�ݺ�ߣshows by User: ruthstevens

�ݺ�ߣshows by User: ruthstevens / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ruthstevens / Fri, 19 Jun 2015 16:04:28 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ruthstevens Face-to-Face Rules: Why Event Marketing Still Matters in B2B /slideshow/facetoface-rules-why/49606901 bmaf2frules5-15speech2-150619160428-lva1-app6892
Face-to-face marketing--like trade shows and conferences--is not sexy. It’s not digital. It's "old school." But it’s still huge. Why? Because business sales and marketing depends on personal contact. This session explains the continued importance of face-to-face in B2B marketing today, and introduces 3 under-leveraged F2F marketing tactics, where, with a little effort, you can vastly improve your event marketing productivity.]]>
Face-to-face marketing--like trade shows and conferences--is not sexy. It’s not digital. It's "old school." But it’s still huge. Why? Because business sales and marketing depends on personal contact. This session explains the continued importance of face-to-face in B2B marketing today, and introduces 3 under-leveraged F2F marketing tactics, where, with a little effort, you can vastly improve your event marketing productivity.]]> Fri, 19 Jun 2015 16:04:28 GMT /slideshow/facetoface-rules-why/49606901 ruthstevens@slideshare.net(ruthstevens) Face-to-Face Rules: Why Event Marketing Still Matters in B2B ruthstevens Face-to-face marketing--like trade shows and conferences--is not sexy. It’s not digital. It's "old school." But it’s still huge. Why? Because business sales and marketing depends on personal contact. This session explains the continued importance of face-to-face in B2B marketing today, and introduces 3 under-leveraged F2F marketing tactics, where, with a little effort, you can vastly improve your event marketing productivity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bmaf2frules5-15speech2-150619160428-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Face-to-face marketing--like trade shows and conferences--is not sexy. It’s not digital. It's "old school." But it’s still huge. Why? Because business sales and marketing depends on personal contact. This session explains the continued importance of face-to-face in B2B marketing today, and introduces 3 under-leveraged F2F marketing tactics, where, with a little effort, you can vastly improve your event marketing productivity.

Face-to-Face Rules: Why Event Marketing Still Matters in B2B from eMarketing Strategy

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0 B2B Data-Driven Inbound Marketing /slideshow/b2b-datadriven-inbound-marketing/49167044 inboundmeetupb2bdata6-15-150609110357-lva1-app6891
Inbound marketing is an important element of the B2B marketing toolkit, but it can be made much more productive with the application of data and analytics. This presentation explains how to segment your target audience, apply predictive modeling to identify your high-value prospects, and develop content specifically intended to attract those prospects. It also discusses your options for metrics and benchmarks to analyze the results of your inbound marketing program. Finally, it suggests ways you can apply your inbound marketing to your company's larger data strategy, by gating your content with a registration form, to capture data about inbound visitors and kick off a long-term relationship with fresh prospects.]]>
Inbound marketing is an important element of the B2B marketing toolkit, but it can be made much more productive with the application of data and analytics. This presentation explains how to segment your target audience, apply predictive modeling to identify your high-value prospects, and develop content specifically intended to attract those prospects. It also discusses your options for metrics and benchmarks to analyze the results of your inbound marketing program. Finally, it suggests ways you can apply your inbound marketing to your company's larger data strategy, by gating your content with a registration form, to capture data about inbound visitors and kick off a long-term relationship with fresh prospects.]]> Tue, 09 Jun 2015 11:03:57 GMT /slideshow/b2b-datadriven-inbound-marketing/49167044 ruthstevens@slideshare.net(ruthstevens) B2B Data-Driven Inbound Marketing ruthstevens Inbound marketing is an important element of the B2B marketing toolkit, but it can be made much more productive with the application of data and analytics. This presentation explains how to segment your target audience, apply predictive modeling to identify your high-value prospects, and develop content specifically intended to attract those prospects. It also discusses your options for metrics and benchmarks to analyze the results of your inbound marketing program. Finally, it suggests ways you can apply your inbound marketing to your company's larger data strategy, by gating your content with a registration form, to capture data about inbound visitors and kick off a long-term relationship with fresh prospects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inboundmeetupb2bdata6-15-150609110357-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Inbound marketing is an important element of the B2B marketing toolkit, but it can be made much more productive with the application of data and analytics. This presentation explains how to segment your target audience, apply predictive modeling to identify your high-value prospects, and develop content specifically intended to attract those prospects. It also discusses your options for metrics and benchmarks to analyze the results of your inbound marketing program. Finally, it suggests ways you can apply your inbound marketing to your company's larger data strategy, by gating your content with a registration form, to capture data about inbound visitors and kick off a long-term relationship with fresh prospects.

B2B Data-Driven Inbound Marketing from eMarketing Strategy

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0 Solving Today's B2B Multi-channel Marketing Challenges /slideshow/mprofs-infogroup-multichannel-challenges-3-14/36835950 mprofsinfogroupmultichannelchallenges3-14-140710090722-phpapp01
B2B marketers are operating in a more complex environment than ever before. What with multiple parties involved in the purchase decision, longer and longer sales cycles, and a seemingly infinite number of media channels to choose from, marketers must make daily decisions on how to best move their prospects along the path toward becoming customers. This presentation focuses on the thorniest problems facing multi-channel B2B marketers today, and offers a variety of best practices and helpful solutions to consider drive success. You will learn: • How your customer’s buying process provides a roadmap for your marketing strategy. • The best prospecting media for inquiry generation, and the media to avoid. • B2B buying roles, and how they impact your communications. • How to manage the complexity of multi-touch, multi-channel communications without tearing your hair out. • 3 ways to measure multi-touch campaigns that really work. ]]>
B2B marketers are operating in a more complex environment than ever before. What with multiple parties involved in the purchase decision, longer and longer sales cycles, and a seemingly infinite number of media channels to choose from, marketers must make daily decisions on how to best move their prospects along the path toward becoming customers. This presentation focuses on the thorniest problems facing multi-channel B2B marketers today, and offers a variety of best practices and helpful solutions to consider drive success. You will learn: • How your customer’s buying process provides a roadmap for your marketing strategy. • The best prospecting media for inquiry generation, and the media to avoid. • B2B buying roles, and how they impact your communications. • How to manage the complexity of multi-touch, multi-channel communications without tearing your hair out. • 3 ways to measure multi-touch campaigns that really work. ]]> Thu, 10 Jul 2014 09:07:22 GMT /slideshow/mprofs-infogroup-multichannel-challenges-3-14/36835950 ruthstevens@slideshare.net(ruthstevens) Solving Today's B2B Multi-channel Marketing Challenges ruthstevens B2B marketers are operating in a more complex environment than ever before. What with multiple parties involved in the purchase decision, longer and longer sales cycles, and a seemingly infinite number of media channels to choose from, marketers must make daily decisions on how to best move their prospects along the path toward becoming customers. This presentation focuses on the thorniest problems facing multi-channel B2B marketers today, and offers a variety of best practices and helpful solutions to consider drive success. You will learn: • How your customer’s buying process provides a roadmap for your marketing strategy. • The best prospecting media for inquiry generation, and the media to avoid. • B2B buying roles, and how they impact your communications. • How to manage the complexity of multi-touch, multi-channel communications without tearing your hair out. • 3 ways to measure multi-touch campaigns that really work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mprofsinfogroupmultichannelchallenges3-14-140710090722-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> B2B marketers are operating in a more complex environment than ever before. What with multiple parties involved in the purchase decision, longer and longer sales cycles, and a seemingly infinite number of media channels to choose from, marketers must make daily decisions on how to best move their prospects along the path toward becoming customers. This presentation focuses on the thorniest problems facing multi-channel B2B marketers today, and offers a variety of best practices and helpful solutions to consider drive success. You will learn: • How your customer’s buying process provides a roadmap for your marketing strategy. • The best prospecting media for inquiry generation, and the media to avoid. • B2B buying roles, and how they impact your communications. • How to manage the complexity of multi-touch, multi-channel communications without tearing your hair out. • 3 ways to measure multi-touch campaigns that really work.

Solving Today's B2B Multi-channel Marketing Challenges from eMarketing Strategy

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0 New Ways to Connect with Business Customers: B2B Marketing Has Changed Forever /slideshow/new-ways-to-connect-with-business-customers/35011572 argentinanewwaystoconnectb2b5-11-140522130006-phpapp01
How B2B buying has changed, and what marketers must do to change, too. A new kind of relationship marketing is required, one that focuses on identifying buying signals, launches and sustains relationships with prospects, all driven by a marketing database and new Internet tools, like social media and content. .]]>
How B2B buying has changed, and what marketers must do to change, too. A new kind of relationship marketing is required, one that focuses on identifying buying signals, launches and sustains relationships with prospects, all driven by a marketing database and new Internet tools, like social media and content. .]]> Thu, 22 May 2014 13:00:06 GMT /slideshow/new-ways-to-connect-with-business-customers/35011572 ruthstevens@slideshare.net(ruthstevens) New Ways to Connect with Business Customers: B2B Marketing Has Changed Forever ruthstevens How B2B buying has changed, and what marketers must do to change, too. A new kind of relationship marketing is required, one that focuses on identifying buying signals, launches and sustains relationships with prospects, all driven by a marketing database and new Internet tools, like social media and content. . <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/argentinanewwaystoconnectb2b5-11-140522130006-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How B2B buying has changed, and what marketers must do to change, too. A new kind of relationship marketing is required, one that focuses on identifying buying signals, launches and sustains relationships with prospects, all driven by a marketing database and new Internet tools, like social media and content. .

New Ways to Connect with Business Customers: B2B Marketing Has Changed Forever from eMarketing Strategy

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0 Segmentation in B-to-B Markets: The Role of Data /slideshow/demand-gen-zoominfo-webinar-segmentation-5-15-dw-edits/17111606 demandgenzoominfowebinarsegmentation5-15dwedits-130311135735-phpapp02
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.]]>
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.]]> Mon, 11 Mar 2013 13:57:35 GMT /slideshow/demand-gen-zoominfo-webinar-segmentation-5-15-dw-edits/17111606 ruthstevens@slideshare.net(ruthstevens) Segmentation in B-to-B Markets: The Role of Data ruthstevens Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/demandgenzoominfowebinarsegmentation5-15dwedits-130311135735-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.

Segmentation in B-to-B Markets: The Role of Data from eMarketing Strategy

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0 Comparative Analysis B-to-B Prospecting Data /slideshow/comparative-analysis-btob-prospecting-data/16455150 btobdatacomparative2011-130210114742-phpapp01
Ruth Stevens and Bernice Grossman analyzed the relative quality of prospecting databases available to B-to-B marketers. Based on research in 2010 on compiled data, with 5 vendors participating (Demandbase, D&B, Infogroup, Jigsaw and Netprospex), and in 2011 on response data, with 3 vendors (Infogroup, Mardev DM2 and Worldata), we also offer tips on how to pre-test vendor options and make sensible vendor selection decisions. ]]>
Ruth Stevens and Bernice Grossman analyzed the relative quality of prospecting databases available to B-to-B marketers. Based on research in 2010 on compiled data, with 5 vendors participating (Demandbase, D&B, Infogroup, Jigsaw and Netprospex), and in 2011 on response data, with 3 vendors (Infogroup, Mardev DM2 and Worldata), we also offer tips on how to pre-test vendor options and make sensible vendor selection decisions. ]]> Sun, 10 Feb 2013 11:47:42 GMT /slideshow/comparative-analysis-btob-prospecting-data/16455150 ruthstevens@slideshare.net(ruthstevens) Comparative Analysis B-to-B Prospecting Data ruthstevens Ruth Stevens and Bernice Grossman analyzed the relative quality of prospecting databases available to B-to-B marketers. Based on research in 2010 on compiled data, with 5 vendors participating (Demandbase, D&B, Infogroup, Jigsaw and Netprospex), and in 2011 on response data, with 3 vendors (Infogroup, Mardev DM2 and Worldata), we also offer tips on how to pre-test vendor options and make sensible vendor selection decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/btobdatacomparative2011-130210114742-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Ruth Stevens and Bernice Grossman analyzed the relative quality of prospecting databases available to B-to-B marketers. Based on research in 2010 on compiled data, with 5 vendors participating (Demandbase, D&B, Infogroup, Jigsaw and Netprospex), and in 2011 on response data, with 3 vendors (Infogroup, Mardev DM2 and Worldata), we also offer tips on how to pre-test vendor options and make sensible vendor selection decisions.

Comparative Analysis B-to-B Prospecting Data from eMarketing Strategy

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0 Social Media Meets Direct Marketing /ruthstevens/social-media-meets-direct-marketing-15008769 jpsocialmediameetsdmforslideshare-121103084933-phpapp02
Talk for JP Media, I.M.Press and DM Gakkai, in Akihabara, Tokyo, Oct. 5, 2012, covering: • Social media usage patterns in the U.S. (consumer and b2b) • Social media best practices for marketers o Defining direct marketing • The intersection of direct marketing and social media marketing o How social media marketing is enhanced by direct marketing methods o How direct marketers can use social media to meet their marketing objectives • Chick-fil-A case example of effective integrated marketing communications • Where social media is headed: Future trends • How direct marketing is evolving: Future trends ]]>
Talk for JP Media, I.M.Press and DM Gakkai, in Akihabara, Tokyo, Oct. 5, 2012, covering: • Social media usage patterns in the U.S. (consumer and b2b) • Social media best practices for marketers o Defining direct marketing • The intersection of direct marketing and social media marketing o How social media marketing is enhanced by direct marketing methods o How direct marketers can use social media to meet their marketing objectives • Chick-fil-A case example of effective integrated marketing communications • Where social media is headed: Future trends • How direct marketing is evolving: Future trends ]]> Sat, 03 Nov 2012 08:49:32 GMT /ruthstevens/social-media-meets-direct-marketing-15008769 ruthstevens@slideshare.net(ruthstevens) Social Media Meets Direct Marketing ruthstevens Talk for JP Media, I.M.Press and DM Gakkai, in Akihabara, Tokyo, Oct. 5, 2012, covering: • Social media usage patterns in the U.S. (consumer and b2b) • Social media best practices for marketers o Defining direct marketing • The intersection of direct marketing and social media marketing o How social media marketing is enhanced by direct marketing methods o How direct marketers can use social media to meet their marketing objectives • Chick-fil-A case example of effective integrated marketing communications • Where social media is headed: Future trends • How direct marketing is evolving: Future trends <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jpsocialmediameetsdmforslideshare-121103084933-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Talk for JP Media, I.M.Press and DM Gakkai, in Akihabara, Tokyo, Oct. 5, 2012, covering: • Social media usage patterns in the U.S. (consumer and b2b) • Social media best practices for marketers o Defining direct marketing • The intersection of direct marketing and social media marketing o How social media marketing is enhanced by direct marketing methods o How direct marketers can use social media to meet their marketing objectives • Chick-fil-A case example of effective integrated marketing communications • Where social media is headed: Future trends • How direct marketing is evolving: Future trends

Social Media Meets Direct Marketing from eMarketing Strategy

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0 https://cdn.slidesharecdn.com/profile-photo-ruthstevens-48x48.jpg?cb=1571330162 Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstev www.ruthstevens.com https://cdn.slidesharecdn.com/ss_thumbnails/bmaf2frules5-15speech2-150619160428-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/facetoface-rules-why/49606901 Face-to-Face Rules: Wh... https://cdn.slidesharecdn.com/ss_thumbnails/inboundmeetupb2bdata6-15-150609110357-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/b2b-datadriven-inbound-marketing/49167044 B2B Data-Driven Inboun... https://cdn.slidesharecdn.com/ss_thumbnails/mprofsinfogroupmultichannelchallenges3-14-140710090722-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mprofs-infogroup-multichannel-challenges-3-14/36835950 Solving Today's B2B Mu...