�ݺ�ߣshows by User: sharethis

�ݺ�ߣshows by User: sharethis / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: sharethis / Wed, 08 Jul 2015 19:07:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: sharethis ShareThis Canadian Millennials Study_2015 /slideshow/share-this-canadianmillennialsstudy2015/50316683 sharethiscanadianmillennialsstudy2015-150708190738-lva1-app6892
How Canadian Millennials engage on social media.]]>
How Canadian Millennials engage on social media.]]> Wed, 08 Jul 2015 19:07:37 GMT /slideshow/share-this-canadianmillennialsstudy2015/50316683 sharethis@slideshare.net(sharethis) ShareThis Canadian Millennials Study_2015 sharethis How Canadian Millennials engage on social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethiscanadianmillennialsstudy2015-150708190738-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How Canadian Millennials engage on social media.

ShareThis Canadian Millennials Study_2015 from ShareThis

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0 Real time pipeline at terabyte sacle /slideshow/real-time-pipeline-at-terabyte-sacle/48347762 real-timepipelineatterabytesacle-150519174209-lva1-app6891
Real-time is an important aspect of ShareThis because our studies show that interest decays from the moment a share occurs.]]>
Real-time is an important aspect of ShareThis because our studies show that interest decays from the moment a share occurs.]]> Tue, 19 May 2015 17:42:09 GMT /slideshow/real-time-pipeline-at-terabyte-sacle/48347762 sharethis@slideshare.net(sharethis) Real time pipeline at terabyte sacle sharethis Real-time is an important aspect of ShareThis because our studies show that interest decays from the moment a share occurs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/real-timepipelineatterabytesacle-150519174209-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Real-time is an important aspect of ShareThis because our studies show that interest decays from the moment a share occurs.

Real time pipeline at terabyte sacle from ShareThis

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0 ShareThis TV Study /sharethis/sharethis-tv-study sharethistvstudy-150505161109-conversion-gate01
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.]]>
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.]]> Tue, 05 May 2015 16:11:08 GMT /sharethis/sharethis-tv-study sharethis@slideshare.net(sharethis) ShareThis TV Study sharethis The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethistvstudy-150505161109-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.

ShareThis TV Study from ShareThis

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0 Q1/2015 ShareThis Consumer Sharing Trends Report /slideshow/q12015-cstr-sharethis/47608271 q12015cstrsharethis-150430082405-conversion-gate01
Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased engagement with the social network and, as a result, sharing activity increased. This quarter, Facebook represented 84% of sharing volume, up 12% from Q1 2014. Blogger, which makes up 5% of sharing volume, also saw a slight uptick in activity compared to last year (+2%). Meanwhile, Pinterest and Twitter saw slight declines in sharing (-5% and -3%, respectively).]]>
Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased engagement with the social network and, as a result, sharing activity increased. This quarter, Facebook represented 84% of sharing volume, up 12% from Q1 2014. Blogger, which makes up 5% of sharing volume, also saw a slight uptick in activity compared to last year (+2%). Meanwhile, Pinterest and Twitter saw slight declines in sharing (-5% and -3%, respectively).]]> Thu, 30 Apr 2015 08:24:05 GMT /slideshow/q12015-cstr-sharethis/47608271 sharethis@slideshare.net(sharethis) Q1/2015 ShareThis Consumer Sharing Trends Report sharethis Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased engagement with the social network and, as a result, sharing activity increased. This quarter, Facebook represented 84% of sharing volume, up 12% from Q1 2014. Blogger, which makes up 5% of sharing volume, also saw a slight uptick in activity compared to last year (+2%). Meanwhile, Pinterest and Twitter saw slight declines in sharing (-5% and -3%, respectively). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/q12015cstrsharethis-150430082405-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased engagement with the social network and, as a result, sharing activity increased. This quarter, Facebook represented 84% of sharing volume, up 12% from Q1 2014. Blogger, which makes up 5% of sharing volume, also saw a slight uptick in activity compared to last year (+2%). Meanwhile, Pinterest and Twitter saw slight declines in sharing (-5% and -3%, respectively).

Q1/2015 ShareThis Consumer Sharing Trends Report from ShareThis

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0 ShareThis Finance Study /slideshow/sharethis-finance-study/45381212 stfinancestudy-150303110036-conversion-gate01
ShareThis Finance Study]]>
ShareThis Finance Study]]> Tue, 03 Mar 2015 11:00:36 GMT /slideshow/sharethis-finance-study/45381212 sharethis@slideshare.net(sharethis) ShareThis Finance Study sharethis ShareThis Finance Study <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stfinancestudy-150303110036-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> ShareThis Finance Study

ShareThis Finance Study from ShareThis

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0 DataScienceInnovation_ShareThis /slideshow/datascienceinnovationsharethis/44928065 20150212yanqudatasciencesummitsandiegofinal-150220083837-conversion-gate01
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.]]>
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.]]> Fri, 20 Feb 2015 08:38:37 GMT /slideshow/datascienceinnovationsharethis/44928065 sharethis@slideshare.net(sharethis) DataScienceInnovation_ShareThis sharethis A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20150212yanqudatasciencesummitsandiegofinal-150220083837-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.

DataScienceInnovation_ShareThis from ShareThis

]]> 1092 1 https://cdn.slidesharecdn.com/ss_thumbnails/20150212yanqudatasciencesummitsandiegofinal-150220083837-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Share this influentialdemocrats_jan2015 /sharethis/share-this-influentialdemocratsjan2015 sharethisinfluentialdemocratsjan2015-150129091317-conversion-gate02
Influential Democrats on social media. Climate Change and Net Neutrality will be top of mind for democrats leading up to the 2016 elections, and they will be discussing these issues on Twitter.]]>
Influential Democrats on social media. Climate Change and Net Neutrality will be top of mind for democrats leading up to the 2016 elections, and they will be discussing these issues on Twitter.]]> Thu, 29 Jan 2015 09:13:17 GMT /sharethis/share-this-influentialdemocratsjan2015 sharethis@slideshare.net(sharethis) Share this influentialdemocrats_jan2015 sharethis Influential Democrats on social media. Climate Change and Net Neutrality will be top of mind for democrats leading up to the 2016 elections, and they will be discussing these issues on Twitter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethisinfluentialdemocratsjan2015-150129091317-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Influential Democrats on social media. Climate Change and Net Neutrality will be top of mind for democrats leading up to the 2016 elections, and they will be discussing these issues on Twitter.

Share this influentialdemocrats_jan2015 from ShareThis

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0 ShareThis TravelStudy-2014 /slideshow/sharethis-travelstudy2014/42260176 sharethis-travelstudy2014-141202081858-conversion-gate01
Online consumer sharing behavior around travel related content.]]>
Online consumer sharing behavior around travel related content.]]> Tue, 02 Dec 2014 08:18:57 GMT /slideshow/sharethis-travelstudy2014/42260176 sharethis@slideshare.net(sharethis) ShareThis TravelStudy-2014 sharethis Online consumer sharing behavior around travel related content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethis-travelstudy2014-141202081858-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Online consumer sharing behavior around travel related content.

ShareThis TravelStudy-2014 from ShareThis

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0 ShareThis Midterm Elections_2014 /slideshow/sharethis-midterm-elections2014/40820128 sharethismidtermelections2014-141028091004-conversion-gate01
Sharing trends around the 2014 midterm elections. Republicans occupy Facebook for sharing, Democrats take to Twitter and Reddit for their political issues.]]>
Sharing trends around the 2014 midterm elections. Republicans occupy Facebook for sharing, Democrats take to Twitter and Reddit for their political issues.]]> Tue, 28 Oct 2014 09:10:04 GMT /slideshow/sharethis-midterm-elections2014/40820128 sharethis@slideshare.net(sharethis) ShareThis Midterm Elections_2014 sharethis Sharing trends around the 2014 midterm elections. Republicans occupy Facebook for sharing, Democrats take to Twitter and Reddit for their political issues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethismidtermelections2014-141028091004-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sharing trends around the 2014 midterm elections. Republicans occupy Facebook for sharing, Democrats take to Twitter and Reddit for their political issues.

ShareThis Midterm Elections_2014 from ShareThis

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0 H2O platform workshop /slideshow/h2-o-platform-workshop/40317775 h2oplatformworkshop-141015144940-conversion-gate02
H2O Platform Workshop with ShareThis data science team]]>
H2O Platform Workshop with ShareThis data science team]]> Wed, 15 Oct 2014 14:49:40 GMT /slideshow/h2-o-platform-workshop/40317775 sharethis@slideshare.net(sharethis) H2O platform workshop sharethis H2O Platform Workshop with ShareThis data science team <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/h2oplatformworkshop-141015144940-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> H2O Platform Workshop with ShareThis data science team

H2O platform workshop from ShareThis

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0 Q3 2014 Consumer Sharing Trends Report /slideshow/q3-2014-consumer-sharing-trends-report/40251426 q3-2014sharingtrendsfinal-141014090850-conversion-gate02
Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing patterns around certain events can’t be predicted any more than the events themselves can be predicted. That’s why it’s especially important to rope in audience segmentation and media delivery with your RTM strategies, not just messaging.]]>
Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing patterns around certain events can’t be predicted any more than the events themselves can be predicted. That’s why it’s especially important to rope in audience segmentation and media delivery with your RTM strategies, not just messaging.]]> Tue, 14 Oct 2014 09:08:49 GMT /slideshow/q3-2014-consumer-sharing-trends-report/40251426 sharethis@slideshare.net(sharethis) Q3 2014 Consumer Sharing Trends Report sharethis Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing patterns around certain events can’t be predicted any more than the events themselves can be predicted. That’s why it’s especially important to rope in audience segmentation and media delivery with your RTM strategies, not just messaging. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/q3-2014sharingtrendsfinal-141014090850-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing patterns around certain events can’t be predicted any more than the events themselves can be predicted. That’s why it’s especially important to rope in audience segmentation and media delivery with your RTM strategies, not just messaging.

Q3 2014 Consumer Sharing Trends Report from ShareThis

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0 ShareThis_Return on a Share Study /slideshow/share-this-return-on-a-share-study/39669826 sharethisreturnonasharestudy-140929150343-phpapp02
Research Quantifies the Monetary Value of an Online Share. Study Shows Content Shared Online Can Influence Consumers More than Price and Brand and Motivate People to Spend 9.5 Percent More]]>
Research Quantifies the Monetary Value of an Online Share. Study Shows Content Shared Online Can Influence Consumers More than Price and Brand and Motivate People to Spend 9.5 Percent More]]> Mon, 29 Sep 2014 15:03:43 GMT /slideshow/share-this-return-on-a-share-study/39669826 sharethis@slideshare.net(sharethis) ShareThis_Return on a Share Study sharethis Research Quantifies the Monetary Value of an Online Share. Study Shows Content Shared Online Can Influence Consumers More than Price and Brand and Motivate People to Spend 9.5 Percent More <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethisreturnonasharestudy-140929150343-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Research Quantifies the Monetary Value of an Online Share. Study Shows Content Shared Online Can Influence Consumers More than Price and Brand and Motivate People to Spend 9.5 Percent More

ShareThis_Return on a Share Study from ShareThis

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0 Share this millennial study_2014 /slideshow/share-this-millennial-study2014/39428606 sharethismillennialstudy2014-140923094843-phpapp02
Millennials have become one of the great marketing conundrums of the early naughts: $200+ billion in spending power, an immutable presence across all things digital, mobile, and social, and yet we have very little insight into who they are, what they do, and how to engage with them.]]>
Millennials have become one of the great marketing conundrums of the early naughts: $200+ billion in spending power, an immutable presence across all things digital, mobile, and social, and yet we have very little insight into who they are, what they do, and how to engage with them.]]> Tue, 23 Sep 2014 09:48:43 GMT /slideshow/share-this-millennial-study2014/39428606 sharethis@slideshare.net(sharethis) Share this millennial study_2014 sharethis Millennials have become one of the great marketing conundrums of the early naughts: $200+ billion in spending power, an immutable presence across all things digital, mobile, and social, and yet we have very little insight into who they are, what they do, and how to engage with them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethismillennialstudy2014-140923094843-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Millennials have become one of the great marketing conundrums of the early naughts: $200+ billion in spending power, an immutable presence across all things digital, mobile, and social, and yet we have very little insight into who they are, what they do, and how to engage with them.

Share this millennial study_2014 from ShareThis

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0 Data Pipeline Management Framework on Oozie /slideshow/data-pipeline-management-framework-on-oozie-37692485/37692485 pmfonoozie-140805135127-phpapp01
Architecture of campaign analytics The issues in the old campaign analytics processes Building pipeline management framework for robust computing environment]]>
Architecture of campaign analytics The issues in the old campaign analytics processes Building pipeline management framework for robust computing environment]]> Tue, 05 Aug 2014 13:51:27 GMT /slideshow/data-pipeline-management-framework-on-oozie-37692485/37692485 sharethis@slideshare.net(sharethis) Data Pipeline Management Framework on Oozie sharethis Architecture of campaign analytics The issues in the old campaign analytics processes Building pipeline management framework for robust computing environment <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pmfonoozie-140805135127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Architecture of campaign analytics The issues in the old campaign analytics processes Building pipeline management framework for robust computing environment

Data Pipeline Management Framework on Oozie from ShareThis

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0 ShareThis_CSTR_July2014 /slideshow/share-this-cstrjuly2014/36842380 sharethiscstrjuly2014-140710114336-phpapp01
Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing. The Consumer Sharing Trends Report analyzes consumer sharing behavior from Q2 2014 across nearly every social channel on desktop and mobile devices. When you look at mobile vs. desktop, mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%. Looking across channels, Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter. Additionally, there is a clear preference for channels based on different devices. Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter. Mobile may be a millennial-centric phenomenon, but tablets are gaining popularity among older users. Tablet sharing among users aged 55 and up nearly doubled since last quarter. This quarter, 43% of social activity on tablets was driven by users 55+, compared to 21% on smartphones and 34% on desktop. Social engagement on mobile devices grew 13% among African Americans and 6% among Hispanics. For African Americans, smartphone adoption was a major contributor to mobile growth. Hispanic audiences have been particularly receptive of tablets, on which they shared 8% more than last quarter. In addition to the mobile trends, we analyzed overall consumer sharing behavior and saw similar growth patterns from the first quarter of 2014. Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter. However, Facebook continues to dominate sharing activity with a total of 64% in Q2. Sharing via email continues to decline, albeit more modestly this quarter, with 0.1% decline in Q2. Channels such as Blogger and Tumblr also won out this quarter with 0.6% growth and 0.3% growth, respectively. Diversify Your Channels: The social media landscape continues to diversify, and so should your media strategies. The volume play doesn’t mean as much as it used to. Facebook may own 60% of shares, but Pinterest, Twitter, Blogger and the like have proven themselves to be powerful voice boxes for highly engaged audiences. Align Your Content: Different platforms lend themselves to different conversations. Twitter, with its fluid real-time feed, is the sensible forum for news and sports. Tablets are tactile, and the device of choice for users looking to swipe through Pins and videos. Master the characteristics of the various channels and devices, and align your media and content strategies accordingly. ]]>
Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing. The Consumer Sharing Trends Report analyzes consumer sharing behavior from Q2 2014 across nearly every social channel on desktop and mobile devices. When you look at mobile vs. desktop, mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%. Looking across channels, Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter. Additionally, there is a clear preference for channels based on different devices. Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter. Mobile may be a millennial-centric phenomenon, but tablets are gaining popularity among older users. Tablet sharing among users aged 55 and up nearly doubled since last quarter. This quarter, 43% of social activity on tablets was driven by users 55+, compared to 21% on smartphones and 34% on desktop. Social engagement on mobile devices grew 13% among African Americans and 6% among Hispanics. For African Americans, smartphone adoption was a major contributor to mobile growth. Hispanic audiences have been particularly receptive of tablets, on which they shared 8% more than last quarter. In addition to the mobile trends, we analyzed overall consumer sharing behavior and saw similar growth patterns from the first quarter of 2014. Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter. However, Facebook continues to dominate sharing activity with a total of 64% in Q2. Sharing via email continues to decline, albeit more modestly this quarter, with 0.1% decline in Q2. Channels such as Blogger and Tumblr also won out this quarter with 0.6% growth and 0.3% growth, respectively. Diversify Your Channels: The social media landscape continues to diversify, and so should your media strategies. The volume play doesn’t mean as much as it used to. Facebook may own 60% of shares, but Pinterest, Twitter, Blogger and the like have proven themselves to be powerful voice boxes for highly engaged audiences. Align Your Content: Different platforms lend themselves to different conversations. Twitter, with its fluid real-time feed, is the sensible forum for news and sports. Tablets are tactile, and the device of choice for users looking to swipe through Pins and videos. Master the characteristics of the various channels and devices, and align your media and content strategies accordingly. ]]> Thu, 10 Jul 2014 11:43:36 GMT /slideshow/share-this-cstrjuly2014/36842380 sharethis@slideshare.net(sharethis) ShareThis_CSTR_July2014 sharethis Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing. The Consumer Sharing Trends Report analyzes consumer sharing behavior from Q2 2014 across nearly every social channel on desktop and mobile devices. When you look at mobile vs. desktop, mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%. Looking across channels, Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter. Additionally, there is a clear preference for channels based on different devices. Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter. Mobile may be a millennial-centric phenomenon, but tablets are gaining popularity among older users. Tablet sharing among users aged 55 and up nearly doubled since last quarter. This quarter, 43% of social activity on tablets was driven by users 55+, compared to 21% on smartphones and 34% on desktop. Social engagement on mobile devices grew 13% among African Americans and 6% among Hispanics. For African Americans, smartphone adoption was a major contributor to mobile growth. Hispanic audiences have been particularly receptive of tablets, on which they shared 8% more than last quarter. In addition to the mobile trends, we analyzed overall consumer sharing behavior and saw similar growth patterns from the first quarter of 2014. Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter. However, Facebook continues to dominate sharing activity with a total of 64% in Q2. Sharing via email continues to decline, albeit more modestly this quarter, with 0.1% decline in Q2. Channels such as Blogger and Tumblr also won out this quarter with 0.6% growth and 0.3% growth, respectively. Diversify Your Channels: The social media landscape continues to diversify, and so should your media strategies. The volume play doesn’t mean as much as it used to. Facebook may own 60% of shares, but Pinterest, Twitter, Blogger and the like have proven themselves to be powerful voice boxes for highly engaged audiences. Align Your Content: Different platforms lend themselves to different conversations. Twitter, with its fluid real-time feed, is the sensible forum for news and sports. Tablets are tactile, and the device of choice for users looking to swipe through Pins and videos. Master the characteristics of the various channels and devices, and align your media and content strategies accordingly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethiscstrjuly2014-140710114336-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing. The Consumer Sharing Trends Report analyzes consumer sharing behavior from Q2 2014 across nearly every social channel on desktop and mobile devices. When you look at mobile vs. desktop, mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%. Looking across channels, Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter. Additionally, there is a clear preference for channels based on different devices. Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter. Mobile may be a millennial-centric phenomenon, but tablets are gaining popularity among older users. Tablet sharing among users aged 55 and up nearly doubled since last quarter. This quarter, 43% of social activity on tablets was driven by users 55+, compared to 21% on smartphones and 34% on desktop. Social engagement on mobile devices grew 13% among African Americans and 6% among Hispanics. For African Americans, smartphone adoption was a major contributor to mobile growth. Hispanic audiences have been particularly receptive of tablets, on which they shared 8% more than last quarter. In addition to the mobile trends, we analyzed overall consumer sharing behavior and saw similar growth patterns from the first quarter of 2014. Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter. However, Facebook continues to dominate sharing activity with a total of 64% in Q2. Sharing via email continues to decline, albeit more modestly this quarter, with 0.1% decline in Q2. Channels such as Blogger and Tumblr also won out this quarter with 0.6% growth and 0.3% growth, respectively. Diversify Your Channels: The social media landscape continues to diversify, and so should your media strategies. The volume play doesn’t mean as much as it used to. Facebook may own 60% of shares, but Pinterest, Twitter, Blogger and the like have proven themselves to be powerful voice boxes for highly engaged audiences. Align Your Content: Different platforms lend themselves to different conversations. Twitter, with its fluid real-time feed, is the sensible forum for news and sports. Tablets are tactile, and the device of choice for users looking to swipe through Pins and videos. Master the characteristics of the various channels and devices, and align your media and content strategies accordingly.

ShareThis_CSTR_July2014 from ShareThis

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0 Sharing Steals the Cup /slideshow/hockey-infographic-real-copy/35971392 hockeyinfographicrealcopy-140617093823-phpapp02
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]]> Tue, 17 Jun 2014 09:38:22 GMT /slideshow/hockey-infographic-real-copy/35971392 sharethis@slideshare.net(sharethis) Sharing Steals the Cup sharethis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hockeyinfographicrealcopy-140617093823-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Sharing Steals the Cup from ShareThis

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0 Data analysis with R /slideshow/data-analysis-with-r/35805753 dataanalysiswithr-140612132735-phpapp02
The goal of this workshop is to introduce fundamental capabilities of R as a tool for performing data analysis. Here, we learn about the most comprehensive statistical analysis language R, to get a basic idea how to analyze real-word data, extract patterns from data and find causality.]]>
The goal of this workshop is to introduce fundamental capabilities of R as a tool for performing data analysis. Here, we learn about the most comprehensive statistical analysis language R, to get a basic idea how to analyze real-word data, extract patterns from data and find causality.]]> Thu, 12 Jun 2014 13:27:34 GMT /slideshow/data-analysis-with-r/35805753 sharethis@slideshare.net(sharethis) Data analysis with R sharethis The goal of this workshop is to introduce fundamental capabilities of R as a tool for performing data analysis. Here, we learn about the most comprehensive statistical analysis language R, to get a basic idea how to analyze real-word data, extract patterns from data and find causality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataanalysiswithr-140612132735-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The goal of this workshop is to introduce fundamental capabilities of R as a tool for performing data analysis. Here, we learn about the most comprehensive statistical analysis language R, to get a basic idea how to analyze real-word data, extract patterns from data and find causality.

Data analysis with R from ShareThis

]]> 11868 6 https://cdn.slidesharecdn.com/ss_thumbnails/dataanalysiswithr-140612132735-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 ShareThis Auto Study /slideshow/sharethis-auto-study/34905165 sharethisautostudymay2014internal-140520091225-phpapp01
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events. We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands. To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month. ]]>
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events. We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands. To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month. ]]> Tue, 20 May 2014 09:12:25 GMT /slideshow/sharethis-auto-study/34905165 sharethis@slideshare.net(sharethis) ShareThis Auto Study sharethis Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.� We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands. � To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethisautostudymay2014internal-140520091225-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.� We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands. � To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month.

ShareThis Auto Study from ShareThis

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0 ShareThis Return on a Share Study /slideshow/share-this-ros-study/34348898 sharethisrosstudy-140506125730-phpapp02
The Return on a Share study puts a monetary value on social sharing for the first time ever.]]>
The Return on a Share study puts a monetary value on social sharing for the first time ever.]]> Tue, 06 May 2014 12:57:30 GMT /slideshow/share-this-ros-study/34348898 sharethis@slideshare.net(sharethis) ShareThis Return on a Share Study sharethis The Return on a Share study puts a monetary value on social sharing for the first time ever. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharethisrosstudy-140506125730-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Return on a Share study puts a monetary value on social sharing for the first time ever.

ShareThis Return on a Share Study from ShareThis

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0 Social TV /slideshow/social-tv-34337343/34337343 socialtv-140506083729-phpapp02
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]]> Tue, 06 May 2014 08:37:29 GMT /slideshow/social-tv-34337343/34337343 sharethis@slideshare.net(sharethis) Social TV sharethis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialtv-140506083729-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Social TV from ShareThis

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0 https://cdn.slidesharecdn.com/profile-photo-sharethis-48x48.jpg?cb=1522916375 ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest -- giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age's 100 leading national advertisers and is based in Palo Alto, Calif http://www.sharethis.com/blog https://cdn.slidesharecdn.com/ss_thumbnails/sharethiscanadianmillennialsstudy2015-150708190738-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/share-this-canadianmillennialsstudy2015/50316683 ShareThis Canadian Mil... https://cdn.slidesharecdn.com/ss_thumbnails/real-timepipelineatterabytesacle-150519174209-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/real-time-pipeline-at-terabyte-sacle/48347762 Real time pipeline at ... https://cdn.slidesharecdn.com/ss_thumbnails/sharethistvstudy-150505161109-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds sharethis/sharethis-tv-study ShareThis TV Study