際際滷shows by User: rondvir / http://www.slideshare.net/images/logo.gif 際際滷shows by User: rondvir / Mon, 21 Jun 2010 09:06:28 GMT 際際滷Share feed for 際際滷shows by User: rondvir Learning in 3D: rules from the revolutionaries /slideshow/learning-in-3d-rules-from-the-revolutionaries/4564494 3dlearningrulesfromtherevolutionaries-100621090641-phpapp01
Summary of chapter 9. Matirial of the 9th meeting of a reading group.]]>

Summary of chapter 9. Matirial of the 9th meeting of a reading group.]]>
Mon, 21 Jun 2010 09:06:28 GMT /slideshow/learning-in-3d-rules-from-the-revolutionaries/4564494 rondvir@slideshare.net(rondvir) Learning in 3D: rules from the revolutionaries rondvir Summary of chapter 9. Matirial of the 9th meeting of a reading group. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3dlearningrulesfromtherevolutionaries-100621090641-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Summary of chapter 9. Matirial of the 9th meeting of a reading group.
Learning in 3D: rules from the revolutionaries from Ron Dvir
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Open Futures Book /slideshow/open-futures-book/2336242 openfuturesbook-091024113941-phpapp01
OpenFutures an Operating system for Future Centers In May 2006, fourteen innovation experts started a unique two-year exploration tour in which they explored Future Centers and other future-oriented collaborative working environments. They visited, experienced, analyzed and prototyped over thirty Future Centers in the Netherlands, Sweden, Denmark, Finland, the United Kingdom, Italy, Israel, and elsewhere. The explorers were part of the OpenFutures project, which was funded by the European Commission. They were drawn from a broad range of backgrounds, including the research and development of innovation methods and spaces, theoretical and scientific research, societal and business entrepreneurship, and the actual planning and management of Future Centers. This book OpenFutures an Operating System for Future Centers summarizes their findings. It provides insights into why Future Centers are set up, what their fundamental operating principles are, how they are planned, run, and managed, and how they create impact. The insights, stories, knowledge recipes and recommended tips are organized across four perspectives: the organizational, methodological, physical, and technological. It is a highly visual document, with artwork created especially for the book to enrich and underscore the presentation of the many different concepts that make up the art and practice of Future Centers. The book is a useful resource for people planning to launch a Future Center or other type of innovation laboratory, for people who currently operate one and want to renew and transform it, or simply for those intent on adding a touch of 'future orientation' to their everyday working environments.]]>

OpenFutures an Operating system for Future Centers In May 2006, fourteen innovation experts started a unique two-year exploration tour in which they explored Future Centers and other future-oriented collaborative working environments. They visited, experienced, analyzed and prototyped over thirty Future Centers in the Netherlands, Sweden, Denmark, Finland, the United Kingdom, Italy, Israel, and elsewhere. The explorers were part of the OpenFutures project, which was funded by the European Commission. They were drawn from a broad range of backgrounds, including the research and development of innovation methods and spaces, theoretical and scientific research, societal and business entrepreneurship, and the actual planning and management of Future Centers. This book OpenFutures an Operating System for Future Centers summarizes their findings. It provides insights into why Future Centers are set up, what their fundamental operating principles are, how they are planned, run, and managed, and how they create impact. The insights, stories, knowledge recipes and recommended tips are organized across four perspectives: the organizational, methodological, physical, and technological. It is a highly visual document, with artwork created especially for the book to enrich and underscore the presentation of the many different concepts that make up the art and practice of Future Centers. The book is a useful resource for people planning to launch a Future Center or other type of innovation laboratory, for people who currently operate one and want to renew and transform it, or simply for those intent on adding a touch of 'future orientation' to their everyday working environments.]]>
Sat, 24 Oct 2009 11:39:36 GMT /slideshow/open-futures-book/2336242 rondvir@slideshare.net(rondvir) Open Futures Book rondvir OpenFutures an Operating system for Future Centers In May 2006, fourteen innovation experts started a unique two-year exploration tour in which they explored Future Centers and other future-oriented collaborative working environments. They visited, experienced, analyzed and prototyped over thirty Future Centers in the Netherlands, Sweden, Denmark, Finland, the United Kingdom, Italy, Israel, and elsewhere. The explorers were part of the OpenFutures project, which was funded by the European Commission. They were drawn from a broad range of backgrounds, including the research and development of innovation methods and spaces, theoretical and scientific research, societal and business entrepreneurship, and the actual planning and management of Future Centers. This book OpenFutures an Operating System for Future Centers summarizes their findings. It provides insights into why Future Centers are set up, what their fundamental operating principles are, how they are planned, run, and managed, and how they create impact. The insights, stories, knowledge recipes and recommended tips are organized across four perspectives: the organizational, methodological, physical, and technological. It is a highly visual document, with artwork created especially for the book to enrich and underscore the presentation of the many different concepts that make up the art and practice of Future Centers. The book is a useful resource for people planning to launch a Future Center or other type of innovation laboratory, for people who currently operate one and want to renew and transform it, or simply for those intent on adding a touch of 'future orientation' to their everyday working environments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/openfuturesbook-091024113941-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> OpenFutures an Operating system for Future Centers In May 2006, fourteen innovation experts started a unique two-year exploration tour in which they explored Future Centers and other future-oriented collaborative working environments. They visited, experienced, analyzed and prototyped over thirty Future Centers in the Netherlands, Sweden, Denmark, Finland, the United Kingdom, Italy, Israel, and elsewhere. The explorers were part of the OpenFutures project, which was funded by the European Commission. They were drawn from a broad range of backgrounds, including the research and development of innovation methods and spaces, theoretical and scientific research, societal and business entrepreneurship, and the actual planning and management of Future Centers. This book OpenFutures an Operating System for Future Centers summarizes their findings. It provides insights into why Future Centers are set up, what their fundamental operating principles are, how they are planned, run, and managed, and how they create impact. The insights, stories, knowledge recipes and recommended tips are organized across four perspectives: the organizational, methodological, physical, and technological. It is a highly visual document, with artwork created especially for the book to enrich and underscore the presentation of the many different concepts that make up the art and practice of Future Centers. The book is a useful resource for people planning to launch a Future Center or other type of innovation laboratory, for people who currently operate one and want to renew and transform it, or simply for those intent on adding a touch of &#39;future orientation&#39; to their everyday working environments.
Open Futures Book from Ron Dvir
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Nim Cube Unfoldign The Innovation Cube /slideshow/nim-cube-unfoldign-the-innovation-cube/2205900 nimcubeunfoldigntheinnovationcube-091013044132-phpapp01
From Knowledge to Value: Unfolding the Innovation Cube Edited by: Ron Dvir, Edna Pasher, Norman Roth Illustrations by Arye Dvir From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development. The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations. The book conceptually clarifies the 6 facets of innovation: The Reuse of exiting knowledge The Invention of new knowledge The Stakeholders contribution The bottom line Performance of New Product Development The Exploitation of the new product The Ecology where it all happens The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement. Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive. Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book. The lively illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying and absorbing new ideas.]]>

From Knowledge to Value: Unfolding the Innovation Cube Edited by: Ron Dvir, Edna Pasher, Norman Roth Illustrations by Arye Dvir From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development. The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations. The book conceptually clarifies the 6 facets of innovation: The Reuse of exiting knowledge The Invention of new knowledge The Stakeholders contribution The bottom line Performance of New Product Development The Exploitation of the new product The Ecology where it all happens The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement. Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive. Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book. The lively illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying and absorbing new ideas.]]>
Tue, 13 Oct 2009 04:41:22 GMT /slideshow/nim-cube-unfoldign-the-innovation-cube/2205900 rondvir@slideshare.net(rondvir) Nim Cube Unfoldign The Innovation Cube rondvir From Knowledge to Value: Unfolding the Innovation Cube Edited by: Ron Dvir, Edna Pasher, Norman Roth Illustrations by Arye Dvir From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development. The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations. The book conceptually clarifies the 6 facets of innovation: The Reuse of exiting knowledge The Invention of new knowledge The Stakeholders contribution The bottom line Performance of New Product Development The Exploitation of the new product The Ecology where it all happens The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement. Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive. Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book. The lively illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying and absorbing new ideas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nimcubeunfoldigntheinnovationcube-091013044132-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> From Knowledge to Value: Unfolding the Innovation Cube Edited by: Ron Dvir, Edna Pasher, Norman Roth Illustrations by Arye Dvir From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development. The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&amp;D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations. The book conceptually clarifies the 6 facets of innovation: The Reuse of exiting knowledge The Invention of new knowledge The Stakeholders contribution The bottom line Performance of New Product Development The Exploitation of the new product The Ecology where it all happens The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement. Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive. Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book. The lively illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying and absorbing new ideas.
Nim Cube Unfoldign The Innovation Cube from Ron Dvir
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Leonardo da Vinci Exploration Tour and Future Center Summit /slideshow/da-vinci-future-center-da-vinci-exploration-tour/2205651 davincifuturecentersummit-091013033209-phpapp01
The Da Vinci Exploration Tour and future center Summit was be held in Tuscany on 20-22 June 2006. The event focused on three themes: 1. Future spaces: anytime, anywhere. How to create a temporary, mobile oow-tech future center, using the available space as a given. 2. Learning from the past to create the future. The museum as link between past, present and future. 3. Art and Future Centers. Future Centers and artists both helkp people see things in different ways. How can Future centers use art to open horizons? What can Future centers learn from how artists work? A visit to Vinci and the Leonardo Da Vinci library was one of the highlights of the Summit. 60 people from 13 countries attended the event. (modified from :www.ducore.com)]]>

The Da Vinci Exploration Tour and future center Summit was be held in Tuscany on 20-22 June 2006. The event focused on three themes: 1. Future spaces: anytime, anywhere. How to create a temporary, mobile oow-tech future center, using the available space as a given. 2. Learning from the past to create the future. The museum as link between past, present and future. 3. Art and Future Centers. Future Centers and artists both helkp people see things in different ways. How can Future centers use art to open horizons? What can Future centers learn from how artists work? A visit to Vinci and the Leonardo Da Vinci library was one of the highlights of the Summit. 60 people from 13 countries attended the event. (modified from :www.ducore.com)]]>
Tue, 13 Oct 2009 03:32:01 GMT /slideshow/da-vinci-future-center-da-vinci-exploration-tour/2205651 rondvir@slideshare.net(rondvir) Leonardo da Vinci Exploration Tour and Future Center Summit rondvir The Da Vinci Exploration Tour and future center Summit was be held in Tuscany on 20-22 June 2006. The event focused on three themes: 1. Future spaces: anytime, anywhere. How to create a temporary, mobile oow-tech future center, using the available space as a given. 2. Learning from the past to create the future. The museum as link between past, present and future. 3. Art and Future Centers. Future Centers and artists both helkp people see things in different ways. How can Future centers use art to open horizons? What can Future centers learn from how artists work? A visit to Vinci and the Leonardo Da Vinci library was one of the highlights of the Summit. 60 people from 13 countries attended the event. (modified from :www.ducore.com) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/davincifuturecentersummit-091013033209-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Da Vinci Exploration Tour and future center Summit was be held in Tuscany on 20-22 June 2006. The event focused on three themes: 1. Future spaces: anytime, anywhere. How to create a temporary, mobile oow-tech future center, using the available space as a given. 2. Learning from the past to create the future. The museum as link between past, present and future. 3. Art and Future Centers. Future Centers and artists both helkp people see things in different ways. How can Future centers use art to open horizons? What can Future centers learn from how artists work? A visit to Vinci and the Leonardo Da Vinci library was one of the highlights of the Summit. 60 people from 13 countries attended the event. (modified from :www.ducore.com)
Leonardo da Vinci Exploration Tour and Future Center Summit from Ron Dvir
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Are You Ready To Disrupt It 際際滷 Share /slideshow/are-you-ready-to-disrupt-it-slide-share/2200355 areyoureadytodisruptitslideshare-091012125245-phpapp01
Are You Ready to Disrupt It? is a unique knowledge safari into the wilderness of a new type of innovation which has emerged in the business world as well as in the research arena: Disruptive Innovation. The book is the culmination of a project by The EU Disrupt-IT project consortium, reflecting the collaboration of experts from 6 countries. The consortium was formed in 2002 to develop a methodology and supporting software for enabling and catalysing the creation of new products, services and business models which have the potential to disrupt their markets. The book conceptually clarifies some of the phenomena related to the realities of disruptive innovation, like: Low-end market vs. New market disruptive innovation Technological vs. Business Model disruptive innovation The challenge of Crossing the Chasm The book offers a comprehensive toolkit to foster disruptive innovation: this includes a Knowledge Safari, Idea Pipeline software, a Disruptive Portfolio Management Tool, an Opportunity Recognition Workshop, the DI Compass and an Innovation Ecology Portal. Detailed descriptions of real case studies complemented by a utopian urban story enrich the concepts and make the complex and intangible ideas come alive. The lively graphics and illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying, and absorbing, new ideas. The Disrupt-IT project was co-funded by the European Commission Information Society Technology (IST) programme, which is a fertile ground for leading edge Knowledge Management research.]]>

Are You Ready to Disrupt It? is a unique knowledge safari into the wilderness of a new type of innovation which has emerged in the business world as well as in the research arena: Disruptive Innovation. The book is the culmination of a project by The EU Disrupt-IT project consortium, reflecting the collaboration of experts from 6 countries. The consortium was formed in 2002 to develop a methodology and supporting software for enabling and catalysing the creation of new products, services and business models which have the potential to disrupt their markets. The book conceptually clarifies some of the phenomena related to the realities of disruptive innovation, like: Low-end market vs. New market disruptive innovation Technological vs. Business Model disruptive innovation The challenge of Crossing the Chasm The book offers a comprehensive toolkit to foster disruptive innovation: this includes a Knowledge Safari, Idea Pipeline software, a Disruptive Portfolio Management Tool, an Opportunity Recognition Workshop, the DI Compass and an Innovation Ecology Portal. Detailed descriptions of real case studies complemented by a utopian urban story enrich the concepts and make the complex and intangible ideas come alive. The lively graphics and illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying, and absorbing, new ideas. The Disrupt-IT project was co-funded by the European Commission Information Society Technology (IST) programme, which is a fertile ground for leading edge Knowledge Management research.]]>
Mon, 12 Oct 2009 12:52:23 GMT /slideshow/are-you-ready-to-disrupt-it-slide-share/2200355 rondvir@slideshare.net(rondvir) Are You Ready To Disrupt It 際際滷 Share rondvir Are You Ready to Disrupt It? is a unique knowledge safari into the wilderness of a new type of innovation which has emerged in the business world as well as in the research arena: Disruptive Innovation. The book is the culmination of a project by The EU Disrupt-IT project consortium, reflecting the collaboration of experts from 6 countries. The consortium was formed in 2002 to develop a methodology and supporting software for enabling and catalysing the creation of new products, services and business models which have the potential to disrupt their markets. The book conceptually clarifies some of the phenomena related to the realities of disruptive innovation, like: Low-end market vs. New market disruptive innovation Technological vs. Business Model disruptive innovation The challenge of Crossing the Chasm The book offers a comprehensive toolkit to foster disruptive innovation: this includes a Knowledge Safari, Idea Pipeline software, a Disruptive Portfolio Management Tool, an Opportunity Recognition Workshop, the DI Compass and an Innovation Ecology Portal. Detailed descriptions of real case studies complemented by a utopian urban story enrich the concepts and make the complex and intangible ideas come alive. The lively graphics and illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying, and absorbing, new ideas. The Disrupt-IT project was co-funded by the European Commission Information Society Technology (IST) programme, which is a fertile ground for leading edge Knowledge Management research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/areyoureadytodisruptitslideshare-091012125245-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are You Ready to Disrupt It? is a unique knowledge safari into the wilderness of a new type of innovation which has emerged in the business world as well as in the research arena: Disruptive Innovation. The book is the culmination of a project by The EU Disrupt-IT project consortium, reflecting the collaboration of experts from 6 countries. The consortium was formed in 2002 to develop a methodology and supporting software for enabling and catalysing the creation of new products, services and business models which have the potential to disrupt their markets. The book conceptually clarifies some of the phenomena related to the realities of disruptive innovation, like: Low-end market vs. New market disruptive innovation Technological vs. Business Model disruptive innovation The challenge of Crossing the Chasm The book offers a comprehensive toolkit to foster disruptive innovation: this includes a Knowledge Safari, Idea Pipeline software, a Disruptive Portfolio Management Tool, an Opportunity Recognition Workshop, the DI Compass and an Innovation Ecology Portal. Detailed descriptions of real case studies complemented by a utopian urban story enrich the concepts and make the complex and intangible ideas come alive. The lively graphics and illustrations that enrich the insights in the text reflect the consortiums philosophy that visualisation is an effective method of conveying, and absorbing, new ideas. The Disrupt-IT project was co-funded by the European Commission Information Society Technology (IST) programme, which is a fertile ground for leading edge Knowledge Management research.
Are You Ready To Disrupt It 際際滷 Share from Ron Dvir
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廚廨廡 /slideshow/ss-presentation-738470/738470 ss-1226332889495208-9
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Mon, 10 Nov 2008 08:01:25 GMT /slideshow/ss-presentation-738470/738470 rondvir@slideshare.net(rondvir) 廚廨廡 rondvir <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ss-1226332889495208-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
廚廨廡 from Ron Dvir
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廬 廩 3 /slideshow/3-presentation-737673/737673 3-1226316590629122-9
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Mon, 10 Nov 2008 03:32:36 GMT /slideshow/3-presentation-737673/737673 rondvir@slideshare.net(rondvir) 廬 廩 3 rondvir <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3-1226316590629122-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
廬 廩 3 from Ron Dvir
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Di Ecology 26 Feb /rondvir/di-ecology-26-feb-presentation di-ecology-26-feb-1226315392321014-9
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Mon, 10 Nov 2008 03:14:47 GMT /rondvir/di-ecology-26-feb-presentation rondvir@slideshare.net(rondvir) Di Ecology 26 Feb rondvir <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/di-ecology-26-feb-1226315392321014-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Di Ecology 26 Feb from Ron Dvir
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https://cdn.slidesharecdn.com/profile-photo-rondvir-48x48.jpg?cb=1522787822 Founder and CEO of Innovation Ecology. Developer, producer of special projects, pioneer, results-oriented, visualizer, visionary. My mission: architecting innovation systems. Industrial Engineer, M.Sc. in Computer Integrated Manufacturing, Ph.D. in Intellectual Capital Management Previously: CKO in a large high-tech organization, manager and developer of quality infrastructures, planner of advanced material-handling systems. Co-editor of several books, author of numerous papers about knowledge creation and innovation. Developer and implementer of innovation concepts, methods and tools. Likes to embed artwork in business and research work. http://www.innovationecology.com https://cdn.slidesharecdn.com/ss_thumbnails/3dlearningrulesfromtherevolutionaries-100621090641-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/learning-in-3d-rules-from-the-revolutionaries/4564494 Learning in 3D: rules... https://cdn.slidesharecdn.com/ss_thumbnails/openfuturesbook-091024113941-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/open-futures-book/2336242 Open Futures Book https://cdn.slidesharecdn.com/ss_thumbnails/nimcubeunfoldigntheinnovationcube-091013044132-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nim-cube-unfoldign-the-innovation-cube/2205900 Nim Cube Unfoldign The...