�ݺ�ߣshows by User: signalinc

�ݺ�ߣshows by User: signalinc / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: signalinc / Thu, 04 Dec 2014 15:35:44 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: signalinc The Game of Gamification /slideshow/game-of-gamificationfinal/42369140 gameofgamificationfinal-141204153544-conversion-gate02
Want big wins in marketing and communications? Use game mechanics. Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship. - The basics of gamification - Player types – and how to motivate different players - Real-world uses of game mechanics - And using gamification for B2C and B2B - See more at: http://www.signalinc.com/the-game-of-gamification/]]>
Want big wins in marketing and communications? Use game mechanics. Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship. - The basics of gamification - Player types – and how to motivate different players - Real-world uses of game mechanics - And using gamification for B2C and B2B - See more at: http://www.signalinc.com/the-game-of-gamification/]]> Thu, 04 Dec 2014 15:35:44 GMT /slideshow/game-of-gamificationfinal/42369140 signalinc@slideshare.net(signalinc) The Game of Gamification signalinc Want big wins in marketing and communications? Use game mechanics. Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship. - The basics of gamification - Player types – and how to motivate different players - Real-world uses of game mechanics - And using gamification for B2C and B2B - See more at: http://www.signalinc.com/the-game-of-gamification/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gameofgamificationfinal-141204153544-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Want big wins in marketing and communications? Use game mechanics. Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship. - The basics of gamification - Player types – and how to motivate different players - Real-world uses of game mechanics - And using gamification for B2C and B2B - See more at: http://www.signalinc.com/the-game-of-gamification/

The Game of Gamification from Signal

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0 Content Marketing in 5 Steps /slideshow/content-marketing-in-5-steps/39475762 bloggraphic650x711-140924090755-phpapp01
Get started in 5 steps 1. Determine measures of success. Any effective project starts with your goals and metrics – and starting a content marketing program is no different. Your KPIs will be different depending on your goal. Here are just a few examples. • Building your brand – media mentions, new visitors • Generate leads – gated downloads, lead source • Increase conversions – new customers, revenue won • Strengthen customer loyalty – retention, web engagement 2. Understand your audience. Customers, prospects, connectors or employees – your content must be geared towards what they want or need to hear. And where they’re feeling the most “pain” in their work lives. 3. Develop your messages. Consider what your audience currently feels about your product or service – and how you want them to feel. Create a short list of key messages that capture the essence of what you want to communicate. 4. Pick your format. The possibilities are many, including blog posts, videos, interactive tools and presentations, emails, banner ads or infographics. Remember to start with great content and choose the media mix from there. 5. Choose the right channels. Are you reaching out to internal audiences? Consider intranet posts, videos from thought leaders, or employee community conversations. For external audiences, try Facebook, Twitter, YouTube, Google+, LinkedIn or �ݺ�ߣShare.]]>
Get started in 5 steps 1. Determine measures of success. Any effective project starts with your goals and metrics – and starting a content marketing program is no different. Your KPIs will be different depending on your goal. Here are just a few examples. • Building your brand – media mentions, new visitors • Generate leads – gated downloads, lead source • Increase conversions – new customers, revenue won • Strengthen customer loyalty – retention, web engagement 2. Understand your audience. Customers, prospects, connectors or employees – your content must be geared towards what they want or need to hear. And where they’re feeling the most “pain” in their work lives. 3. Develop your messages. Consider what your audience currently feels about your product or service – and how you want them to feel. Create a short list of key messages that capture the essence of what you want to communicate. 4. Pick your format. The possibilities are many, including blog posts, videos, interactive tools and presentations, emails, banner ads or infographics. Remember to start with great content and choose the media mix from there. 5. Choose the right channels. Are you reaching out to internal audiences? Consider intranet posts, videos from thought leaders, or employee community conversations. For external audiences, try Facebook, Twitter, YouTube, Google+, LinkedIn or �ݺ�ߣShare.]]> Wed, 24 Sep 2014 09:07:55 GMT /slideshow/content-marketing-in-5-steps/39475762 signalinc@slideshare.net(signalinc) Content Marketing in 5 Steps signalinc Get started in 5 steps 1. Determine measures of success. Any effective project starts with your goals and metrics – and starting a content marketing program is no different. Your KPIs will be different depending on your goal. Here are just a few examples. • Building your brand – media mentions, new visitors • Generate leads – gated downloads, lead source • Increase conversions – new customers, revenue won • Strengthen customer loyalty – retention, web engagement 2. Understand your audience. Customers, prospects, connectors or employees – your content must be geared towards what they want or need to hear. And where they’re feeling the most “pain” in their work lives. 3. Develop your messages. Consider what your audience currently feels about your product or service – and how you want them to feel. Create a short list of key messages that capture the essence of what you want to communicate. 4. Pick your format. The possibilities are many, including blog posts, videos, interactive tools and presentations, emails, banner ads or infographics. Remember to start with great content and choose the media mix from there. 5. Choose the right channels. Are you reaching out to internal audiences? Consider intranet posts, videos from thought leaders, or employee community conversations. For external audiences, try Facebook, Twitter, YouTube, Google+, LinkedIn or �ݺ�ߣShare. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloggraphic650x711-140924090755-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Get started in 5 steps 1. Determine measures of success. Any effective project starts with your goals and metrics – and starting a content marketing program is no different. Your KPIs will be different depending on your goal. Here are just a few examples. • Building your brand – media mentions, new visitors • Generate leads – gated downloads, lead source • Increase conversions – new customers, revenue won • Strengthen customer loyalty – retention, web engagement 2. Understand your audience. Customers, prospects, connectors or employees – your content must be geared towards what they want or need to hear. And where they’re feeling the most “pain” in their work lives. 3. Develop your messages. Consider what your audience currently feels about your product or service – and how you want them to feel. Create a short list of key messages that capture the essence of what you want to communicate. 4. Pick your format. The possibilities are many, including blog posts, videos, interactive tools and presentations, emails, banner ads or infographics. Remember to start with great content and choose the media mix from there. 5. Choose the right channels. Are you reaching out to internal audiences? Consider intranet posts, videos from thought leaders, or employee community conversations. For external audiences, try Facebook, Twitter, YouTube, Google+, LinkedIn or �ݺ�ߣShare.

Content Marketing in 5 Steps from Signal

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0 Mobile Apps 101 - Mobile Industry Trends and Development Best Practices /signalinc/mobile-101-15939199 mobile101slideshare-130110162044-phpapp01
This presentation was made at a B2B seminar and provides mobile industry statistics and trends, as well as our approach to mobile app development.]]>
This presentation was made at a B2B seminar and provides mobile industry statistics and trends, as well as our approach to mobile app development.]]> Thu, 10 Jan 2013 16:20:44 GMT /signalinc/mobile-101-15939199 signalinc@slideshare.net(signalinc) Mobile Apps 101 - Mobile Industry Trends and Development Best Practices signalinc This presentation was made at a B2B seminar and provides mobile industry statistics and trends, as well as our approach to mobile app development. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile101slideshare-130110162044-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This presentation was made at a B2B seminar and provides mobile industry statistics and trends, as well as our approach to mobile app development.

Mobile Apps 101 - Mobile Industry Trends and Development Best Practices from Signal

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0 Mobile 101 For the Education Industry /slideshow/mobile101-education-industry/15938611 mobile101educationindustry-130110151110-phpapp01
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.]]>
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.]]> Thu, 10 Jan 2013 15:11:10 GMT /slideshow/mobile101-education-industry/15938611 signalinc@slideshare.net(signalinc) Mobile 101 For the Education Industry signalinc This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile101educationindustry-130110151110-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.

Mobile 101 For the Education Industry from Signal

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0 https://cdn.slidesharecdn.com/profile-photo-signalinc-48x48.jpg?cb=1609587684 Signal is a creative services & advertising agency with two studios in North Carolina. For over 20 years, our clients have trusted our experience, innovation, and capabilities to accomplish their strategic business objectives. We have proven strengths as the “local agency” for global companies, complementing their agencies of record and in-house marketing resources with responsive support, generating solid results in web design, brand identity, mobile app development, digital strategy and more. www.signalinc.com https://cdn.slidesharecdn.com/ss_thumbnails/gameofgamificationfinal-141204153544-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/game-of-gamificationfinal/42369140 The Game of Gamification https://cdn.slidesharecdn.com/ss_thumbnails/bloggraphic650x711-140924090755-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-marketing-in-5-steps/39475762 Content Marketing in 5... https://cdn.slidesharecdn.com/ss_thumbnails/mobile101slideshare-130110162044-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds signalinc/mobile-101-15939199 Mobile Apps 101 - Mobi...