�ݺ�ߣshows by User: rxpadilla

�ݺ�ߣshows by User: rxpadilla / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: rxpadilla / Tue, 21 Oct 2014 10:59:00 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: rxpadilla Think Inside the Box Marketing Conference Oct 2014 /slideshow/think-inside-the-box-marketing-conference-oct-2014/40550227 thinkinsidetheboxoct2014-141021105900-conversion-gate02
Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects. I was tasked with leading and defining this event. The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience. Target audience: -Senior marketing professionals -Advertising professionals -Print / E-commerce / Direct Mail partners Strategy: -Direct Mail invite, and yes, email invite to top customers -Social media -PR -Sponsor / partner / sales support The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.]]>
Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects. I was tasked with leading and defining this event. The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience. Target audience: -Senior marketing professionals -Advertising professionals -Print / E-commerce / Direct Mail partners Strategy: -Direct Mail invite, and yes, email invite to top customers -Social media -PR -Sponsor / partner / sales support The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.]]> Tue, 21 Oct 2014 10:59:00 GMT /slideshow/think-inside-the-box-marketing-conference-oct-2014/40550227 rxpadilla@slideshare.net(rxpadilla) Think Inside the Box Marketing Conference Oct 2014 rxpadilla Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects. I was tasked with leading and defining this event. The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience. Target audience: -Senior marketing professionals -Advertising professionals -Print / E-commerce / Direct Mail partners Strategy: -Direct Mail invite, and yes, email invite to top customers -Social media -PR -Sponsor / partner / sales support The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thinkinsidetheboxoct2014-141021105900-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects. I was tasked with leading and defining this event. The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience. Target audience: -Senior marketing professionals -Advertising professionals -Print / E-commerce / Direct Mail partners Strategy: -Direct Mail invite, and yes, email invite to top customers -Social media -PR -Sponsor / partner / sales support The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.

Think Inside the Box Marketing Conference Oct 2014 from Rodrigo Padilla

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0 Direct mail stats & best practices 2013 /slideshow/direct-mail-stats-best-practices-2013/28707812 directmailstatsbestpractices2013-131128070346-phpapp02
Direct mail statistics and best practices. Talking about response rates, creativity, targeting, offers, etc.]]>
Direct mail statistics and best practices. Talking about response rates, creativity, targeting, offers, etc.]]> Thu, 28 Nov 2013 07:03:46 GMT /slideshow/direct-mail-stats-best-practices-2013/28707812 rxpadilla@slideshare.net(rxpadilla) Direct mail stats & best practices 2013 rxpadilla Direct mail statistics and best practices. Talking about response rates, creativity, targeting, offers, etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/directmailstatsbestpractices2013-131128070346-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Direct mail statistics and best practices. Talking about response rates, creativity, targeting, offers, etc.

Direct mail stats & best practices 2013 from Rodrigo Padilla

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0 Canada Post 2013 eshopper white paper /rxpadilla/canada-post-2013-eshopper-white-paper 12826eshopperwhitepapermarch18-150ppi-130530094402-phpapp01
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]]> Thu, 30 May 2013 09:44:01 GMT /rxpadilla/canada-post-2013-eshopper-white-paper rxpadilla@slideshare.net(rxpadilla) Canada Post 2013 eshopper white paper rxpadilla <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12826eshopperwhitepapermarch18-150ppi-130530094402-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Canada Post 2013 eshopper white paper from Rodrigo Padilla

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0 Direct Mail & Cross-Media Creative /slideshow/creative-webinar/21853811 creativewebinar-130524135443-phpapp02
At Canada Post, we’re rethinking direct mail, its role in the marketing mix and how it supports the broader vision of integrated marketing. The Cross-Media Campus provides training that focuses on creating powerful synergies between physical, digital, social and traditional media. Learn how to combine direct mail, email, web and other media to increase marketing ROI and effectiveness. Program Ambassador, Mark Morin is a passionate marketing communications strategist with 30+ years of hands-on experience in creating powerful, effective and results-oriented material for national and international brands. He is also one of Canada’s pioneers in relationship marketing education. Mark is president of Stratégies Marketing Direct, a relationship marketing agency focused on creating powerful, relevant B2Me marketing campaigns. Best-in-class principles for high-impact direct mail and integrated cross-media creative. KEY CONTENT • How direct mail and cross-media campaigns build the brand while they produce results • Inspiring examples from around the world • Most effective creative DM formats • Best practices in DM and cross-media creative (copy and design) • Can you do that? Creativity and DM: just how far can you go? ]]>
At Canada Post, we’re rethinking direct mail, its role in the marketing mix and how it supports the broader vision of integrated marketing. The Cross-Media Campus provides training that focuses on creating powerful synergies between physical, digital, social and traditional media. Learn how to combine direct mail, email, web and other media to increase marketing ROI and effectiveness. Program Ambassador, Mark Morin is a passionate marketing communications strategist with 30+ years of hands-on experience in creating powerful, effective and results-oriented material for national and international brands. He is also one of Canada’s pioneers in relationship marketing education. Mark is president of Stratégies Marketing Direct, a relationship marketing agency focused on creating powerful, relevant B2Me marketing campaigns. Best-in-class principles for high-impact direct mail and integrated cross-media creative. KEY CONTENT • How direct mail and cross-media campaigns build the brand while they produce results • Inspiring examples from around the world • Most effective creative DM formats • Best practices in DM and cross-media creative (copy and design) • Can you do that? Creativity and DM: just how far can you go? ]]> Fri, 24 May 2013 13:54:43 GMT /slideshow/creative-webinar/21853811 rxpadilla@slideshare.net(rxpadilla) Direct Mail & Cross-Media Creative rxpadilla At Canada Post, we’re rethinking direct mail, its role in the marketing mix and how it supports the broader vision of integrated marketing. The Cross-Media Campus provides training that focuses on creating powerful synergies between physical, digital, social and traditional media. Learn how to combine direct mail, email, web and other media to increase marketing ROI and effectiveness. Program Ambassador, Mark Morin is a passionate marketing communications strategist with 30+ years of hands-on experience in creating powerful, effective and results-oriented material for national and international brands. He is also one of Canada’s pioneers in relationship marketing education. Mark is president of Stratégies Marketing Direct, a relationship marketing agency focused on creating powerful, relevant B2Me marketing campaigns. Best-in-class principles for high-impact direct mail and integrated cross-media creative. KEY CONTENT • How direct mail and cross-media campaigns build the brand while they produce results • Inspiring examples from around the world • Most effective creative DM formats • Best practices in DM and cross-media creative (copy and design) • Can you do that? Creativity and DM: just how far can you go? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativewebinar-130524135443-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> At Canada Post, we’re rethinking direct mail, its role in the marketing mix and how it supports the broader vision of integrated marketing. The Cross-Media Campus provides training that focuses on creating powerful synergies between physical, digital, social and traditional media. Learn how to combine direct mail, email, web and other media to increase marketing ROI and effectiveness. Program Ambassador, Mark Morin is a passionate marketing communications strategist with 30+ years of hands-on experience in creating powerful, effective and results-oriented material for national and international brands. He is also one of Canada’s pioneers in relationship marketing education. Mark is president of Stratégies Marketing Direct, a relationship marketing agency focused on creating powerful, relevant B2Me marketing campaigns. Best-in-class principles for high-impact direct mail and integrated cross-media creative. KEY CONTENT • How direct mail and cross-media campaigns build the brand while they produce results • Inspiring examples from around the world • Most effective creative DM formats • Best practices in DM and cross-media creative (copy and design) • Can you do that? Creativity and DM: just how far can you go?

Direct Mail & Cross-Media Creative from Rodrigo Padilla

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0 Direct Mail and New Technologies /slideshow/direct-mail-and-new-technologies/19906976 directmailandnewtechnologies-130424122757-phpapp02
Have you tried using new technology as part of your direct marketing campaigns, such as QR codes, videos or augmented reality? Your peers have, and they are getting a better return for their marketing dollars as a result. Watch the recorded webinar here. http://www.youtube.com/watch?v=1Q9XGPFN7rg&feature=youtu.be]]>
Have you tried using new technology as part of your direct marketing campaigns, such as QR codes, videos or augmented reality? Your peers have, and they are getting a better return for their marketing dollars as a result. Watch the recorded webinar here. http://www.youtube.com/watch?v=1Q9XGPFN7rg&feature=youtu.be]]> Wed, 24 Apr 2013 12:27:57 GMT /slideshow/direct-mail-and-new-technologies/19906976 rxpadilla@slideshare.net(rxpadilla) Direct Mail and New Technologies rxpadilla Have you tried using new technology as part of your direct marketing campaigns, such as QR codes, videos or augmented reality? Your peers have, and they are getting a better return for their marketing dollars as a result. Watch the recorded webinar here. http://www.youtube.com/watch?v=1Q9XGPFN7rg&feature=youtu.be <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/directmailandnewtechnologies-130424122757-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Have you tried using new technology as part of your direct marketing campaigns, such as QR codes, videos or augmented reality? Your peers have, and they are getting a better return for their marketing dollars as a result. Watch the recorded webinar here. http://www.youtube.com/watch?v=1Q9XGPFN7rg&feature=youtu.be

Direct Mail and New Technologies from Rodrigo Padilla

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0 Rodrigo Padilla Resume Marketing / Brand Director /slideshow/rodrigo-padilla-resume-16786532/16786532 rodrigopadillaresume2013-130226131831-phpapp01
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]]> Tue, 26 Feb 2013 13:18:31 GMT /slideshow/rodrigo-padilla-resume-16786532/16786532 rxpadilla@slideshare.net(rxpadilla) Rodrigo Padilla Resume Marketing / Brand Director rxpadilla <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rodrigopadillaresume2013-130226131831-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Rodrigo Padilla Resume Marketing / Brand Director from Rodrigo Padilla

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0 Etude Eshopper 2013 Complete Francais https://fr.slideshare.net/slideshow/eshopper-nov1-f-feb-20/16654888 eshoppernov1-ffeb20-130220132348-phpapp01
Les ventes provenant du commerce électronique au Canada devraient atteindre 30,9 milliards de dollars en 2015, mais cette augmentation de ventes est souvent accompagnée d'un manque de compréhension du commerce électronique. Afin de maximiser cette croissance, les entreprises auraient besoin de mieux comprendre l’acheteur en ligne canadien : ce qui le motive à acheter en ligne et la meilleure façon de communiquer avec lui afin de le convertir à la vente en ligne. Au cours de cette présentation de recherche quantitative, les participants pourront acquérir de précieuses connaissances sur les actions et les préférences des Canadiens qui ont effectué des achats en ligne et les stratégies gagnantes du commerce électronique. Quatre conclusions-clés à retenir de cette session: 1. Une meilleure connaissance du consommateur canadien en ligne et ce qu'il achète; 2. Ce qui facilite l'expérience d'achat en ligne et ce qui fait obstacles aux achats en ligne; 3. Les préférences des consommateurs pour l'expédition et la livraison; 4. La préférence des acheteurs en ligne canadiens pour recevoir des messages promotionnels et publicitaires. ]]>
Les ventes provenant du commerce électronique au Canada devraient atteindre 30,9 milliards de dollars en 2015, mais cette augmentation de ventes est souvent accompagnée d'un manque de compréhension du commerce électronique. Afin de maximiser cette croissance, les entreprises auraient besoin de mieux comprendre l’acheteur en ligne canadien : ce qui le motive à acheter en ligne et la meilleure façon de communiquer avec lui afin de le convertir à la vente en ligne. Au cours de cette présentation de recherche quantitative, les participants pourront acquérir de précieuses connaissances sur les actions et les préférences des Canadiens qui ont effectué des achats en ligne et les stratégies gagnantes du commerce électronique. Quatre conclusions-clés à retenir de cette session: 1. Une meilleure connaissance du consommateur canadien en ligne et ce qu'il achète; 2. Ce qui facilite l'expérience d'achat en ligne et ce qui fait obstacles aux achats en ligne; 3. Les préférences des consommateurs pour l'expédition et la livraison; 4. La préférence des acheteurs en ligne canadiens pour recevoir des messages promotionnels et publicitaires. ]]> Wed, 20 Feb 2013 13:23:48 GMT https://fr.slideshare.net/slideshow/eshopper-nov1-f-feb-20/16654888 rxpadilla@slideshare.net(rxpadilla) Etude Eshopper 2013 Complete Francais rxpadilla Les ventes provenant du commerce électronique au Canada devraient atteindre 30,9 milliards de dollars en 2015, mais cette augmentation de ventes est souvent accompagnée d'un manque de compréhension du commerce électronique. Afin de maximiser cette croissance, les entreprises auraient besoin de mieux comprendre l’acheteur en ligne canadien : ce qui le motive à acheter en ligne et la meilleure façon de communiquer avec lui afin de le convertir à la vente en ligne. Au cours de cette présentation de recherche quantitative, les participants pourront acquérir de précieuses connaissances sur les actions et les préférences des Canadiens qui ont effectué des achats en ligne et les stratégies gagnantes du commerce électronique. Quatre conclusions-clés à retenir de cette session: 1. Une meilleure connaissance du consommateur canadien en ligne et ce qu'il achète; 2. Ce qui facilite l'expérience d'achat en ligne et ce qui fait obstacles aux achats en ligne; 3. Les préférences des consommateurs pour l'expédition et la livraison; 4. La préférence des acheteurs en ligne canadiens pour recevoir des messages promotionnels et publicitaires. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eshoppernov1-ffeb20-130220132348-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Les ventes provenant du commerce électronique au Canada devraient atteindre 30,9 milliards de dollars en 2015, mais cette augmentation de ventes est souvent accompagnée d'un manque de compréhension du commerce électronique. Afin de maximiser cette croissance, les entreprises auraient besoin de mieux comprendre l’acheteur en ligne canadien : ce qui le motive à acheter en ligne et la meilleure façon de communiquer avec lui afin de le convertir à la vente en ligne. Au cours de cette présentation de recherche quantitative, les participants pourront acquérir de précieuses connaissances sur les actions et les préférences des Canadiens qui ont effectué des achats en ligne et les stratégies gagnantes du commerce électronique. Quatre conclusions-clés à retenir de cette session: 1. Une meilleure connaissance du consommateur canadien en ligne et ce qu'il achète; 2. Ce qui facilite l'expérience d'achat en ligne et ce qui fait obstacles aux achats en ligne; 3. Les préférences des consommateurs pour l'expédition et la livraison; 4. La préférence des acheteurs en ligne canadiens pour recevoir des messages promotionnels et publicitaires.

from Rodrigo Padilla

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0 Why canada-post-en /slideshow/why-canadaposten/16261144 why-canada-post-en-130130133812-phpapp01
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]]> Wed, 30 Jan 2013 13:38:12 GMT /slideshow/why-canadaposten/16261144 rxpadilla@slideshare.net(rxpadilla) Why canada-post-en rxpadilla <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/why-canada-post-en-130130133812-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Why canada-post-en from Rodrigo Padilla

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0 Rodrigo Padilla In The Press https://fr.slideshare.net/slideshow/rodrigo-padilla-in-the-press/11159097 rodrigopadillainthepress-13269870054621-phpapp01-120119093125-phpapp01
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]]> Thu, 19 Jan 2012 09:30:40 GMT https://fr.slideshare.net/slideshow/rodrigo-padilla-in-the-press/11159097 rxpadilla@slideshare.net(rxpadilla) Rodrigo Padilla In The Press rxpadilla <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rodrigopadillainthepress-13269870054621-phpapp01-120119093125-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

from Rodrigo Padilla

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0 https://cdn.slidesharecdn.com/profile-photo-rxpadilla-48x48.jpg?cb=1714167153 Twelve years of marketing management experience in the consumer goods industry consistently increasing revenue, market share and profitability combined with 2 years experience in marketing research consultancy. Defined, launched and marketed over 25 successful, profitable products for L’Oreal Canada. MSc in Marketing from Concordia University and a BCom from McGill University. Fluent in English, French, Spanish. 514-923-8225 rxpadilla@gmail.com http://web.me.com/rxpadilla/RodrigoPadilla https://cdn.slidesharecdn.com/ss_thumbnails/thinkinsidetheboxoct2014-141021105900-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/think-inside-the-box-marketing-conference-oct-2014/40550227 Think Inside the Box M... https://cdn.slidesharecdn.com/ss_thumbnails/directmailstatsbestpractices2013-131128070346-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/direct-mail-stats-best-practices-2013/28707812 Direct mail stats & be... https://cdn.slidesharecdn.com/ss_thumbnails/12826eshopperwhitepapermarch18-150ppi-130530094402-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds rxpadilla/canada-post-2013-eshopper-white-paper Canada Post 2013 eshop...