際際滷shows by User: simonusiskin / http://www.slideshare.net/images/logo.gif 際際滷shows by User: simonusiskin / Tue, 08 Nov 2016 11:14:59 GMT 際際滷Share feed for 際際滷shows by User: simonusiskin iQU_Advertiser_Intro Deck_09212016 /slideshow/iquadvertiserintro-deck09212016-68397391/68397391 035a4239-0920-41e4-b81e-b76c680f3093-161108111459
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]]> Tue, 08 Nov 2016 11:14:59 GMT /slideshow/iquadvertiserintro-deck09212016-68397391/68397391 simonusiskin@slideshare.net(simonusiskin) iQU_Advertiser_Intro Deck_09212016 simonusiskin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/035a4239-0920-41e4-b81e-b76c680f3093-161108111459-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
iQU_Advertiser_Intro Deck_09212016 from Simon Usiskin
]]> 280 3 https://cdn.slidesharecdn.com/ss_thumbnails/035a4239-0920-41e4-b81e-b76c680f3093-161108111459-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 iQU - Corporate Presentation /slideshow/iqu-corporate-presentation-65858104/65858104 f58d9541-04a0-4218-b3e7-a442fd93b561-160909121102
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]]> Fri, 09 Sep 2016 12:11:02 GMT /slideshow/iqu-corporate-presentation-65858104/65858104 simonusiskin@slideshare.net(simonusiskin) iQU - Corporate Presentation simonusiskin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/f58d9541-04a0-4218-b3e7-a442fd93b561-160909121102-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
iQU - Corporate Presentation from Simon Usiskin
]]> 301 3 https://cdn.slidesharecdn.com/ss_thumbnails/f58d9541-04a0-4218-b3e7-a442fd93b561-160909121102-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Monetisation Summit - December 2014 /slideshow/mobile-monetisation-summit-december-2014/41065586 mobilemonetisationsummit-november2014-141103125918-conversion-gate02
The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps & games monetization This edition was created due to the booming numbers of innovative mobile apps & games that are eager for monetization solutions. Launched in 2011, this is our 4th year, and 7th summit to date. Attended by app & game developers/publishers, monetization providers, ad networks and major players in the mobile apps ecosystem. Summit Date: Dec. 2nd, 2014]]>
The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps & games monetization This edition was created due to the booming numbers of innovative mobile apps & games that are eager for monetization solutions. Launched in 2011, this is our 4th year, and 7th summit to date. Attended by app & game developers/publishers, monetization providers, ad networks and major players in the mobile apps ecosystem. Summit Date: Dec. 2nd, 2014]]> Mon, 03 Nov 2014 12:59:18 GMT /slideshow/mobile-monetisation-summit-december-2014/41065586 simonusiskin@slideshare.net(simonusiskin) Mobile Monetisation Summit - December 2014 simonusiskin The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps & games monetization This edition was created due to the booming numbers of innovative mobile apps & games that are eager for monetization solutions. Launched in 2011, this is our 4th year, and 7th summit to date. Attended by app & game developers/publishers, monetization providers, ad networks and major players in the mobile apps ecosystem. Summit Date: Dec. 2nd, 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemonetisationsummit-november2014-141103125918-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps &amp; games monetization This edition was created due to the booming numbers of innovative mobile apps &amp; games that are eager for monetization solutions. Launched in 2011, this is our 4th year, and 7th summit to date. Attended by app &amp; game developers/publishers, monetization providers, ad networks and major players in the mobile apps ecosystem. Summit Date: Dec. 2nd, 2014
Mobile Monetisation Summit - December 2014 from Simon Usiskin
]]> 815 2 https://cdn.slidesharecdn.com/ss_thumbnails/mobilemonetisationsummit-november2014-141103125918-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 On the Explicit and Implicit Effects of In-Game Advertising /slideshow/on-the-explicit-and-implicit-effects-of-ingame-advertising/40680266 bosch2014copy-141024075017-conversion-gate01
In this thesis, a study is reported on the effects of in-game advertising. The study combines qualitative and quantitative methods. Interviews with in-game advertising professionals have been conducted to help understand the current thoughts of professionals about the effectiveness of in-game advertising and how it is currently used within the industry. After that an experiment was conducted to investigate the effectiveness of in-game billboards using a paper questionnaire and an Implicit Association Test. The professionals were pessimistic about the current state of in-game advertising, optimistic about its possibilities and potential, but noted that game developers were hesitant to conduct research themselves out of fear for unbeneficial results. The experimental results provide evidence for the positive effects of in-game brands on the explicit and implicit attitudes and possible moderating effects of cognitive capacity. Additionally, it was found that recognition may play an important role in the effects of in-game advertising on the explicit attitude.]]>
In this thesis, a study is reported on the effects of in-game advertising. The study combines qualitative and quantitative methods. Interviews with in-game advertising professionals have been conducted to help understand the current thoughts of professionals about the effectiveness of in-game advertising and how it is currently used within the industry. After that an experiment was conducted to investigate the effectiveness of in-game billboards using a paper questionnaire and an Implicit Association Test. The professionals were pessimistic about the current state of in-game advertising, optimistic about its possibilities and potential, but noted that game developers were hesitant to conduct research themselves out of fear for unbeneficial results. The experimental results provide evidence for the positive effects of in-game brands on the explicit and implicit attitudes and possible moderating effects of cognitive capacity. Additionally, it was found that recognition may play an important role in the effects of in-game advertising on the explicit attitude.]]> Fri, 24 Oct 2014 07:50:17 GMT /slideshow/on-the-explicit-and-implicit-effects-of-ingame-advertising/40680266 simonusiskin@slideshare.net(simonusiskin) On the Explicit and Implicit Effects of In-Game Advertising simonusiskin In this thesis, a study is reported on the effects of in-game advertising. The study combines qualitative and quantitative methods. Interviews with in-game advertising professionals have been conducted to help understand the current thoughts of professionals about the effectiveness of in-game advertising and how it is currently used within the industry. After that an experiment was conducted to investigate the effectiveness of in-game billboards using a paper questionnaire and an Implicit Association Test. The professionals were pessimistic about the current state of in-game advertising, optimistic about its possibilities and potential, but noted that game developers were hesitant to conduct research themselves out of fear for unbeneficial results. The experimental results provide evidence for the positive effects of in-game brands on the explicit and implicit attitudes and possible moderating effects of cognitive capacity. Additionally, it was found that recognition may play an important role in the effects of in-game advertising on the explicit attitude. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bosch2014copy-141024075017-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this thesis, a study is reported on the effects of in-game advertising. The study combines qualitative and quantitative methods. Interviews with in-game advertising professionals have been conducted to help understand the current thoughts of professionals about the effectiveness of in-game advertising and how it is currently used within the industry. After that an experiment was conducted to investigate the effectiveness of in-game billboards using a paper questionnaire and an Implicit Association Test. The professionals were pessimistic about the current state of in-game advertising, optimistic about its possibilities and potential, but noted that game developers were hesitant to conduct research themselves out of fear for unbeneficial results. The experimental results provide evidence for the positive effects of in-game brands on the explicit and implicit attitudes and possible moderating effects of cognitive capacity. Additionally, it was found that recognition may play an important role in the effects of in-game advertising on the explicit attitude.
On the Explicit and Implicit Effects of In-Game Advertising from Simon Usiskin
]]> 1593 11 https://cdn.slidesharecdn.com/ss_thumbnails/bosch2014copy-141024075017-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 E marketer native_advertising_roundup /slideshow/e-marketer-nativeadvertisingroundup/40538496 emarketernativeadvertisingroundup-141021070957-conversion-gate02
Native advertising, which some marketers, publishers and readers see as little different than the old advertorial concept, is still nascent enough that its difficult for many to defineand has different definitions depending on who you ask. To help you stay on top of the latest trends in native advertising, eMarketer has curated a roundup of some of our latest coverage, including statistics, insights and interviews.]]>
Native advertising, which some marketers, publishers and readers see as little different than the old advertorial concept, is still nascent enough that its difficult for many to defineand has different definitions depending on who you ask. To help you stay on top of the latest trends in native advertising, eMarketer has curated a roundup of some of our latest coverage, including statistics, insights and interviews.]]> Tue, 21 Oct 2014 07:09:57 GMT /slideshow/e-marketer-nativeadvertisingroundup/40538496 simonusiskin@slideshare.net(simonusiskin) E marketer native_advertising_roundup simonusiskin Native advertising, which some marketers, publishers and readers see as little different than the old advertorial concept, is still nascent enough that its difficult for many to defineand has different definitions depending on who you ask. To help you stay on top of the latest trends in native advertising, eMarketer has curated a roundup of some of our latest coverage, including statistics, insights and interviews. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emarketernativeadvertisingroundup-141021070957-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Native advertising, which some marketers, publishers and readers see as little different than the old advertorial concept, is still nascent enough that its difficult for many to defineand has different definitions depending on who you ask. To help you stay on top of the latest trends in native advertising, eMarketer has curated a roundup of some of our latest coverage, including statistics, insights and interviews.
E marketer native_advertising_roundup from Simon Usiskin
]]> 570 3 https://cdn.slidesharecdn.com/ss_thumbnails/emarketernativeadvertisingroundup-141021070957-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Acquiring and Retaining Gamer Users /slideshow/acquiring-and-retaining-usersreport3-copy/40503607 acquiring-and-retaining-users-report3copy-141020132812-conversion-gate01
The video games industry is a vibrant and versatile place. User acquisi- tion has become perhaps the primary factor in driving revenue for game creators. For games that continue to monetize following initial acquisi- tion, retention rates are just as vital. Player behavior and opinion towards a monetization method can directly impact the viability of a business model; however, there are a number of other contributing factors that will affect both acquisition and retention. This report details the strategies available within the games industry today to help developers and publishers effectively acquire and retain users, complete with key insights from the best and brightest working in todays video game market.]]>
The video games industry is a vibrant and versatile place. User acquisi- tion has become perhaps the primary factor in driving revenue for game creators. For games that continue to monetize following initial acquisi- tion, retention rates are just as vital. Player behavior and opinion towards a monetization method can directly impact the viability of a business model; however, there are a number of other contributing factors that will affect both acquisition and retention. This report details the strategies available within the games industry today to help developers and publishers effectively acquire and retain users, complete with key insights from the best and brightest working in todays video game market.]]> Mon, 20 Oct 2014 13:28:12 GMT /slideshow/acquiring-and-retaining-usersreport3-copy/40503607 simonusiskin@slideshare.net(simonusiskin) Acquiring and Retaining Gamer Users simonusiskin The video games industry is a vibrant and versatile place. User acquisi- tion has become perhaps the primary factor in driving revenue for game creators. For games that continue to monetize following initial acquisi- tion, retention rates are just as vital. Player behavior and opinion towards a monetization method can directly impact the viability of a business model; however, there are a number of other contributing factors that will affect both acquisition and retention. This report details the strategies available within the games industry today to help developers and publishers effectively acquire and retain users, complete with key insights from the best and brightest working in todays video game market. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acquiring-and-retaining-users-report3copy-141020132812-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The video games industry is a vibrant and versatile place. User acquisi- tion has become perhaps the primary factor in driving revenue for game creators. For games that continue to monetize following initial acquisi- tion, retention rates are just as vital. Player behavior and opinion towards a monetization method can directly impact the viability of a business model; however, there are a number of other contributing factors that will affect both acquisition and retention. This report details the strategies available within the games industry today to help developers and publishers effectively acquire and retain users, complete with key insights from the best and brightest working in todays video game market.
Acquiring and Retaining Gamer Users from Simon Usiskin
]]> 622 3 https://cdn.slidesharecdn.com/ss_thumbnails/acquiring-and-retaining-users-report3copy-141020132812-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 iQU advertiser-presentation-2014 /slideshow/iqu-advertiserpresentation2014/38245664 iqu-advertiser-presentation-2014-140822034828-phpapp01
iQU can help take care of your gamer's lifecycle throughout the entire ARM funnel. We have products and services that can help you acquire, retain and monetise your gamers with unique insights. Together with our passionate and experienced team, we are the one stop shop for all game advertisers in helping them meet their marketing KPI's.]]>
iQU can help take care of your gamer's lifecycle throughout the entire ARM funnel. We have products and services that can help you acquire, retain and monetise your gamers with unique insights. Together with our passionate and experienced team, we are the one stop shop for all game advertisers in helping them meet their marketing KPI's.]]> Fri, 22 Aug 2014 03:48:28 GMT /slideshow/iqu-advertiserpresentation2014/38245664 simonusiskin@slideshare.net(simonusiskin) iQU advertiser-presentation-2014 simonusiskin iQU can help take care of your gamer's lifecycle throughout the entire ARM funnel. We have products and services that can help you acquire, retain and monetise your gamers with unique insights. Together with our passionate and experienced team, we are the one stop shop for all game advertisers in helping them meet their marketing KPI's. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iqu-advertiser-presentation-2014-140822034828-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> iQU can help take care of your gamer&#39;s lifecycle throughout the entire ARM funnel. We have products and services that can help you acquire, retain and monetise your gamers with unique insights. Together with our passionate and experienced team, we are the one stop shop for all game advertisers in helping them meet their marketing KPI&#39;s.
iQU advertiser-presentation-2014 from Simon Usiskin
]]> 825 4 https://cdn.slidesharecdn.com/ss_thumbnails/iqu-advertiser-presentation-2014-140822034828-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-simonusiskin-48x48.jpg?cb=1522793841 There are very few people who have successfully crossed the TV and online divide but Simon is one of them. He has had leadership roles in broadcast media and online companies and has founded B2C as well as B2B businesses. Prior to iQU, Simon held senior positions at Spil Games (worldwide operator of global network of social and casual gaming platforms) and 2WayTraffic (owner of the Who Wants To Be A Millionaire franchise and now a Sony Pictures Entertainment company). www.iqu.com https://cdn.slidesharecdn.com/ss_thumbnails/035a4239-0920-41e4-b81e-b76c680f3093-161108111459-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/iquadvertiserintro-deck09212016-68397391/68397391 iQU_Advertiser_Intro D... https://cdn.slidesharecdn.com/ss_thumbnails/f58d9541-04a0-4218-b3e7-a442fd93b561-160909121102-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/iqu-corporate-presentation-65858104/65858104 iQU - Corporate Presen... https://cdn.slidesharecdn.com/ss_thumbnails/mobilemonetisationsummit-november2014-141103125918-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mobile-monetisation-summit-december-2014/41065586 Mobile Monetisation Su...