�ݺ�ߣshows by User: sajidhussainbukhari

�ݺ�ߣshows by User: sajidhussainbukhari / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: sajidhussainbukhari / Fri, 06 Oct 2017 08:55:13 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: sajidhussainbukhari Brands and Branding by Sajid Hussain /slideshow/brands-and-branding-by-sajid-hussain-80524303/80524303 brandsandbrandingbysajidhussain-171006085513
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of competition are discussed.]]>
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of competition are discussed.]]> Fri, 06 Oct 2017 08:55:13 GMT /slideshow/brands-and-branding-by-sajid-hussain-80524303/80524303 sajidhussainbukhari@slideshare.net(sajidhussainbukhari) Brands and Branding by Sajid Hussain sajidhussainbukhari Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of competition are discussed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsandbrandingbysajidhussain-171006085513-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of competition are discussed.

Brands and Branding by Sajid Hussain from Sajid Hussain

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0 Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework by Sajid Hussain /slideshow/disseminating-social-entrepreneurship-education-in-pakistan-a-conceptual-framework-sajid-hussain/80522732 disseminatingsocialentrepreneurshipeducationinpakistanaconceptualframeworksajidhussain-171006075111
The field of Social entrepreneurship has become pivotal for developing countries. This paper proposes a conceptual framework which explains how universities can disseminate education of social entrepreneurship in the country by using forward and backward integration approach – indulging schools & colleges as backward integration whereas industry, NGOs, NPOs, and professionals are forward integration to strengthen the Social entrepreneurship around the country. In Pakistan, the government introduced social entrepreneurship center in its vision2025 to solve the most pressing social problems of the country. In Pakistan, the situation is awful as we are facing enormous economic and social problems. According to Finance minister of Pakistan, the unemployment rate has climbed to 8.3% during the fiscal year 2015, with 700, 000 people are unemployed in the country. It indicates that country is facing appalling youth unemployment crisis which is catastrophic itself adhering to society’s well-being. Now the question arises how to begin with in response to disseminating the education of social entrepreneurship in Pakistan? To answer this preliminary question, we have a robust source of knowledge creation hub in Pakistan and that is of “Universities”. The University has a central role as a nation’s primary source of knowledge creation; it can also play a significant role while developing an education system to induce a socio-economic change in the country. ]]>
The field of Social entrepreneurship has become pivotal for developing countries. This paper proposes a conceptual framework which explains how universities can disseminate education of social entrepreneurship in the country by using forward and backward integration approach – indulging schools & colleges as backward integration whereas industry, NGOs, NPOs, and professionals are forward integration to strengthen the Social entrepreneurship around the country. In Pakistan, the government introduced social entrepreneurship center in its vision2025 to solve the most pressing social problems of the country. In Pakistan, the situation is awful as we are facing enormous economic and social problems. According to Finance minister of Pakistan, the unemployment rate has climbed to 8.3% during the fiscal year 2015, with 700, 000 people are unemployed in the country. It indicates that country is facing appalling youth unemployment crisis which is catastrophic itself adhering to society’s well-being. Now the question arises how to begin with in response to disseminating the education of social entrepreneurship in Pakistan? To answer this preliminary question, we have a robust source of knowledge creation hub in Pakistan and that is of “Universities”. The University has a central role as a nation’s primary source of knowledge creation; it can also play a significant role while developing an education system to induce a socio-economic change in the country. ]]> Fri, 06 Oct 2017 07:51:11 GMT /slideshow/disseminating-social-entrepreneurship-education-in-pakistan-a-conceptual-framework-sajid-hussain/80522732 sajidhussainbukhari@slideshare.net(sajidhussainbukhari) Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework by Sajid Hussain sajidhussainbukhari The field of Social entrepreneurship has become pivotal for developing countries. This paper proposes a conceptual framework which explains how universities can disseminate education of social entrepreneurship in the country by using forward and backward integration approach – indulging schools & colleges as backward integration whereas industry, NGOs, NPOs, and professionals are forward integration to strengthen the Social entrepreneurship around the country. In Pakistan, the government introduced social entrepreneurship center in its vision2025 to solve the most pressing social problems of the country. In Pakistan, the situation is awful as we are facing enormous economic and social problems. According to Finance minister of Pakistan, the unemployment rate has climbed to 8.3% during the fiscal year 2015, with 700, 000 people are unemployed in the country. It indicates that country is facing appalling youth unemployment crisis which is catastrophic itself adhering to society’s well-being. Now the question arises how to begin with in response to disseminating the education of social entrepreneurship in Pakistan? To answer this preliminary question, we have a robust source of knowledge creation hub in Pakistan and that is of “Universities”. The University has a central role as a nation’s primary source of knowledge creation; it can also play a significant role while developing an education system to induce a socio-economic change in the country. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/disseminatingsocialentrepreneurshipeducationinpakistanaconceptualframeworksajidhussain-171006075111-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The field of Social entrepreneurship has become pivotal for developing countries. This paper proposes a conceptual framework which explains how universities can disseminate education of social entrepreneurship in the country by using forward and backward integration approach – indulging schools & colleges as backward integration whereas industry, NGOs, NPOs, and professionals are forward integration to strengthen the Social entrepreneurship around the country. In Pakistan, the government introduced social entrepreneurship center in its vision2025 to solve the most pressing social problems of the country. In Pakistan, the situation is awful as we are facing enormous economic and social problems. According to Finance minister of Pakistan, the unemployment rate has climbed to 8.3% during the fiscal year 2015, with 700, 000 people are unemployed in the country. It indicates that country is facing appalling youth unemployment crisis which is catastrophic itself adhering to society’s well-being. Now the question arises how to begin with in response to disseminating the education of social entrepreneurship in Pakistan? To answer this preliminary question, we have a robust source of knowledge creation hub in Pakistan and that is of “Universities”. The University has a central role as a nation’s primary source of knowledge creation; it can also play a significant role while developing an education system to induce a socio-economic change in the country.

Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework by Sajid Hussain from Sajid Hussain

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0 https://cdn.slidesharecdn.com/profile-photo-sajidhussainbukhari-48x48.jpg?cb=1554442271 Sajid Hussain is a teacher, researcher, social Entrepreneur and an educational activist with 10 years of experience in distance education, including web-based technologies. Currently, he is working as Lecturer Marketing at the Department of Management Sciences, Virtual University of Pakistan, and serving as an educational strategist with different nonprofit organizations to promote & establish high standard education centers in remote and rural areas of Pakistan, particularly in south Punjab. In 2013, Sajid established a social enterprise in Pakistan -HAMLIN is a social enterprise, and the growing social impact community in Pakistan. www.vu.edu.pk/AboutUs/Profile.aspx?profileID=631 https://cdn.slidesharecdn.com/ss_thumbnails/brandsandbrandingbysajidhussain-171006085513-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brands-and-branding-by-sajid-hussain-80524303/80524303 Brands and Branding by... https://cdn.slidesharecdn.com/ss_thumbnails/disseminatingsocialentrepreneurshipeducationinpakistanaconceptualframeworksajidhussain-171006075111-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/disseminating-social-entrepreneurship-education-in-pakistan-a-conceptual-framework-sajid-hussain/80522732 Disseminating Social E...