�ݺ�ߣshows by User: sliewehr

�ݺ�ߣshows by User: sliewehr / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: sliewehr / Thu, 10 Mar 2016 05:22:17 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: sliewehr The New Marketing Stack: Necessary tools from content marketing to marketing automation /slideshow/the-new-marketing-stack-necessary-tools-from-content-marketing-to-marketing-automation/59353556 sliewehr-thenewmarketingstack-030816-160310052217
The original plan for this talk was to review all the potential parts of the marketing stack, as well as a sampling of vendors for each. But since that would've been a *really* boring talk to sit through, I did some of that here, but I gave it a twist. ]]>
The original plan for this talk was to review all the potential parts of the marketing stack, as well as a sampling of vendors for each. But since that would've been a *really* boring talk to sit through, I did some of that here, but I gave it a twist. ]]> Thu, 10 Mar 2016 05:22:17 GMT /slideshow/the-new-marketing-stack-necessary-tools-from-content-marketing-to-marketing-automation/59353556 sliewehr@slideshare.net(sliewehr) The New Marketing Stack: Necessary tools from content marketing to marketing automation sliewehr The original plan for this talk was to review all the potential parts of the marketing stack, as well as a sampling of vendors for each. But since that would've been a *really* boring talk to sit through, I did some of that here, but I gave it a twist. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sliewehr-thenewmarketingstack-030816-160310052217-thumbnail.jpg?width=120&height=120&fit=bounds" /> The original plan for this talk was to review all the potential parts of the marketing stack, as well as a sampling of vendors for each. But since that would've been a *really* boring talk to sit through, I did some of that here, but I gave it a twist.

The New Marketing Stack: Necessary tools from content marketing to marketing automation from Scott Liewehr

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1 Truly Great Customer Experience: Moving Beyond Digital Marketing to Build the Ultimate Customer Experience /slideshow/truly-great-customer-experience-moving-beyond-digital-marketing-to-build-the-ultimate-customer-experience/38944945 trulygreatcustomerexperiences-forupload-140910164313-phpapp02
In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics covered include: - What drives customer experience? - What works today and what needs improvement? - What are the elements of a great customer experience? - Where should you start?]]>
In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics covered include: - What drives customer experience? - What works today and what needs improvement? - What are the elements of a great customer experience? - Where should you start?]]> Wed, 10 Sep 2014 16:43:13 GMT /slideshow/truly-great-customer-experience-moving-beyond-digital-marketing-to-build-the-ultimate-customer-experience/38944945 sliewehr@slideshare.net(sliewehr) Truly Great Customer Experience: Moving Beyond Digital Marketing to Build the Ultimate Customer Experience sliewehr In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics covered include: - What drives customer experience? - What works today and what needs improvement? - What are the elements of a great customer experience? - Where should you start? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trulygreatcustomerexperiences-forupload-140910164313-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics covered include: - What drives customer experience? - What works today and what needs improvement? - What are the elements of a great customer experience? - Where should you start?

Truly Great Customer Experience: Moving Beyond Digital Marketing to Build the Ultimate Customer Experience from Scott Liewehr

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1 You've got the tools but do you have the team /slideshow/youve-got-the-tools-but-do-you-have-the-team-21349385/21349385 youvegotthetoolsbutdoyouhavetheteam-130517151014-phpapp01
Choosing the right team is often overlooked in this world of "shiny features" for CMSs. The process to choose the right CMS for the job is well worth the investment, but it's easy to get distracted, and forget that the people who lead your Content Team are equally, if not more important than the tools themselves.]]>
Choosing the right team is often overlooked in this world of "shiny features" for CMSs. The process to choose the right CMS for the job is well worth the investment, but it's easy to get distracted, and forget that the people who lead your Content Team are equally, if not more important than the tools themselves.]]> Fri, 17 May 2013 15:10:14 GMT /slideshow/youve-got-the-tools-but-do-you-have-the-team-21349385/21349385 sliewehr@slideshare.net(sliewehr) You've got the tools but do you have the team sliewehr Choosing the right team is often overlooked in this world of "shiny features" for CMSs. The process to choose the right CMS for the job is well worth the investment, but it's easy to get distracted, and forget that the people who lead your Content Team are equally, if not more important than the tools themselves. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/youvegotthetoolsbutdoyouhavetheteam-130517151014-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Choosing the right team is often overlooked in this world of "shiny features" for CMSs. The process to choose the right CMS for the job is well worth the investment, but it's easy to get distracted, and forget that the people who lead your Content Team are equally, if not more important than the tools themselves.

You've got the tools but do you have the team from Scott Liewehr

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1 How to select a wcms and the team to make it sing jboye13 /slideshow/how-to-select-a-wcms-and-the-team-to-make-it-sing-jboye13/20885023 howtoselectawcmsandtheteamtomakeitsing-jboye13-130509160005-phpapp02
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]]> Thu, 09 May 2013 16:00:05 GMT /slideshow/how-to-select-a-wcms-and-the-team-to-make-it-sing-jboye13/20885023 sliewehr@slideshare.net(sliewehr) How to select a wcms and the team to make it sing jboye13 sliewehr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtoselectawcmsandtheteamtomakeitsing-jboye13-130509160005-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

How to select a wcms and the team to make it sing jboye13 from Scott Liewehr

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1 The inside scoop on industry analysts and how to work with them /slideshow/the-inside-scoop-on-industry-analysts-and-how-to-work-with-them-v2/20745332 theinsidescooponindustryanalystsandhowtoworkwiththemv2-130507135928-phpapp01
I feared posting this due to the embarrassing deathy-by-bullet-point nature of it. However, it was pointed out to me that the content actually makes for a better leave-behind. A valid point. There are even more points in the notes. The subject is pretty much exactly as the title says.]]>
I feared posting this due to the embarrassing deathy-by-bullet-point nature of it. However, it was pointed out to me that the content actually makes for a better leave-behind. A valid point. There are even more points in the notes. The subject is pretty much exactly as the title says.]]> Tue, 07 May 2013 13:59:28 GMT /slideshow/the-inside-scoop-on-industry-analysts-and-how-to-work-with-them-v2/20745332 sliewehr@slideshare.net(sliewehr) The inside scoop on industry analysts and how to work with them sliewehr I feared posting this due to the embarrassing deathy-by-bullet-point nature of it. However, it was pointed out to me that the content actually makes for a better leave-behind. A valid point. There are even more points in the notes. The subject is pretty much exactly as the title says. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theinsidescooponindustryanalystsandhowtoworkwiththemv2-130507135928-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> I feared posting this due to the embarrassing deathy-by-bullet-point nature of it. However, it was pointed out to me that the content actually makes for a better leave-behind. A valid point. There are even more points in the notes. The subject is pretty much exactly as the title says.

The inside scoop on industry analysts and how to work with them from Scott Liewehr

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1 Content Marketing to Build Passionate Subscribers to Your Brand - Adobe Summit 2013 /slideshow/adobe-summit-preso-content-marketing-030713-final3/17143575 adobesummitpreso-contentmarketing-030713final3-130312153734-phpapp02
Social and mobile channels have completely changed the speed, efficiency, and ease of consumers engaging with each other. This new engagement now correlates to every aspect of our business and has a tremendous impact on brand. To succeed in today’s digital age, digital marketers need to use content to continually engage their audiences— from the first time we meet them, on through the entire customer lifecycle. The job of marketing is no longer to just acquire customers but to create passionate subscribers to our brands. Learn from Scott Liewehr, President and Principal Analyst for Digital Clarity Group, how to: Develop a content marketing strategy that works for your business Tell a consistent story that engages your customers Determine the right marketing channels to implement]]>
Social and mobile channels have completely changed the speed, efficiency, and ease of consumers engaging with each other. This new engagement now correlates to every aspect of our business and has a tremendous impact on brand. To succeed in today’s digital age, digital marketers need to use content to continually engage their audiences— from the first time we meet them, on through the entire customer lifecycle. The job of marketing is no longer to just acquire customers but to create passionate subscribers to our brands. Learn from Scott Liewehr, President and Principal Analyst for Digital Clarity Group, how to: Develop a content marketing strategy that works for your business Tell a consistent story that engages your customers Determine the right marketing channels to implement]]> Tue, 12 Mar 2013 15:37:34 GMT /slideshow/adobe-summit-preso-content-marketing-030713-final3/17143575 sliewehr@slideshare.net(sliewehr) Content Marketing to Build Passionate Subscribers to Your Brand - Adobe Summit 2013 sliewehr Social and mobile channels have completely changed the speed, efficiency, and ease of consumers engaging with each other. This new engagement now correlates to every aspect of our business and has a tremendous impact on brand. To succeed in today’s digital age, digital marketers need to use content to continually engage their audiences— from the first time we meet them, on through the entire customer lifecycle. The job of marketing is no longer to just acquire customers but to create passionate subscribers to our brands. Learn from Scott Liewehr, President and Principal Analyst for Digital Clarity Group, how to: Develop a content marketing strategy that works for your business Tell a consistent story that engages your customers Determine the right marketing channels to implement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobesummitpreso-contentmarketing-030713final3-130312153734-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social and mobile channels have completely changed the speed, efficiency, and ease of consumers engaging with each other. This new engagement now correlates to every aspect of our business and has a tremendous impact on brand. To succeed in today’s digital age, digital marketers need to use content to continually engage their audiences— from the first time we meet them, on through the entire customer lifecycle. The job of marketing is no longer to just acquire customers but to create passionate subscribers to our brands. Learn from Scott Liewehr, President and Principal Analyst for Digital Clarity Group, how to: Develop a content marketing strategy that works for your business Tell a consistent story that engages your customers Determine the right marketing channels to implement

Content Marketing to Build Passionate Subscribers to Your Brand - Adobe Summit 2013 from Scott Liewehr

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1 Customer Experience Management - It's Hard, But Not THAT Hard /slideshow/customer-experience-management-its-hard-but-not-that-hard/15523601 gilbanetrackkeynote-112812-nonotes-121206143431-phpapp02
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]]> Thu, 06 Dec 2012 14:34:31 GMT /slideshow/customer-experience-management-its-hard-but-not-that-hard/15523601 sliewehr@slideshare.net(sliewehr) Customer Experience Management - It's Hard, But Not THAT Hard sliewehr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gilbanetrackkeynote-112812-nonotes-121206143431-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Customer Experience Management - It's Hard, But Not THAT Hard from Scott Liewehr

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1 Successful deployment of systems of engagement: Making it work with the team that will make it work /slideshow/successful-deployment-of-systems-of-engagement-making-it-work-with-the-team-that-will-make-it-work/15374788 gilbaneworkshopdesigned2012-notes-121127141251-phpapp02
We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful: - What does my organization need to be prepared for? - How should I determine the optimal solutions given the many options? - What are the best practices for finding the best team to carry out my strategy and implement my chosen technology(ies)? - What responsibilities do I have for making sure the team is successful, and how can I stack the deck in my favor? We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group's Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision.]]>
We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful: - What does my organization need to be prepared for? - How should I determine the optimal solutions given the many options? - What are the best practices for finding the best team to carry out my strategy and implement my chosen technology(ies)? - What responsibilities do I have for making sure the team is successful, and how can I stack the deck in my favor? We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group's Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision.]]> Tue, 27 Nov 2012 14:12:51 GMT /slideshow/successful-deployment-of-systems-of-engagement-making-it-work-with-the-team-that-will-make-it-work/15374788 sliewehr@slideshare.net(sliewehr) Successful deployment of systems of engagement: Making it work with the team that will make it work sliewehr We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful: - What does my organization need to be prepared for? - How should I determine the optimal solutions given the many options? - What are the best practices for finding the best team to carry out my strategy and implement my chosen technology(ies)? - What responsibilities do I have for making sure the team is successful, and how can I stack the deck in my favor? We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group's Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gilbaneworkshopdesigned2012-notes-121127141251-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful: - What does my organization need to be prepared for? - How should I determine the optimal solutions given the many options? - What are the best practices for finding the best team to carry out my strategy and implement my chosen technology(ies)? - What responsibilities do I have for making sure the team is successful, and how can I stack the deck in my favor? We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group's Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision.

Successful deployment of systems of engagement: Making it work with the team that will make it work from Scott Liewehr

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1 Ektron synergy keynote110912 /sliewehr/ektron-synergy-keynote110912 ektronsynergykeynote-110912-121109135834-phpapp02
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]]> Fri, 09 Nov 2012 13:58:33 GMT /sliewehr/ektron-synergy-keynote110912 sliewehr@slideshare.net(sliewehr) Ektron synergy keynote110912 sliewehr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ektronsynergykeynote-110912-121109135834-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Ektron synergy keynote110912 from Scott Liewehr

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1 Content, Context, Customers and Engagement: A Process for Web Engagement Management /slideshow/content-context-customers-and-engagement/12949601 wem-process2-120515231404-phpapp01
Delivered at CMS Expo in May, 2012.]]>
Delivered at CMS Expo in May, 2012.]]> Tue, 15 May 2012 23:14:01 GMT /slideshow/content-context-customers-and-engagement/12949601 sliewehr@slideshare.net(sliewehr) Content, Context, Customers and Engagement: A Process for Web Engagement Management sliewehr Delivered at CMS Expo in May, 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wem-process2-120515231404-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Delivered at CMS Expo in May, 2012.

Content, Context, Customers and Engagement: A Process for Web Engagement Management from Scott Liewehr

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1 Managing the Customer Experience from Prospect to Advocate /slideshow/managing-the-customer-experience-from-prospect-to-advocate/10456031 managingthecustexpfromprospecttoadvocate-113011-v2-111204092741-phpapp01
Today's successful digital marketers recognize the need to deliver value in every interaction. They expect to learn more about their brand and its target audience(s) than they preach, and they value these newfound understandings, seeking to leverage them to forge new consumer relationships and deepen existing ones. The practices of Web Engagement have taught you to find ways to listen to your audience more closely and to respond with relevant, tailored content in order to move them along the engagement journey from mere awareness to intimate loyalty. But just as you are beginning to understand these concepts, the tide shifts even further toward Customer Experience Management, or the proactive management of all the customer interactions with the company from awareness and attraction to ordering, fulfillment, billing and support. Niche technologies are coming together and promising to deliver on these promises, but are they ready? Are you ready?]]>
Today's successful digital marketers recognize the need to deliver value in every interaction. They expect to learn more about their brand and its target audience(s) than they preach, and they value these newfound understandings, seeking to leverage them to forge new consumer relationships and deepen existing ones. The practices of Web Engagement have taught you to find ways to listen to your audience more closely and to respond with relevant, tailored content in order to move them along the engagement journey from mere awareness to intimate loyalty. But just as you are beginning to understand these concepts, the tide shifts even further toward Customer Experience Management, or the proactive management of all the customer interactions with the company from awareness and attraction to ordering, fulfillment, billing and support. Niche technologies are coming together and promising to deliver on these promises, but are they ready? Are you ready?]]> Sun, 04 Dec 2011 09:27:39 GMT /slideshow/managing-the-customer-experience-from-prospect-to-advocate/10456031 sliewehr@slideshare.net(sliewehr) Managing the Customer Experience from Prospect to Advocate sliewehr Today's successful digital marketers recognize the need to deliver value in every interaction. They expect to learn more about their brand and its target audience(s) than they preach, and they value these newfound understandings, seeking to leverage them to forge new consumer relationships and deepen existing ones. The practices of Web Engagement have taught you to find ways to listen to your audience more closely and to respond with relevant, tailored content in order to move them along the engagement journey from mere awareness to intimate loyalty. But just as you are beginning to understand these concepts, the tide shifts even further toward Customer Experience Management, or the proactive management of all the customer interactions with the company from awareness and attraction to ordering, fulfillment, billing and support. Niche technologies are coming together and promising to deliver on these promises, but are they ready? Are you ready? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/managingthecustexpfromprospecttoadvocate-113011-v2-111204092741-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Today's successful digital marketers recognize the need to deliver value in every interaction. They expect to learn more about their brand and its target audience(s) than they preach, and they value these newfound understandings, seeking to leverage them to forge new consumer relationships and deepen existing ones. The practices of Web Engagement have taught you to find ways to listen to your audience more closely and to respond with relevant, tailored content in order to move them along the engagement journey from mere awareness to intimate loyalty. But just as you are beginning to understand these concepts, the tide shifts even further toward Customer Experience Management, or the proactive management of all the customer interactions with the company from awareness and attraction to ordering, fulfillment, billing and support. Niche technologies are coming together and promising to deliver on these promises, but are they ready? Are you ready?

Managing the Customer Experience from Prospect to Advocate from Scott Liewehr

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1 Top Ten List of "Bold Statements" - Gilbane 2011 Keynote /slideshow/top-ten-list-of-bold-statements-gilbane-2011-keynote/10390266 toptenboldstatement-gilbane2011keynote-sliewehr-111129181325-phpapp02
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]]> Tue, 29 Nov 2011 18:13:22 GMT /slideshow/top-ten-list-of-bold-statements-gilbane-2011-keynote/10390266 sliewehr@slideshare.net(sliewehr) Top Ten List of "Bold Statements" - Gilbane 2011 Keynote sliewehr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toptenboldstatement-gilbane2011keynote-sliewehr-111129181325-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Top Ten List of "Bold Statements" - Gilbane 2011 Keynote from Scott Liewehr

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1 Considerations to Make When Selecting a WCM System /slideshow/considerations-to-make-when-selecting-a-wcm-system/9686112 opensourceornotfordotgovsites2-111013222711-phpapp01
Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless of their bias for or against open source. Functional requirements are obvious, but this talk emphasized some of the non-functional factors.]]>
Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless of their bias for or against open source. Functional requirements are obvious, but this talk emphasized some of the non-functional factors.]]> Thu, 13 Oct 2011 22:27:10 GMT /slideshow/considerations-to-make-when-selecting-a-wcm-system/9686112 sliewehr@slideshare.net(sliewehr) Considerations to Make When Selecting a WCM System sliewehr Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless of their bias for or against open source. Functional requirements are obvious, but this talk emphasized some of the non-functional factors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/opensourceornotfordotgovsites2-111013222711-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless of their bias for or against open source. Functional requirements are obvious, but this talk emphasized some of the non-functional factors.

Considerations to Make When Selecting a WCM System from Scott Liewehr

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1 CMS Expo 2011 Keynote - The Elephant in the Room /slideshow/cms-expo-2011-keynote-the-elephant-in-the-room/7807326 cmsx2011keynote-theelephantintheroom-v1-1-110502135014-phpapp01
While Open Source solutions in the WCM world are growing and being adopted by leaps and bounds, the focus has to change away from the technology and cost if it will continue to be relevant in the enterprise in the next five years.]]>
While Open Source solutions in the WCM world are growing and being adopted by leaps and bounds, the focus has to change away from the technology and cost if it will continue to be relevant in the enterprise in the next five years.]]> Mon, 02 May 2011 13:50:12 GMT /slideshow/cms-expo-2011-keynote-the-elephant-in-the-room/7807326 sliewehr@slideshare.net(sliewehr) CMS Expo 2011 Keynote - The Elephant in the Room sliewehr While Open Source solutions in the WCM world are growing and being adopted by leaps and bounds, the focus has to change away from the technology and cost if it will continue to be relevant in the enterprise in the next five years. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmsx2011keynote-theelephantintheroom-v1-1-110502135014-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> While Open Source solutions in the WCM world are growing and being adopted by leaps and bounds, the focus has to change away from the technology and cost if it will continue to be relevant in the enterprise in the next five years.

CMS Expo 2011 Keynote - The Elephant in the Room from Scott Liewehr

]]> 854 1 https://cdn.slidesharecdn.com/ss_thumbnails/cmsx2011keynote-theelephantintheroom-v1-1-110502135014-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Web 2.0 & CMS - The Path From Solutions Back To Needs /slideshow/web-20-cms-the-path-from-solutions-back-to-requirements/1529542 gilbanesf2009-scottliewehr-thepathfromsolutionsbacktorequirements-nonotes-090603174507-phpapp01
Presentation from 6/3/09 @ Gilbane San Francisco Let's get away from putting the cart before the horse and focus on the tried and true practices to ensure adoption of web 2.0 tools for organizations (inside or out).]]>
Presentation from 6/3/09 @ Gilbane San Francisco Let's get away from putting the cart before the horse and focus on the tried and true practices to ensure adoption of web 2.0 tools for organizations (inside or out).]]> Wed, 03 Jun 2009 17:44:31 GMT /slideshow/web-20-cms-the-path-from-solutions-back-to-requirements/1529542 sliewehr@slideshare.net(sliewehr) Web 2.0 & CMS - The Path From Solutions Back To Needs sliewehr Presentation from 6/3/09 @ Gilbane San Francisco Let's get away from putting the cart before the horse and focus on the tried and true practices to ensure adoption of web 2.0 tools for organizations (inside or out). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gilbanesf2009-scottliewehr-thepathfromsolutionsbacktorequirements-nonotes-090603174507-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from 6/3/09 @ Gilbane San Francisco Let's get away from putting the cart before the horse and focus on the tried and true practices to ensure adoption of web 2.0 tools for organizations (inside or out).

Web 2.0 & CMS - The Path From Solutions Back To Needs from Scott Liewehr

]]> 690 5 https://cdn.slidesharecdn.com/ss_thumbnails/gilbanesf2009-scottliewehr-thepathfromsolutionsbacktorequirements-nonotes-090603174507-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 https://cdn.slidesharecdn.com/profile-photo-sliewehr-48x48.jpg?cb=1522798497 Follow me on Twitter: @sliewehr I am an analyst, consultant, speaker, strategist and writer on topics related to Customer Experience Management and digital content technology. I believe the changing landscape of technology combined with the forces of consumer empowerment are transforming business as we know it, and I strive to provide pragmatic advice and clarity to help organizations turn digital disruption into digital advantage. I am the Founder and President of Digital Clarity Group (DCG), a research-based advisory firm focused on the content, technologies and practices that drive world-class customer experience, and I am the elected President of the 30,000-member Content Management ... digitalclaritygroup.com https://cdn.slidesharecdn.com/ss_thumbnails/sliewehr-thenewmarketingstack-030816-160310052217-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-new-marketing-stack-necessary-tools-from-content-marketing-to-marketing-automation/59353556 The New Marketing Stac... https://cdn.slidesharecdn.com/ss_thumbnails/trulygreatcustomerexperiences-forupload-140910164313-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/truly-great-customer-experience-moving-beyond-digital-marketing-to-build-the-ultimate-customer-experience/38944945 Truly Great Customer E... https://cdn.slidesharecdn.com/ss_thumbnails/youvegotthetoolsbutdoyouhavetheteam-130517151014-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/youve-got-the-tools-but-do-you-have-the-team-21349385/21349385 You've got the tools b...