/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: scottsundheim9 https://cdn.slidesharecdn.com/profile-photo-scottsundheim9-48x48.jpg?cb=1523379815 Responsible for RetailMeNot.com brand strategy, campaign development, communications planning, offline and online media, event sponsorships and consumer segmentation & research. > Faced with challenge of adding more emotion and personality to a utilitarian brand. Launched tongue-in-cheek and purpose-driven We’re Out to Save the World (Some Money) campaign idea that successfully broke-through and became rally cry for the company. Campaign was fully-integrated across the site, TV, social, events, display, audio, and in-mall. > Launched TV ads featuring omni-channel usage that drove the highest recognition and consumer response to date. > Led development of consumer and need-state segment... http://www.retailmenot.com/corp