�ݺ�ߣshows by User: slcsem

�ݺ�ߣshows by User: slcsem / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: slcsem / Tue, 25 Feb 2020 01:11:54 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: slcsem Utah DMC Presents: PPC Night - February 2020 /slideshow/utah-dmc-presents-ppc-night-february-2020/229057052 utahdmcfebruary2020-200225011154
We had an awesome event on February 19th, 2020 talking all about PPC marketing with Kyle Shurtz from Avalaunch Media and Navha Hopkins from Hennessey Digital. Learn more about our events at https://www.utahdmc.org/]]>
We had an awesome event on February 19th, 2020 talking all about PPC marketing with Kyle Shurtz from Avalaunch Media and Navha Hopkins from Hennessey Digital. Learn more about our events at https://www.utahdmc.org/]]> Tue, 25 Feb 2020 01:11:54 GMT /slideshow/utah-dmc-presents-ppc-night-february-2020/229057052 slcsem@slideshare.net(slcsem) Utah DMC Presents: PPC Night - February 2020 slcsem We had an awesome event on February 19th, 2020 talking all about PPC marketing with Kyle Shurtz from Avalaunch Media and Navha Hopkins from Hennessey Digital. Learn more about our events at https://www.utahdmc.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcfebruary2020-200225011154-thumbnail.jpg?width=120&height=120&fit=bounds" /> We had an awesome event on February 19th, 2020 talking all about PPC marketing with Kyle Shurtz from Avalaunch Media and Navha Hopkins from Hennessey Digital. Learn more about our events at https://www.utahdmc.org/

Utah DMC Presents: PPC Night - February 2020 from Utah Digital Marketing Collective

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0 Utah DMC Presents: All About Agencies - January 2020 /slideshow/utah-dmc-presents-all-about-agencies-january-2020/225332095 utahdmcjanuary2020-200128011509
Utah DMC Presents: All About Agencies - January 2020 - Featuring Jeff Allen and Jesse Semchuck]]>
Utah DMC Presents: All About Agencies - January 2020 - Featuring Jeff Allen and Jesse Semchuck]]> Tue, 28 Jan 2020 01:15:09 GMT /slideshow/utah-dmc-presents-all-about-agencies-january-2020/225332095 slcsem@slideshare.net(slcsem) Utah DMC Presents: All About Agencies - January 2020 slcsem Utah DMC Presents: All About Agencies - January 2020 - Featuring Jeff Allen and Jesse Semchuck <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcjanuary2020-200128011509-thumbnail.jpg?width=120&height=120&fit=bounds" /> Utah DMC Presents: All About Agencies - January 2020 - Featuring Jeff Allen and Jesse Semchuck

Utah DMC Presents: All About Agencies - January 2020 from Utah Digital Marketing Collective

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0 Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 /slideshow/utah-dmc-presents-video-marketing-in-a-multiplatform-era-december-2019/225330462 utahdmcdecember2019-200128010959
Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 - Featuring Stephen Water and Travis Chambers]]>
Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 - Featuring Stephen Water and Travis Chambers]]> Tue, 28 Jan 2020 01:09:59 GMT /slideshow/utah-dmc-presents-video-marketing-in-a-multiplatform-era-december-2019/225330462 slcsem@slideshare.net(slcsem) Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 slcsem Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 - Featuring Stephen Water and Travis Chambers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcdecember2019-200128010959-thumbnail.jpg?width=120&height=120&fit=bounds" /> Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 - Featuring Stephen Water and Travis Chambers

Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 from Utah Digital Marketing Collective

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0 Utah DMC Presents: Paid Media in a B2B World - November 2019 /slideshow/utah-dmc-presents-paid-media-in-a-b2b-world-november-2019/197616181 utahdmcnovember2019-191125221941
Utah DMC Presents: Paid Media in a B2B World featuring Emma Franks and Andrea Cruz]]>
Utah DMC Presents: Paid Media in a B2B World featuring Emma Franks and Andrea Cruz]]> Mon, 25 Nov 2019 22:19:41 GMT /slideshow/utah-dmc-presents-paid-media-in-a-b2b-world-november-2019/197616181 slcsem@slideshare.net(slcsem) Utah DMC Presents: Paid Media in a B2B World - November 2019 slcsem Utah DMC Presents: Paid Media in a B2B World featuring Emma Franks and Andrea Cruz <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcnovember2019-191125221941-thumbnail.jpg?width=120&height=120&fit=bounds" /> Utah DMC Presents: Paid Media in a B2B World featuring Emma Franks and Andrea Cruz

Utah DMC Presents: Paid Media in a B2B World - November 2019 from Utah Digital Marketing Collective

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0 Utah DMC Presents: Let's Talk eCommerce - October 2019 /slideshow/utah-dmc-presents-lets-talk-ecommerce-october-2019/197611585 utahdmcoctober2019-191125220328
Utah DMC Presents: Let's Talk eCommerce featuring Pierson Krass and Adam Bridegan]]>
Utah DMC Presents: Let's Talk eCommerce featuring Pierson Krass and Adam Bridegan]]> Mon, 25 Nov 2019 22:03:28 GMT /slideshow/utah-dmc-presents-lets-talk-ecommerce-october-2019/197611585 slcsem@slideshare.net(slcsem) Utah DMC Presents: Let's Talk eCommerce - October 2019 slcsem Utah DMC Presents: Let's Talk eCommerce featuring Pierson Krass and Adam Bridegan <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcoctober2019-191125220328-thumbnail.jpg?width=120&height=120&fit=bounds" /> Utah DMC Presents: Let's Talk eCommerce featuring Pierson Krass and Adam Bridegan

Utah DMC Presents: Let's Talk eCommerce - October 2019 from Utah Digital Marketing Collective

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0 Utah DMC Presents: PPC Night - September 2019 /slideshow/utah-dmc-presents-ppc-night-september-2019/197610237 utahdmcseptember2019-191125215838
PPC Night: The Next Frontier In Digital Marketing featuring Duane Brown and Frederick Vallaeys.]]>
PPC Night: The Next Frontier In Digital Marketing featuring Duane Brown and Frederick Vallaeys.]]> Mon, 25 Nov 2019 21:58:38 GMT /slideshow/utah-dmc-presents-ppc-night-september-2019/197610237 slcsem@slideshare.net(slcsem) Utah DMC Presents: PPC Night - September 2019 slcsem PPC Night: The Next Frontier In Digital Marketing featuring Duane Brown and Frederick Vallaeys. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcseptember2019-191125215838-thumbnail.jpg?width=120&height=120&fit=bounds" /> PPC Night: The Next Frontier In Digital Marketing featuring Duane Brown and Frederick Vallaeys.

Utah DMC Presents: PPC Night - September 2019 from Utah Digital Marketing Collective

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0 The Most Valuable Impression on the Web (Instagram Stories) /slideshow/the-most-valuable-impression-on-the-web-instagram-stories/167566638 utahdmc8-23-19final8-14-19-190829220415
Cory Henke Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior. Session takeaways: Organic & Paid Instagram Strategies & Implementation The value of data analysis and dashboard visualization A deeper understanding of the value of Instagram and capability for building a brand Audience development & retargeting strategies]]>
Cory Henke Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior. Session takeaways: Organic & Paid Instagram Strategies & Implementation The value of data analysis and dashboard visualization A deeper understanding of the value of Instagram and capability for building a brand Audience development & retargeting strategies]]> Thu, 29 Aug 2019 22:04:15 GMT /slideshow/the-most-valuable-impression-on-the-web-instagram-stories/167566638 slcsem@slideshare.net(slcsem) The Most Valuable Impression on the Web (Instagram Stories) slcsem Cory Henke Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior. Session takeaways: Organic & Paid Instagram Strategies & Implementation The value of data analysis and dashboard visualization A deeper understanding of the value of Instagram and capability for building a brand Audience development & retargeting strategies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmc8-23-19final8-14-19-190829220415-thumbnail.jpg?width=120&height=120&fit=bounds" /> Cory Henke Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior. Session takeaways: Organic & Paid Instagram Strategies & Implementation The value of data analysis and dashboard visualization A deeper understanding of the value of Instagram and capability for building a brand Audience development & retargeting strategies

The Most Valuable Impression on the Web (Instagram Stories) from Utah Digital Marketing Collective

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0 Facebook- Cracking the Code /slcsem/facebook-cracking-the-code blitzbuildauthorityatscalepptv1-190829215440
Dennis Yu Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product. You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever. In this session, we will share examples of applying these techniques and the strategy behind them.]]>
Dennis Yu Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product. You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever. In this session, we will share examples of applying these techniques and the strategy behind them.]]> Thu, 29 Aug 2019 21:54:40 GMT /slcsem/facebook-cracking-the-code slcsem@slideshare.net(slcsem) Facebook- Cracking the Code slcsem Dennis Yu Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product. You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever. In this session, we will share examples of applying these techniques and the strategy behind them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blitzbuildauthorityatscalepptv1-190829215440-thumbnail.jpg?width=120&height=120&fit=bounds" /> Dennis Yu Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product. You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever. In this session, we will share examples of applying these techniques and the strategy behind them.

Facebook- Cracking the Code from Utah Digital Marketing Collective

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0 How to Build an Effective Facebook Funnel /slideshow/how-to-build-an-effective-facebook-funnel/167563211 utahdmcwenograd-190829214133
Susan Wenograd Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past. Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.]]>
Susan Wenograd Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past. Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.]]> Thu, 29 Aug 2019 21:41:33 GMT /slideshow/how-to-build-an-effective-facebook-funnel/167563211 slcsem@slideshare.net(slcsem) How to Build an Effective Facebook Funnel slcsem Susan Wenograd Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past. Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcwenograd-190829214133-thumbnail.jpg?width=120&height=120&fit=bounds" /> Susan Wenograd Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past. Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.

How to Build an Effective Facebook Funnel from Utah Digital Marketing Collective

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0 THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization /slideshow/the-visual-sale-how-to-embrace-the-visual-revolution-and-create-a-culture-of-video-in-your-organization/167563127 utahdmc2019-190829214057
Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more!]]>
Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more!]]> Thu, 29 Aug 2019 21:40:57 GMT /slideshow/the-visual-sale-how-to-embrace-the-visual-revolution-and-create-a-culture-of-video-in-your-organization/167563127 slcsem@slideshare.net(slcsem) THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization slcsem Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmc2019-190829214057-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more!

THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization from Utah Digital Marketing Collective

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0 Why influencers suck and how to work with them and not pay a dime /slideshow/why-influencers-suck-and-how-to-work-with-them-and-not-pay-a-dime/167562666 influencersawolfinsheepsclothingscottpauldmc-190829213735
Scott Paul Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year. We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way. Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today.]]>
Scott Paul Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year. We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way. Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today.]]> Thu, 29 Aug 2019 21:37:35 GMT /slideshow/why-influencers-suck-and-how-to-work-with-them-and-not-pay-a-dime/167562666 slcsem@slideshare.net(slcsem) Why influencers suck and how to work with them and not pay a dime slcsem Scott Paul Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year. We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way. Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influencersawolfinsheepsclothingscottpauldmc-190829213735-thumbnail.jpg?width=120&height=120&fit=bounds" /> Scott Paul Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year. We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way. Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today.

Why influencers suck and how to work with them and not pay a dime from Utah Digital Marketing Collective

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0 Welcome to The Golden Age of Competitive Research /slideshow/welcome-to-the-golden-age-of-competitive-research-167562556/167562556 utahdmc-robertbrady-competitiveresearch1-190829213644
Robert Brady Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following: Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you Researching your competitors Facebook advertising efforts to keep your social game on point Tapping into the new Bing Competition tab Level up your competitive research by attending this session. ]]>
Robert Brady Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following: Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you Researching your competitors Facebook advertising efforts to keep your social game on point Tapping into the new Bing Competition tab Level up your competitive research by attending this session. ]]> Thu, 29 Aug 2019 21:36:44 GMT /slideshow/welcome-to-the-golden-age-of-competitive-research-167562556/167562556 slcsem@slideshare.net(slcsem) Welcome to The Golden Age of Competitive Research slcsem Robert Brady Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following: Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you Researching your competitors Facebook advertising efforts to keep your social game on point Tapping into the new Bing Competition tab Level up your competitive research by attending this session. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmc-robertbrady-competitiveresearch1-190829213644-thumbnail.jpg?width=120&height=120&fit=bounds" /> Robert Brady Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following: Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you Researching your competitors Facebook advertising efforts to keep your social game on point Tapping into the new Bing Competition tab Level up your competitive research by attending this session.

Welcome to The Golden Age of Competitive Research from Utah Digital Marketing Collective

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0 The Future of Digital Marketing: It's Not What You Think /slideshow/the-future-of-digital-marketing-its-not-what-you-think/167562343 marketingschool-thefutureofdigitalmarketing-edited-190829213518
Neil Patel Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.]]>
Neil Patel Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.]]> Thu, 29 Aug 2019 21:35:18 GMT /slideshow/the-future-of-digital-marketing-its-not-what-you-think/167562343 slcsem@slideshare.net(slcsem) The Future of Digital Marketing: It's Not What You Think slcsem Neil Patel Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingschool-thefutureofdigitalmarketing-edited-190829213518-thumbnail.jpg?width=120&height=120&fit=bounds" /> Neil Patel Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.

The Future of Digital Marketing: It's Not What You Think from Utah Digital Marketing Collective

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0 PPC Lead Generation Strategies for Quantity, Quality, and Revenue /slideshow/ppc-lead-generation-strategies-for-quantity-quality-and-revenue/167562046 utahdmc2019-leadgenerationstrategies-michellemorgan-190829213322
Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.]]>
Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.]]> Thu, 29 Aug 2019 21:33:22 GMT /slideshow/ppc-lead-generation-strategies-for-quantity-quality-and-revenue/167562046 slcsem@slideshare.net(slcsem) PPC Lead Generation Strategies for Quantity, Quality, and Revenue slcsem Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmc2019-leadgenerationstrategies-michellemorgan-190829213322-thumbnail.jpg?width=120&height=120&fit=bounds" /> Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.

PPC Lead Generation Strategies for Quantity, Quality, and Revenue from Utah Digital Marketing Collective

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0 Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons /slideshow/everything-i-needed-to-know-about-marketing-i-learned-playing-dungeons-dragons/167560377 dnd-exported-images1-190829212232
Ian Lurie Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer. Session Takeaways: What a “niche” really looks like Basic marketing math (what’s a click worth?) Why return on time invested is the most important marketing metric The best thing about marketing]]>
Ian Lurie Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer. Session Takeaways: What a “niche” really looks like Basic marketing math (what’s a click worth?) Why return on time invested is the most important marketing metric The best thing about marketing]]> Thu, 29 Aug 2019 21:22:32 GMT /slideshow/everything-i-needed-to-know-about-marketing-i-learned-playing-dungeons-dragons/167560377 slcsem@slideshare.net(slcsem) Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons slcsem Ian Lurie Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer. Session Takeaways: What a “niche” really looks like Basic marketing math (what’s a click worth?) Why return on time invested is the most important marketing metric The best thing about marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dnd-exported-images1-190829212232-thumbnail.jpg?width=120&height=120&fit=bounds" /> Ian Lurie Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer. Session Takeaways: What a “niche” really looks like Basic marketing math (what’s a click worth?) Why return on time invested is the most important marketing metric The best thing about marketing

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons from Utah Digital Marketing Collective

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0 How Machine Learning is Changing the Landscape of Search, Discovery and Engagement /slideshow/how-machine-learning-is-changing-the-landscape-of-search-discovery-and-engagement/167559575 utah-sem-conference-2019-190829211649
Duane Forrester Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org How Machine Learning is Changing the Landscape of Search, Discovery and Engagement Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.]]>
Duane Forrester Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org How Machine Learning is Changing the Landscape of Search, Discovery and Engagement Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.]]> Thu, 29 Aug 2019 21:16:49 GMT /slideshow/how-machine-learning-is-changing-the-landscape-of-search-discovery-and-engagement/167559575 slcsem@slideshare.net(slcsem) How Machine Learning is Changing the Landscape of Search, Discovery and Engagement slcsem Duane Forrester Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org How Machine Learning is Changing the Landscape of Search, Discovery and Engagement Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utah-sem-conference-2019-190829211649-thumbnail.jpg?width=120&height=120&fit=bounds" /> Duane Forrester Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org How Machine Learning is Changing the Landscape of Search, Discovery and Engagement Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.

How Machine Learning is Changing the Landscape of Search, Discovery and Engagement from Utah Digital Marketing Collective

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0 A Crash Course in Location Marketing /slideshow/a-crash-course-in-location-marketing/167559308 dmcutahbreunig08211902-190829211500
Drew Breunig Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow. Session Takeaways: Learn how a phone figures out where it is and how that data is shared Understand what location data can and can't do, so you can decide if it's relevant to your needs See how marketers are using location data today to increase the relevancy of their campaigns Discovery how you can leverage this data tomorrow]]>
Drew Breunig Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow. Session Takeaways: Learn how a phone figures out where it is and how that data is shared Understand what location data can and can't do, so you can decide if it's relevant to your needs See how marketers are using location data today to increase the relevancy of their campaigns Discovery how you can leverage this data tomorrow]]> Thu, 29 Aug 2019 21:15:00 GMT /slideshow/a-crash-course-in-location-marketing/167559308 slcsem@slideshare.net(slcsem) A Crash Course in Location Marketing slcsem Drew Breunig Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow. Session Takeaways: Learn how a phone figures out where it is and how that data is shared Understand what location data can and can't do, so you can decide if it's relevant to your needs See how marketers are using location data today to increase the relevancy of their campaigns Discovery how you can leverage this data tomorrow <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmcutahbreunig08211902-190829211500-thumbnail.jpg?width=120&height=120&fit=bounds" /> Drew Breunig Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow. Session Takeaways: Learn how a phone figures out where it is and how that data is shared Understand what location data can and can't do, so you can decide if it's relevant to your needs See how marketers are using location data today to increase the relevancy of their campaigns Discovery how you can leverage this data tomorrow

A Crash Course in Location Marketing from Utah Digital Marketing Collective

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0 How A Remarkable Customer Experience Can Be Your Best Marketing /slcsem/how-a-remarkable-customer-experience-can-be-your-best-marketing utahdmcgingiss082319-190829210935
Dan Gingiss Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.]]>
Dan Gingiss Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.]]> Thu, 29 Aug 2019 21:09:35 GMT /slcsem/how-a-remarkable-customer-experience-can-be-your-best-marketing slcsem@slideshare.net(slcsem) How A Remarkable Customer Experience Can Be Your Best Marketing slcsem Dan Gingiss Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcgingiss082319-190829210935-thumbnail.jpg?width=120&height=120&fit=bounds" /> Dan Gingiss Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.

How A Remarkable Customer Experience Can Be Your Best Marketing from Utah Digital Marketing Collective

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0 Utah DMC Presents: SEO Night - July 2019 /slideshow/utah-dmc-presents-seo-night-july-2019/156781054 utahdmcjuly2019-190721175830
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines. For full recaps of this and past events, head on over to utahdmc.org]]>
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines. For full recaps of this and past events, head on over to utahdmc.org]]> Sun, 21 Jul 2019 17:58:30 GMT /slideshow/utah-dmc-presents-seo-night-july-2019/156781054 slcsem@slideshare.net(slcsem) Utah DMC Presents: SEO Night - July 2019 slcsem For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines. For full recaps of this and past events, head on over to utahdmc.org <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcjuly2019-190721175830-thumbnail.jpg?width=120&height=120&fit=bounds" /> For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines. For full recaps of this and past events, head on over to utahdmc.org

Utah DMC Presents: SEO Night - July 2019 from Utah Digital Marketing Collective

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0 Utah DMC Presents: Search Social & Attribution - June 2019 /slideshow/utah-dmc-presents-search-social-attribution-june-2019/154010433 utahdmcjune2019-190706181943
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Mark Irvine presented: Search and Social: 3 Tricks to Make Your Advertising Work Better Together Simon Poulton presented: Democratizing Attribution: Understanding the incremental impact of your digital marketing For full recaps of this and past events, head on over to utahdmc.org]]>
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Mark Irvine presented: Search and Social: 3 Tricks to Make Your Advertising Work Better Together Simon Poulton presented: Democratizing Attribution: Understanding the incremental impact of your digital marketing For full recaps of this and past events, head on over to utahdmc.org]]> Sat, 06 Jul 2019 18:19:43 GMT /slideshow/utah-dmc-presents-search-social-attribution-june-2019/154010433 slcsem@slideshare.net(slcsem) Utah DMC Presents: Search Social & Attribution - June 2019 slcsem For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Mark Irvine presented: Search and Social: 3 Tricks to Make Your Advertising Work Better Together Simon Poulton presented: Democratizing Attribution: Understanding the incremental impact of your digital marketing For full recaps of this and past events, head on over to utahdmc.org <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcjune2019-190706181943-thumbnail.jpg?width=120&height=120&fit=bounds" /> For our June 2019 event, Search Social & Attribution, we had two fantastic speakers. Mark Irvine presented: Search and Social: 3 Tricks to Make Your Advertising Work Better Together Simon Poulton presented: Democratizing Attribution: Understanding the incremental impact of your digital marketing For full recaps of this and past events, head on over to utahdmc.org

Utah DMC Presents: Search Social & Attribution - June 2019 from Utah Digital Marketing Collective

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0 https://cdn.slidesharecdn.com/profile-photo-slcsem-48x48.jpg?cb=1582593031 Our goal at the Utah Digital Marketing Collective (Utah DMC) (Previously SLC|SEM) is to provide business owners, marketing professionals & entrepreneurs with the education & resources they need to get better results from their online marketing efforts. On the 3rd Wednesday of every month, our attendees have the chance to get world-class knowledge from some of the top marketing experts in the nation and have the opportunity to discuss key challenges with colleagues or other professionals in their field. www.utahdmc.org/ https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcfebruary2020-200225011154-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/utah-dmc-presents-ppc-night-february-2020/229057052 Utah DMC Presents: PPC... https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcjanuary2020-200128011509-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/utah-dmc-presents-all-about-agencies-january-2020/225332095 Utah DMC Presents: All... https://cdn.slidesharecdn.com/ss_thumbnails/utahdmcdecember2019-200128010959-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/utah-dmc-presents-video-marketing-in-a-multiplatform-era-december-2019/225330462 Utah DMC Presents: Vid...