ºÝºÝߣshows by User: samargujjar / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: samargujjar / Sat, 02 Sep 2017 15:27:52 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: samargujjar Predicting customer's intentions to use internet banking: the role of technology acceptance model (TAM) in e-banking /slideshow/predicting-customers-intentions-to-use-internet-banking-the-role-of-technology-acceptance-model-tam-in-ebanking/79374460 msl201733-170902152752
Information and communication technology (ICT) developments and trends in recent years have had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the factors that influence on Pakistani customer’s intentions to adopt internet banking. The sample used in this empirical study includes 265 responses of internet banking users collected through structured questionnaire. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that internet banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and attitude were the key constructs for promoting internet banking usage in Pakistan. Furthermore, the importance performance matrix analysis has shown that attitude was the most important factor. Thus, banks can focus on cultivation of positive attitudinal beliefs about internet banking among prospect customers.]]>
Information and communication technology (ICT) developments and trends in recent years have had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the factors that influence on Pakistani customer’s intentions to adopt internet banking. The sample used in this empirical study includes 265 responses of internet banking users collected through structured questionnaire. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that internet banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and attitude were the key constructs for promoting internet banking usage in Pakistan. Furthermore, the importance performance matrix analysis has shown that attitude was the most important factor. Thus, banks can focus on cultivation of positive attitudinal beliefs about internet banking among prospect customers.]]> Sat, 02 Sep 2017 15:27:52 GMT /slideshow/predicting-customers-intentions-to-use-internet-banking-the-role-of-technology-acceptance-model-tam-in-ebanking/79374460 samargujjar@slideshare.net(samargujjar) Predicting customer's intentions to use internet banking: the role of technology acceptance model (TAM) in e-banking samargujjar Information and communication technology (ICT) developments and trends in recent years have had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the factors that influence on Pakistani customer’s intentions to adopt internet banking. The sample used in this empirical study includes 265 responses of internet banking users collected through structured questionnaire. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that internet banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and attitude were the key constructs for promoting internet banking usage in Pakistan. Furthermore, the importance performance matrix analysis has shown that attitude was the most important factor. Thus, banks can focus on cultivation of positive attitudinal beliefs about internet banking among prospect customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/msl201733-170902152752-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Information and communication technology (ICT) developments and trends in recent years have had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the factors that influence on Pakistani customer’s intentions to adopt internet banking. The sample used in this empirical study includes 265 responses of internet banking users collected through structured questionnaire. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that internet banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and attitude were the key constructs for promoting internet banking usage in Pakistan. Furthermore, the importance performance matrix analysis has shown that attitude was the most important factor. Thus, banks can focus on cultivation of positive attitudinal beliefs about internet banking among prospect customers.
Predicting customer's intentions to use internet banking: the role of technology acceptance model (TAM) in e-banking from Samar Rahi
]]> 671 3 https://cdn.slidesharecdn.com/ss_thumbnails/msl201733-170902152752-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Customer's perception of public relation in e commerce and its impact on e-loyalty with brand image and switching cost /slideshow/customers-perception-of-public-relation-in-e-commerce-and-its-impact-on-eloyalty-with-brand-image-and-switching-cost/70197213 customersperceptionofpublicrelationine-commerceanditsimpactone-loyaltywithbrandimageandswitchingcost-161216090536
This study aims to inspect the relationship between Customer’s Perception of Public Relation (PRP), Customer Perceived Value (CPV) on E-Loyalty; further test the moderating role of Switching Cost and Brand Image in that relationship.]]>
This study aims to inspect the relationship between Customer’s Perception of Public Relation (PRP), Customer Perceived Value (CPV) on E-Loyalty; further test the moderating role of Switching Cost and Brand Image in that relationship.]]> Fri, 16 Dec 2016 09:05:36 GMT /slideshow/customers-perception-of-public-relation-in-e-commerce-and-its-impact-on-eloyalty-with-brand-image-and-switching-cost/70197213 samargujjar@slideshare.net(samargujjar) Customer's perception of public relation in e commerce and its impact on e-loyalty with brand image and switching cost samargujjar This study aims to inspect the relationship between Customer’s Perception of Public Relation (PRP), Customer Perceived Value (CPV) on E-Loyalty; further test the moderating role of Switching Cost and Brand Image in that relationship. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customersperceptionofpublicrelationine-commerceanditsimpactone-loyaltywithbrandimageandswitchingcost-161216090536-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This study aims to inspect the relationship between Customer’s Perception of Public Relation (PRP), Customer Perceived Value (CPV) on E-Loyalty; further test the moderating role of Switching Cost and Brand Image in that relationship.
Customer's perception of public relation in e commerce and its impact on e-loyalty with brand image and switching cost from Samar Rahi
]]> 480 6 https://cdn.slidesharecdn.com/ss_thumbnails/customersperceptionofpublicrelationine-commerceanditsimpactone-loyaltywithbrandimageandswitchingcost-161216090536-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty in Services Sector of Pakistan /slideshow/impact-of-customer-value-public-relations-perception-and-brand-image-on-customer-loyalty-in-services-sector-of-pakistan/70197180 publishedimpact-of-customer-value-public-relations-perception-and-brand-image-oncustomer-loyalty-in--161216090416
The purpose of this study is to find an empirical relationship between customer values, Public Relations Perception, Brand Image and to investigate these variables impact on customer loyalty within insurance companies of Pakistan.]]>
The purpose of this study is to find an empirical relationship between customer values, Public Relations Perception, Brand Image and to investigate these variables impact on customer loyalty within insurance companies of Pakistan.]]> Fri, 16 Dec 2016 09:04:16 GMT /slideshow/impact-of-customer-value-public-relations-perception-and-brand-image-on-customer-loyalty-in-services-sector-of-pakistan/70197180 samargujjar@slideshare.net(samargujjar) Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty in Services Sector of Pakistan samargujjar The purpose of this study is to find an empirical relationship between customer values, Public Relations Perception, Brand Image and to investigate these variables impact on customer loyalty within insurance companies of Pakistan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/publishedimpact-of-customer-value-public-relations-perception-and-brand-image-oncustomer-loyalty-in--161216090416-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The purpose of this study is to find an empirical relationship between customer values, Public Relations Perception, Brand Image and to investigate these variables impact on customer loyalty within insurance companies of Pakistan.
Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty in Services Sector of Pakistan from Samar Rahi
]]> 351 5 https://cdn.slidesharecdn.com/ss_thumbnails/publishedimpact-of-customer-value-public-relations-perception-and-brand-image-oncustomer-loyalty-in--161216090416-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Internet banking, customer perceived value and loyalty the role of switching costs /slideshow/internet-banking-customer-perceived-value-and-loyalty-the-role-of-switching-costs/70197144 internetbankingcustomerperceivedvalueandloyaltytheroleofswitchingcosts-161216090234
This study aims to examine the relationship between internet banking, customer perceived value, switching cost and customer loyalty. Furthermore, this study also examines if switching cost moderates the relationship between internet banking, Customer perceived value and customer loyalty.]]>
This study aims to examine the relationship between internet banking, customer perceived value, switching cost and customer loyalty. Furthermore, this study also examines if switching cost moderates the relationship between internet banking, Customer perceived value and customer loyalty.]]> Fri, 16 Dec 2016 09:02:34 GMT /slideshow/internet-banking-customer-perceived-value-and-loyalty-the-role-of-switching-costs/70197144 samargujjar@slideshare.net(samargujjar) Internet banking, customer perceived value and loyalty the role of switching costs samargujjar This study aims to examine the relationship between internet banking, customer perceived value, switching cost and customer loyalty. Furthermore, this study also examines if switching cost moderates the relationship between internet banking, Customer perceived value and customer loyalty. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/internetbankingcustomerperceivedvalueandloyaltytheroleofswitchingcosts-161216090234-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This study aims to examine the relationship between internet banking, customer perceived value, switching cost and customer loyalty. Furthermore, this study also examines if switching cost moderates the relationship between internet banking, Customer perceived value and customer loyalty.
Internet banking, customer perceived value and loyalty the role of switching costs from Samar Rahi
]]> 227 4 https://cdn.slidesharecdn.com/ss_thumbnails/internetbankingcustomerperceivedvalueandloyaltytheroleofswitchingcosts-161216090234-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Impact of Customer Perceived Value and Customer’s Perception of Public Relation on Customer Loyalty with Moderating Role of Brand Image /slideshow/impact-of-customer-perceived-value-and-customers-perception-of-public-relation-on-customer-loyalty-with-moderating-role-of-brand-image/70197107 paper2published-161216090046
The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan.]]>
The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan.]]> Fri, 16 Dec 2016 09:00:46 GMT /slideshow/impact-of-customer-perceived-value-and-customers-perception-of-public-relation-on-customer-loyalty-with-moderating-role-of-brand-image/70197107 samargujjar@slideshare.net(samargujjar) Impact of Customer Perceived Value and Customer’s Perception of Public Relation on Customer Loyalty with Moderating Role of Brand Image samargujjar The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paper2published-161216090046-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan.
Impact of Customer Perceived Value and Customer’s Perception of Public Relation on Customer Loyalty with Moderating Role of Brand Image from Samar Rahi
]]> 593 5 https://cdn.slidesharecdn.com/ss_thumbnails/paper2published-161216090046-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Moderating Role of Brand Image With Relation to Internet Banking and Customer Loyalty: A Case of Branchless Banking /slideshow/moderating-role-of-brand-image-with-relation-to-internet-banking-and-customer-loyalty-a-case-of-branchless-banking/70197066 paper1moderating-role-of-brand-image-with-relation-to-internet-banking-and-customer-loyalty-a-case-o-161216085820
Internet is of vital essence to excel and progress of organization growth. It has revolutionized the banking sector all over the world. A spectacular innovation in banking sector is to introduce Internet banking services. The aim of this study is to inspect the moderating relationship of Brand image between internet banking and customer loyalty. This study is conducted using positivism paradigm and deductive quantitative methods of inquiry. Data was collected in a survey from those customers who were using internet banking services in Pakistan. Questionnaire was adopted from research studies of Zeithaml et al. and Park et al. A theoretical framework is proposed to suggest the links among variables. The sample size selected for research constitutes of 437 respondents belongs to Lahore and Islamabad, from Pakistan. Simple and Moderating regression analysis is used to examine hypothesized relationship.]]>
Internet is of vital essence to excel and progress of organization growth. It has revolutionized the banking sector all over the world. A spectacular innovation in banking sector is to introduce Internet banking services. The aim of this study is to inspect the moderating relationship of Brand image between internet banking and customer loyalty. This study is conducted using positivism paradigm and deductive quantitative methods of inquiry. Data was collected in a survey from those customers who were using internet banking services in Pakistan. Questionnaire was adopted from research studies of Zeithaml et al. and Park et al. A theoretical framework is proposed to suggest the links among variables. The sample size selected for research constitutes of 437 respondents belongs to Lahore and Islamabad, from Pakistan. Simple and Moderating regression analysis is used to examine hypothesized relationship.]]> Fri, 16 Dec 2016 08:58:20 GMT /slideshow/moderating-role-of-brand-image-with-relation-to-internet-banking-and-customer-loyalty-a-case-of-branchless-banking/70197066 samargujjar@slideshare.net(samargujjar) Moderating Role of Brand Image With Relation to Internet Banking and Customer Loyalty: A Case of Branchless Banking samargujjar Internet is of vital essence to excel and progress of organization growth. It has revolutionized the banking sector all over the world. A spectacular innovation in banking sector is to introduce Internet banking services. The aim of this study is to inspect the moderating relationship of Brand image between internet banking and customer loyalty. This study is conducted using positivism paradigm and deductive quantitative methods of inquiry. Data was collected in a survey from those customers who were using internet banking services in Pakistan. Questionnaire was adopted from research studies of Zeithaml et al. and Park et al. A theoretical framework is proposed to suggest the links among variables. The sample size selected for research constitutes of 437 respondents belongs to Lahore and Islamabad, from Pakistan. Simple and Moderating regression analysis is used to examine hypothesized relationship. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paper1moderating-role-of-brand-image-with-relation-to-internet-banking-and-customer-loyalty-a-case-o-161216085820-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Internet is of vital essence to excel and progress of organization growth. It has revolutionized the banking sector all over the world. A spectacular innovation in banking sector is to introduce Internet banking services. The aim of this study is to inspect the moderating relationship of Brand image between internet banking and customer loyalty. This study is conducted using positivism paradigm and deductive quantitative methods of inquiry. Data was collected in a survey from those customers who were using internet banking services in Pakistan. Questionnaire was adopted from research studies of Zeithaml et al. and Park et al. A theoretical framework is proposed to suggest the links among variables. The sample size selected for research constitutes of 437 respondents belongs to Lahore and Islamabad, from Pakistan. Simple and Moderating regression analysis is used to examine hypothesized relationship.
Moderating Role of Brand Image With Relation to Internet Banking and Customer Loyalty: A Case of Branchless Banking from Samar Rahi
]]> 157 4 https://cdn.slidesharecdn.com/ss_thumbnails/paper1moderating-role-of-brand-image-with-relation-to-internet-banking-and-customer-loyalty-a-case-o-161216085820-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Vtb final /slideshow/vtb-final/15664717 vtbfinal-121216230417-phpapp02
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]]> Sun, 16 Dec 2012 23:04:17 GMT /slideshow/vtb-final/15664717 samargujjar@slideshare.net(samargujjar) Vtb final samargujjar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vtbfinal-121216230417-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Vtb final from Samar Rahi
]]> 1887 3 https://cdn.slidesharecdn.com/ss_thumbnails/vtbfinal-121216230417-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-samargujjar-48x48.jpg?cb=1598905131 Samar Rahi is a PhD Scholar at University Sultan Zainal Abidin Terengganu, Malaysia. His areas of expertise include E-Commerce and E-Tourism. He has approximately 10 years of experience in the field of Marketing and Business Consultancy. He has worked with top notch travel tech joint like Amadeus and Galileo.In the field of academic research, he has received best paper award from IESEG School of Management, France in 2013. www.samarsolution.com https://cdn.slidesharecdn.com/ss_thumbnails/msl201733-170902152752-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/predicting-customers-intentions-to-use-internet-banking-the-role-of-technology-acceptance-model-tam-in-ebanking/79374460 Predicting customer&#39;s ... https://cdn.slidesharecdn.com/ss_thumbnails/customersperceptionofpublicrelationine-commerceanditsimpactone-loyaltywithbrandimageandswitchingcost-161216090536-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/customers-perception-of-public-relation-in-e-commerce-and-its-impact-on-eloyalty-with-brand-image-and-switching-cost/70197213 Customer&#39;s perception ... https://cdn.slidesharecdn.com/ss_thumbnails/publishedimpact-of-customer-value-public-relations-perception-and-brand-image-oncustomer-loyalty-in--161216090416-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/impact-of-customer-value-public-relations-perception-and-brand-image-on-customer-loyalty-in-services-sector-of-pakistan/70197180 Impact of Customer Val...