn.slidesharecdn.com/ss_thumbnails/realityminearffinal-150417095253-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 RealityMine Presentation to CIMM January 2015 /slideshow/realitymine-presentation-to-cimm-january-2015/44067646 presentationtocimmfromrealityminejan2015-150130045853-conversion-gate02
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.]]>
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.]]> Fri, 30 Jan 2015 04:58:53 GMT /slideshow/realitymine-presentation-to-cimm-january-2015/44067646 rolfesw@slideshare.net(rolfesw) RealityMine Presentation to CIMM January 2015 rolfesw An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationtocimmfromrealityminejan2015-150130045853-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.

RealityMine Presentation to CIMM January 2015 from Rolfe William Swinton

]]> 625 3 https://cdn.slidesharecdn.com/ss_thumbnails/presentationtocimmfromrealityminejan2015-150130045853-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Activating the Soccer Fan: RealityMine's Touchpoints Data Describes How Soccer Fan Behavior is Critically Different to Other Sport Fans /slideshow/activating-the-soccer-fan-realitymines-touchpoints-data-describes-how-soccer-fan-behavior-is-crtically-different/41765465 rmformarketingsportsfinalshareedition-141119115125-conversion-gate02
]]>
]]> Wed, 19 Nov 2014 11:51:25 GMT /slideshow/activating-the-soccer-fan-realitymines-touchpoints-data-describes-how-soccer-fan-behavior-is-crtically-different/41765465 rolfesw@slideshare.net(rolfesw) Activating the Soccer Fan: RealityMine's Touchpoints Data Describes How Soccer Fan Behavior is Critically Different to Other Sport Fans rolfesw <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rmformarketingsportsfinalshareedition-141119115125-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Activating the Soccer Fan: RealityMine's Touchpoints Data Describes How Soccer Fan Behavior is Critically Different to Other Sport Fans from Rolfe William Swinton

]]> 1158 7 https://cdn.slidesharecdn.com/ss_thumbnails/rmformarketingsportsfinalshareedition-141119115125-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Lumi products overview /rolfesw/lumi-products-overview lumiproductsmay2012-120508212428-phpapp01
]]>
]]> Tue, 08 May 2012 21:24:26 GMT /rolfesw/lumi-products-overview rolfesw@slideshare.net(rolfesw) Lumi products overview rolfesw <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lumiproductsmay2012-120508212428-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Lumi products overview from Rolfe William Swinton

]]> 445 2 https://cdn.slidesharecdn.com/ss_thumbnails/lumiproductsmay2012-120508212428-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 MBI Touchpoints as Presented at the 4As Conference /slideshow/mbi-touchpoints-as-presented-at-the-4as-conference/3687384 aaaambisubmitted02242010-100410223907-phpapp02
]]>
]]> Sat, 10 Apr 2010 22:39:01 GMT /slideshow/mbi-touchpoints-as-presented-at-the-4as-conference/3687384 rolfesw@slideshare.net(rolfesw) MBI Touchpoints as Presented at the 4As Conference rolfesw <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aaaambisubmitted02242010-100410223907-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

MBI Touchpoints as Presented at the 4As Conference from Rolfe William Swinton

]]> 887 5 https://cdn.slidesharecdn.com/ss_thumbnails/aaaambisubmitted02242010-100410223907-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Media Futurology By Apollo Mobile /slideshow/media-futurology-by-apollo-mobile/1395510 mediafuturologybyapollomobile-12416305229-phpapp01
Written by Rolfe Swinton and Mark Beilby, this presentation about the evolution of the media market has been shared with political and business leaders in the UK and across Europe.]]>
Written by Rolfe Swinton and Mark Beilby, this presentation about the evolution of the media market has been shared with political and business leaders in the UK and across Europe.]]> Wed, 06 May 2009 12:26:05 GMT /slideshow/media-futurology-by-apollo-mobile/1395510 rolfesw@slideshare.net(rolfesw) Media Futurology By Apollo Mobile rolfesw Written by Rolfe Swinton and Mark Beilby, this presentation about the evolution of the media market has been shared with political and business leaders in the UK and across Europe. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediafuturologybyapollomobile-12416305229-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Written by Rolfe Swinton and Mark Beilby, this presentation about the evolution of the media market has been shared with political and business leaders in the UK and across Europe.

Media Futurology By Apollo Mobile from Rolfe William Swinton

]]> 1015 12 https://cdn.slidesharecdn.com/ss_thumbnails/mediafuturologybyapollomobile-12416305229-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Wap Vs Apps /slideshow/wap-vs-app/1224188 wapvsapp-123845710035-phpapp02
This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.]]>
This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.]]> Mon, 30 Mar 2009 18:53:38 GMT /slideshow/wap-vs-app/1224188 rolfesw@slideshare.net(rolfesw) Wap Vs Apps rolfesw This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wapvsapp-123845710035-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.

Wap Vs Apps from Rolfe William Swinton

]]> 9677 5 https://cdn.slidesharecdn.com/ss_thumbnails/wapvsapp-123845710035-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Apollo Media Toc Pitch /slideshow/apollo-media-toc-pitch/1018916 apollo-media-toc-pitch-1234398215750602-3
This presentation looks at how you can use mobile technology to publish books to mobile, sample content, promote consumer community to build around your content, sell content and deliver it to individuals whereever they might be.]]>
This presentation looks at how you can use mobile technology to publish books to mobile, sample content, promote consumer community to build around your content, sell content and deliver it to individuals whereever they might be.]]> Wed, 11 Feb 2009 18:26:16 GMT /slideshow/apollo-media-toc-pitch/1018916 rolfesw@slideshare.net(rolfesw) Apollo Media Toc Pitch rolfesw This presentation looks at how you can use mobile technology to publish books to mobile, sample content, promote consumer community to build around your content, sell content and deliver it to individuals whereever they might be. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apollo-media-toc-pitch-1234398215750602-3-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation looks at how you can use mobile technology to publish books to mobile, sample content, promote consumer community to build around your content, sell content and deliver it to individuals whereever they might be.

Apollo Media Toc Pitch from Rolfe William Swinton

]]> 463 2 https://cdn.slidesharecdn.com/ss_thumbnails/apollo-media-toc-pitch-1234398215750602-3-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 How Publishers Can Make Money Using Social Media & Mobile Phones /slideshow/how-publishers-can-make-money-using-social-media-mobile-phones-presentation/919576 london-conference-on-digital-publising-1232026408809056-2
Publishers can make more money by using the internet, social networks, and mobile applications - in fact, this is the only cost effective way that publishers can market the majority of their books. Some publishers claim that they cannot afford to do on-line marketing. In this slideshow, I outline some of the reasons why they must, but also how they should be able to make more than enough money to cover all costs. Furthermore, they can track the effectiveness of their work!]]>
Publishers can make more money by using the internet, social networks, and mobile applications - in fact, this is the only cost effective way that publishers can market the majority of their books. Some publishers claim that they cannot afford to do on-line marketing. In this slideshow, I outline some of the reasons why they must, but also how they should be able to make more than enough money to cover all costs. Furthermore, they can track the effectiveness of their work!]]> Thu, 15 Jan 2009 07:40:35 GMT /slideshow/how-publishers-can-make-money-using-social-media-mobile-phones-presentation/919576 rolfesw@slideshare.net(rolfesw) How Publishers Can Make Money Using Social Media & Mobile Phones rolfesw Publishers can make more money by using the internet, social networks, and mobile applications - in fact, this is the only cost effective way that publishers can market the majority of their books. Some publishers claim that they cannot afford to do on-line marketing. In this slideshow, I outline some of the reasons why they must, but also how they should be able to make more than enough money to cover all costs. Furthermore, they can track the effectiveness of their work! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/london-conference-on-digital-publising-1232026408809056-2-thumbnail.jpg?width=120&height=120&fit=bounds" /> Publishers can make more money by using the internet, social networks, and mobile applications - in fact, this is the only cost effective way that publishers can market the majority of their books. Some publishers claim that they cannot afford to do on-line marketing. In this slideshow, I outline some of the reasons why they must, but also how they should be able to make more than enough money to cover all costs. Furthermore, they can track the effectiveness of their work!

How Publishers Can Make Money Using Social Media & Mobile Phones from Rolfe William Swinton

]]> 502 4 https://cdn.slidesharecdn.com/ss_thumbnails/london-conference-on-digital-publising-1232026408809056-2-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Rolfe Swinton Presentation at Frankfurt Book Fair /slideshow/rolfe-swinton-presentation-at-frankfurt-book-fair-presentation/673491 frankfurt-book-fair-short-version-2-1224529967790094-9
How Book Publishers Can Use Web and Mobile Tools to Understand their Readers\' Needs and Preferences, and to Enable Sampling of their Content]]>
How Book Publishers Can Use Web and Mobile Tools to Understand their Readers\' Needs and Preferences, and to Enable Sampling of their Content]]> Mon, 20 Oct 2008 12:12:27 GMT /slideshow/rolfe-swinton-presentation-at-frankfurt-book-fair-presentation/673491 rolfesw@slideshare.net(rolfesw) Rolfe Swinton Presentation at Frankfurt Book Fair rolfesw How Book Publishers Can Use Web and Mobile Tools to Understand their Readers\' Needs and Preferences, and to Enable Sampling of their Content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/frankfurt-book-fair-short-version-2-1224529967790094-9-thumbnail.jpg?width=120&height=120&fit=bounds" /> How Book Publishers Can Use Web and Mobile Tools to Understand their Readers\' Needs and Preferences, and to Enable Sampling of their Content

Rolfe Swinton Presentation at Frankfurt Book Fair from Rolfe William Swinton

]]> 393 3 https://cdn.slidesharecdn.com/ss_thumbnails/frankfurt-book-fair-short-version-2-1224529967790094-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Cpi Bookbank For Bbc Audiobooks /slideshow/cpi-bookbank-for-bbc-audiobooks-presentation/556102 cpi-bookbank-for-bbc-audiobooks-1218788490444074-9
]]>
]]> Fri, 15 Aug 2008 01:13:30 GMT /slideshow/cpi-bookbank-for-bbc-audiobooks-presentation/556102 rolfesw@slideshare.net(rolfesw) Cpi Bookbank For Bbc Audiobooks rolfesw <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cpi-bookbank-for-bbc-audiobooks-1218788490444074-9-thumbnail.jpg?width=120&height=120&fit=bounds" />

Cpi Bookbank For Bbc Audiobooks from Rolfe William Swinton

]]> 433 2 https://cdn.slidesharecdn.com/ss_thumbnails/cpi-bookbank-for-bbc-audiobooks-1218788490444074-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 https://cdn.slidesharecdn.com/profile-photo-rolfesw-48x48.jpg?cb=1652747273 Strategy consultant turned mobile technology and retail entrepreneur actively helping companies transform business models by creating game-changing products and services. ► Mobile Consumer Behavior Insight & Innovation Expert: Led development of a range of market-leading mobile research technology products that earned industry awards for innovation, attracted Fortune 500 companies as clients, and earned mention in competitor’s 10-Ks. Invited to speak at many industry conferences including ESOMAR, MRMW, Digital Hollywood, and Mobile Marketer's mCommerce Summit. ► Outstanding Business Developer: led sales & marketing strategy, implemented plan, initiated client acquisition, led an www.realitymine.com https://cdn.slidesharecdn.com/ss_thumbnails/rws-gfkonblockchain1-181018180333-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/applying-blockchain-for-marketing-insights/119921111 Applying Blockchain to... https://cdn.slidesharecdn.com/ss_thumbnails/blockchainformr-warc2-180713210854-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/blockchain-for-marketing-insights/105791115 Blockchain for Marketi... https://cdn.slidesharecdn.com/ss_thumbnails/blockchainin2018-challengesandopportunitiesformarketers-180524175213-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/blockchain-in-2018-challenges-and-opportunities-for-marketers/98521423 Blockchain in 2018 ch...