際際滷shows by User: sodaspeaks / http://www.slideshare.net/images/logo.gif 際際滷shows by User: sodaspeaks / Mon, 31 Jan 2022 15:58:59 GMT 際際滷Share feed for 際際滷shows by User: sodaspeaks 2021 SoDA Year in Review /slideshow/2021-soda-year-in-review/251086865 2021sodayearinreview-220131155900
2021 SoDA Year in Review]]>
2021 SoDA Year in Review]]> Mon, 31 Jan 2022 15:58:59 GMT /slideshow/2021-soda-year-in-review/251086865 sodaspeaks@slideshare.net(sodaspeaks) 2021 SoDA Year in Review sodaspeaks 2021 SoDA Year in Review <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2021sodayearinreview-220131155900-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2021 SoDA Year in Review
2021 SoDA Year in Review from Society of Digital Agencies
]]> 176 0 https://cdn.slidesharecdn.com/ss_thumbnails/2021sodayearinreview-220131155900-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2020 SoDA Year in Review /slideshow/2020-soda-year-in-review/241295683 2020sodayearinreview-210113182947
2020 SoDA Year in Review]]>
2020 SoDA Year in Review]]> Wed, 13 Jan 2021 18:29:47 GMT /slideshow/2020-soda-year-in-review/241295683 sodaspeaks@slideshare.net(sodaspeaks) 2020 SoDA Year in Review sodaspeaks 2020 SoDA Year in Review <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020sodayearinreview-210113182947-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2020 SoDA Year in Review
2020 SoDA Year in Review from Society of Digital Agencies
]]> 328 1 https://cdn.slidesharecdn.com/ss_thumbnails/2020sodayearinreview-210113182947-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 SoDA Report On... The Future of the Agency Model /slideshow/soda-report-on-the-future-of-the-agency-model/227884203 deltekresearch-200213225854
SoDA Report On... The Future of the Agency Model]]>
SoDA Report On... The Future of the Agency Model]]> Thu, 13 Feb 2020 22:58:53 GMT /slideshow/soda-report-on-the-future-of-the-agency-model/227884203 sodaspeaks@slideshare.net(sodaspeaks) SoDA Report On... The Future of the Agency Model sodaspeaks SoDA Report On... The Future of the Agency Model <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deltekresearch-200213225854-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SoDA Report On... The Future of the Agency Model
SoDA Report On... The Future of the Agency Model from Society of Digital Agencies
]]> 482 1 https://cdn.slidesharecdn.com/ss_thumbnails/deltekresearch-200213225854-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 SoDA :: Agency Measurement Benchmarking Study, 2019 /slideshow/agency-measurement-benchmarking-study/226879773 2020agencymeasurementwebinar-200204143732
SoDA partnered with Unanet to explore business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2019 business performance.]]>
SoDA partnered with Unanet to explore business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2019 business performance.]]> Tue, 04 Feb 2020 14:37:32 GMT /slideshow/agency-measurement-benchmarking-study/226879773 sodaspeaks@slideshare.net(sodaspeaks) SoDA :: Agency Measurement Benchmarking Study, 2019 sodaspeaks SoDA partnered with Unanet to explore business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2019 business performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020agencymeasurementwebinar-200204143732-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SoDA partnered with Unanet to explore business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2019 business performance.
SoDA :: Agency Measurement Benchmarking Study, 2019 from Society of Digital Agencies
]]> 1011 1 https://cdn.slidesharecdn.com/ss_thumbnails/2020agencymeasurementwebinar-200204143732-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 SoDA :: 2019 Year in Review /sodaspeaks/soda-2019-year-in-review-220578779 2019yearinreview-200115144322
Highlights, perspectives, thought leadership and good times from the SoDA community in 2019. ]]>
Highlights, perspectives, thought leadership and good times from the SoDA community in 2019. ]]> Wed, 15 Jan 2020 14:43:22 GMT /sodaspeaks/soda-2019-year-in-review-220578779 sodaspeaks@slideshare.net(sodaspeaks) SoDA :: 2019 Year in Review sodaspeaks Highlights, perspectives, thought leadership and good times from the SoDA community in 2019. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019yearinreview-200115144322-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Highlights, perspectives, thought leadership and good times from the SoDA community in 2019.
SoDA :: 2019 Year in Review from Society of Digital Agencies
]]> 973 16 https://cdn.slidesharecdn.com/ss_thumbnails/2019yearinreview-200115144322-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report On... Agency Operating Practices /slideshow/the-soda-report-on-agency-operating-practices/129598477 deltekquickstrikesurvey2019-190128191137
Research Highlights from The SoDA Report On... Agency Operating Practices]]>
Research Highlights from The SoDA Report On... Agency Operating Practices]]> Mon, 28 Jan 2019 19:11:37 GMT /slideshow/the-soda-report-on-agency-operating-practices/129598477 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report On... Agency Operating Practices sodaspeaks Research Highlights from The SoDA Report On... Agency Operating Practices <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deltekquickstrikesurvey2019-190128191137-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research Highlights from The SoDA Report On... Agency Operating Practices
The SoDA Report On... Agency Operating Practices from Society of Digital Agencies
]]> 1014 2 https://cdn.slidesharecdn.com/ss_thumbnails/deltekquickstrikesurvey2019-190128191137-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 SoDA Global Digital Outlook Study, 2019 /slideshow/soda-global-digital-outlook-study-2019/123415263 2019globaldigitaloutlooksodaforrester-181119144231
The Global Digital Outlook Study is an annual survey of spending trends, adoption of emerging technology, perspectives on the digital landscape and evolving priorities for agency leaders and brand marketers. Now in its sixth year, this study is a collaboration between SoDA and Forrester Research. ]]>
The Global Digital Outlook Study is an annual survey of spending trends, adoption of emerging technology, perspectives on the digital landscape and evolving priorities for agency leaders and brand marketers. Now in its sixth year, this study is a collaboration between SoDA and Forrester Research. ]]> Mon, 19 Nov 2018 14:42:31 GMT /slideshow/soda-global-digital-outlook-study-2019/123415263 sodaspeaks@slideshare.net(sodaspeaks) SoDA Global Digital Outlook Study, 2019 sodaspeaks The Global Digital Outlook Study is an annual survey of spending trends, adoption of emerging technology, perspectives on the digital landscape and evolving priorities for agency leaders and brand marketers. Now in its sixth year, this study is a collaboration between SoDA and Forrester Research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019globaldigitaloutlooksodaforrester-181119144231-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Global Digital Outlook Study is an annual survey of spending trends, adoption of emerging technology, perspectives on the digital landscape and evolving priorities for agency leaders and brand marketers. Now in its sixth year, this study is a collaboration between SoDA and Forrester Research.
SoDA Global Digital Outlook Study, 2019 from Society of Digital Agencies
]]> 10940 30 https://cdn.slidesharecdn.com/ss_thumbnails/2019globaldigitaloutlooksodaforrester-181119144231-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report On... Agency Metrics That Matter /slideshow/the-soda-report-on-agency-metrics-that-matter/82460793 tsron-171121162335
The importance of what to measure, how to measure, and translating those results are critical to every agencys bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter. For the full Report library, visit www.sodareporton.com. ]]>
The importance of what to measure, how to measure, and translating those results are critical to every agencys bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter. For the full Report library, visit www.sodareporton.com. ]]> Tue, 21 Nov 2017 16:23:35 GMT /slideshow/the-soda-report-on-agency-metrics-that-matter/82460793 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report On... Agency Metrics That Matter sodaspeaks The importance of what to measure, how to measure, and translating those results are critical to every agencys bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter. For the full Report library, visit www.sodareporton.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tsron-171121162335-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The importance of what to measure, how to measure, and translating those results are critical to every agencys bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter. For the full Report library, visit www.sodareporton.com.
The SoDA Report On... Agency Metrics That Matter from Society of Digital Agencies
]]> 4928 14 https://cdn.slidesharecdn.com/ss_thumbnails/tsron-171121162335-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2017-18 Global Digital Outlook /slideshow/201718-global-digital-outlook/76570484 globaldigitaloutlookjune1-170601184215
The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.]]>
The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.]]> Thu, 01 Jun 2017 18:42:15 GMT /slideshow/201718-global-digital-outlook/76570484 sodaspeaks@slideshare.net(sodaspeaks) 2017-18 Global Digital Outlook sodaspeaks The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globaldigitaloutlookjune1-170601184215-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.
2017-18 Global Digital Outlook from Society of Digital Agencies
]]> 3007 6 https://cdn.slidesharecdn.com/ss_thumbnails/globaldigitaloutlookjune1-170601184215-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report On... Native Advertising /sodaspeaks/the-soda-report-on-native-advertising tsronnativeadvertising-161206100226
Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative. ]]>
Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative. ]]> Tue, 06 Dec 2016 10:02:25 GMT /sodaspeaks/the-soda-report-on-native-advertising sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report On... Native Advertising sodaspeaks Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tsronnativeadvertising-161206100226-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative.
The SoDA Report On... Native Advertising from Society of Digital Agencies
]]> 999 6 https://cdn.slidesharecdn.com/ss_thumbnails/tsronnativeadvertising-161206100226-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report (Volume 1, 2016); 2016-17 Forecast /slideshow/the-soda-report-volume-1-2016-201617-forecast/62663446 tsrmay20166-160602160203
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. For the full 2016 SoDA Report, Vol. 1, please visit www.sodareport.com. *Please note that certain anchor links will only work if the publication is downloaded locally. ]]>
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. For the full 2016 SoDA Report, Vol. 1, please visit www.sodareport.com. *Please note that certain anchor links will only work if the publication is downloaded locally. ]]> Thu, 02 Jun 2016 16:02:03 GMT /slideshow/the-soda-report-volume-1-2016-201617-forecast/62663446 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report (Volume 1, 2016); 2016-17 Forecast sodaspeaks Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. For the full 2016 SoDA Report, Vol. 1, please visit www.sodareport.com. *Please note that certain anchor links will only work if the publication is downloaded locally. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tsrmay20166-160602160203-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. For the full 2016 SoDA Report, Vol. 1, please visit www.sodareport.com. *Please note that certain anchor links will only work if the publication is downloaded locally.
The SoDA Report (Volume 1, 2016); 2016-17 Forecast from Society of Digital Agencies
]]> 93032 386 https://cdn.slidesharecdn.com/ss_thumbnails/tsrmay20166-160602160203-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report On... The State of Agency Project Management /slideshow/the-soda-report-on-the-state-of-agency-project-management/62237424 tsron05-160520182741
This edition of The SoDA Report On explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agencys creative team, and much more. This Report includes original articles by the industrys finest minds.]]>
This edition of The SoDA Report On explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agencys creative team, and much more. This Report includes original articles by the industrys finest minds.]]> Fri, 20 May 2016 18:27:41 GMT /slideshow/the-soda-report-on-the-state-of-agency-project-management/62237424 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report On... The State of Agency Project Management sodaspeaks This edition of The SoDA Report On explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agencys creative team, and much more. This Report includes original articles by the industrys finest minds. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tsron05-160520182741-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This edition of The SoDA Report On explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agencys creative team, and much more. This Report includes original articles by the industrys finest minds.
The SoDA Report On... The State of Agency Project Management from Society of Digital Agencies
]]> 7596 16 https://cdn.slidesharecdn.com/ss_thumbnails/tsron05-160520182741-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report (Volume 2, 2015) /sodaspeaks/the-soda-report-volume-2-2015 2h2015final-151217214423
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.]]>
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.]]> Thu, 17 Dec 2015 21:44:23 GMT /sodaspeaks/the-soda-report-volume-2-2015 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report (Volume 2, 2015) sodaspeaks In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2h2015final-151217214423-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report&#39;s responsive site www.sodareport.com.
The SoDA Report (Volume 2, 2015) from Society of Digital Agencies
]]> 34891 121 https://cdn.slidesharecdn.com/ss_thumbnails/2h2015final-151217214423-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report On... The State of Agency Workflow Management /slideshow/the-soda-report-on-the-state-of-agency-workflow-management/53374194 tsronsept2015final-150930132806-lva1-app6892
This edition of The SoDA Report On explores the creative agencys perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry's finest minds. ]]>
This edition of The SoDA Report On explores the creative agencys perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry's finest minds. ]]> Wed, 30 Sep 2015 13:28:06 GMT /slideshow/the-soda-report-on-the-state-of-agency-workflow-management/53374194 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report On... The State of Agency Workflow Management sodaspeaks This edition of The SoDA Report On explores the creative agencys perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry's finest minds. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tsronsept2015final-150930132806-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This edition of The SoDA Report On explores the creative agencys perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry&#39;s finest minds.
The SoDA Report On... The State of Agency Workflow Management from Society of Digital Agencies
]]> 73349 23 https://cdn.slidesharecdn.com/ss_thumbnails/tsronsept2015final-150930132806-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report (Volume 1, 2015) /slideshow/the-soda-report-volume-1-2015/47662076 tsrfinalmay1-150501173346-conversion-gate02
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. We dive into all of these issues throughout the editorial sections and via our annual Digital Outlook research study. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.]]>
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. We dive into all of these issues throughout the editorial sections and via our annual Digital Outlook research study. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.]]> Fri, 01 May 2015 17:33:46 GMT /slideshow/the-soda-report-volume-1-2015/47662076 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report (Volume 1, 2015) sodaspeaks In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. We dive into all of these issues throughout the editorial sections and via our annual Digital Outlook research study. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tsrfinalmay1-150501173346-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. We dive into all of these issues throughout the editorial sections and via our annual Digital Outlook research study. *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report&#39;s responsive site www.sodareport.com.
The SoDA Report (Volume 1, 2015) from Society of Digital Agencies
]]> 188468 123 https://cdn.slidesharecdn.com/ss_thumbnails/tsrfinalmay1-150501173346-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report (Volume 2, 2014) /sodaspeaks/the-soda-report-volume-2-2014 sodatsrfinal-141111113358-conversion-gate01
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. Youll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions. *Please note that certain anchor links will only work if the publication is downloaded locally. ]]>
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. Youll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions. *Please note that certain anchor links will only work if the publication is downloaded locally. ]]> Tue, 11 Nov 2014 11:33:58 GMT /sodaspeaks/the-soda-report-volume-2-2014 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report (Volume 2, 2014) sodaspeaks Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. Youll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions. *Please note that certain anchor links will only work if the publication is downloaded locally. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sodatsrfinal-141111113358-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. Youll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions. *Please note that certain anchor links will only work if the publication is downloaded locally.
The SoDA Report (Volume 2, 2014) from Society of Digital Agencies
]]> 120424 125 https://cdn.slidesharecdn.com/ss_thumbnails/sodatsrfinal-141111113358-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report (Volume 1, 2014) /slideshow/the-soda-report-volume-1-2014/33566763 thesodareport2014volume1-140415142259-phpapp01
In this edition of The SoDA Report, we explore the concept of value. We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? We dive into all of these questions throughout the editorial sections and via our annual Digital Marketing Outlook (DMO) research study. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) will be accessible via the free tablet app coming soon. ]]>
In this edition of The SoDA Report, we explore the concept of value. We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? We dive into all of these questions throughout the editorial sections and via our annual Digital Marketing Outlook (DMO) research study. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) will be accessible via the free tablet app coming soon. ]]> Tue, 15 Apr 2014 14:22:58 GMT /slideshow/the-soda-report-volume-1-2014/33566763 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report (Volume 1, 2014) sodaspeaks In this edition of The SoDA Report, we explore the concept of value. We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? We dive into all of these questions throughout the editorial sections and via our annual Digital Marketing Outlook (DMO) research study. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) will be accessible via the free tablet app coming soon. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesodareport2014volume1-140415142259-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this edition of The SoDA Report, we explore the concept of value. We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? We dive into all of these questions throughout the editorial sections and via our annual Digital Marketing Outlook (DMO) research study. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) will be accessible via the free tablet app coming soon.
The SoDA Report (Volume 1, 2014) from Society of Digital Agencies
]]> 172888 94 https://cdn.slidesharecdn.com/ss_thumbnails/thesodareport2014volume1-140415142259-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The SoDA Report (Volume 2, 2013) /sodaspeaks/the-soda-report-2013-volume-2 thesodareport2013vol-131031143656-phpapp02
This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. Contributors include thought leaders from SoDA member companies around the globe and notable guest authors from Chobani, SheSays, Adobe, LVMH and AgencyAgile. In this volume, SoDA was fortunate to work with partner AOL to debut some of the findings from its proprietary study on shrinking purchase windows and the multiplier effect of smartphone usage on those reduced timelines for making decisions across a wide variety of product and service categories. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are accessible via the free tablet app.]]>
This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. Contributors include thought leaders from SoDA member companies around the globe and notable guest authors from Chobani, SheSays, Adobe, LVMH and AgencyAgile. In this volume, SoDA was fortunate to work with partner AOL to debut some of the findings from its proprietary study on shrinking purchase windows and the multiplier effect of smartphone usage on those reduced timelines for making decisions across a wide variety of product and service categories. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are accessible via the free tablet app.]]> Thu, 31 Oct 2013 14:36:56 GMT /sodaspeaks/the-soda-report-2013-volume-2 sodaspeaks@slideshare.net(sodaspeaks) The SoDA Report (Volume 2, 2013) sodaspeaks This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. Contributors include thought leaders from SoDA member companies around the globe and notable guest authors from Chobani, SheSays, Adobe, LVMH and AgencyAgile. In this volume, SoDA was fortunate to work with partner AOL to debut some of the findings from its proprietary study on shrinking purchase windows and the multiplier effect of smartphone usage on those reduced timelines for making decisions across a wide variety of product and service categories. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are accessible via the free tablet app. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesodareport2013vol-131031143656-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. Contributors include thought leaders from SoDA member companies around the globe and notable guest authors from Chobani, SheSays, Adobe, LVMH and AgencyAgile. In this volume, SoDA was fortunate to work with partner AOL to debut some of the findings from its proprietary study on shrinking purchase windows and the multiplier effect of smartphone usage on those reduced timelines for making decisions across a wide variety of product and service categories. ------------------------------------------------------------------------------------------------------------------- *Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are accessible via the free tablet app.
The SoDA Report (Volume 2, 2013) from Society of Digital Agencies
]]> 159475 228 https://cdn.slidesharecdn.com/ss_thumbnails/thesodareport2013vol-131031143656-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The 2012 SoDA Report /slideshow/the-soda-report-11690932/11690932 sodareport2012-feb21-120221101743-phpapp02
**Download the report to see all content and formatting as intended. For the fourth year in a row, SoDA has compiled the thoughts and opinions of 700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., LOreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights. The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012. The study, conducted by SoDA and its research partner, Econsultancy, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that increased self-reliance is an increasingly common mantra among many marketing organizations, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts this year. For those looking outward, almost one-third said theyre seeking to diversify their agency mix based on niche areas of expertise (vs. pursuing a one-stop shop digital partner). The publication also includes: 4 editorial sections (Industry Insider, Modern Marketers, People Power & Tech Talk), including related research findings from the 2012 Digital Marketing Outlook Survey. Content focuses on subjects critical to the digital marketing industry today, from evolving agency models and partner ecosystems to transformations at marketing organizations aimed at becoming more consumer-centric to finding and cultivating top digital marketing talent. One-on-one interviews with industry luminaries as well as panel discussions on topics ranging from change management to measurement and analytics. Case studies spanning a wide array of industries and digital platforms to inspire and inform. ]]>
**Download the report to see all content and formatting as intended. For the fourth year in a row, SoDA has compiled the thoughts and opinions of 700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., LOreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights. The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012. The study, conducted by SoDA and its research partner, Econsultancy, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that increased self-reliance is an increasingly common mantra among many marketing organizations, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts this year. For those looking outward, almost one-third said theyre seeking to diversify their agency mix based on niche areas of expertise (vs. pursuing a one-stop shop digital partner). The publication also includes: 4 editorial sections (Industry Insider, Modern Marketers, People Power & Tech Talk), including related research findings from the 2012 Digital Marketing Outlook Survey. Content focuses on subjects critical to the digital marketing industry today, from evolving agency models and partner ecosystems to transformations at marketing organizations aimed at becoming more consumer-centric to finding and cultivating top digital marketing talent. One-on-one interviews with industry luminaries as well as panel discussions on topics ranging from change management to measurement and analytics. Case studies spanning a wide array of industries and digital platforms to inspire and inform. ]]> Tue, 21 Feb 2012 10:17:42 GMT /slideshow/the-soda-report-11690932/11690932 sodaspeaks@slideshare.net(sodaspeaks) The 2012 SoDA Report sodaspeaks **Download the report to see all content and formatting as intended. For the fourth year in a row, SoDA has compiled the thoughts and opinions of 700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., LOreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights. The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012. The study, conducted by SoDA and its research partner, Econsultancy, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that increased self-reliance is an increasingly common mantra among many marketing organizations, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts this year. For those looking outward, almost one-third said theyre seeking to diversify their agency mix based on niche areas of expertise (vs. pursuing a one-stop shop digital partner). The publication also includes: 4 editorial sections (Industry Insider, Modern Marketers, People Power & Tech Talk), including related research findings from the 2012 Digital Marketing Outlook Survey. Content focuses on subjects critical to the digital marketing industry today, from evolving agency models and partner ecosystems to transformations at marketing organizations aimed at becoming more consumer-centric to finding and cultivating top digital marketing talent. One-on-one interviews with industry luminaries as well as panel discussions on topics ranging from change management to measurement and analytics. Case studies spanning a wide array of industries and digital platforms to inspire and inform. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sodareport2012-feb21-120221101743-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> **Download the report to see all content and formatting as intended. For the fourth year in a row, SoDA has compiled the thoughts and opinions of 700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., LOreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights. The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012. The study, conducted by SoDA and its research partner, Econsultancy, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that increased self-reliance is an increasingly common mantra among many marketing organizations, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts this year. For those looking outward, almost one-third said theyre seeking to diversify their agency mix based on niche areas of expertise (vs. pursuing a one-stop shop digital partner). The publication also includes: 4 editorial sections (Industry Insider, Modern Marketers, People Power &amp; Tech Talk), including related research findings from the 2012 Digital Marketing Outlook Survey. Content focuses on subjects critical to the digital marketing industry today, from evolving agency models and partner ecosystems to transformations at marketing organizations aimed at becoming more consumer-centric to finding and cultivating top digital marketing talent. One-on-one interviews with industry luminaries as well as panel discussions on topics ranging from change management to measurement and analytics. Case studies spanning a wide array of industries and digital platforms to inspire and inform.
The 2012 SoDA Report from Society of Digital Agencies
]]> 19653 27 https://cdn.slidesharecdn.com/ss_thumbnails/sodareport2012-feb21-120221101743-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook /slideshow/society-of-digital-agencies-soda-2011-digital-marketing-outlook/6842354 sodadmo2011-110207143556-phpapp01
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments. ]]>
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments. ]]> Mon, 07 Feb 2011 14:35:49 GMT /slideshow/society-of-digital-agencies-soda-2011-digital-marketing-outlook/6842354 sodaspeaks@slideshare.net(sodaspeaks) Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook sodaspeaks Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sodadmo2011-110207143556-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook from Society of Digital Agencies
]]> 28919 96 https://cdn.slidesharecdn.com/ss_thumbnails/sodadmo2011-110207143556-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-sodaspeaks-48x48.jpg?cb=1643644690 SoDA is a global network of digital agency founders, creative innovators and technology disruptors. Our members help the world's leading brands imagine and create the future of digital experiences. www.sodaspeaks.com https://cdn.slidesharecdn.com/ss_thumbnails/2021sodayearinreview-220131155900-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2021-soda-year-in-review/251086865 2021 SoDA Year in Review https://cdn.slidesharecdn.com/ss_thumbnails/2020sodayearinreview-210113182947-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2020-soda-year-in-review/241295683 2020 SoDA Year in Review https://cdn.slidesharecdn.com/ss_thumbnails/deltekresearch-200213225854-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/soda-report-on-the-future-of-the-agency-model/227884203 SoDA Report On... The ...