�ݺ�ߣshows by User: scottmowery

�ݺ�ߣshows by User: scottmowery / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: scottmowery / Mon, 29 Feb 2016 15:20:26 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: scottmowery Search Engine Optimization in 2016 /slideshow/search-engine-optimization-in-2016-58859278/58859278 iabcpresentation-seo-201502-160229152026
Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on: ▪ What are the factors you should prioritize when optimizing a site for search engines? ▪ What are best practices for finding and fixing SEO problems with your site? ▪ What are tools that you should be using to implement your SEO strategy and measure success? ▪ How do social media and mobile devices impact SEO efforts? ▪ How do I improve my company’s visibility in local search listings? ▪ How do you get your entire organization to buy-in to search engine optimization?]]>
Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on: ▪ What are the factors you should prioritize when optimizing a site for search engines? ▪ What are best practices for finding and fixing SEO problems with your site? ▪ What are tools that you should be using to implement your SEO strategy and measure success? ▪ How do social media and mobile devices impact SEO efforts? ▪ How do I improve my company’s visibility in local search listings? ▪ How do you get your entire organization to buy-in to search engine optimization?]]> Mon, 29 Feb 2016 15:20:26 GMT /slideshow/search-engine-optimization-in-2016-58859278/58859278 scottmowery@slideshare.net(scottmowery) Search Engine Optimization in 2016 scottmowery Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on: ▪ What are the factors you should prioritize when optimizing a site for search engines? ▪ What are best practices for finding and fixing SEO problems with your site? ▪ What are tools that you should be using to implement your SEO strategy and measure success? ▪ How do social media and mobile devices impact SEO efforts? ▪ How do I improve my company’s visibility in local search listings? ▪ How do you get your entire organization to buy-in to search engine optimization? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iabcpresentation-seo-201502-160229152026-thumbnail.jpg?width=120&height=120&fit=bounds" /> Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on: ▪ What are the factors you should prioritize when optimizing a site for search engines? ▪ What are best practices for finding and fixing SEO problems with your site? ▪ What are tools that you should be using to implement your SEO strategy and measure success? ▪ How do social media and mobile devices impact SEO efforts? ▪ How do I improve my company’s visibility in local search listings? ▪ How do you get your entire organization to buy-in to search engine optimization?

Search Engine Optimization in 2016 from Scott Mowery

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0 Communicating Effectively With Data /slideshow/communicating-effectively-with-data/56937190 communicating-effectively-with-data-sme-cleveland-1601-160112040246
Presenting actionable marketing data and insights can be challenging without the right preparation. In this presentation, you will learn powerful strategies for transforming your marketing presentations, dashboards and data from Death by PowerPoint into a compelling conversation with simplicity and focus. This presentation was given by Scott Mowery at the SME-U Workshop for the Sales & Marketing Executives of Cleveland on Jan. 12, 2016.]]>
Presenting actionable marketing data and insights can be challenging without the right preparation. In this presentation, you will learn powerful strategies for transforming your marketing presentations, dashboards and data from Death by PowerPoint into a compelling conversation with simplicity and focus. This presentation was given by Scott Mowery at the SME-U Workshop for the Sales & Marketing Executives of Cleveland on Jan. 12, 2016.]]> Tue, 12 Jan 2016 04:02:46 GMT /slideshow/communicating-effectively-with-data/56937190 scottmowery@slideshare.net(scottmowery) Communicating Effectively With Data scottmowery Presenting actionable marketing data and insights can be challenging without the right preparation. In this presentation, you will learn powerful strategies for transforming your marketing presentations, dashboards and data from Death by PowerPoint into a compelling conversation with simplicity and focus. This presentation was given by Scott Mowery at the SME-U Workshop for the Sales & Marketing Executives of Cleveland on Jan. 12, 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/communicating-effectively-with-data-sme-cleveland-1601-160112040246-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presenting actionable marketing data and insights can be challenging without the right preparation. In this presentation, you will learn powerful strategies for transforming your marketing presentations, dashboards and data from Death by PowerPoint into a compelling conversation with simplicity and focus. This presentation was given by Scott Mowery at the SME-U Workshop for the Sales & Marketing Executives of Cleveland on Jan. 12, 2016.

Communicating Effectively With Data from Scott Mowery

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0 Managing Technical Debt /slideshow/managing-technical-debt-56578768/56578768 technical-debt-presentation-hcic2015-151231153840
One of the biggest challenges that are faced when marketers and their IT department work together is managing technical debt. By not taking the time to maintain clean coding and processes when working with your website and always choosing the "quick and dirty" way to get work done, it's easy to become less flexible and have your site performance suffer. Learn more about what technical debt is and ways to manage it efficiently. This presentation was given by Scott Mowery at a workshop during the 2015 Healthcare Internet Conference in Orlando, FL.]]>
One of the biggest challenges that are faced when marketers and their IT department work together is managing technical debt. By not taking the time to maintain clean coding and processes when working with your website and always choosing the "quick and dirty" way to get work done, it's easy to become less flexible and have your site performance suffer. Learn more about what technical debt is and ways to manage it efficiently. This presentation was given by Scott Mowery at a workshop during the 2015 Healthcare Internet Conference in Orlando, FL.]]> Thu, 31 Dec 2015 15:38:40 GMT /slideshow/managing-technical-debt-56578768/56578768 scottmowery@slideshare.net(scottmowery) Managing Technical Debt scottmowery One of the biggest challenges that are faced when marketers and their IT department work together is managing technical debt. By not taking the time to maintain clean coding and processes when working with your website and always choosing the "quick and dirty" way to get work done, it's easy to become less flexible and have your site performance suffer. Learn more about what technical debt is and ways to manage it efficiently. This presentation was given by Scott Mowery at a workshop during the 2015 Healthcare Internet Conference in Orlando, FL. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/technical-debt-presentation-hcic2015-151231153840-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of the biggest challenges that are faced when marketers and their IT department work together is managing technical debt. By not taking the time to maintain clean coding and processes when working with your website and always choosing the "quick and dirty" way to get work done, it's easy to become less flexible and have your site performance suffer. Learn more about what technical debt is and ways to manage it efficiently. This presentation was given by Scott Mowery at a workshop during the 2015 Healthcare Internet Conference in Orlando, FL.

Managing Technical Debt from Scott Mowery

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0 Getting More Out of Web Analytics /slideshow/getting-moreoutofwebanalytics150113/43451744 getting-more-out-of-web-analytics-150113-150112215800-conversion-gate02
Web analytics is taking up more of the daily workload for marketers due to increased demand for accountability and ROI. However, the challenges of gathering actionable digital marketing data from tools like Google Analytics and utilizing it in effective reports and presentations to stakeholders can be daunting and time consuming. In this presentation, you will learn tips for saving time while using Google Analytics, best practices for creating reports and dashboards and better ways to present memorable insights that get your organization’s attention.]]>
Web analytics is taking up more of the daily workload for marketers due to increased demand for accountability and ROI. However, the challenges of gathering actionable digital marketing data from tools like Google Analytics and utilizing it in effective reports and presentations to stakeholders can be daunting and time consuming. In this presentation, you will learn tips for saving time while using Google Analytics, best practices for creating reports and dashboards and better ways to present memorable insights that get your organization’s attention.]]> Mon, 12 Jan 2015 21:58:00 GMT /slideshow/getting-moreoutofwebanalytics150113/43451744 scottmowery@slideshare.net(scottmowery) Getting More Out of Web Analytics scottmowery Web analytics is taking up more of the daily workload for marketers due to increased demand for accountability and ROI. However, the challenges of gathering actionable digital marketing data from tools like Google Analytics and utilizing it in effective reports and presentations to stakeholders can be daunting and time consuming. In this presentation, you will learn tips for saving time while using Google Analytics, best practices for creating reports and dashboards and better ways to present memorable insights that get your organization’s attention. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/getting-more-out-of-web-analytics-150113-150112215800-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Web analytics is taking up more of the daily workload for marketers due to increased demand for accountability and ROI. However, the challenges of gathering actionable digital marketing data from tools like Google Analytics and utilizing it in effective reports and presentations to stakeholders can be daunting and time consuming. In this presentation, you will learn tips for saving time while using Google Analytics, best practices for creating reports and dashboards and better ways to present memorable insights that get your organization’s attention.

Getting More Out of Web Analytics from Scott Mowery

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0 Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014 /slideshow/getting-more-out-of-web-analytics/36971467 gettingmoreoutofwebanalyticsbjcstlouis140710-140714162906-phpapp02
Learn more on how get more out of web analytics for your website including how to save time using tools such as Google Analytics, mine important insights and present actionable data to management. This presentation was given at the BJC Healthcare Communications and Marketing Conference in St. Louis on July 10, 2014.]]>
Learn more on how get more out of web analytics for your website including how to save time using tools such as Google Analytics, mine important insights and present actionable data to management. This presentation was given at the BJC Healthcare Communications and Marketing Conference in St. Louis on July 10, 2014.]]> Mon, 14 Jul 2014 16:29:06 GMT /slideshow/getting-more-out-of-web-analytics/36971467 scottmowery@slideshare.net(scottmowery) Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014 scottmowery Learn more on how get more out of web analytics for your website including how to save time using tools such as Google Analytics, mine important insights and present actionable data to management. This presentation was given at the BJC Healthcare Communications and Marketing Conference in St. Louis on July 10, 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingmoreoutofwebanalyticsbjcstlouis140710-140714162906-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn more on how get more out of web analytics for your website including how to save time using tools such as Google Analytics, mine important insights and present actionable data to management. This presentation was given at the BJC Healthcare Communications and Marketing Conference in St. Louis on July 10, 2014.

Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014 from Scott Mowery

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0 9 Steps to Search Engine Optimization (SEO) Success /slideshow/sme-professional-development-day-seo-130212/16495734 smeprofessionaldevelopmentday-seo-130212-130212191021-phpapp01
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.]]>
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.]]> Tue, 12 Feb 2013 19:10:21 GMT /slideshow/sme-professional-development-day-seo-130212/16495734 scottmowery@slideshare.net(scottmowery) 9 Steps to Search Engine Optimization (SEO) Success scottmowery Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smeprofessionaldevelopmentday-seo-130212-130212191021-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.

9 Steps to Search Engine Optimization (SEO) Success from Scott Mowery

]]> 655 4 https://cdn.slidesharecdn.com/ss_thumbnails/smeprofessionaldevelopmentday-seo-130212-130212191021-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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0 Marketing in the Digital Era /slideshow/cleveland-nbmbaadigitalmarketingpresentation120412/12561828 cleveland-nbmbaa-digital-marketing-presentation-120412-120416134033-phpapp01
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.]]>
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.]]> Mon, 16 Apr 2012 13:40:31 GMT /slideshow/cleveland-nbmbaadigitalmarketingpresentation120412/12561828 scottmowery@slideshare.net(scottmowery) Marketing in the Digital Era scottmowery Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cleveland-nbmbaa-digital-marketing-presentation-120412-120416134033-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.

Marketing in the Digital Era from Scott Mowery

]]> 956 4 https://cdn.slidesharecdn.com/ss_thumbnails/cleveland-nbmbaa-digital-marketing-presentation-120412-120416134033-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 SME Cleveland SEO Workshop March 2012 /slideshow/sme-cleveland-seo-workshop-march-2012/11991812 sme-cleveland-seo-presentation-120313-120313132307-phpapp02
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.]]>
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.]]> Tue, 13 Mar 2012 13:23:06 GMT /slideshow/sme-cleveland-seo-workshop-march-2012/11991812 scottmowery@slideshare.net(scottmowery) SME Cleveland SEO Workshop March 2012 scottmowery The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sme-cleveland-seo-presentation-120313-120313132307-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.

SME Cleveland SEO Workshop March 2012 from Scott Mowery

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0 Email Marketing Analytics and Testing - Web Association May 25, 2011 /slideshow/email-marketing-analytics-and-testing-web-association-may-25-2011/8072743 webassoc-emailanalyticsmoweryslideshare-110523155441-phpapp02
Presentation on Email Marketing Analytics and Testing for the Cleveland Web Association luncheon on Email Marketing from May 25, 2011.]]>
Presentation on Email Marketing Analytics and Testing for the Cleveland Web Association luncheon on Email Marketing from May 25, 2011.]]> Mon, 23 May 2011 15:54:38 GMT /slideshow/email-marketing-analytics-and-testing-web-association-may-25-2011/8072743 scottmowery@slideshare.net(scottmowery) Email Marketing Analytics and Testing - Web Association May 25, 2011 scottmowery Presentation on Email Marketing Analytics and Testing for the Cleveland Web Association luncheon on Email Marketing from May 25, 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webassoc-emailanalyticsmoweryslideshare-110523155441-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation on Email Marketing Analytics and Testing for the Cleveland Web Association luncheon on Email Marketing from May 25, 2011.

Email Marketing Analytics and Testing - Web Association May 25, 2011 from Scott Mowery

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0 Email Marketing Testing Elements /slideshow/email-marketing-testing-elements/8070921 email-marketing-testing-elements-110523125435-phpapp02
30+ elements you can test in any email campaign]]>
30+ elements you can test in any email campaign]]> Mon, 23 May 2011 12:54:30 GMT /slideshow/email-marketing-testing-elements/8070921 scottmowery@slideshare.net(scottmowery) Email Marketing Testing Elements scottmowery 30+ elements you can test in any email campaign <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/email-marketing-testing-elements-110523125435-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> 30+ elements you can test in any email campaign

Email Marketing Testing Elements from Scott Mowery

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0 https://cdn.slidesharecdn.com/profile-photo-scottmowery-48x48.jpg?cb=1641325829 Multi-faceted Internet marketing professional with proven history of driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration and web analytics skills. Career includes 20+ years of digital and content marketing campaign experience with PPC, SEO, email, display, lead generation and social media. www.clevelandclinic.org https://cdn.slidesharecdn.com/ss_thumbnails/iabcpresentation-seo-201502-160229152026-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/search-engine-optimization-in-2016-58859278/58859278 Search Engine Optimiza... https://cdn.slidesharecdn.com/ss_thumbnails/communicating-effectively-with-data-sme-cleveland-1601-160112040246-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/communicating-effectively-with-data/56937190 Communicating Effectiv... https://cdn.slidesharecdn.com/ss_thumbnails/technical-debt-presentation-hcic2015-151231153840-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/managing-technical-debt-56578768/56578768 Managing Technical Debt