�ݺ�ߣshows by User: samkh

�ݺ�ߣshows by User: samkh / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: samkh / Mon, 30 Apr 2018 13:28:54 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: samkh The Nuts and Bolts of Implementing Organization-wide Attribution Model using MarTech /slideshow/the-nuts-and-bolts-of-implementing-organizationwide-attribution-model-using-martech/95490246 martechwest-2018-sameerkhan-180430132854
"Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid.]]>
"Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid.]]> Mon, 30 Apr 2018 13:28:54 GMT /slideshow/the-nuts-and-bolts-of-implementing-organizationwide-attribution-model-using-martech/95490246 samkh@slideshare.net(samkh) The Nuts and Bolts of Implementing Organization-wide Attribution Model using MarTech samkh "Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/martechwest-2018-sameerkhan-180430132854-thumbnail.jpg?width=120&height=120&fit=bounds" /> "Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid.

The Nuts and Bolts of Implementing Organization-wide Attribution Model using MarTech from Sameer Khan

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1 Keynote: 6 Steps to Big Data Success for Digital Marketing /slideshow/my-keynote-6-steps-to-big-data-for-digital-marketing/48994785 pres21-150604145828-lva1-app6891
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.]]>
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.]]> Thu, 04 Jun 2015 14:58:28 GMT /slideshow/my-keynote-6-steps-to-big-data-for-digital-marketing/48994785 samkh@slideshare.net(samkh) Keynote: 6 Steps to Big Data Success for Digital Marketing samkh Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pres21-150604145828-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.

Keynote: 6 Steps to Big Data Success for Digital Marketing from Sameer Khan

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1 7 Traits of Highly Effective Digital Commerce Organizations /slideshow/7-traits-of-highly-effective-digital-commerce-organizations/43706563 7traitsofhighlyeffectivedigitalcommerceorg-v6-150120104418-conversion-gate02
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?]]>
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?]]> Tue, 20 Jan 2015 10:44:18 GMT /slideshow/7-traits-of-highly-effective-digital-commerce-organizations/43706563 samkh@slideshare.net(samkh) 7 Traits of Highly Effective Digital Commerce Organizations samkh Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7traitsofhighlyeffectivedigitalcommerceorg-v6-150120104418-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?

7 Traits of Highly Effective Digital Commerce Organizations from Sameer Khan

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1 Dallas Digital Summit: 6 Steps to Big Data Success /slideshow/dallas-digital-summit-6-steps-to-big-data-success/42611953 presentation-sk-141211105316-conversion-gate01
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.]]>
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.]]> Thu, 11 Dec 2014 10:53:16 GMT /slideshow/dallas-digital-summit-6-steps-to-big-data-success/42611953 samkh@slideshare.net(samkh) Dallas Digital Summit: 6 Steps to Big Data Success samkh The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation-sk-141211105316-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.

Dallas Digital Summit: 6 Steps to Big Data Success from Sameer Khan

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1 DMA 2014: 6 Steps to Integrate Your Big Data /slideshow/dma-2014-6-steps-to-integrate-your-big-data/41361814 dma2014icdatav3-141110111035-conversion-gate01
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.]]>
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.]]> Mon, 10 Nov 2014 11:10:35 GMT /slideshow/dma-2014-6-steps-to-integrate-your-big-data/41361814 samkh@slideshare.net(samkh) DMA 2014: 6 Steps to Integrate Your Big Data samkh The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dma2014icdatav3-141110111035-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.

DMA 2014: 6 Steps to Integrate Your Big Data from Sameer Khan

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1 Understand Your Customers of be Left Behind /slideshow/understand-your-customers/39196261 understandyourcustomers082014-140917092651-phpapp02
Customers are more empowered and connected than ever, and the customer’s journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels. Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson – it’s critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting. In this presentation you will learn: Understand your customers digital journey with quantitative and qualitative analytics Influence your customers behavior to drive right set of actions Turn visitors into repeat customers through continuous engagement across digital channels and devices Gain insights on why traditional approaches of understanding your customers constantly fail ]]>
Customers are more empowered and connected than ever, and the customer’s journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels. Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson – it’s critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting. In this presentation you will learn: Understand your customers digital journey with quantitative and qualitative analytics Influence your customers behavior to drive right set of actions Turn visitors into repeat customers through continuous engagement across digital channels and devices Gain insights on why traditional approaches of understanding your customers constantly fail ]]> Wed, 17 Sep 2014 09:26:51 GMT /slideshow/understand-your-customers/39196261 samkh@slideshare.net(samkh) Understand Your Customers of be Left Behind samkh Customers are more empowered and connected than ever, and the customer’s journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels. Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson – it’s critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting. In this presentation you will learn: Understand your customers digital journey with quantitative and qualitative analytics Influence your customers behavior to drive right set of actions Turn visitors into repeat customers through continuous engagement across digital channels and devices Gain insights on why traditional approaches of understanding your customers constantly fail <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/understandyourcustomers082014-140917092651-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Customers are more empowered and connected than ever, and the customer’s journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels. Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson – it’s critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting. In this presentation you will learn: Understand your customers digital journey with quantitative and qualitative analytics Influence your customers behavior to drive right set of actions Turn visitors into repeat customers through continuous engagement across digital channels and devices Gain insights on why traditional approaches of understanding your customers constantly fail

Understand Your Customers of be Left Behind from Sameer Khan

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1 Customer Analytics Strategy and Application /slideshow/customer-analytics-strategy-and-application/35717192 customeranalyticsminikeynote-final-j-140610170331-phpapp01
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions on a multitude of platforms.]]>
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions on a multitude of platforms.]]> Tue, 10 Jun 2014 17:03:31 GMT /slideshow/customer-analytics-strategy-and-application/35717192 samkh@slideshare.net(samkh) Customer Analytics Strategy and Application samkh The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions on a multitude of platforms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customeranalyticsminikeynote-final-j-140610170331-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions on a multitude of platforms.

Customer Analytics Strategy and Application from Sameer Khan

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1 Mobile marketing secrets your competitors won't like /slideshow/mobile-marketing-secrets-your-competitors-wont-like/22393226 mobilemarketing-gd-130603124437-phpapp02
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]]> Mon, 03 Jun 2013 12:44:37 GMT /slideshow/mobile-marketing-secrets-your-competitors-wont-like/22393226 samkh@slideshare.net(samkh) Mobile marketing secrets your competitors won't like samkh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketing-gd-130603124437-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Mobile marketing secrets your competitors won't like from Sameer Khan

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1 Seven steps to Social Media success for Startups /slideshow/seven-steps-to-social-media-success-for-startups/22392616 socialstartup-130603122403-phpapp02
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]]> Mon, 03 Jun 2013 12:24:03 GMT /slideshow/seven-steps-to-social-media-success-for-startups/22392616 samkh@slideshare.net(samkh) Seven steps to Social Media success for Startups samkh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialstartup-130603122403-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Seven steps to Social Media success for Startups from Sameer Khan

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1 Rapid Fire Analytics Attribution Strategy /slideshow/rapid-fire-analytics-attribution-strategy-22089424/22089424 rapidfirestrategyv6-130528165742-phpapp01
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]]> Tue, 28 May 2013 16:57:42 GMT /slideshow/rapid-fire-analytics-attribution-strategy-22089424/22089424 samkh@slideshare.net(samkh) Rapid Fire Analytics Attribution Strategy samkh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rapidfirestrategyv6-130528165742-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Rapid Fire Analytics Attribution Strategy from Sameer Khan

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1 Social Sales & Marketing Revolution /slideshow/social-sales-amp-marketing-revolution-14492015/14492015 socialsalesrevolutionfinal-1348785287713-phpapp01-120927173529-phpapp01
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]]> Thu, 27 Sep 2012 17:35:08 GMT /slideshow/social-sales-amp-marketing-revolution-14492015/14492015 samkh@slideshare.net(samkh) Social Sales & Marketing Revolution samkh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialsalesrevolutionfinal-1348785287713-phpapp01-120927173529-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Social Sales & Marketing Revolution from Sameer Khan

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1 Rackspace Marketing Analytics Success Story /slideshow/rackspace-marketing-analytics-success-story/14207197 d210rackspacev21-120907142546-phpapp01
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]]> Fri, 07 Sep 2012 14:25:44 GMT /slideshow/rackspace-marketing-analytics-success-story/14207197 samkh@slideshare.net(samkh) Rackspace Marketing Analytics Success Story samkh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d210rackspacev21-120907142546-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Rackspace Marketing Analytics Success Story from Sameer Khan

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1 https://cdn.slidesharecdn.com/profile-photo-samkh-48x48.jpg?cb=1616123609 I build and optimize analytics, big data & marketing engines for revenue growth. I am a co-founder of Ninja Marketing and 2ndsquare.com and have helped IBM, Alert Logic, Rackspace, Macys, Toyrus, Golds Gym, Toyota, Pokomtel, Tmobile and several others in building their analytics and digital strategy, vision, and infrastructure. I have been called as a top 100 big data analytics influencer on the web, I own Keywebmetrics Blog (#6 digital analytics blog) & have led several marketing and analytics organizations. I presently run Alert Logic Inc's marketing ops, media and analytics team. How can I help: Managed several marketing and data analytics organizations including teams of marketing m... www.keywebmetrics.com https://cdn.slidesharecdn.com/ss_thumbnails/martechwest-2018-sameerkhan-180430132854-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-nuts-and-bolts-of-implementing-organizationwide-attribution-model-using-martech/95490246 The Nuts and Bolts of ... https://cdn.slidesharecdn.com/ss_thumbnails/pres21-150604145828-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/my-keynote-6-steps-to-big-data-for-digital-marketing/48994785 Keynote: 6 Steps to Bi... https://cdn.slidesharecdn.com/ss_thumbnails/7traitsofhighlyeffectivedigitalcommerceorg-v6-150120104418-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-traits-of-highly-effective-digital-commerce-organizations/43706563 7 Traits of Highly Eff...