�ݺ�ߣshows by User: samaanalmasallm

�ݺ�ߣshows by User: samaanalmasallm / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: samaanalmasallm / Tue, 12 Jul 2016 23:14:42 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: samaanalmasallm The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model for Development of an Effective Online Community /slideshow/the-effects-of-social-media-marketing-in-the-hotel-industry-conceptual-model-for-development-of-an-effective-online-community/63968210 a050701012-160712231442
Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book]]>
Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book]]> Tue, 12 Jul 2016 23:14:42 GMT /slideshow/the-effects-of-social-media-marketing-in-the-hotel-industry-conceptual-model-for-development-of-an-effective-online-community/63968210 samaanalmasallm@slideshare.net(samaanalmasallm) The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model for Development of an Effective Online Community samaanalmasallm Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/a050701012-160712231442-thumbnail.jpg?width=120&height=120&fit=bounds" /> Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book

The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model for Development of an Effective Online Community from Samaan Al-Msallam

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0 Management of Fashion and Luxury Companies /slideshow/management-of-fashion-and-luxury-companies/55283776 courseratb78n68uvqyg-151119075514-lva1-app6892
The course is made up of five separate modules: Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics. Module 2: The evolution of business models: from designers to fast fashion retailers. Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy. Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands. Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing.]]>
The course is made up of five separate modules: Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics. Module 2: The evolution of business models: from designers to fast fashion retailers. Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy. Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands. Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing.]]> Thu, 19 Nov 2015 07:55:14 GMT /slideshow/management-of-fashion-and-luxury-companies/55283776 samaanalmasallm@slideshare.net(samaanalmasallm) Management of Fashion and Luxury Companies samaanalmasallm The course is made up of five separate modules: Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics. Module 2: The evolution of business models: from designers to fast fashion retailers. Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy. Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands. Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/courseratb78n68uvqyg-151119075514-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The course is made up of five separate modules: Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics. Module 2: The evolution of business models: from designers to fast fashion retailers. Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy. Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands. Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing.

Management of Fashion and Luxury Companies from Samaan Al-Msallam

]]> 697 6 https://cdn.slidesharecdn.com/ss_thumbnails/courseratb78n68uvqyg-151119075514-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Customer satisfaction and brand loyalty in the hotel industry /slideshow/customer-satisfaction-and-brand-loyalty-in-the-hotel-industry/53775071 customersatisfactionandbrandloyaltyinthehotelindustry-151010174850-lva1-app6892
Abstract Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an added on value for customers . Key words: customer satisfaction, brand loyalty, brand image, price fairness.]]>
Abstract Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an added on value for customers . Key words: customer satisfaction, brand loyalty, brand image, price fairness.]]> Sat, 10 Oct 2015 17:48:50 GMT /slideshow/customer-satisfaction-and-brand-loyalty-in-the-hotel-industry/53775071 samaanalmasallm@slideshare.net(samaanalmasallm) Customer satisfaction and brand loyalty in the hotel industry samaanalmasallm Abstract Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an added on value for customers . Key words: customer satisfaction, brand loyalty, brand image, price fairness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customersatisfactionandbrandloyaltyinthehotelindustry-151010174850-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Abstract Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an added on value for customers . Key words: customer satisfaction, brand loyalty, brand image, price fairness.

Customer satisfaction and brand loyalty in the hotel industry from Samaan Al-Msallam

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0 Coursera whartonmarketing 2015 /slideshow/coursera-whartonmarketing-2015-48619103/48619103 courserawhartonmarketing2015-150526171135-lva1-app6892
successfully completed Introduction to Marketing! University of Pennsylvania and Coursera have issued you an official Verified Certificate]]>
successfully completed Introduction to Marketing! University of Pennsylvania and Coursera have issued you an official Verified Certificate]]> Tue, 26 May 2015 17:11:35 GMT /slideshow/coursera-whartonmarketing-2015-48619103/48619103 samaanalmasallm@slideshare.net(samaanalmasallm) Coursera whartonmarketing 2015 samaanalmasallm successfully completed Introduction to Marketing! University of Pennsylvania and Coursera have issued you an official Verified Certificate <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/courserawhartonmarketing2015-150526171135-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> successfully completed Introduction to Marketing! University of Pennsylvania and Coursera have issued you an official Verified Certificate

Coursera whartonmarketing 2015 from Samaan Al-Msallam

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0 The Effects of the Determinants of Customer Satisfaction on Brand Loyalty /samaanalmasallm/a330112 a330112-150428054525-conversion-gate01
ABSTRACT:- Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (perceived quality, brand image, price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 mobile phone users, from undergraduate students of major universities in Damascus, was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty. Also, the factors of perceived quality , brand image and price fairness affect Brand loyalty. Customer perception of perceived quality, brand image and price fairness are almost equally to build up the satisfaction. We suggest that managers should consider perceived quality and price fairness as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers.]]>
ABSTRACT:- Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (perceived quality, brand image, price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 mobile phone users, from undergraduate students of major universities in Damascus, was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty. Also, the factors of perceived quality , brand image and price fairness affect Brand loyalty. Customer perception of perceived quality, brand image and price fairness are almost equally to build up the satisfaction. We suggest that managers should consider perceived quality and price fairness as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers.]]> Tue, 28 Apr 2015 05:45:25 GMT /samaanalmasallm/a330112 samaanalmasallm@slideshare.net(samaanalmasallm) The Effects of the Determinants of Customer Satisfaction on Brand Loyalty samaanalmasallm ABSTRACT:- Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (perceived quality, brand image, price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 mobile phone users, from undergraduate students of major universities in Damascus, was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty. Also, the factors of perceived quality , brand image and price fairness affect Brand loyalty. Customer perception of perceived quality, brand image and price fairness are almost equally to build up the satisfaction. We suggest that managers should consider perceived quality and price fairness as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/a330112-150428054525-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> ABSTRACT:- Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (perceived quality, brand image, price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 mobile phone users, from undergraduate students of major universities in Damascus, was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty. Also, the factors of perceived quality , brand image and price fairness affect Brand loyalty. Customer perception of perceived quality, brand image and price fairness are almost equally to build up the satisfaction. We suggest that managers should consider perceived quality and price fairness as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers.

The Effects of the Determinants of Customer Satisfaction on Brand Loyalty from Samaan Al-Msallam

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0 Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan /slideshow/coursera-questionnairedesign-2015-47109331/47109331 courseraquestionnairedesign2015-150417061001-conversion-gate01
Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan]]>
Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan]]> Fri, 17 Apr 2015 06:10:01 GMT /slideshow/coursera-questionnairedesign-2015-47109331/47109331 samaanalmasallm@slideshare.net(samaanalmasallm) Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan samaanalmasallm Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/courseraquestionnairedesign2015-150417061001-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan

Questionnaire Design for Social Surveys Course an official Verified Certificate form University of Michigan from Samaan Al-Msallam

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0 The Effects of Customer Expectation and Perceived Service Quality on Customer Satisfaction /slideshow/i038079084-1/46956177 i0380790841-150413174834-conversion-gate01
ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.]]>
ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.]]> Mon, 13 Apr 2015 17:48:34 GMT /slideshow/i038079084-1/46956177 samaanalmasallm@slideshare.net(samaanalmasallm) The Effects of Customer Expectation and Perceived Service Quality on Customer Satisfaction samaanalmasallm ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/i0380790841-150413174834-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.

The Effects of Customer Expectation and Perceived Service Quality on Customer Satisfaction from Samaan Al-Msallam

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0 The relationship between customer satisfaction and customer loyalty in the banking sector in syria /slideshow/the-relationship-between-customer-satisfaction-and-customer-loyalty-in-the-banking-sector-in-syria/46532927 therelationshipbetweencustomersatisfactionandcustomerloyaltyinthebankingsectorinsyria-150401061403-conversion-gate01
Abstract A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence customer loyalty. From a theoretical perspective it is very important to investigate which factors influence customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services of Bank. This study adopted empirical research design on the sample size of 401 respondents who were customers of different banks in Syria. Data is collected through survey questionnaires related to customer expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide important managerial implications. Keywords: bank, customer satisfaction, customer loyalty.]]>
Abstract A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence customer loyalty. From a theoretical perspective it is very important to investigate which factors influence customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services of Bank. This study adopted empirical research design on the sample size of 401 respondents who were customers of different banks in Syria. Data is collected through survey questionnaires related to customer expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide important managerial implications. Keywords: bank, customer satisfaction, customer loyalty.]]> Wed, 01 Apr 2015 06:14:03 GMT /slideshow/the-relationship-between-customer-satisfaction-and-customer-loyalty-in-the-banking-sector-in-syria/46532927 samaanalmasallm@slideshare.net(samaanalmasallm) The relationship between customer satisfaction and customer loyalty in the banking sector in syria samaanalmasallm Abstract A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence customer loyalty. From a theoretical perspective it is very important to investigate which factors influence customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services of Bank. This study adopted empirical research design on the sample size of 401 respondents who were customers of different banks in Syria. Data is collected through survey questionnaires related to customer expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide important managerial implications. Keywords: bank, customer satisfaction, customer loyalty. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/therelationshipbetweencustomersatisfactionandcustomerloyaltyinthebankingsectorinsyria-150401061403-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Abstract A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence customer loyalty. From a theoretical perspective it is very important to investigate which factors influence customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services of Bank. This study adopted empirical research design on the sample size of 401 respondents who were customers of different banks in Syria. Data is collected through survey questionnaires related to customer expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide important managerial implications. Keywords: bank, customer satisfaction, customer loyalty.

The relationship between customer satisfaction and customer loyalty in the banking sector in syria from Samaan Al-Msallam

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0 https://cdn.slidesharecdn.com/profile-photo-samaanalmasallm-48x48.jpg?cb=1700081250 https://cdn.slidesharecdn.com/ss_thumbnails/a050701012-160712231442-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-effects-of-social-media-marketing-in-the-hotel-industry-conceptual-model-for-development-of-an-effective-online-community/63968210 The Effects of Social ... https://cdn.slidesharecdn.com/ss_thumbnails/courseratb78n68uvqyg-151119075514-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/management-of-fashion-and-luxury-companies/55283776 Management of Fashion ... https://cdn.slidesharecdn.com/ss_thumbnails/customersatisfactionandbrandloyaltyinthehotelindustry-151010174850-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/customer-satisfaction-and-brand-loyalty-in-the-hotel-industry/53775071 Customer satisfaction ...