ºÝºÝߣshows by User: russmerz / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: russmerz / Thu, 29 Jun 2017 16:10:45 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: russmerz Managing Material and Logistics Embeddedness: Material Buyers' Perspective /slideshow/managing-material-and-logistics-embeddedness-material-buyers-perspective/77376200 sachdevmerzijm2017managingmateriallogisticsembeddedness-170629161045
Because an organization's visibility and decision-making abilities in a supply network is limited by its embeddedness, managing the embedded activities may be affected by non-contractual forms of governance and capability. Whatever the organization cannot see, it can't efficiently control. In this paper, the authors have studied non-contractual governance, dependence, and reliance in a manufacturer-vendor dyad in light of logistics, spill-over customer-centric service, and performance. Relational norms (information sharing and flexibility), trust, commitment, and bilateral dependence were hypothesized to explain manufacturers' logistics capability and customer-centric services. Using SEM-PLS (Structural Equation Modeling using Partial Least Squares) approach, all the hypothesized paths were proven with adequate R2 explained for each construct; R2 for financial performance was low. ]]>
Because an organization's visibility and decision-making abilities in a supply network is limited by its embeddedness, managing the embedded activities may be affected by non-contractual forms of governance and capability. Whatever the organization cannot see, it can't efficiently control. In this paper, the authors have studied non-contractual governance, dependence, and reliance in a manufacturer-vendor dyad in light of logistics, spill-over customer-centric service, and performance. Relational norms (information sharing and flexibility), trust, commitment, and bilateral dependence were hypothesized to explain manufacturers' logistics capability and customer-centric services. Using SEM-PLS (Structural Equation Modeling using Partial Least Squares) approach, all the hypothesized paths were proven with adequate R2 explained for each construct; R2 for financial performance was low. ]]> Thu, 29 Jun 2017 16:10:45 GMT /slideshow/managing-material-and-logistics-embeddedness-material-buyers-perspective/77376200 russmerz@slideshare.net(russmerz) Managing Material and Logistics Embeddedness: Material Buyers' Perspective russmerz Because an organization's visibility and decision-making abilities in a supply network is limited by its embeddedness, managing the embedded activities may be affected by non-contractual forms of governance and capability. Whatever the organization cannot see, it can't efficiently control. In this paper, the authors have studied non-contractual governance, dependence, and reliance in a manufacturer-vendor dyad in light of logistics, spill-over customer-centric service, and performance. Relational norms (information sharing and flexibility), trust, commitment, and bilateral dependence were hypothesized to explain manufacturers' logistics capability and customer-centric services. Using SEM-PLS (Structural Equation Modeling using Partial Least Squares) approach, all the hypothesized paths were proven with adequate R2 explained for each construct; R2 for financial performance was low. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzijm2017managingmateriallogisticsembeddedness-170629161045-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Because an organization&#39;s visibility and decision-making abilities in a supply network is limited by its embeddedness, managing the embedded activities may be affected by non-contractual forms of governance and capability. Whatever the organization cannot see, it can&#39;t efficiently control. In this paper, the authors have studied non-contractual governance, dependence, and reliance in a manufacturer-vendor dyad in light of logistics, spill-over customer-centric service, and performance. Relational norms (information sharing and flexibility), trust, commitment, and bilateral dependence were hypothesized to explain manufacturers&#39; logistics capability and customer-centric services. Using SEM-PLS (Structural Equation Modeling using Partial Least Squares) approach, all the hypothesized paths were proven with adequate R2 explained for each construct; R2 for financial performance was low.
Managing Material and Logistics Embeddedness: Material Buyers' Perspective from Russ Merz, Ph.D.
]]> 330 5 https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzijm2017managingmateriallogisticsembeddedness-170629161045-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Organizational structure, service capability and its impact on business performance of logistics providers in the B2B context /slideshow/organizational-structure-service-capability-and-its-impact-on-business-performance-of-logistics-providers-in-the-b2b-context/77376087 borellaetalgp2017orgstructureservcapabilityimpactbusperflogisticsb2b-170629160613
Abstract: This study aims to verify what aspects related with organizational structure and service capability contribute to the performance of logistics providers in the business-to-business (B2B) context with client companies in supply chains. A sample of 80 logistics provider companies of the South of Brazil was surveyed, from a universe of companies that develop logistics activities, such as warehousing and inventory control, transportation, scheduled deliveries, port operations and customs clearance. The survey instrument consists of multiple scales to represent the construct variables related to organizational structure, service capability, and business performance. The answers re ect the logistics providers’ perception of their work performance for the main customer in the supply chain. Resorting to multivariate statistical analysis based on structural equations modeling – LV-PLS (Latent Variable – Partial Least Squares) with bootstrapping, we found that the sole attribute that contributes for a better business performance of the logistics provider is its ability to meet, both technically and operationally, the service contracted by the customer. The ability to provide logistics service is positively and signi cantly in uenced by an organizational structure endowed with both autonomy and organization.]]>
Abstract: This study aims to verify what aspects related with organizational structure and service capability contribute to the performance of logistics providers in the business-to-business (B2B) context with client companies in supply chains. A sample of 80 logistics provider companies of the South of Brazil was surveyed, from a universe of companies that develop logistics activities, such as warehousing and inventory control, transportation, scheduled deliveries, port operations and customs clearance. The survey instrument consists of multiple scales to represent the construct variables related to organizational structure, service capability, and business performance. The answers re ect the logistics providers’ perception of their work performance for the main customer in the supply chain. Resorting to multivariate statistical analysis based on structural equations modeling – LV-PLS (Latent Variable – Partial Least Squares) with bootstrapping, we found that the sole attribute that contributes for a better business performance of the logistics provider is its ability to meet, both technically and operationally, the service contracted by the customer. The ability to provide logistics service is positively and signi cantly in uenced by an organizational structure endowed with both autonomy and organization.]]> Thu, 29 Jun 2017 16:06:13 GMT /slideshow/organizational-structure-service-capability-and-its-impact-on-business-performance-of-logistics-providers-in-the-b2b-context/77376087 russmerz@slideshare.net(russmerz) Organizational structure, service capability and its impact on business performance of logistics providers in the B2B context russmerz Abstract: This study aims to verify what aspects related with organizational structure and service capability contribute to the performance of logistics providers in the business-to-business (B2B) context with client companies in supply chains. A sample of 80 logistics provider companies of the South of Brazil was surveyed, from a universe of companies that develop logistics activities, such as warehousing and inventory control, transportation, scheduled deliveries, port operations and customs clearance. The survey instrument consists of multiple scales to represent the construct variables related to organizational structure, service capability, and business performance. The answers re ect the logistics providers’ perception of their work performance for the main customer in the supply chain. Resorting to multivariate statistical analysis based on structural equations modeling – LV-PLS (Latent Variable – Partial Least Squares) with bootstrapping, we found that the sole attribute that contributes for a better business performance of the logistics provider is its ability to meet, both technically and operationally, the service contracted by the customer. The ability to provide logistics service is positively and signi cantly in uenced by an organizational structure endowed with both autonomy and organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/borellaetalgp2017orgstructureservcapabilityimpactbusperflogisticsb2b-170629160613-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Abstract: This study aims to verify what aspects related with organizational structure and service capability contribute to the performance of logistics providers in the business-to-business (B2B) context with client companies in supply chains. A sample of 80 logistics provider companies of the South of Brazil was surveyed, from a universe of companies that develop logistics activities, such as warehousing and inventory control, transportation, scheduled deliveries, port operations and customs clearance. The survey instrument consists of multiple scales to represent the construct variables related to organizational structure, service capability, and business performance. The answers re ect the logistics providers’ perception of their work performance for the main customer in the supply chain. Resorting to multivariate statistical analysis based on structural equations modeling – LV-PLS (Latent Variable – Partial Least Squares) with bootstrapping, we found that the sole attribute that contributes for a better business performance of the logistics provider is its ability to meet, both technically and operationally, the service contracted by the customer. The ability to provide logistics service is positively and signi cantly in uenced by an organizational structure endowed with both autonomy and organization.
Organizational structure, service capability and its impact on business performance of logistics providers in the B2B context from Russ Merz, Ph.D.
]]> 259 3 https://cdn.slidesharecdn.com/ss_thumbnails/borellaetalgp2017orgstructureservcapabilityimpactbusperflogisticsb2b-170629160613-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building Digital Marketing Measurement Systems /slideshow/building-digital-marketing-measurement-systems/65895342 digitalmarketingmeasurementframework091016-160910211724
Presentation given to EMU's Center for Digital Engagement Summer Clinic.]]>
Presentation given to EMU's Center for Digital Engagement Summer Clinic.]]> Sat, 10 Sep 2016 21:17:24 GMT /slideshow/building-digital-marketing-measurement-systems/65895342 russmerz@slideshare.net(russmerz) Building Digital Marketing Measurement Systems russmerz Presentation given to EMU's Center for Digital Engagement Summer Clinic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingmeasurementframework091016-160910211724-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given to EMU&#39;s Center for Digital Engagement Summer Clinic.
Building Digital Marketing Measurement Systems from Russ Merz, Ph.D.
]]> 1608 5 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingmeasurementframework091016-160910211724-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sachdev Merz Barcellos Borella AMJ 2015 Logistics Service Provider Client Relationship: Comparing USA and Brazil /slideshow/sachdev-merz-barcellos-borella-amj-2015-logistics-service-provider-client-relationship-comparing-usa-and-brazil/53427400 sachdevmerzbarcellsborellaamj2015logisticsserviceproviderclientrelationshipcomparingusaandbrazil-151001153602-lva1-app6892
In this journal article the authors compare the organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view approach, the authors propose that an LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did not affect satisfaction for the Brazilian case; satisfaction did not contribute to performance for Brazilians. Paths of the two models are compared as part of the descriptive approach for the study and managerial insights provided. ]]>
In this journal article the authors compare the organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view approach, the authors propose that an LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did not affect satisfaction for the Brazilian case; satisfaction did not contribute to performance for Brazilians. Paths of the two models are compared as part of the descriptive approach for the study and managerial insights provided. ]]> Thu, 01 Oct 2015 15:36:02 GMT /slideshow/sachdev-merz-barcellos-borella-amj-2015-logistics-service-provider-client-relationship-comparing-usa-and-brazil/53427400 russmerz@slideshare.net(russmerz) Sachdev Merz Barcellos Borella AMJ 2015 Logistics Service Provider Client Relationship: Comparing USA and Brazil russmerz In this journal article the authors compare the organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view approach, the authors propose that an LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did not affect satisfaction for the Brazilian case; satisfaction did not contribute to performance for Brazilians. Paths of the two models are compared as part of the descriptive approach for the study and managerial insights provided. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzbarcellsborellaamj2015logisticsserviceproviderclientrelationshipcomparingusaandbrazil-151001153602-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this journal article the authors compare the organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view approach, the authors propose that an LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did not affect satisfaction for the Brazilian case; satisfaction did not contribute to performance for Brazilians. Paths of the two models are compared as part of the descriptive approach for the study and managerial insights provided.
Sachdev Merz Barcellos Borella AMJ 2015 Logistics Service Provider Client Relationship: Comparing USA and Brazil from Russ Merz, Ph.D.
]]> 579 10 https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzbarcellsborellaamj2015logisticsserviceproviderclientrelationshipcomparingusaandbrazil-151001153602-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cultural Values and� Digital Brand Engagement: �A Transnational Exploratory Analysis /slideshow/merz-gabc-2015-pres-final-053015/48791017 merzgabc2015presfinal053015-150530175846-lva1-app6892
A Presentation to the 7th Annual Tricontinental Conference on Global Advances in Business Communications (GABC), Ypsilanti, MI, May 27th-30th 2015]]>
A Presentation to the 7th Annual Tricontinental Conference on Global Advances in Business Communications (GABC), Ypsilanti, MI, May 27th-30th 2015]]> Sat, 30 May 2015 17:58:46 GMT /slideshow/merz-gabc-2015-pres-final-053015/48791017 russmerz@slideshare.net(russmerz) Cultural Values and� Digital Brand Engagement: �A Transnational Exploratory Analysis russmerz A Presentation to the 7th Annual Tricontinental Conference on Global Advances in Business Communications (GABC), Ypsilanti, MI, May 27th-30th 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merzgabc2015presfinal053015-150530175846-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A Presentation to the 7th Annual Tricontinental Conference on Global Advances in Business Communications (GABC), Ypsilanti, MI, May 27th-30th 2015
Cultural Values and Digital Brand Engagement: A Transnational Exploratory Analysis from Russ Merz, Ph.D.
]]> 764 5 https://cdn.slidesharecdn.com/ss_thumbnails/merzgabc2015presfinal053015-150530175846-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Relationship of Language and Development Level to User Satisfaction for a Global Website /slideshow/the-relationlanguage-and-development-level-website-satisfaction/36844576 merzdiazgabc22010languageanddevelopmentlevelwebsitesatisfaction-140710124932-phpapp02
This slide deck reports the results of an exploratory study that examined the empirical relationship of language and the economic development level of the host country to user satisfaction for a global website.]]>
This slide deck reports the results of an exploratory study that examined the empirical relationship of language and the economic development level of the host country to user satisfaction for a global website.]]> Thu, 10 Jul 2014 12:49:32 GMT /slideshow/the-relationlanguage-and-development-level-website-satisfaction/36844576 russmerz@slideshare.net(russmerz) The Relationship of Language and Development Level to User Satisfaction for a Global Website russmerz This slide deck reports the results of an exploratory study that examined the empirical relationship of language and the economic development level of the host country to user satisfaction for a global website. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merzdiazgabc22010languageanddevelopmentlevelwebsitesatisfaction-140710124932-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This slide deck reports the results of an exploratory study that examined the empirical relationship of language and the economic development level of the host country to user satisfaction for a global website.
The Relationship of Language and Development Level to User Satisfaction for a Global Website from Russ Merz, Ph.D.
]]> 668 2 https://cdn.slidesharecdn.com/ss_thumbnails/merzdiazgabc22010languageanddevelopmentlevelwebsitesatisfaction-140710124932-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model /slideshow/amtp-2008-export-performance-model-pres-slides-v2/30914771 amtp2008exportperformancemodelpresslidesv2-140206141754-phpapp01
Paper presented to the 2008 Association of Marketing Theory and Practice conference in Savannah, GA, March 27-29, Winner of the Best Paper in Conference Award.]]>
Paper presented to the 2008 Association of Marketing Theory and Practice conference in Savannah, GA, March 27-29, Winner of the Best Paper in Conference Award.]]> Thu, 06 Feb 2014 14:17:54 GMT /slideshow/amtp-2008-export-performance-model-pres-slides-v2/30914771 russmerz@slideshare.net(russmerz) Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model russmerz Paper presented to the 2008 Association of Marketing Theory and Practice conference in Savannah, GA, March 27-29, Winner of the Best Paper in Conference Award. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amtp2008exportperformancemodelpresslidesv2-140206141754-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Paper presented to the 2008 Association of Marketing Theory and Practice conference in Savannah, GA, March 27-29, Winner of the Best Paper in Conference Award.
Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model from Russ Merz, Ph.D.
]]> 756 5 https://cdn.slidesharecdn.com/ss_thumbnails/amtp2008exportperformancemodelpresslidesv2-140206141754-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website /slideshow/icoria-2011-website-brand-equity-model-final/30805048 icoria2011websitebrandequitymodelfinal-140204102317-phpapp01
Presentation given to the European Advertising Association's (EAA) International Conference on Research in Advertising (ICORIA) in Berlin, Germany, June 23-25, 2011.]]>
Presentation given to the European Advertising Association's (EAA) International Conference on Research in Advertising (ICORIA) in Berlin, Germany, June 23-25, 2011.]]> Tue, 04 Feb 2014 10:23:17 GMT /slideshow/icoria-2011-website-brand-equity-model-final/30805048 russmerz@slideshare.net(russmerz) An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website russmerz Presentation given to the European Advertising Association's (EAA) International Conference on Research in Advertising (ICORIA) in Berlin, Germany, June 23-25, 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icoria2011websitebrandequitymodelfinal-140204102317-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given to the European Advertising Association&#39;s (EAA) International Conference on Research in Advertising (ICORIA) in Berlin, Germany, June 23-25, 2011.
An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website from Russ Merz, Ph.D.
]]> 1159 6 https://cdn.slidesharecdn.com/ss_thumbnails/icoria2011websitebrandequitymodelfinal-140204102317-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Model of Manufacturer-Driven Governing Mechanisms and Distributor Performance /slideshow/sachdev-merz-jbmm-2012-governing-mechanisms-model/24685240 sachdevmerzjbmm2012governingmechanismsmodel-130727132506-phpapp02
Drawing from relational exchange, dependence, and agency theories the authors explain that it is not only the type of governing mechanisms but also the proper sequencing of them that improves a manufacturer-distributor relationship and performance. Dependence affected relationship continuity positively. Monitoring affected the second order relational norm construct, comprising information sharing and flexibility, positively. Relational norm positively affected relationship continuity. Dependence, relationship continuity, monitoring, and relational norm affected distributor performance positively.]]>
Drawing from relational exchange, dependence, and agency theories the authors explain that it is not only the type of governing mechanisms but also the proper sequencing of them that improves a manufacturer-distributor relationship and performance. Dependence affected relationship continuity positively. Monitoring affected the second order relational norm construct, comprising information sharing and flexibility, positively. Relational norm positively affected relationship continuity. Dependence, relationship continuity, monitoring, and relational norm affected distributor performance positively.]]> Sat, 27 Jul 2013 13:25:06 GMT /slideshow/sachdev-merz-jbmm-2012-governing-mechanisms-model/24685240 russmerz@slideshare.net(russmerz) A Model of Manufacturer-Driven Governing Mechanisms and Distributor Performance russmerz Drawing from relational exchange, dependence, and agency theories the authors explain that it is not only the type of governing mechanisms but also the proper sequencing of them that improves a manufacturer-distributor relationship and performance. Dependence affected relationship continuity positively. Monitoring affected the second order relational norm construct, comprising information sharing and flexibility, positively. Relational norm positively affected relationship continuity. Dependence, relationship continuity, monitoring, and relational norm affected distributor performance positively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzjbmm2012governingmechanismsmodel-130727132506-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Drawing from relational exchange, dependence, and agency theories the authors explain that it is not only the type of governing mechanisms but also the proper sequencing of them that improves a manufacturer-distributor relationship and performance. Dependence affected relationship continuity positively. Monitoring affected the second order relational norm construct, comprising information sharing and flexibility, positively. Relational norm positively affected relationship continuity. Dependence, relationship continuity, monitoring, and relational norm affected distributor performance positively.
A Model of Manufacturer-Driven Governing Mechanisms and Distributor Performance from Russ Merz, Ph.D.
]]> 921 4 https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzjbmm2012governingmechanismsmodel-130727132506-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective /slideshow/sachdev-merz-jamt-2010-org-structure-service-cap-predictors-sc-perf/24685088 sachdevmerzjamt2010orgstructureservicecappredictorsscperf-130727131459-phpapp02
An article published in the Journal of Applied Marketing Theory that reports on a study examining how organizational characteristics and service capabilities of supply chains explain performance. The study utilized survey data to build a predictive model.]]>
An article published in the Journal of Applied Marketing Theory that reports on a study examining how organizational characteristics and service capabilities of supply chains explain performance. The study utilized survey data to build a predictive model.]]> Sat, 27 Jul 2013 13:14:59 GMT /slideshow/sachdev-merz-jamt-2010-org-structure-service-cap-predictors-sc-perf/24685088 russmerz@slideshare.net(russmerz) Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective russmerz An article published in the Journal of Applied Marketing Theory that reports on a study examining how organizational characteristics and service capabilities of supply chains explain performance. The study utilized survey data to build a predictive model. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzjamt2010orgstructureservicecappredictorsscperf-130727131459-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An article published in the Journal of Applied Marketing Theory that reports on a study examining how organizational characteristics and service capabilities of supply chains explain performance. The study utilized survey data to build a predictive model.
Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective from Russ Merz, Ph.D.
]]> 1470 5 https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzjamt2010orgstructureservicecappredictorsscperf-130727131459-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Predictive Effects of Communication and Search Quality on Behavioral Intentions for a Global Commercial Website: The Contextual Influences of Culture, Brand Knowledge and Task /russmerz/merz-gabc-2013-pres-v2 merzgabc2013presv2-130611082459-phpapp01
A Presentation delivered to the Fifth Tricontinental Conference on Global Advances in Business Communications (GABC), Antwerp, Belgium May 29th-31st 2013. Details the results of a theory building study that examines how contextual elements impact the perceptions of information and search quality of a corporate e-commerce website. ]]>
A Presentation delivered to the Fifth Tricontinental Conference on Global Advances in Business Communications (GABC), Antwerp, Belgium May 29th-31st 2013. Details the results of a theory building study that examines how contextual elements impact the perceptions of information and search quality of a corporate e-commerce website. ]]> Tue, 11 Jun 2013 08:24:59 GMT /russmerz/merz-gabc-2013-pres-v2 russmerz@slideshare.net(russmerz) The Predictive Effects of Communication and Search Quality on Behavioral Intentions for a Global Commercial Website: The Contextual Influences of Culture, Brand Knowledge and Task russmerz A Presentation delivered to the Fifth Tricontinental Conference on Global Advances in Business Communications (GABC), Antwerp, Belgium May 29th-31st 2013. Details the results of a theory building study that examines how contextual elements impact the perceptions of information and search quality of a corporate e-commerce website. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merzgabc2013presv2-130611082459-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A Presentation delivered to the Fifth Tricontinental Conference on Global Advances in Business Communications (GABC), Antwerp, Belgium May 29th-31st 2013. Details the results of a theory building study that examines how contextual elements impact the perceptions of information and search quality of a corporate e-commerce website.
The Predictive Effects of Communication and Search Quality on Behavioral Intentions for a Global Commercial Website: The Contextual Influences of Culture, Brand Knowledge and Task from Russ Merz, Ph.D.
]]> 1065 4 https://cdn.slidesharecdn.com/ss_thumbnails/merzgabc2013presv2-130611082459-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications /slideshow/merz-jamt-2011-integrated-model-media-satisfaction-and-engagement/15856571 merzjamt2011integratedmodelmediasatisfactionandengagement-130104105956-phpapp01
Article published in: Journal of Applied Marketing Theory, November 2011, Volume 3, Number 2, 1-24.]]>
Article published in: Journal of Applied Marketing Theory, November 2011, Volume 3, Number 2, 1-24.]]> Fri, 04 Jan 2013 10:59:55 GMT /slideshow/merz-jamt-2011-integrated-model-media-satisfaction-and-engagement/15856571 russmerz@slideshare.net(russmerz) An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications russmerz Article published in: Journal of Applied Marketing Theory, November 2011, Volume 3, Number 2, 1-24. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merzjamt2011integratedmodelmediasatisfactionandengagement-130104105956-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Article published in: Journal of Applied Marketing Theory, November 2011, Volume 3, Number 2, 1-24.
An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications from Russ Merz, Ph.D.
]]> 726 6 https://cdn.slidesharecdn.com/ss_thumbnails/merzjamt2011integratedmodelmediasatisfactionandengagement-130104105956-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Four Domains of Sports Marketing: A Conceptual Framework /slideshow/fullerton-merz-smq-2008-four-domains-sports-marketing/15856503 fullertonmerzsmq2008fourdomainssportsmarketing-130104105305-phpapp02
Article published in Sports Marketing Quarterly, 2008, Volume 17, Number 2, 98-108; Recognized by the Sport Marketing Quarterly as one of the top 20 articles in the last 20 years in Lough, N.L., and M.L. Brann (2011) "Sport Marketing Quarterly's Top 20 in 20 Years", Sport Marketing Quarterly, 20, 219-226.]]>
Article published in Sports Marketing Quarterly, 2008, Volume 17, Number 2, 98-108; Recognized by the Sport Marketing Quarterly as one of the top 20 articles in the last 20 years in Lough, N.L., and M.L. Brann (2011) "Sport Marketing Quarterly's Top 20 in 20 Years", Sport Marketing Quarterly, 20, 219-226.]]> Fri, 04 Jan 2013 10:53:05 GMT /slideshow/fullerton-merz-smq-2008-four-domains-sports-marketing/15856503 russmerz@slideshare.net(russmerz) The Four Domains of Sports Marketing: A Conceptual Framework russmerz Article published in Sports Marketing Quarterly, 2008, Volume 17, Number 2, 98-108; Recognized by the Sport Marketing Quarterly as one of the top 20 articles in the last 20 years in Lough, N.L., and M.L. Brann (2011) "Sport Marketing Quarterly's Top 20 in 20 Years", Sport Marketing Quarterly, 20, 219-226. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fullertonmerzsmq2008fourdomainssportsmarketing-130104105305-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Article published in Sports Marketing Quarterly, 2008, Volume 17, Number 2, 98-108; Recognized by the Sport Marketing Quarterly as one of the top 20 articles in the last 20 years in Lough, N.L., and M.L. Brann (2011) &quot;Sport Marketing Quarterly&#39;s Top 20 in 20 Years&quot;, Sport Marketing Quarterly, 20, 219-226.
The Four Domains of Sports Marketing: A Conceptual Framework from Russ Merz, Ph.D.
]]> 18279 19 https://cdn.slidesharecdn.com/ss_thumbnails/fullertonmerzsmq2008fourdomainssportsmarketing-130104105305-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Brand Equity Model for an Internet Portal Website /slideshow/merz-eaa-vol-iii-2012-brand-equity-model-website-final/15856452 merzeaavoliii2012brandequitymodelwebsitefinal-130104104658-phpapp02
Article in: Advances in Advertising Research (Vol III): Current Insights and Future Trends, M. Eisend, T. Langner and S. Okazaki (Eds), European Advertising Academy, Gabler-Springer, Wiesbaden, Germany 2012, 137-152.]]>
Article in: Advances in Advertising Research (Vol III): Current Insights and Future Trends, M. Eisend, T. Langner and S. Okazaki (Eds), European Advertising Academy, Gabler-Springer, Wiesbaden, Germany 2012, 137-152.]]> Fri, 04 Jan 2013 10:46:58 GMT /slideshow/merz-eaa-vol-iii-2012-brand-equity-model-website-final/15856452 russmerz@slideshare.net(russmerz) A Brand Equity Model for an Internet Portal Website russmerz Article in: Advances in Advertising Research (Vol III): Current Insights and Future Trends, M. Eisend, T. Langner and S. Okazaki (Eds), European Advertising Academy, Gabler-Springer, Wiesbaden, Germany 2012, 137-152. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merzeaavoliii2012brandequitymodelwebsitefinal-130104104658-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Article in: Advances in Advertising Research (Vol III): Current Insights and Future Trends, M. Eisend, T. Langner and S. Okazaki (Eds), European Advertising Academy, Gabler-Springer, Wiesbaden, Germany 2012, 137-152.
A Brand Equity Model for an Internet Portal Website from Russ Merz, Ph.D.
]]> 2753 5 https://cdn.slidesharecdn.com/ss_thumbnails/merzeaavoliii2012brandequitymodelwebsitefinal-130104104658-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on e-Retailer Websites /slideshow/icoria-2012-social-media-exposure-pres-2/15855543 icoria2012socialmediaexposurepres2-130104093004-phpapp02
A presentation given in Stockholm Sweden, June 28-30, 2012 at the International Conference on Research in Advertising (ICORIA).]]>
A presentation given in Stockholm Sweden, June 28-30, 2012 at the International Conference on Research in Advertising (ICORIA).]]> Fri, 04 Jan 2013 09:30:04 GMT /slideshow/icoria-2012-social-media-exposure-pres-2/15855543 russmerz@slideshare.net(russmerz) A Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on e-Retailer Websites russmerz A presentation given in Stockholm Sweden, June 28-30, 2012 at the International Conference on Research in Advertising (ICORIA). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icoria2012socialmediaexposurepres2-130104093004-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation given in Stockholm Sweden, June 28-30, 2012 at the International Conference on Research in Advertising (ICORIA).
A Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on e-Retailer Websites from Russ Merz, Ph.D.
]]> 2269 7 https://cdn.slidesharecdn.com/ss_thumbnails/icoria2012socialmediaexposurepres2-130104093004-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Business Value /slideshow/merz-diaz-imda-2012-pres/15855495 merzdiazimda2012pres-130104092615-phpapp01
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA) ]]>
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA) ]]> Fri, 04 Jan 2013 09:26:15 GMT /slideshow/merz-diaz-imda-2012-pres/15855495 russmerz@slideshare.net(russmerz) The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Business Value russmerz A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merzdiazimda2012pres-130104092615-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA)
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Business Value from Russ Merz, Ph.D.
]]> 2610 5 https://cdn.slidesharecdn.com/ss_thumbnails/merzdiazimda2012pres-130104092615-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-russmerz-48x48.jpg?cb=1633364831 Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce. Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions. He has over 2... appearoo.com/RussMerzPhD https://cdn.slidesharecdn.com/ss_thumbnails/sachdevmerzijm2017managingmateriallogisticsembeddedness-170629161045-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/managing-material-and-logistics-embeddedness-material-buyers-perspective/77376200 Managing Material and ... https://cdn.slidesharecdn.com/ss_thumbnails/borellaetalgp2017orgstructureservcapabilityimpactbusperflogisticsb2b-170629160613-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/organizational-structure-service-capability-and-its-impact-on-business-performance-of-logistics-providers-in-the-b2b-context/77376087 Organizational structu... https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingmeasurementframework091016-160910211724-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-digital-marketing-measurement-systems/65895342 Building Digital Marke...