ºÝºÝߣshows by User: sarens / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: sarens / Fri, 31 Oct 2014 08:39:38 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: sarens How Vendors Allocate Their Marketing Dollars - A CMA White Paper /slideshow/2013-cma-white-paper-how-vendors-allocate-their-marketing-dollars/40963757 2013cmawhitepaperhowvendorsallocatetheirmarketingdollars-141031083938-conversion-gate02
Most brand marketers and most retail category managers are focused on spending the funds allocated to them. This paper helps them understand the C-suite spending rationale determining what resources ultimately trickle down to the brand and then out to the retailer.]]>
Most brand marketers and most retail category managers are focused on spending the funds allocated to them. This paper helps them understand the C-suite spending rationale determining what resources ultimately trickle down to the brand and then out to the retailer.]]> Fri, 31 Oct 2014 08:39:38 GMT /slideshow/2013-cma-white-paper-how-vendors-allocate-their-marketing-dollars/40963757 sarens@slideshare.net(sarens) How Vendors Allocate Their Marketing Dollars - A CMA White Paper sarens Most brand marketers and most retail category managers are focused on spending the funds allocated to them. This paper helps them understand the C-suite spending rationale determining what resources ultimately trickle down to the brand and then out to the retailer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013cmawhitepaperhowvendorsallocatetheirmarketingdollars-141031083938-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most brand marketers and most retail category managers are focused on spending the funds allocated to them. This paper helps them understand the C-suite spending rationale determining what resources ultimately trickle down to the brand and then out to the retailer.
How Vendors Allocate Their Marketing Dollars - A CMA White Paper from Steve Arens
]]> 931 2 https://cdn.slidesharecdn.com/ss_thumbnails/2013cmawhitepaperhowvendorsallocatetheirmarketingdollars-141031083938-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 White paper Three Trends Changing the FMCG Ecosystem /slideshow/white-paper-three-trends-changing-the-fmcg-ecosystem-june-2013/40884353 whitepaper-threetrendschangingthefmcgecosystemjune2013-141029135129-conversion-gate01
CMA White Paper - Three Trends that are Permanently Changing the FMCG Ecosystem This paper addresses at a high level three important trends that are permanently changing the FMCG competitive ecosystem. These changes affect all the industry participants: retailers, manufacturers and the diverse community of solution providers. The three trends and their implications are: • The Growing Power of the Retailer. The traditional weapons of FMCG mass marketing (TV and magazines) have lost effectiveness and especially efficiency thereby debilitating brand equity building. At the same time retailers have consolidated and now dominate the moment of truth at the shelf aided by new tools such as loyalty cards. The balance of power has permanently shifted towards the retailer. • The Digitally Empowered Shopper. Today’s shopper can rapidly compare price and quality. This creates new shopping behaviors especially the cherry picking of formats to satisfy specific shopper need states. • The Big Data Big Bang. Digitally driven shopping behavior creates billions of variegated data points. This tsunami of data comprises ‘big data’. Applying new predictive analytics to this expanding data universe enables marketers to better understand June 2013]]>
CMA White Paper - Three Trends that are Permanently Changing the FMCG Ecosystem This paper addresses at a high level three important trends that are permanently changing the FMCG competitive ecosystem. These changes affect all the industry participants: retailers, manufacturers and the diverse community of solution providers. The three trends and their implications are: • The Growing Power of the Retailer. The traditional weapons of FMCG mass marketing (TV and magazines) have lost effectiveness and especially efficiency thereby debilitating brand equity building. At the same time retailers have consolidated and now dominate the moment of truth at the shelf aided by new tools such as loyalty cards. The balance of power has permanently shifted towards the retailer. • The Digitally Empowered Shopper. Today’s shopper can rapidly compare price and quality. This creates new shopping behaviors especially the cherry picking of formats to satisfy specific shopper need states. • The Big Data Big Bang. Digitally driven shopping behavior creates billions of variegated data points. This tsunami of data comprises ‘big data’. Applying new predictive analytics to this expanding data universe enables marketers to better understand June 2013]]> Wed, 29 Oct 2014 13:51:28 GMT /slideshow/white-paper-three-trends-changing-the-fmcg-ecosystem-june-2013/40884353 sarens@slideshare.net(sarens) White paper Three Trends Changing the FMCG Ecosystem sarens CMA White Paper - Three Trends that are Permanently Changing the FMCG Ecosystem This paper addresses at a high level three important trends that are permanently changing the FMCG competitive ecosystem. These changes affect all the industry participants: retailers, manufacturers and the diverse community of solution providers. The three trends and their implications are: • The Growing Power of the Retailer. The traditional weapons of FMCG mass marketing (TV and magazines) have lost effectiveness and especially efficiency thereby debilitating brand equity building. At the same time retailers have consolidated and now dominate the moment of truth at the shelf aided by new tools such as loyalty cards. The balance of power has permanently shifted towards the retailer. • The Digitally Empowered Shopper. Today’s shopper can rapidly compare price and quality. This creates new shopping behaviors especially the cherry picking of formats to satisfy specific shopper need states. • The Big Data Big Bang. Digitally driven shopping behavior creates billions of variegated data points. This tsunami of data comprises ‘big data’. Applying new predictive analytics to this expanding data universe enables marketers to better understand June 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitepaper-threetrendschangingthefmcgecosystemjune2013-141029135129-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> CMA White Paper - Three Trends that are Permanently Changing the FMCG Ecosystem This paper addresses at a high level three important trends that are permanently changing the FMCG competitive ecosystem. These changes affect all the industry participants: retailers, manufacturers and the diverse community of solution providers. The three trends and their implications are: • The Growing Power of the Retailer. The traditional weapons of FMCG mass marketing (TV and magazines) have lost effectiveness and especially efficiency thereby debilitating brand equity building. At the same time retailers have consolidated and now dominate the moment of truth at the shelf aided by new tools such as loyalty cards. The balance of power has permanently shifted towards the retailer. • The Digitally Empowered Shopper. Today’s shopper can rapidly compare price and quality. This creates new shopping behaviors especially the cherry picking of formats to satisfy specific shopper need states. • The Big Data Big Bang. Digitally driven shopping behavior creates billions of variegated data points. This tsunami of data comprises ‘big data’. Applying new predictive analytics to this expanding data universe enables marketers to better understand June 2013
White paper Three Trends Changing the FMCG Ecosystem from Steve Arens
]]> 1256 6 https://cdn.slidesharecdn.com/ss_thumbnails/whitepaper-threetrendschangingthefmcgecosystemjune2013-141029135129-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-sarens-48x48.jpg?cb=1522780285 www.cpgcatnet.org https://cdn.slidesharecdn.com/ss_thumbnails/2013cmawhitepaperhowvendorsallocatetheirmarketingdollars-141031083938-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2013-cma-white-paper-how-vendors-allocate-their-marketing-dollars/40963757 How Vendors Allocate T... https://cdn.slidesharecdn.com/ss_thumbnails/whitepaper-threetrendschangingthefmcgecosystemjune2013-141029135129-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/white-paper-three-trends-changing-the-fmcg-ecosystem-june-2013/40884353 White paper Three Tr...