ºÝºÝߣshows by User: ryanbuch / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ryanbuch / Mon, 27 Oct 2014 17:45:07 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ryanbuch eROI Marketing & Sales Plan - Digital Marketing /slideshow/eroi-marketing-sales-plan-2014-2015/40792214 eroimarketingsalesplan2014-2015-141027174507-conversion-gate01
Working ON the business: Creating a Marketing+Sales Plan - a real one, not half-assed We spent 9 months to birth an in-depth Marketing and Sales Plan with 5 different deliverables - 1. Marketing Channels Assessment + Recommendations: gathering insights across our web, email, social analytics, asking the hard questions of our clients, and scrutinizing our approach across all of our digital properties and events. 2. Client journey mapping + sales process 3. Social media + thought leadership 4. Email + events + PR 5. Marketing + Sales planning execution: Marketing calendar Here is a distilled presentation of the above 5 deliverables that gets across the key message and is only 50 slides instead of a cumulative 250 slides in their entirety.]]>
Working ON the business: Creating a Marketing+Sales Plan - a real one, not half-assed We spent 9 months to birth an in-depth Marketing and Sales Plan with 5 different deliverables - 1. Marketing Channels Assessment + Recommendations: gathering insights across our web, email, social analytics, asking the hard questions of our clients, and scrutinizing our approach across all of our digital properties and events. 2. Client journey mapping + sales process 3. Social media + thought leadership 4. Email + events + PR 5. Marketing + Sales planning execution: Marketing calendar Here is a distilled presentation of the above 5 deliverables that gets across the key message and is only 50 slides instead of a cumulative 250 slides in their entirety.]]> Mon, 27 Oct 2014 17:45:07 GMT /slideshow/eroi-marketing-sales-plan-2014-2015/40792214 ryanbuch@slideshare.net(ryanbuch) eROI Marketing & Sales Plan - Digital Marketing ryanbuch Working ON the business: Creating a Marketing+Sales Plan - a real one, not half-assed We spent 9 months to birth an in-depth Marketing and Sales Plan with 5 different deliverables - 1. Marketing Channels Assessment + Recommendations: gathering insights across our web, email, social analytics, asking the hard questions of our clients, and scrutinizing our approach across all of our digital properties and events. 2. Client journey mapping + sales process 3. Social media + thought leadership 4. Email + events + PR 5. Marketing + Sales planning execution: Marketing calendar Here is a distilled presentation of the above 5 deliverables that gets across the key message and is only 50 slides instead of a cumulative 250 slides in their entirety. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eroimarketingsalesplan2014-2015-141027174507-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Working ON the business: Creating a Marketing+Sales Plan - a real one, not half-assed We spent 9 months to birth an in-depth Marketing and Sales Plan with 5 different deliverables - 1. Marketing Channels Assessment + Recommendations: gathering insights across our web, email, social analytics, asking the hard questions of our clients, and scrutinizing our approach across all of our digital properties and events. 2. Client journey mapping + sales process 3. Social media + thought leadership 4. Email + events + PR 5. Marketing + Sales planning execution: Marketing calendar Here is a distilled presentation of the above 5 deliverables that gets across the key message and is only 50 slides instead of a cumulative 250 slides in their entirety.
eROI Marketing & Sales Plan - Digital Marketing from Ryan Buchanan (@eROI)
]]> 5202 8 https://cdn.slidesharecdn.com/ss_thumbnails/eroimarketingsalesplan2014-2015-141027174507-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Long Version) 2020 eROI Vision: driving innovation through email, web, + social /slideshow/2020-eroi-vision-driving-innovation-through-email/37829656 2020eroipaintedpicture-presentationtothestaff7-16-140809112836-phpapp01
To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social. Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture. This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives: 1. 10,000 Why Moments --We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015. 2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources --We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity 3. Drive innovation starting with email marketing first --Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort. 4. Taking a thought leadership role in evangelizing the value of the Fluid Web --The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication. Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.]]>
To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social. Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture. This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives: 1. 10,000 Why Moments --We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015. 2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources --We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity 3. Drive innovation starting with email marketing first --Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort. 4. Taking a thought leadership role in evangelizing the value of the Fluid Web --The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication. Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.]]> Sat, 09 Aug 2014 11:28:36 GMT /slideshow/2020-eroi-vision-driving-innovation-through-email/37829656 ryanbuch@slideshare.net(ryanbuch) (Long Version) 2020 eROI Vision: driving innovation through email, web, + social ryanbuch To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social. Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture. This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives: 1. 10,000 Why Moments --We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015. 2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources --We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity 3. Drive innovation starting with email marketing first --Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort. 4. Taking a thought leadership role in evangelizing the value of the Fluid Web --The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication. Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020eroipaintedpicture-presentationtothestaff7-16-140809112836-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI&#39;s evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social. Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture. This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives: 1. 10,000 Why Moments --We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015. 2. eROI will evaluate + choose 1 &quot;venture partner&quot; - a small consumer brand with big potential but small marketing resources --We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity 3. Drive innovation starting with email marketing first --Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn&#39;t been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort. 4. Taking a thought leadership role in evangelizing the value of the Fluid Web --The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication. Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.
(Long Version) 2020 eROI Vision: driving innovation through email, web, + social from Ryan Buchanan (@eROI)
]]> 925 11 https://cdn.slidesharecdn.com/ss_thumbnails/2020eroipaintedpicture-presentationtothestaff7-16-140809112836-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 Email Marketing Tools You've Never Heard of /slideshow/5-email-marketing-tools-youve-never-heard-of/4062126 eroi-email-social-mobile-05-2010-100512002921-phpapp01
eROI: 5 Email Marketing Tools You've Never Heard of - integrating email, social media, and mobile marketing]]>
eROI: 5 Email Marketing Tools You've Never Heard of - integrating email, social media, and mobile marketing]]> Wed, 12 May 2010 00:28:49 GMT /slideshow/5-email-marketing-tools-youve-never-heard-of/4062126 ryanbuch@slideshare.net(ryanbuch) 5 Email Marketing Tools You've Never Heard of ryanbuch eROI: 5 Email Marketing Tools You've Never Heard of - integrating email, social media, and mobile marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eroi-email-social-mobile-05-2010-100512002921-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> eROI: 5 Email Marketing Tools You&#39;ve Never Heard of - integrating email, social media, and mobile marketing
5 Email Marketing Tools You've Never Heard of from Ryan Buchanan (@eROI)
]]> 576 3 https://cdn.slidesharecdn.com/ss_thumbnails/eroi-email-social-mobile-05-2010-100512002921-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 eROI Email Program for Nurture, Social, Mobile /slideshow/eroi-email-program-for-nurture-social-mobile/3042196 eroi-email-program-mobile-01-2010-100131154122-phpapp01
Optimizing your Email Program for Nurture Marketing, Social Media, and Mobile]]>
Optimizing your Email Program for Nurture Marketing, Social Media, and Mobile]]> Sun, 31 Jan 2010 15:41:15 GMT /slideshow/eroi-email-program-for-nurture-social-mobile/3042196 ryanbuch@slideshare.net(ryanbuch) eROI Email Program for Nurture, Social, Mobile ryanbuch Optimizing your Email Program for Nurture Marketing, Social Media, and Mobile <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eroi-email-program-mobile-01-2010-100131154122-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Optimizing your Email Program for Nurture Marketing, Social Media, and Mobile
eROI Email Program for Nurture, Social, Mobile from Ryan Buchanan (@eROI)
]]> 514 4 https://cdn.slidesharecdn.com/ss_thumbnails/eroi-email-program-mobile-01-2010-100131154122-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ryanbuch-48x48.jpg?cb=1522803177 I founded eROI, a digital marketing agency, to inspire and be inspired by partnering with great clients. I am utterly fascinated with solving marketing problems and always go back to the business goal, asking "why?" to get to the core of the issue. I step into client's shoes with a business mindset first and have a competitive desire to drive amazing results for my clients - after all, ROI (return on investment) is 75% of our name. I have a marketing mindset with an innate curiosity to stay ahead of the frenetic pace of growth in digital marketing channels and trends. I am an entrepreneur with early experience growing an email marketing agency into a full digital agency focused on strate... www.eroi.com https://cdn.slidesharecdn.com/ss_thumbnails/eroimarketingsalesplan2014-2015-141027174507-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/eroi-marketing-sales-plan-2014-2015/40792214 eROI Marketing &amp; Sales... https://cdn.slidesharecdn.com/ss_thumbnails/2020eroipaintedpicture-presentationtothestaff7-16-140809112836-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2020-eroi-vision-driving-innovation-through-email/37829656 (Long Version) 2020 eR... https://cdn.slidesharecdn.com/ss_thumbnails/eroi-email-social-mobile-05-2010-100512002921-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/5-email-marketing-tools-youve-never-heard-of/4062126 5 Email Marketing Tool...