�ݺ�ߣshows by User: shirlevangelisto

�ݺ�ߣshows by User: shirlevangelisto / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: shirlevangelisto / Mon, 03 Feb 2020 00:16:17 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: shirlevangelisto Pulse Promotion Results/Analysis /slideshow/pulse-promotion-resultsanalysis/226750958 swapulseresultsfunctional-200203001617
Recommended to partner an idea of promoting sign up within purchase path. Showing the discount to a customer test proved to be highly successful.]]>
Recommended to partner an idea of promoting sign up within purchase path. Showing the discount to a customer test proved to be highly successful.]]> Mon, 03 Feb 2020 00:16:17 GMT /slideshow/pulse-promotion-resultsanalysis/226750958 shirlevangelisto@slideshare.net(shirlevangelisto) Pulse Promotion Results/Analysis shirlevangelisto Recommended to partner an idea of promoting sign up within purchase path. Showing the discount to a customer test proved to be highly successful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/swapulseresultsfunctional-200203001617-thumbnail.jpg?width=120&height=120&fit=bounds" /> Recommended to partner an idea of promoting sign up within purchase path. Showing the discount to a customer test proved to be highly successful.

Pulse Promotion Results/Analysis from shirlevangelisto

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0 "Show the Math" promotional test /slideshow/show-the-math-promotional-test/226749382 swastmresultsfunctional-200202233618
Recommended an idea for our partner to show the reduced ticket cost "IF" they signed up for the Chase SWA card, while not leaving the purchase path.]]>
Recommended an idea for our partner to show the reduced ticket cost "IF" they signed up for the Chase SWA card, while not leaving the purchase path.]]> Sun, 02 Feb 2020 23:36:18 GMT /slideshow/show-the-math-promotional-test/226749382 shirlevangelisto@slideshare.net(shirlevangelisto) "Show the Math" promotional test shirlevangelisto Recommended an idea for our partner to show the reduced ticket cost "IF" they signed up for the Chase SWA card, while not leaving the purchase path. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/swastmresultsfunctional-200202233618-thumbnail.jpg?width=120&height=120&fit=bounds" /> Recommended an idea for our partner to show the reduced ticket cost "IF" they signed up for the Chase SWA card, while not leaving the purchase path.

"Show the Math" promotional test from shirlevangelisto

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0 Press Release /slideshow/press-release-226554047/226554047 ocmpressrelease-200131230945
Press releases have proven to be a great complement to a marketing campaign to add organic content, awareness, and website traffic.]]>
Press releases have proven to be a great complement to a marketing campaign to add organic content, awareness, and website traffic.]]> Fri, 31 Jan 2020 23:09:45 GMT /slideshow/press-release-226554047/226554047 shirlevangelisto@slideshare.net(shirlevangelisto) Press Release shirlevangelisto Press releases have proven to be a great complement to a marketing campaign to add organic content, awareness, and website traffic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ocmpressrelease-200131230945-thumbnail.jpg?width=120&height=120&fit=bounds" /> Press releases have proven to be a great complement to a marketing campaign to add organic content, awareness, and website traffic.

Press Release from shirlevangelisto

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0 Affiliate Program Strategy n Creative /slideshow/affiliate-program-strategy-n-creative/226540112 affiliateprogramstrategyncreative-200131213021
Developed presentation for Sr Leadership on overall channel strategy and creative flow to gain budget approval.]]>
Developed presentation for Sr Leadership on overall channel strategy and creative flow to gain budget approval.]]> Fri, 31 Jan 2020 21:30:21 GMT /slideshow/affiliate-program-strategy-n-creative/226540112 shirlevangelisto@slideshare.net(shirlevangelisto) Affiliate Program Strategy n Creative shirlevangelisto Developed presentation for Sr Leadership on overall channel strategy and creative flow to gain budget approval. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/affiliateprogramstrategyncreative-200131213021-thumbnail.jpg?width=120&height=120&fit=bounds" /> Developed presentation for Sr Leadership on overall channel strategy and creative flow to gain budget approval.

Affiliate Program Strategy n Creative from shirlevangelisto

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0 Brand Awareness and PR Article /shirlevangelisto/brand-awareness-and-pr-article ocmarticlesocialawareness201812110001-200131195725
Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic.]]>
Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic.]]> Fri, 31 Jan 2020 19:57:25 GMT /shirlevangelisto/brand-awareness-and-pr-article shirlevangelisto@slideshare.net(shirlevangelisto) Brand Awareness and PR Article shirlevangelisto Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ocmarticlesocialawareness201812110001-200131195725-thumbnail.jpg?width=120&height=120&fit=bounds" /> Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic.

Brand Awareness and PR Article from shirlevangelisto

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0 Tagging and retargeting 1.0.1 /slideshow/tagging-and-retargeting-101/226520183 taggingandretargeting1-200131192424
Needed to educate peers and senior leadership on what is tagging, its value, as well as in re-targeting banner ads.]]>
Needed to educate peers and senior leadership on what is tagging, its value, as well as in re-targeting banner ads.]]> Fri, 31 Jan 2020 19:24:24 GMT /slideshow/tagging-and-retargeting-101/226520183 shirlevangelisto@slideshare.net(shirlevangelisto) Tagging and retargeting 1.0.1 shirlevangelisto Needed to educate peers and senior leadership on what is tagging, its value, as well as in re-targeting banner ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/taggingandretargeting1-200131192424-thumbnail.jpg?width=120&height=120&fit=bounds" /> Needed to educate peers and senior leadership on what is tagging, its value, as well as in re-targeting banner ads.

Tagging and retargeting 1.0.1 from shirlevangelisto

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0 Affiliate Program 1.0.1 /slideshow/affiliate-program-101/226514696 affiliateprogram1-200131184322
Built new digital channel, but first approvals to implement were needed. Educated senior leadership to what the channel was and how TD could leverage it best. Approval to execute was given!]]>
Built new digital channel, but first approvals to implement were needed. Educated senior leadership to what the channel was and how TD could leverage it best. Approval to execute was given!]]> Fri, 31 Jan 2020 18:43:21 GMT /slideshow/affiliate-program-101/226514696 shirlevangelisto@slideshare.net(shirlevangelisto) Affiliate Program 1.0.1 shirlevangelisto Built new digital channel, but first approvals to implement were needed. Educated senior leadership to what the channel was and how TD could leverage it best. Approval to execute was given! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/affiliateprogram1-200131184322-thumbnail.jpg?width=120&height=120&fit=bounds" /> Built new digital channel, but first approvals to implement were needed. Educated senior leadership to what the channel was and how TD could leverage it best. Approval to execute was given!

Affiliate Program 1.0.1 from shirlevangelisto

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0 EA Social Media Influencer Business Plan.pptx /slideshow/ea-social-media-influencer-business-planpptx/226511022 easocialmediabusinessplan032118final-200131181644
Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness. ]]>
Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness. ]]> Fri, 31 Jan 2020 18:16:44 GMT /slideshow/ea-social-media-influencer-business-planpptx/226511022 shirlevangelisto@slideshare.net(shirlevangelisto) EA Social Media Influencer Business Plan.pptx shirlevangelisto Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/easocialmediabusinessplan032118final-200131181644-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness.

EA Social Media Influencer Business Plan.pptx from shirlevangelisto

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0 Social Media Business Plan /slideshow/social-media-business-plan/124195823 socialmediabusinessplanfinal-181127184054
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing, ]]>
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing, ]]> Tue, 27 Nov 2018 18:40:54 GMT /slideshow/social-media-business-plan/124195823 shirlevangelisto@slideshare.net(shirlevangelisto) Social Media Business Plan shirlevangelisto Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing, <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediabusinessplanfinal-181127184054-thumbnail.jpg?width=120&height=120&fit=bounds" /> Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,

Social Media Business Plan from shirlevangelisto

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0 Final Customer Migration Email Strategy and Communications Plan /slideshow/final-customer-migration-email-strategy-and-communications-plan/124194594 customermigrationemailstrategyfinalwithemails-181127182803
With closure of Pet360 built strategy to best migrate our customer base to PetSmart. Created full communications touch strategy to best retain base.]]>
With closure of Pet360 built strategy to best migrate our customer base to PetSmart. Created full communications touch strategy to best retain base.]]> Tue, 27 Nov 2018 18:28:03 GMT /slideshow/final-customer-migration-email-strategy-and-communications-plan/124194594 shirlevangelisto@slideshare.net(shirlevangelisto) Final Customer Migration Email Strategy and Communications Plan shirlevangelisto With closure of Pet360 built strategy to best migrate our customer base to PetSmart. Created full communications touch strategy to best retain base. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customermigrationemailstrategyfinalwithemails-181127182803-thumbnail.jpg?width=120&height=120&fit=bounds" /> With closure of Pet360 built strategy to best migrate our customer base to PetSmart. Created full communications touch strategy to best retain base.

Final Customer Migration Email Strategy and Communications Plan from shirlevangelisto

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0 Digital Media Foundation /slideshow/digital-media-foundation/122329930 digitalfoundationaldeck-181107192811
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.]]>
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.]]> Wed, 07 Nov 2018 19:28:11 GMT /slideshow/digital-media-foundation/122329930 shirlevangelisto@slideshare.net(shirlevangelisto) Digital Media Foundation shirlevangelisto Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalfoundationaldeck-181107192811-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.

Digital Media Foundation from shirlevangelisto

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0 Pharmacy Digital Marketing Plan /slideshow/pharmacy-digital-marketing-plan/122327594 pharmacydigitalmarketingplan032817-181107191021
Build strategy, industry landscape & sizing, PetSmart RX Phased launch approach, pre-launch checklist, PetSmart & Pet 360 digital advertising timing, as well as competitive research provided in creating overall RX migration and closure of Pet360 RX site.]]>
Build strategy, industry landscape & sizing, PetSmart RX Phased launch approach, pre-launch checklist, PetSmart & Pet 360 digital advertising timing, as well as competitive research provided in creating overall RX migration and closure of Pet360 RX site.]]> Wed, 07 Nov 2018 19:10:21 GMT /slideshow/pharmacy-digital-marketing-plan/122327594 shirlevangelisto@slideshare.net(shirlevangelisto) Pharmacy Digital Marketing Plan shirlevangelisto Build strategy, industry landscape & sizing, PetSmart RX Phased launch approach, pre-launch checklist, PetSmart & Pet 360 digital advertising timing, as well as competitive research provided in creating overall RX migration and closure of Pet360 RX site. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pharmacydigitalmarketingplan032817-181107191021-thumbnail.jpg?width=120&height=120&fit=bounds" /> Build strategy, industry landscape & sizing, PetSmart RX Phased launch approach, pre-launch checklist, PetSmart & Pet 360 digital advertising timing, as well as competitive research provided in creating overall RX migration and closure of Pet360 RX site.

Pharmacy Digital Marketing Plan from shirlevangelisto

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0 Customer Migration Marketing Plan --> Pet360 Customers to PetSmart /slideshow/customer-migration-marketing-plan-pet360-customers-to-petsmart/122326825 customermigrationmarketingplan05-181107190343
Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure.]]>
Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure.]]> Wed, 07 Nov 2018 19:03:43 GMT /slideshow/customer-migration-marketing-plan-pet360-customers-to-petsmart/122326825 shirlevangelisto@slideshare.net(shirlevangelisto) Customer Migration Marketing Plan --> Pet360 Customers to PetSmart shirlevangelisto Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customermigrationmarketingplan05-181107190343-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure.

Customer Migration Marketing Plan --> Pet360 Customers to PetSmart from shirlevangelisto

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0 Yellowbook New Product Competitive Analysis / Sales Tool /slideshow/yellowbook-new-product-competitive-analysis-sales-tool/71229702 ybnewproductsalestool-170120192304
Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch. ]]>
Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch. ]]> Fri, 20 Jan 2017 19:23:04 GMT /slideshow/yellowbook-new-product-competitive-analysis-sales-tool/71229702 shirlevangelisto@slideshare.net(shirlevangelisto) Yellowbook New Product Competitive Analysis / Sales Tool shirlevangelisto Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ybnewproductsalestool-170120192304-thumbnail.jpg?width=120&height=120&fit=bounds" /> Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch.

Yellowbook New Product Competitive Analysis / Sales Tool from shirlevangelisto

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0 Daily Deal Competitive Market Analysis /shirlevangelisto/daily-deal-competitive-market-analysis dailydealcompetitivemarketanalysis-12972201232156-phpapp02
Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch.]]>
Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch.]]> Tue, 08 Feb 2011 20:59:25 GMT /shirlevangelisto/daily-deal-competitive-market-analysis shirlevangelisto@slideshare.net(shirlevangelisto) Daily Deal Competitive Market Analysis shirlevangelisto Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dailydealcompetitivemarketanalysis-12972201232156-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch.

Daily Deal Competitive Market Analysis from shirlevangelisto

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/swapulseresultsfunctional-200203001617-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pulse-promotion-resultsanalysis/226750958 Pulse Promotion Result... https://cdn.slidesharecdn.com/ss_thumbnails/swastmresultsfunctional-200202233618-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/show-the-math-promotional-test/226749382 "Show the Math" promot... https://cdn.slidesharecdn.com/ss_thumbnails/ocmpressrelease-200131230945-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/press-release-226554047/226554047 Press Release