�ݺ�ߣshows by User: scottbrianlevine

�ݺ�ߣshows by User: scottbrianlevine / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: scottbrianlevine / Tue, 16 Oct 2018 15:09:28 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: scottbrianlevine Chapter 10: Email and Other Digital Channels: The Comprehensive Medicare Marketers Digital Marketing Handbook /slideshow/chapter-10-email-and-other-digital-channels-the-comprehensive-medicare-marketers-digital-marketing-handbook/119613813 thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter10-181016150928
The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 10: Email and Other Digital Channels It seems rather pedestrian to include email as a digital tactic, but, really, what else could it be? Email is vital to the marketing success of Medicare organizations. Email is a means to communicate with members, deliver digital assets like or through the delivery of a link within the email message, acknowledge membership, send eNewsletters and accomplish almost any communications need. ]]>
The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 10: Email and Other Digital Channels It seems rather pedestrian to include email as a digital tactic, but, really, what else could it be? Email is vital to the marketing success of Medicare organizations. Email is a means to communicate with members, deliver digital assets like or through the delivery of a link within the email message, acknowledge membership, send eNewsletters and accomplish almost any communications need. ]]> Tue, 16 Oct 2018 15:09:28 GMT /slideshow/chapter-10-email-and-other-digital-channels-the-comprehensive-medicare-marketers-digital-marketing-handbook/119613813 scottbrianlevine@slideshare.net(scottbrianlevine) Chapter 10: Email and Other Digital Channels: The Comprehensive Medicare Marketers Digital Marketing Handbook scottbrianlevine The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 10: Email and Other Digital Channels It seems rather pedestrian to include email as a digital tactic, but, really, what else could it be? Email is vital to the marketing success of Medicare organizations. Email is a means to communicate with members, deliver digital assets like or through the delivery of a link within the email message, acknowledge membership, send eNewsletters and accomplish almost any communications need. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter10-181016150928-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 10: Email and Other Digital Channels It seems rather pedestrian to include email as a digital tactic, but, really, what else could it be? Email is vital to the marketing success of Medicare organizations. Email is a means to communicate with members, deliver digital assets like or through the delivery of a link within the email message, acknowledge membership, send eNewsletters and accomplish almost any communications need.

Chapter 10: Email and Other Digital Channels: The Comprehensive Medicare Marketers Digital Marketing Handbook from Scott Levine

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0 Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 /slideshow/digital-video-advertising-for-medicare-marketing-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-5/103648520 thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter6-180629195012
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed! ]]>
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed! ]]> Fri, 29 Jun 2018 19:50:12 GMT /slideshow/digital-video-advertising-for-medicare-marketing-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-5/103648520 scottbrianlevine@slideshare.net(scottbrianlevine) Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 scottbrianlevine Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter6-180629195012-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed!

Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5 from Scott Levine

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0 Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 /slideshow/digital-display-advertising-for-medicare-marketing-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-5/102719755 thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter5-180620150612
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing. Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message. ]]>
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing. Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message. ]]> Wed, 20 Jun 2018 15:06:12 GMT /slideshow/digital-display-advertising-for-medicare-marketing-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-5/102719755 scottbrianlevine@slideshare.net(scottbrianlevine) Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 scottbrianlevine Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing. Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter5-180620150612-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing. Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.

Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6 from Scott Levine

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0 Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 /slideshow/digital-strategy-101-a-prerequisite-to-building-a-digital-strategy-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-3/99570337 thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter3-180530162624
Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage.]]>
Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage.]]> Wed, 30 May 2018 16:26:23 GMT /slideshow/digital-strategy-101-a-prerequisite-to-building-a-digital-strategy-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-3/99570337 scottbrianlevine@slideshare.net(scottbrianlevine) Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 scottbrianlevine Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter3-180530162624-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage.

Digital Strategy 101: A Prerequisite to Building a Digital Strategy: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 3 from Scott Levine

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0 Technology-Enabled Medicare Marketing Part 3- Chatbots, Websites, and Digital Management Platforms, Oh My! /slideshow/technologyenabled-medicare-marketing-part-3-chatbots-websites-and-digital-management-platforms-oh-my/91327953 thefutureofmodernmedicaremarketingchapter9-180320175406
The Future Of Modern Medicare Marketing Chapter 9 Back to the Future of Modern Medicare Marketing as we discuss modern marketing technology that enables marketers to develop, maintain, and optimize websites, web pages and landing pages. Chatbots, Websites, and Digital Management Platforms, Oh My! ]]>
The Future Of Modern Medicare Marketing Chapter 9 Back to the Future of Modern Medicare Marketing as we discuss modern marketing technology that enables marketers to develop, maintain, and optimize websites, web pages and landing pages. Chatbots, Websites, and Digital Management Platforms, Oh My! ]]> Tue, 20 Mar 2018 17:54:06 GMT /slideshow/technologyenabled-medicare-marketing-part-3-chatbots-websites-and-digital-management-platforms-oh-my/91327953 scottbrianlevine@slideshare.net(scottbrianlevine) Technology-Enabled Medicare Marketing Part 3- Chatbots, Websites, and Digital Management Platforms, Oh My! scottbrianlevine The Future Of Modern Medicare Marketing Chapter 9 Back to the Future of Modern Medicare Marketing as we discuss modern marketing technology that enables marketers to develop, maintain, and optimize websites, web pages and landing pages. Chatbots, Websites, and Digital Management Platforms, Oh My! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofmodernmedicaremarketingchapter9-180320175406-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Future Of Modern Medicare Marketing Chapter 9 Back to the Future of Modern Medicare Marketing as we discuss modern marketing technology that enables marketers to develop, maintain, and optimize websites, web pages and landing pages. Chatbots, Websites, and Digital Management Platforms, Oh My!

Technology-Enabled Medicare Marketing Part 3- Chatbots, Websites, and Digital Management Platforms, Oh My! from Scott Levine

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0 Technology-Enabled Medicare Marketing (Continued: Marketing Technology) /slideshow/technologyenabled-medicare-marketing-continued-marketing-technology/89091463 thefutureofmodernmedicaremarketingchapter8-180227163942
The Future Of Modern Medicare Marketing Chapter 8- We’ve utilized the incredible power of data intelligence tools to model data, increasing our ability to target those with the greatest propensity to enroll in our plans. Those who are great practitioners of direct mail marketing, and if you’re in Medicare marketing, the assumption is that you are very familiar with all that is direct mail marketing since it is the workhorse of our industry; will immediately see the benefit of having all of this data intelligence to improve the performance of our mail. However, this is the digital age. Our Medicare-eligible audience has shifted from “The Greatest Generation” to “Leading Edge Baby Boomers” to the upcoming “Trailing Edge Baby Boomers” and the latter 2 of these generational groups are digitally proficient and are internet users. The lead generation and lead nurturing practices of Medicare marketers in the future are going to be very different than those of today. We’re back to the future of Medicare Marketing now, discussing the lead management process. ]]>
The Future Of Modern Medicare Marketing Chapter 8- We’ve utilized the incredible power of data intelligence tools to model data, increasing our ability to target those with the greatest propensity to enroll in our plans. Those who are great practitioners of direct mail marketing, and if you’re in Medicare marketing, the assumption is that you are very familiar with all that is direct mail marketing since it is the workhorse of our industry; will immediately see the benefit of having all of this data intelligence to improve the performance of our mail. However, this is the digital age. Our Medicare-eligible audience has shifted from “The Greatest Generation” to “Leading Edge Baby Boomers” to the upcoming “Trailing Edge Baby Boomers” and the latter 2 of these generational groups are digitally proficient and are internet users. The lead generation and lead nurturing practices of Medicare marketers in the future are going to be very different than those of today. We’re back to the future of Medicare Marketing now, discussing the lead management process. ]]> Tue, 27 Feb 2018 16:39:42 GMT /slideshow/technologyenabled-medicare-marketing-continued-marketing-technology/89091463 scottbrianlevine@slideshare.net(scottbrianlevine) Technology-Enabled Medicare Marketing (Continued: Marketing Technology) scottbrianlevine The Future Of Modern Medicare Marketing Chapter 8- We’ve utilized the incredible power of data intelligence tools to model data, increasing our ability to target those with the greatest propensity to enroll in our plans. Those who are great practitioners of direct mail marketing, and if you’re in Medicare marketing, the assumption is that you are very familiar with all that is direct mail marketing since it is the workhorse of our industry; will immediately see the benefit of having all of this data intelligence to improve the performance of our mail. However, this is the digital age. Our Medicare-eligible audience has shifted from “The Greatest Generation” to “Leading Edge Baby Boomers” to the upcoming “Trailing Edge Baby Boomers” and the latter 2 of these generational groups are digitally proficient and are internet users. The lead generation and lead nurturing practices of Medicare marketers in the future are going to be very different than those of today. We’re back to the future of Medicare Marketing now, discussing the lead management process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofmodernmedicaremarketingchapter8-180227163942-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Future Of Modern Medicare Marketing Chapter 8- We’ve utilized the incredible power of data intelligence tools to model data, increasing our ability to target those with the greatest propensity to enroll in our plans. Those who are great practitioners of direct mail marketing, and if you’re in Medicare marketing, the assumption is that you are very familiar with all that is direct mail marketing since it is the workhorse of our industry; will immediately see the benefit of having all of this data intelligence to improve the performance of our mail. However, this is the digital age. Our Medicare-eligible audience has shifted from “The Greatest Generation” to “Leading Edge Baby Boomers” to the upcoming “Trailing Edge Baby Boomers” and the latter 2 of these generational groups are digitally proficient and are internet users. The lead generation and lead nurturing practices of Medicare marketers in the future are going to be very different than those of today. We’re back to the future of Medicare Marketing now, discussing the lead management process.

Technology-Enabled Medicare Marketing (Continued: Marketing Technology) from Scott Levine

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0 7 Winning Digital Marketing Strategies for 2018 Medicare AEP /slideshow/7-winning-digital-marketing-strategies-for-2018-medicare-aep/76987365 kern0665017factsadvertorial1r-170615215409
Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally. According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users. Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more, direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing. And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has changed. And with it, so has Medicare marketing. Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP.]]>
Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally. According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users. Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more, direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing. And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has changed. And with it, so has Medicare marketing. Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP.]]> Thu, 15 Jun 2017 21:54:09 GMT /slideshow/7-winning-digital-marketing-strategies-for-2018-medicare-aep/76987365 scottbrianlevine@slideshare.net(scottbrianlevine) 7 Winning Digital Marketing Strategies for 2018 Medicare AEP scottbrianlevine Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally. According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users. Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more, direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing. And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has changed. And with it, so has Medicare marketing. Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kern0665017factsadvertorial1r-170615215409-thumbnail.jpg?width=120&height=120&fit=bounds" /> Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally. According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users. Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more, direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing. And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has changed. And with it, so has Medicare marketing. Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP.

7 Winning Digital Marketing Strategies for 2018 Medicare AEP from Scott Levine

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0 Medicare Marketing in Our Digital World- The definitive digital marketing handbook for Medicare Marketers /slideshow/medicare-marketing-in-our-digital-world-the-definitive-digital-marketing-handbook-for-medicare-marketers/75186450 kern-health-medicare-marketing-in-our-digital-world-previews-170419161743
Read the entire 43 page ebook now or download it here. http://ow.ly/Y2st30csWl9 Medicare Marketers Are Struggling to Develop Digital Marketing Strategy ]]>
Read the entire 43 page ebook now or download it here. http://ow.ly/Y2st30csWl9 Medicare Marketers Are Struggling to Develop Digital Marketing Strategy ]]> Wed, 19 Apr 2017 16:17:43 GMT /slideshow/medicare-marketing-in-our-digital-world-the-definitive-digital-marketing-handbook-for-medicare-marketers/75186450 scottbrianlevine@slideshare.net(scottbrianlevine) Medicare Marketing in Our Digital World- The definitive digital marketing handbook for Medicare Marketers scottbrianlevine Read the entire 43 page ebook now or download it here. http://ow.ly/Y2st30csWl9 Medicare Marketers Are Struggling to Develop Digital Marketing Strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kern-health-medicare-marketing-in-our-digital-world-previews-170419161743-thumbnail.jpg?width=120&height=120&fit=bounds" /> Read the entire 43 page ebook now or download it here. http://ow.ly/Y2st30csWl9 Medicare Marketers Are Struggling to Develop Digital Marketing Strategy

Medicare Marketing in Our Digital World- The definitive digital marketing handbook for Medicare Marketers from Scott Levine

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0 Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Those Choosing Medicare Plans. /scottbrianlevine/infographic-medicare-marketing-direct-mail-still-the-1-influencer-for-those-choosing-medicare-plans medicare-directmailinfographicsl-170127163000
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer of Seniors Switching And Choosing Medicare Plans. ]]>
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer of Seniors Switching And Choosing Medicare Plans. ]]> Fri, 27 Jan 2017 16:30:00 GMT /scottbrianlevine/infographic-medicare-marketing-direct-mail-still-the-1-influencer-for-those-choosing-medicare-plans scottbrianlevine@slideshare.net(scottbrianlevine) Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Those Choosing Medicare Plans. scottbrianlevine Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer of Seniors Switching And Choosing Medicare Plans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/medicare-directmailinfographicsl-170127163000-thumbnail.jpg?width=120&height=120&fit=bounds" /> Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer of Seniors Switching And Choosing Medicare Plans.

Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Those Choosing Medicare Plans. from Scott Levine

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0 GBM Group Based Marketing: Marketing to Groups /slideshow/gbm-group-based-marketing-marketing-to-groups/53296790 kernbtobebookmarketingtogroups-150928210556-lva1-app6891
B2B Marketing: 2015: How many of marketing’s qualified leads don’t convert due to the dysfunction and unpredictable behavior of the buying group?]]>
B2B Marketing: 2015: How many of marketing’s qualified leads don’t convert due to the dysfunction and unpredictable behavior of the buying group?]]> Mon, 28 Sep 2015 21:05:56 GMT /slideshow/gbm-group-based-marketing-marketing-to-groups/53296790 scottbrianlevine@slideshare.net(scottbrianlevine) GBM Group Based Marketing: Marketing to Groups scottbrianlevine B2B Marketing: 2015: How many of marketing’s qualified leads don’t convert due to the dysfunction and unpredictable behavior of the buying group? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kernbtobebookmarketingtogroups-150928210556-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> B2B Marketing: 2015: How many of marketing’s qualified leads don’t convert due to the dysfunction and unpredictable behavior of the buying group?

GBM Group Based Marketing: Marketing to Groups from Scott Levine

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0 Modern B2B Marketing in the Era of the Empowered Buyer /slideshow/modern-b2b-marketing-in-the-era-of-the-empowered-buyer/53031645 kernmodernb2bmarketingeraofempoweredbuyersl-150921191646-lva1-app6891
In the past 20 years, B2B marketing has changed exponentially more than it has in the past 100 years. Today, buyers possess infinite choice and infinite power. We live in an “instant” world. Whether it’s instant access, information, gratification, justification or rationalization, all of these “instants” have impacted the way that businesses who market to businesses, think, act and react. Modern Business-to-Business Marketing in the Era of the Empowered Buyer is causing many organizations to rethink their strategies. We are hopeful that some of the information we have shared with you here will enable you to understand the current and possible future state of B-to-B marketing, and will help you to put your organization in a position to best deal with complexities caused by the Modern Empowered B-to-B Buyer.]]>
In the past 20 years, B2B marketing has changed exponentially more than it has in the past 100 years. Today, buyers possess infinite choice and infinite power. We live in an “instant” world. Whether it’s instant access, information, gratification, justification or rationalization, all of these “instants” have impacted the way that businesses who market to businesses, think, act and react. Modern Business-to-Business Marketing in the Era of the Empowered Buyer is causing many organizations to rethink their strategies. We are hopeful that some of the information we have shared with you here will enable you to understand the current and possible future state of B-to-B marketing, and will help you to put your organization in a position to best deal with complexities caused by the Modern Empowered B-to-B Buyer.]]> Mon, 21 Sep 2015 19:16:46 GMT /slideshow/modern-b2b-marketing-in-the-era-of-the-empowered-buyer/53031645 scottbrianlevine@slideshare.net(scottbrianlevine) Modern B2B Marketing in the Era of the Empowered Buyer scottbrianlevine In the past 20 years, B2B marketing has changed exponentially more than it has in the past 100 years. Today, buyers possess infinite choice and infinite power. We live in an “instant” world. Whether it’s instant access, information, gratification, justification or rationalization, all of these “instants” have impacted the way that businesses who market to businesses, think, act and react. Modern Business-to-Business Marketing in the Era of the Empowered Buyer is causing many organizations to rethink their strategies. We are hopeful that some of the information we have shared with you here will enable you to understand the current and possible future state of B-to-B marketing, and will help you to put your organization in a position to best deal with complexities caused by the Modern Empowered B-to-B Buyer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kernmodernb2bmarketingeraofempoweredbuyersl-150921191646-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the past 20 years, B2B marketing has changed exponentially more than it has in the past 100 years. Today, buyers possess infinite choice and infinite power. We live in an “instant” world. Whether it’s instant access, information, gratification, justification or rationalization, all of these “instants” have impacted the way that businesses who market to businesses, think, act and react. Modern Business-to-Business Marketing in the Era of the Empowered Buyer is causing many organizations to rethink their strategies. We are hopeful that some of the information we have shared with you here will enable you to understand the current and possible future state of B-to-B marketing, and will help you to put your organization in a position to best deal with complexities caused by the Modern Empowered B-to-B Buyer.

Modern B2B Marketing in the Era of the Empowered Buyer from Scott Levine

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0 8 Pillars of Demand Generation Infographic /slideshow/8-pillars-of-demand-generation-infographic/46772472 kerns8pillarsofdemandgenerationinfographic-150408093330-conversion-gate01
The 8 Pillars Of Demand Generation An Infographic of the Modern Demand Generation Ecosystem Demand generation and lead generation are often used synonymously, but they are actually quite different. The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement. Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction. Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.]]>
The 8 Pillars Of Demand Generation An Infographic of the Modern Demand Generation Ecosystem Demand generation and lead generation are often used synonymously, but they are actually quite different. The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement. Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction. Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.]]> Wed, 08 Apr 2015 09:33:30 GMT /slideshow/8-pillars-of-demand-generation-infographic/46772472 scottbrianlevine@slideshare.net(scottbrianlevine) 8 Pillars of Demand Generation Infographic scottbrianlevine The 8 Pillars Of Demand Generation An Infographic of the Modern Demand Generation Ecosystem Demand generation and lead generation are often used synonymously, but they are actually quite different. The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement. Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction. Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kerns8pillarsofdemandgenerationinfographic-150408093330-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The 8 Pillars Of Demand Generation An Infographic of the Modern Demand Generation Ecosystem Demand generation and lead generation are often used synonymously, but they are actually quite different. The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement. Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction. Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.

8 Pillars of Demand Generation Infographic from Scott Levine

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0 The 8 Pillars of Demand Generation Executive Preview /slideshow/kerns-8-pillars-of-demand-generation-executive-preview/46241100 797a8290-0680-480d-bb33-46b7660c2adf-150324165835-conversion-gate01
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]]> Tue, 24 Mar 2015 16:58:35 GMT /slideshow/kerns-8-pillars-of-demand-generation-executive-preview/46241100 scottbrianlevine@slideshare.net(scottbrianlevine) The 8 Pillars of Demand Generation Executive Preview scottbrianlevine <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/797a8290-0680-480d-bb33-46b7660c2adf-150324165835-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" />

The 8 Pillars of Demand Generation Executive Preview from Scott Levine

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0 https://cdn.slidesharecdn.com/profile-photo-scottbrianlevine-48x48.jpg?cb=1554744170 As Senior Vice President of Strategy, Scott guides and facilitates the development of a holistic view of all clients’ and prospective clients’ business, creating innovative strategic communications solutions to a diverse array of business and marketing challenges. Scott leads strategic initiatives across Digital and Traditional methodologies directing internal and external resources for KERN, An Omnicom Agency. Scott has developed strategic plans for some of the worlds’ largest and well known brands, including several Fortune 500 clients as KERN is the agency to 5 of Advertising Age’s 2013 Top 100 Advertisers. Scott is a strategic leader with a strong business acumen who understands th... http://www.kernagency.com https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter10-181016150928-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/chapter-10-email-and-other-digital-channels-the-comprehensive-medicare-marketers-digital-marketing-handbook/119613813 Chapter 10: Email and ... https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter6-180629195012-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-video-advertising-for-medicare-marketing-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-5/103648520 Digital Video Advertis... https://cdn.slidesharecdn.com/ss_thumbnails/thecomprehensivedigitalmarketinghandbookformedicaremarketingchapter5-180620150612-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-display-advertising-for-medicare-marketing-the-comprehensive-medicare-marketers-digital-marketing-handbook-chapter-5/102719755 Digital Display Advert...