際際滷shows by User: sophiedennis / http://www.slideshare.net/images/logo.gif 際際滷shows by User: sophiedennis / Fri, 08 Mar 2019 21:51:30 GMT 際際滷Share feed for 際際滷shows by User: sophiedennis Reflections on Service Design in Government 2019 /slideshow/reflections-on-service-design-in-government-2019/135301131 reflections-sdingov2019-190308215130
Reflections from 3 days of the service design in government conference 2019.]]>

Reflections from 3 days of the service design in government conference 2019.]]>
Fri, 08 Mar 2019 21:51:30 GMT /slideshow/reflections-on-service-design-in-government-2019/135301131 sophiedennis@slideshare.net(sophiedennis) Reflections on Service Design in Government 2019 sophiedennis Reflections from 3 days of the service design in government conference 2019. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reflections-sdingov2019-190308215130-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Reflections from 3 days of the service design in government conference 2019.
Reflections on Service Design in Government 2019 from Sophie Dennis
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A New Information Architecture for NHS.UK - UX Scotland 2018 /slideshow/a-new-information-architecture-for-nhsuk-ux-scotland-2018/107710064 nhs-180727123654
Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UKs largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone. What will it take for the NHS website to become peoples preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade. This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.]]>

Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UKs largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone. What will it take for the NHS website to become peoples preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade. This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.]]>
Fri, 27 Jul 2018 12:36:54 GMT /slideshow/a-new-information-architecture-for-nhsuk-ux-scotland-2018/107710064 sophiedennis@slideshare.net(sophiedennis) A New Information Architecture for NHS.UK - UX Scotland 2018 sophiedennis Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UKs largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone. What will it take for the NHS website to become peoples preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade. This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nhs-180727123654-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UKs largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone. What will it take for the NHS website to become peoples preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade. This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we&#39;ve introduced, and why some traditional IA approaches present particular dangers when applied to health information.
A New Information Architecture for NHS.UK - UX Scotland 2018 from Sophie Dennis
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User-centred digital strategy: what it is, why it matters, how to do it well /slideshow/usercentred-digital-strategy-what-it-is-why-it-matters-how-to-do-it-well/102457515 talkaboutstrategy-uxscotland2018-180614151801
The word strategic is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast, or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, well explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. This will be an interactive session, so come prepared to share your strategy challenges. Topics well aim to explore together are: the difference between vision, strategy and tactics how to hit the goldilocks point with strategy: not so visionary you fail the yeah right test, not so mundane you fail the so what? test the benefits of good strategy and why its essential to becoming agile how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action how to present findings and recommendations for maximum stakeholder impact You should be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding.]]>

The word strategic is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast, or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, well explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. This will be an interactive session, so come prepared to share your strategy challenges. Topics well aim to explore together are: the difference between vision, strategy and tactics how to hit the goldilocks point with strategy: not so visionary you fail the yeah right test, not so mundane you fail the so what? test the benefits of good strategy and why its essential to becoming agile how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action how to present findings and recommendations for maximum stakeholder impact You should be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding.]]>
Thu, 14 Jun 2018 15:18:01 GMT /slideshow/usercentred-digital-strategy-what-it-is-why-it-matters-how-to-do-it-well/102457515 sophiedennis@slideshare.net(sophiedennis) User-centred digital strategy: what it is, why it matters, how to do it well sophiedennis The word strategic is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast, or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, well explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. This will be an interactive session, so come prepared to share your strategy challenges. Topics well aim to explore together are: the difference between vision, strategy and tactics how to hit the goldilocks point with strategy: not so visionary you fail the yeah right test, not so mundane you fail the so what? test the benefits of good strategy and why its essential to becoming agile how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action how to present findings and recommendations for maximum stakeholder impact You should be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talkaboutstrategy-uxscotland2018-180614151801-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The word strategic is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast, or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, well explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. This will be an interactive session, so come prepared to share your strategy challenges. Topics well aim to explore together are: the difference between vision, strategy and tactics how to hit the goldilocks point with strategy: not so visionary you fail the yeah right test, not so mundane you fail the so what? test the benefits of good strategy and why its essential to becoming agile how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action how to present findings and recommendations for maximum stakeholder impact You should be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding.
User-centred digital strategy: what it is, why it matters, how to do it well from Sophie Dennis
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Let's Talk About Strategy (extended workshop): what it is, why it matters, and how to do it well - Sophie Dennis /slideshow/lets-talk-about-strategy-extended-workshop-what-it-is-why-it-matters-and-how-to-do-it-well-sophie-dennis-90089444/90089444 sophiedennis-talkaboutstrategy-sdingov2018-180308232601
Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast - or the mantras of strategy is easy, tactics are hard and the strategy is delivery. In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding.]]>

Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast - or the mantras of strategy is easy, tactics are hard and the strategy is delivery. In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding.]]>
Thu, 08 Mar 2018 23:26:01 GMT /slideshow/lets-talk-about-strategy-extended-workshop-what-it-is-why-it-matters-and-how-to-do-it-well-sophie-dennis-90089444/90089444 sophiedennis@slideshare.net(sophiedennis) Let's Talk About Strategy (extended workshop): what it is, why it matters, and how to do it well - Sophie Dennis sophiedennis Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast - or the mantras of strategy is easy, tactics are hard and the strategy is delivery. In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sophiedennis-talkaboutstrategy-sdingov2018-180308232601-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, culture eats strategy for breakfast - or the mantras of strategy is easy, tactics are hard and the strategy is delivery. In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a good or bad strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding.
Let's Talk About Strategy (extended workshop): what it is, why it matters, and how to do it well - Sophie Dennis from Sophie Dennis
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The Art of Things Not Done: prioritising for user value with the Kano model - Camp Digital, Manchester, 24 May 2017 /slideshow/the-art-of-things-not-done-prioritising-for-user-value-with-the-kano-model-camp-digital-manchester-24-may-2017/76300611 theartofthingsnotdone-campdigital2017-170524143411
How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have. Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less. The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product to deliver a minimum viable experience. Youll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.]]>

How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have. Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less. The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product to deliver a minimum viable experience. Youll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.]]>
Wed, 24 May 2017 14:34:11 GMT /slideshow/the-art-of-things-not-done-prioritising-for-user-value-with-the-kano-model-camp-digital-manchester-24-may-2017/76300611 sophiedennis@slideshare.net(sophiedennis) The Art of Things Not Done: prioritising for user value with the Kano model - Camp Digital, Manchester, 24 May 2017 sophiedennis How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have. Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less. The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product to deliver a minimum viable experience. Youll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theartofthingsnotdone-campdigital2017-170524143411-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have. Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less. The art of doing less lies in identifying what you can and can&#39;t cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond &quot;minimum viable product to deliver a minimum viable experience. Youll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.
The Art of Things Not Done: prioritising for user value with the Kano model - Camp Digital, Manchester, 24 May 2017 from Sophie Dennis
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User-centred digital strategy - UX in the City Manchester 2017 /slideshow/usercentred-digital-strategy-ux-in-the-city-manchester-2017/75677137 user-centreddigitalstrategy-uxinthecitymanchester2017-170504141617
Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. Its how you make sure anyone can decide what the right things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism culture eats strategy for breakfast or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. Youll be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding. You will learn: * how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each * how to hit the goldilocks point with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test * how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in thats necessary to turn recommendations into action how to tackle the discovery process and structure your findings and recommendations]]>

Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. Its how you make sure anyone can decide what the right things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism culture eats strategy for breakfast or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. Youll be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding. You will learn: * how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each * how to hit the goldilocks point with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test * how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in thats necessary to turn recommendations into action how to tackle the discovery process and structure your findings and recommendations]]>
Thu, 04 May 2017 14:16:16 GMT /slideshow/usercentred-digital-strategy-ux-in-the-city-manchester-2017/75677137 sophiedennis@slideshare.net(sophiedennis) User-centred digital strategy - UX in the City Manchester 2017 sophiedennis Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. Its how you make sure anyone can decide what the right things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism culture eats strategy for breakfast or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. Youll be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding. You will learn: * how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each * how to hit the goldilocks point with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test * how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in thats necessary to turn recommendations into action how to tackle the discovery process and structure your findings and recommendations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/user-centreddigitalstrategy-uxinthecitymanchester2017-170504141617-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Peter Drucker once observed: There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. Its how you make sure anyone can decide what the right things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism culture eats strategy for breakfast or the mantras of strategy is easy, tactics are hard and the strategy is delivery. Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. Youll be able to apply what you learn whether youre developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you youll have a lot more chance of succeeding. You will learn: * how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each * how to hit the goldilocks point with your strategy: not so visionary you fail the &quot;yeah right&quot; test, not so mundane you fail the &quot;so what?&quot; test * how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in thats necessary to turn recommendations into action how to tackle the discovery process and structure your findings and recommendations
User-centred digital strategy - UX in the City Manchester 2017 from Sophie Dennis
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Adventures in Policy Land - Service Design in Government 2017 /slideshow/adventures-in-policy-land-service-design-in-government-2017/73024154 adventuresinpolicyland-170310144213
Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.]]>

Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.]]>
Fri, 10 Mar 2017 14:42:12 GMT /slideshow/adventures-in-policy-land-service-design-in-government-2017/73024154 sophiedennis@slideshare.net(sophiedennis) Adventures in Policy Land - Service Design in Government 2017 sophiedennis Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adventuresinpolicyland-170310144213-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.
Adventures in Policy Land - Service Design in Government 2017 from Sophie Dennis
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Prioritising the user experience - UX Cambridge 2016 /slideshow/prioritising-the-user-experience-ux-cambridge-2016/66062717 prioritisingtheuserexperience-uxcambridge2016-160915151423
How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver]]>

How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver]]>
Thu, 15 Sep 2016 15:14:23 GMT /slideshow/prioritising-the-user-experience-ux-cambridge-2016/66062717 sophiedennis@slideshare.net(sophiedennis) Prioritising the user experience - UX Cambridge 2016 sophiedennis How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prioritisingtheuserexperience-uxcambridge2016-160915151423-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver
Prioritising the user experience - UX Cambridge 2016 from Sophie Dennis
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Content Strategy Workflow & Governance Workshop, UX Bristol 2014 /sophiedennis/content-strategybeyondthewireframe-20140716 content-strategy-beyond-the-wireframe2014-07-16-140719065621-phpapp02
Content strategy: beyond the wireframe - a workshop for UX designers and researchers.. Have you ever experienced that sinking feeling at the end of a project when you realise the content thats been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition? Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow how its commissioned, created, measured and maintained talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether youre from an agency or in-house. Sophie Dennis Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners. Juliet Richardson Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.]]>

Content strategy: beyond the wireframe - a workshop for UX designers and researchers.. Have you ever experienced that sinking feeling at the end of a project when you realise the content thats been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition? Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow how its commissioned, created, measured and maintained talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether youre from an agency or in-house. Sophie Dennis Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners. Juliet Richardson Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.]]>
Sat, 19 Jul 2014 06:56:21 GMT /sophiedennis/content-strategybeyondthewireframe-20140716 sophiedennis@slideshare.net(sophiedennis) Content Strategy Workflow & Governance Workshop, UX Bristol 2014 sophiedennis Content strategy: beyond the wireframe - a workshop for UX designers and researchers.. Have you ever experienced that sinking feeling at the end of a project when you realise the content thats been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition? Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow how its commissioned, created, measured and maintained talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether youre from an agency or in-house. Sophie Dennis Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners. Juliet Richardson Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-strategy-beyond-the-wireframe2014-07-16-140719065621-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content strategy: beyond the wireframe - a workshop for UX designers and researchers.. Have you ever experienced that sinking feeling at the end of a project when you realise the content thats been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition? Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow how its commissioned, created, measured and maintained talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether youre from an agency or in-house. Sophie Dennis Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners. Juliet Richardson Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
Content Strategy Workflow & Governance Workshop, UX Bristol 2014 from Sophie Dennis
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How to Redefine Success by Writing Your Own Rules : DareConf 2013 /slideshow/how-i-redefined-success-by-writing-my-own-rules-dareconf-2013/26611345 dareconf-sophiedennis-130927044751-phpapp01
The 10 rules that have helped me define success for myself, not by other people's expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis]]>

The 10 rules that have helped me define success for myself, not by other people's expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis]]>
Fri, 27 Sep 2013 04:47:51 GMT /slideshow/how-i-redefined-success-by-writing-my-own-rules-dareconf-2013/26611345 sophiedennis@slideshare.net(sophiedennis) How to Redefine Success by Writing Your Own Rules : DareConf 2013 sophiedennis The 10 rules that have helped me define success for myself, not by other people's expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dareconf-sophiedennis-130927044751-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The 10 rules that have helped me define success for myself, not by other people&#39;s expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis
How to Redefine Success by Writing Your Own Rules : DareConf 2013 from Sophie Dennis
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Working in Harmony: Lightning Talk - London CS Meetup Jun 2013 /slideshow/working-in-harmony-sophie-dennis-london-cs-meetup-jun-2013/23141167 working-20in-20harmony-20-20sophie-20dennis-20-20london-20cs-20meetup-20jun-202013-130618043232-phpapp02
The 5 minute, ignite-style, content-oriented version of my Working in Harmony talk/rant, for the London CS Meetup in June 2013. There's a longer version with links to further reading and all important playlist see http://www.sophiedennis.co.uk/post/50569573558/working-in-harmony-links]]>

The 5 minute, ignite-style, content-oriented version of my Working in Harmony talk/rant, for the London CS Meetup in June 2013. There's a longer version with links to further reading and all important playlist see http://www.sophiedennis.co.uk/post/50569573558/working-in-harmony-links]]>
Tue, 18 Jun 2013 04:32:32 GMT /slideshow/working-in-harmony-sophie-dennis-london-cs-meetup-jun-2013/23141167 sophiedennis@slideshare.net(sophiedennis) Working in Harmony: Lightning Talk - London CS Meetup Jun 2013 sophiedennis The 5 minute, ignite-style, content-oriented version of my Working in Harmony talk/rant, for the London CS Meetup in June 2013. There's a longer version with links to further reading and all important playlist see http://www.sophiedennis.co.uk/post/50569573558/working-in-harmony-links <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/working-20in-20harmony-20-20sophie-20dennis-20-20london-20cs-20meetup-20jun-202013-130618043232-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The 5 minute, ignite-style, content-oriented version of my Working in Harmony talk/rant, for the London CS Meetup in June 2013. There&#39;s a longer version with links to further reading and all important playlist see http://www.sophiedennis.co.uk/post/50569573558/working-in-harmony-links
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013 from Sophie Dennis
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Working in harmony - Port80 2013 /slideshow/working-in-harmony-port80-2013/21104194 workinginharmony-sophiedennis-port802013-130513091538-phpapp02
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Mon, 13 May 2013 09:15:37 GMT /slideshow/working-in-harmony-port80-2013/21104194 sophiedennis@slideshare.net(sophiedennis) Working in harmony - Port80 2013 sophiedennis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/workinginharmony-sophiedennis-port802013-130513091538-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Working in harmony - Port80 2013 from Sophie Dennis
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Which matters more: content, design or technology? A rant /slideshow/which-matters-more-content-design-or-technology-a-rant/14922421 whichmattersmore-121028144029-phpapp01
Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.]]>

Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.]]>
Sun, 28 Oct 2012 14:40:28 GMT /slideshow/which-matters-more-content-design-or-technology-a-rant/14922421 sophiedennis@slideshare.net(sophiedennis) Which matters more: content, design or technology? A rant sophiedennis Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whichmattersmore-121028144029-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It&#39;s a bogus question: without both, there is no music.
Which matters more: content, design or technology? A rant from Sophie Dennis
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#digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy /slideshow/digpen-v-designing-content-or-how-web-designers-can-stop-worrying-and-learn-to-love-content-strategy/14525108 sophiedennis-digpenv-29sep2012-120930084509-phpapp01
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.]]>

At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.]]>
Sun, 30 Sep 2012 08:45:06 GMT /slideshow/digpen-v-designing-content-or-how-web-designers-can-stop-worrying-and-learn-to-love-content-strategy/14525108 sophiedennis@slideshare.net(sophiedennis) #digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy sophiedennis At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sophiedennis-digpenv-29sep2012-120930084509-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
#digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy from Sophie Dennis
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How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS Forum 2011 /slideshow/how-web-designers-can-stop-worrying-and-learn-to-love-content-strategy-cs-forum-2011/9161330 sophiedennis-csforum-6sep2011-110907072819-phpapp01
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Wed, 07 Sep 2011 07:28:17 GMT /slideshow/how-web-designers-can-stop-worrying-and-learn-to-love-content-strategy-cs-forum-2011/9161330 sophiedennis@slideshare.net(sophiedennis) How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS Forum 2011 sophiedennis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sophiedennis-csforum-6sep2011-110907072819-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS Forum 2011 from Sophie Dennis
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https://cdn.slidesharecdn.com/profile-photo-sophiedennis-48x48.jpg?cb=1666375961 I lead large-scale digital projects, consult on user experience and content strategy, and build and mentor user-centred design teams. I love working with other smart, creative people to deliver digital products that make a real difference to both users and clients' businesses. My passion is working with multi-disciplinary, agile teams delivering transformative user-centred design projects. I have over 15 years' experience running digital projects and consulting on UX and content strategy for, among others, leading user experience consultancy cxpartners, Public Health England, the Office for National Statistics, the Land Registry, Bristol City Council, the National Trust, Jisc, Bloomsbu... www.sophiedennis.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/reflections-sdingov2019-190308215130-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/reflections-on-service-design-in-government-2019/135301131 Reflections on Service... https://cdn.slidesharecdn.com/ss_thumbnails/nhs-180727123654-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-new-information-architecture-for-nhsuk-ux-scotland-2018/107710064 A New Information Arch... https://cdn.slidesharecdn.com/ss_thumbnails/talkaboutstrategy-uxscotland2018-180614151801-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/usercentred-digital-strategy-what-it-is-why-it-matters-how-to-do-it-well/102457515 User-centred digital s...