�ݺ�ߣshows by User: sensisagency

�ݺ�ߣshows by User: sensisagency / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: sensisagency / Wed, 02 Aug 2017 18:26:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: sensisagency Sensis Gen Z Report "We Are Healthy" Full Presentation /slideshow/sensis-we-are-healthy-webinar-teaser/78506198 sensiswearehealthywebinarteaser-170802182637
Full presentation of the We Are Gen Z Report Webinar, We Are Healthy.]]>
Full presentation of the We Are Gen Z Report Webinar, We Are Healthy.]]> Wed, 02 Aug 2017 18:26:37 GMT /slideshow/sensis-we-are-healthy-webinar-teaser/78506198 sensisagency@slideshare.net(sensisagency) Sensis Gen Z Report "We Are Healthy" Full Presentation sensisagency Full presentation of the We Are Gen Z Report Webinar, We Are Healthy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensiswearehealthywebinarteaser-170802182637-thumbnail.jpg?width=120&height=120&fit=bounds" /> Full presentation of the We Are Gen Z Report Webinar, We Are Healthy.

Sensis Gen Z Report "We Are Healthy" Full Presentation from Sensis

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1 Sensis Gen Z Report "We Are Shoppers" Full Presentation /slideshow/sensis-gen-z-report-we-are-shoppers-full-presentation/77807877 sensisgenzshopperswebinar071217-170712211252
Full presentation of the We Are Gen Z Report Webinar, We Are Shoppers.]]>
Full presentation of the We Are Gen Z Report Webinar, We Are Shoppers.]]> Wed, 12 Jul 2017 21:12:52 GMT /slideshow/sensis-gen-z-report-we-are-shoppers-full-presentation/77807877 sensisagency@slideshare.net(sensisagency) Sensis Gen Z Report "We Are Shoppers" Full Presentation sensisagency Full presentation of the We Are Gen Z Report Webinar, We Are Shoppers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensisgenzshopperswebinar071217-170712211252-thumbnail.jpg?width=120&height=120&fit=bounds" /> Full presentation of the We Are Gen Z Report Webinar, We Are Shoppers.

Sensis Gen Z Report "We Are Shoppers" Full Presentation from Sensis

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1 Sensis Gen Z Report "We Are Now" Full Presentation /slideshow/sensis-gen-z-report-we-are-now-full-presentation/76779586 sensisgenznowfinal060817ak-170608204625
Full presentation of the We Are Gen Z Report Webinar, We Are Now.]]>
Full presentation of the We Are Gen Z Report Webinar, We Are Now.]]> Thu, 08 Jun 2017 20:46:25 GMT /slideshow/sensis-gen-z-report-we-are-now-full-presentation/76779586 sensisagency@slideshare.net(sensisagency) Sensis Gen Z Report "We Are Now" Full Presentation sensisagency Full presentation of the We Are Gen Z Report Webinar, We Are Now. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensisgenznowfinal060817ak-170608204625-thumbnail.jpg?width=120&height=120&fit=bounds" /> Full presentation of the We Are Gen Z Report Webinar, We Are Now.

Sensis Gen Z Report "We Are Now" Full Presentation from Sensis

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1 Hispanic Millennial Project: Media, Entertainment & Technology Preview /slideshow/hispanic-millennial-project-wave-5-media-entertainment-technology/51416884 sensistnrhmpwave5preview0715-150808170338-lva1-app6892
The fifth wave of the Hispanic Millennial Project exploring the media, entertainment and technology world of cross-cultural millennials]]>
The fifth wave of the Hispanic Millennial Project exploring the media, entertainment and technology world of cross-cultural millennials]]> Sat, 08 Aug 2015 17:03:38 GMT /slideshow/hispanic-millennial-project-wave-5-media-entertainment-technology/51416884 sensisagency@slideshare.net(sensisagency) Hispanic Millennial Project Wave 5: Media, Entertainment & Technology Preview sensisagency The fifth wave of the Hispanic Millennial Project exploring the media, entertainment and technology world of cross-cultural millennials <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensistnrhmpwave5preview0715-150808170338-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The fifth wave of the Hispanic Millennial Project exploring the media, entertainment and technology world of cross-cultural millennials

Hispanic Millennial Project Wave 5: Media, Entertainment & Technology Preview from Sensis

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1 Hispanic Millennial Project Wave 4: Food, Beverage & Alcohol Preview /slideshow/hispanic-millennial-project-wave-4-food-beverage-alcohol/48199850 sensistnrhmpwave4preview051315-150515171439-lva1-app6892
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.]]>
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.]]> Fri, 15 May 2015 17:14:39 GMT /slideshow/hispanic-millennial-project-wave-4-food-beverage-alcohol/48199850 sensisagency@slideshare.net(sensisagency) Hispanic Millennial Project Wave 4: Food, Beverage & Alcohol Preview sensisagency Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensistnrhmpwave4preview051315-150515171439-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.

Hispanic Millennial Project Wave 4: Food, Beverage & Alcohol Preview from Sensis

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1 Introducing Hispanic Gen Z /slideshow/introducing-hispanic-gen-z/46599654 sensishispanicgenz031915web-150402214532-conversion-gate01
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.]]>
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.]]> Thu, 02 Apr 2015 21:45:32 GMT /slideshow/introducing-hispanic-gen-z/46599654 sensisagency@slideshare.net(sensisagency) Introducing Hispanic Gen Z sensisagency An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensishispanicgenz031915web-150402214532-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.

Introducing Hispanic Gen Z from Sensis

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1 The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultural Health National Conference /slideshow/the-hispanic-millennial-project-wave-2-hispanics-and-healthcare-multicultural-health-national-conference/40617268 sensismhnhmpwave2healthcare101614-141022195611-conversion-gate01
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.]]>
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.]]> Wed, 22 Oct 2014 19:56:11 GMT /slideshow/the-hispanic-millennial-project-wave-2-hispanics-and-healthcare-multicultural-health-national-conference/40617268 sensisagency@slideshare.net(sensisagency) The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultural Health National Conference sensisagency Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensismhnhmpwave2healthcare101614-141022195611-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.

The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultural Health National Conference from Sensis

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1 Sensis Hispanic Millennial Project Atlanta Presentation /slideshow/sensis-hispanic-millennial-project-atlanta-presentation/40617164 sensishmpatlpresentation101514-141022195058-conversion-gate02
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success. In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.]]>
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success. In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.]]> Wed, 22 Oct 2014 19:50:58 GMT /slideshow/sensis-hispanic-millennial-project-atlanta-presentation/40617164 sensisagency@slideshare.net(sensisagency) Sensis Hispanic Millennial Project Atlanta Presentation sensisagency The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success. In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensishmpatlpresentation101514-141022195058-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success. In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.

Sensis Hispanic Millennial Project Atlanta Presentation from Sensis

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1 NGLC #TotalMarketTrends14 Hispanic Millennials Research Presentation /slideshow/nglc-totalmarkettrends14-hispanic-millennials-research-presentation/35547628 nglcsensistotalmarkethispanicmillennialresearch060214-140605200910-phpapp02
Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market ]]>
Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market ]]> Thu, 05 Jun 2014 20:09:10 GMT /slideshow/nglc-totalmarkettrends14-hispanic-millennials-research-presentation/35547628 sensisagency@slideshare.net(sensisagency) NGLC #TotalMarketTrends14 Hispanic Millennials Research Presentation sensisagency Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nglcsensistotalmarkethispanicmillennialresearch060214-140605200910-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market

NGLC #TotalMarketTrends14 Hispanic Millennials Research Presentation from Sensis

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1 Hispanic Millennial Project - Wave 1 Research Preview /slideshow/hispanic-persona-projec/33107846 sensisthinknowhmpwave1hispz14040214-140403193858-phpapp01
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.]]>
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.]]> Thu, 03 Apr 2014 19:38:58 GMT /slideshow/hispanic-persona-projec/33107846 sensisagency@slideshare.net(sensisagency) Hispanic Millennial Project - Wave 1 Research Preview sensisagency The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensisthinknowhmpwave1hispz14040214-140403193858-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer. The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.

Hispanic Millennial Project - Wave 1 Research Preview from Sensis

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1 Hispanic Mobile: Hispanicize 2013 /slideshow/hispanic-mobile-hispanicize-2013/18944934 sensishispanicmobilehispz13041113-130416153834-phpapp02
Insights into the Hispanic mobile opportunity. A presentation given at Hispanicize 2013.]]>
Insights into the Hispanic mobile opportunity. A presentation given at Hispanicize 2013.]]> Tue, 16 Apr 2013 15:38:34 GMT /slideshow/hispanic-mobile-hispanicize-2013/18944934 sensisagency@slideshare.net(sensisagency) Hispanic Mobile: Hispanicize 2013 sensisagency Insights into the Hispanic mobile opportunity. A presentation given at Hispanicize 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensishispanicmobilehispz13041113-130416153834-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Insights into the Hispanic mobile opportunity. A presentation given at Hispanicize 2013.

Hispanic Mobile: Hispanicize 2013 from Sensis

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1 Sensis Agile Marketing: The Key to Effective Hispanic Social Media Marketing /slideshow/sensis-agile-social-marketing-hispz13-041113/18944364 sensisagilesocialmarketinghispz13041113-130416152813-phpapp01
Why Agile Marketing is the way to approach Hispanic (social media) marketing. From Hispanicize 2013 presentation in Miami, FL (April 2013)]]>
Why Agile Marketing is the way to approach Hispanic (social media) marketing. From Hispanicize 2013 presentation in Miami, FL (April 2013)]]> Tue, 16 Apr 2013 15:28:13 GMT /slideshow/sensis-agile-social-marketing-hispz13-041113/18944364 sensisagency@slideshare.net(sensisagency) Sensis Agile Marketing: The Key to Effective Hispanic Social Media Marketing sensisagency Why Agile Marketing is the way to approach Hispanic (social media) marketing. From Hispanicize 2013 presentation in Miami, FL (April 2013) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensisagilesocialmarketinghispz13041113-130416152813-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why Agile Marketing is the way to approach Hispanic (social media) marketing. From Hispanicize 2013 presentation in Miami, FL (April 2013)

Sensis Agile Marketing: The Key to Effective Hispanic Social Media Marketing from Sensis

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1 Cross-cultural Digital Advertising /slideshow/crosscultural-digital-advertising/17715943 mcmcrossculturaldigitalmktgfinal032613-130326090603-phpapp01
Effectively reaching Hispanic, African-American, & Asian communities Digitally ]]>
Effectively reaching Hispanic, African-American, & Asian communities Digitally ]]> Tue, 26 Mar 2013 09:06:03 GMT /slideshow/crosscultural-digital-advertising/17715943 sensisagency@slideshare.net(sensisagency) Cross-cultural Digital Advertising sensisagency Effectively reaching Hispanic, African-American, & Asian communities Digitally <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mcmcrossculturaldigitalmktgfinal032613-130326090603-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Effectively reaching Hispanic, African-American, & Asian communities Digitally

Cross-cultural Digital Advertising from Sensis

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1 Hispanic In-store Mobile Experience - Chapter 1 Presentation /slideshow/hispanic-instore-mobile-experience-13710223/13710223 sensishispanicizepresentationv5041112-120720183943-phpapp02
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.]]>
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.]]> Fri, 20 Jul 2012 18:39:42 GMT /slideshow/hispanic-instore-mobile-experience-13710223/13710223 sensisagency@slideshare.net(sensisagency) Hispanic In-store Mobile Experience - Chapter 1 Presentation sensisagency “Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensishispanicizepresentationv5041112-120720183943-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> “Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.

Hispanic In-store Mobile Experience - Chapter 1 Presentation from Sensis

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1 Hispanic In-store Mobile Experience /sensisagency/hispanic-instore-mobile-experience sensiswhhispanicmobileinstorech10412-120720183649-phpapp02
]]>
]]> Fri, 20 Jul 2012 18:36:46 GMT /sensisagency/hispanic-instore-mobile-experience sensisagency@slideshare.net(sensisagency) Hispanic In-store Mobile Experience sensisagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensiswhhispanicmobileinstorech10412-120720183649-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Hispanic In-store Mobile Experience from Sensis

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1 The Hispanic Persona Project SXSW Interactive 2012 Presentation /slideshow/the-hispanic-persona-project-sxsw-interactive-2012-presentation/12074190 sensissxswhpppresentationfinalweb031112-120319224619-phpapp01
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.]]>
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.]]> Mon, 19 Mar 2012 22:46:17 GMT /slideshow/the-hispanic-persona-project-sxsw-interactive-2012-presentation/12074190 sensisagency@slideshare.net(sensisagency) The Hispanic Persona Project SXSW Interactive 2012 Presentation sensisagency The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensissxswhpppresentationfinalweb031112-120319224619-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

The Hispanic Persona Project SXSW Interactive 2012 Presentation from Sensis

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1 Introduction to Digital Advertising /slideshow/introduction-to-digital-advertising-9700794/9700794 jvillasensisuscannenberglecturedigitalad101011-111014133445-phpapp01
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications. The lecture was given by Sensis founder and President Jose Villa on October 10, 2011]]>
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications. The lecture was given by Sensis founder and President Jose Villa on October 10, 2011]]> Fri, 14 Oct 2011 13:34:41 GMT /slideshow/introduction-to-digital-advertising-9700794/9700794 sensisagency@slideshare.net(sensisagency) Introduction to Digital Advertising sensisagency A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications. The lecture was given by Sensis founder and President Jose Villa on October 10, 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jvillasensisuscannenberglecturedigitalad101011-111014133445-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications. The lecture was given by Sensis founder and President Jose Villa on October 10, 2011

Introduction to Digital Advertising from Sensis

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1 Sensis Digital Advertising Overview & Opportunities - June 2011 /slideshow/sensis-digital-advertising-overview-opportunities-june-2011/8327894 sensisdigitaloverviewopptys0611-110616090940-phpapp01
A basic overview and ]]>
A basic overview and ]]> Thu, 16 Jun 2011 09:09:36 GMT /slideshow/sensis-digital-advertising-overview-opportunities-june-2011/8327894 sensisagency@slideshare.net(sensisagency) Sensis Digital Advertising Overview & Opportunities - June 2011 sensisagency A basic overview and <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensisdigitaloverviewopptys0611-110616090940-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A basic overview and

Sensis Digital Advertising Overview & Opportunities - June 2011 from Sensis

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1 Sensis PRSA Spanish SEO Presentation /slideshow/sensis-prsa-spanish-seo-presentation/8297480 sensisprsaspanishseopresentationfinal111010-110613165806-phpapp02
Presentation given to members of PRSA Miami Chapter on opportunities in the world of Spanish-language SEO for reaching and engaging U.S. Hispanics.]]>
Presentation given to members of PRSA Miami Chapter on opportunities in the world of Spanish-language SEO for reaching and engaging U.S. Hispanics.]]> Mon, 13 Jun 2011 16:58:01 GMT /slideshow/sensis-prsa-spanish-seo-presentation/8297480 sensisagency@slideshare.net(sensisagency) Sensis PRSA Spanish SEO Presentation sensisagency Presentation given to members of PRSA Miami Chapter on opportunities in the world of Spanish-language SEO for reaching and engaging U.S. Hispanics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensisprsaspanishseopresentationfinal111010-110613165806-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation given to members of PRSA Miami Chapter on opportunities in the world of Spanish-language SEO for reaching and engaging U.S. Hispanics.

Sensis PRSA Spanish SEO Presentation from Sensis

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1 Sensis Hispanic Persona Project /slideshow/sensis-hispanic-persona-project-7688051/7688051 sensishispanicizehispanicpersonaprojectpresentationv2-110420132316-phpapp01
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]]> Wed, 20 Apr 2011 13:23:10 GMT /slideshow/sensis-hispanic-persona-project-7688051/7688051 sensisagency@slideshare.net(sensisagency) Sensis Hispanic Persona Project sensisagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensishispanicizehispanicpersonaprojectpresentationv2-110420132316-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Sensis Hispanic Persona Project from Sensis

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1 https://cdn.slidesharecdn.com/profile-photo-sensisagency-48x48.jpg?cb=1522959996 A cross-cultural marketing agency driving behavior change. www.sensisagency.com https://cdn.slidesharecdn.com/ss_thumbnails/sensiswearehealthywebinarteaser-170802182637-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sensis-we-are-healthy-webinar-teaser/78506198 Sensis Gen Z Report "W... https://cdn.slidesharecdn.com/ss_thumbnails/sensisgenzshopperswebinar071217-170712211252-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sensis-gen-z-report-we-are-shoppers-full-presentation/77807877 Sensis Gen Z Report "W... https://cdn.slidesharecdn.com/ss_thumbnails/sensisgenznowfinal060817ak-170608204625-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sensis-gen-z-report-we-are-now-full-presentation/76779586 Sensis Gen Z Report "W...