�ݺ�ߣshows by User: srandall

�ݺ�ߣshows by User: srandall / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: srandall / Tue, 03 Mar 2015 11:13:35 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: srandall Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015 /slideshow/wellesley-high-school-entrepreneur-talk-2015/45381811 srentrepreneurtalk2015-150303111335-conversion-gate01
Doing the impossible might just be possible if you have that entrepreneurial spirit--the spirit to recognize an opportunity, evaluate and face risks, know what you don't know and learn from mistakes. Mr. Randall has built five technology startups including Symbian, the first global operating system to enable over 1 billion mobile phones. He also invented the world's first digital guitar and one of the first touch screen handheld computers. If you're not put off by people telling you it can't be done, or it's been done before, Mr. Randall’s presentation will help you decide if an entrepreneurial career is right for you.]]>
Doing the impossible might just be possible if you have that entrepreneurial spirit--the spirit to recognize an opportunity, evaluate and face risks, know what you don't know and learn from mistakes. Mr. Randall has built five technology startups including Symbian, the first global operating system to enable over 1 billion mobile phones. He also invented the world's first digital guitar and one of the first touch screen handheld computers. If you're not put off by people telling you it can't be done, or it's been done before, Mr. Randall’s presentation will help you decide if an entrepreneurial career is right for you.]]> Tue, 03 Mar 2015 11:13:35 GMT /slideshow/wellesley-high-school-entrepreneur-talk-2015/45381811 srandall@slideshare.net(srandall) Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015 srandall Doing the impossible might just be possible if you have that entrepreneurial spirit--the spirit to recognize an opportunity, evaluate and face risks, know what you don't know and learn from mistakes. Mr. Randall has built five technology startups including Symbian, the first global operating system to enable over 1 billion mobile phones. He also invented the world's first digital guitar and one of the first touch screen handheld computers. If you're not put off by people telling you it can't be done, or it's been done before, Mr. Randall’s presentation will help you decide if an entrepreneurial career is right for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/srentrepreneurtalk2015-150303111335-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Doing the impossible might just be possible if you have that entrepreneurial spirit--the spirit to recognize an opportunity, evaluate and face risks, know what you don't know and learn from mistakes. Mr. Randall has built five technology startups including Symbian, the first global operating system to enable over 1 billion mobile phones. He also invented the world's first digital guitar and one of the first touch screen handheld computers. If you're not put off by people telling you it can't be done, or it's been done before, Mr. Randall’s presentation will help you decide if an entrepreneurial career is right for you.

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015 from Stephen Randall

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0 Broadsign Monster Media DSE 2014 /slideshow/broadsign-monster-media-2014/31068138 broadsigndse2014v3-140211015706-phpapp01
How to amplify audience engagement in and value of Out of Home networks. Presented at the Broadsign Partners conference, DSE 2014 Las Vegas. ]]>
How to amplify audience engagement in and value of Out of Home networks. Presented at the Broadsign Partners conference, DSE 2014 Las Vegas. ]]> Tue, 11 Feb 2014 01:57:06 GMT /slideshow/broadsign-monster-media-2014/31068138 srandall@slideshare.net(srandall) Broadsign Monster Media DSE 2014 srandall How to amplify audience engagement in and value of Out of Home networks. Presented at the Broadsign Partners conference, DSE 2014 Las Vegas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/broadsigndse2014v3-140211015706-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to amplify audience engagement in and value of Out of Home networks. Presented at the Broadsign Partners conference, DSE 2014 Las Vegas.

Broadsign Monster Media DSE 2014 from Stephen Randall

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0 Location Based Marketing Association /slideshow/lbma-monster-adobe/27651565 lbmamonsteradobe-131028100614-phpapp01
Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. This presentation examines how to engage with the Total Available Audience and how to amplify Out of Home (OOH) engagement using social media. Case studies included.]]>
Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. This presentation examines how to engage with the Total Available Audience and how to amplify Out of Home (OOH) engagement using social media. Case studies included.]]> Mon, 28 Oct 2013 10:06:14 GMT /slideshow/lbma-monster-adobe/27651565 srandall@slideshare.net(srandall) Location Based Marketing Association srandall Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. This presentation examines how to engage with the Total Available Audience and how to amplify Out of Home (OOH) engagement using social media. Case studies included. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lbmamonsteradobe-131028100614-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. This presentation examines how to engage with the Total Available Audience and how to amplify Out of Home (OOH) engagement using social media. Case studies included.

Location Based Marketing Association from Stephen Randall

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0 Locatives randall jan28 /slideshow/locatives-randall-jan28/11302857 locativesrandalljan28-120127185749-phpapp01
Brief Intro to LocaModa and Place-Based Social Media at the TimeOut Tokyo Locatives Session with foursquare and Foodspotting.]]>
Brief Intro to LocaModa and Place-Based Social Media at the TimeOut Tokyo Locatives Session with foursquare and Foodspotting.]]> Fri, 27 Jan 2012 18:57:46 GMT /slideshow/locatives-randall-jan28/11302857 srandall@slideshare.net(srandall) Locatives randall jan28 srandall Brief Intro to LocaModa and Place-Based Social Media at the TimeOut Tokyo Locatives Session with foursquare and Foodspotting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/locativesrandalljan28-120127185749-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brief Intro to LocaModa and Place-Based Social Media at the TimeOut Tokyo Locatives Session with foursquare and Foodspotting.

Locatives randall jan28 from Stephen Randall

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0 Stephen Randall BOLO 2011 /slideshow/stephen-randall-bolo-2011/9544602 stephenrandallbolo2011oct4v2-111004113051-phpapp01
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]]> Tue, 04 Oct 2011 11:30:49 GMT /slideshow/stephen-randall-bolo-2011/9544602 srandall@slideshare.net(srandall) Stephen Randall BOLO 2011 srandall <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stephenrandallbolo2011oct4v2-111004113051-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Stephen Randall BOLO 2011 from Stephen Randall

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0 Screenmediaexpo keynote may_2011 /slideshow/screenmediaexpo-keynote-may2011/8031256 screenmediaexpokeynotemay2011-110519143249-phpapp01
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares? In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms. As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans. How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers? Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners. Learning outcomes: Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy. How to leverage location-based services to service locations (sounds obvious, but is it?) Why a failure to understand the impact of social media could cost you your business. In a fast moving mobile and social technology landscape, should you build or buy your solutions?]]>
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares? In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms. As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans. How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers? Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners. Learning outcomes: Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy. How to leverage location-based services to service locations (sounds obvious, but is it?) Why a failure to understand the impact of social media could cost you your business. In a fast moving mobile and social technology landscape, should you build or buy your solutions?]]> Thu, 19 May 2011 14:32:44 GMT /slideshow/screenmediaexpo-keynote-may2011/8031256 srandall@slideshare.net(srandall) Screenmediaexpo keynote may_2011 srandall KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares? In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms. As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans. How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers? Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners. Learning outcomes: Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy. How to leverage location-based services to service locations (sounds obvious, but is it?) Why a failure to understand the impact of social media could cost you your business. In a fast moving mobile and social technology landscape, should you build or buy your solutions? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/screenmediaexpokeynotemay2011-110519143249-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares? In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms. As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans. How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers? Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners. Learning outcomes: Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy. How to leverage location-based services to service locations (sounds obvious, but is it?) Why a failure to understand the impact of social media could cost you your business. In a fast moving mobile and social technology landscape, should you build or buy your solutions?

Screenmediaexpo keynote may_2011 from Stephen Randall

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0 DSE2011 Lunch and Learn /slideshow/dse2011-lunch-and-learn/7022321 dse2011lunchlearn-110222183114-phpapp01
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]]> Tue, 22 Feb 2011 18:31:01 GMT /slideshow/dse2011-lunch-and-learn/7022321 srandall@slideshare.net(srandall) DSE2011 Lunch and Learn srandall <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dse2011lunchlearn-110222183114-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

DSE2011 Lunch and Learn from Stephen Randall

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0 DSE2011 Presentation S6 /slideshow/dse2011-randall-s6/7022284 dse2011randalls6-110222182220-phpapp02
DSE2011 S6 - Interactive A-Z: Now and Future Technologies and Applications Interactive Technologies: The Myth, Reality and Potential ]]>
DSE2011 S6 - Interactive A-Z: Now and Future Technologies and Applications Interactive Technologies: The Myth, Reality and Potential ]]> Tue, 22 Feb 2011 18:22:19 GMT /slideshow/dse2011-randall-s6/7022284 srandall@slideshare.net(srandall) DSE2011 Presentation S6 srandall DSE2011 S6 - Interactive A-Z: Now and Future Technologies and Applications Interactive Technologies: The Myth, Reality and Potential <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dse2011randalls6-110222182220-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> DSE2011 S6 - Interactive A-Z: Now and Future Technologies and Applications Interactive Technologies: The Myth, Reality and Potential

DSE2011 Presentation S6 from Stephen Randall

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0 DSE2011 Presentation S29 /slideshow/dse2011-randall-s29/7022282 dse2011randalls29-110222182213-phpapp02
DSE2011 S29 - Using Mobile, Touch and Other Interactive Technologies to Validate User Engagement and Campaign Effectiveness The 10 Biggest Problems and Solutions for DOOH Networks Flirting with Social Media and Mobile Applications ]]>
DSE2011 S29 - Using Mobile, Touch and Other Interactive Technologies to Validate User Engagement and Campaign Effectiveness The 10 Biggest Problems and Solutions for DOOH Networks Flirting with Social Media and Mobile Applications ]]> Tue, 22 Feb 2011 18:22:10 GMT /slideshow/dse2011-randall-s29/7022282 srandall@slideshare.net(srandall) DSE2011 Presentation S29 srandall DSE2011 S29 - Using Mobile, Touch and Other Interactive Technologies to Validate User Engagement and Campaign Effectiveness The 10 Biggest Problems and Solutions for DOOH Networks Flirting with Social Media and Mobile Applications <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dse2011randalls29-110222182213-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> DSE2011 S29 - Using Mobile, Touch and Other Interactive Technologies to Validate User Engagement and Campaign Effectiveness The 10 Biggest Problems and Solutions for DOOH Networks Flirting with Social Media and Mobile Applications

DSE2011 Presentation S29 from Stephen Randall

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0 15 seconds or_more_dec_21_2010 /slideshow/15-seconds-ormoredec212010/6570615 15secondsormoredec212010-110114165915-phpapp02
Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.]]>
Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.]]> Fri, 14 Jan 2011 16:59:13 GMT /slideshow/15-seconds-ormoredec212010/6570615 srandall@slideshare.net(srandall) 15 seconds or_more_dec_21_2010 srandall Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15secondsormoredec212010-110114165915-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.

15 seconds or_more_dec_21_2010 from Stephen Randall

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0 The Future Is Now - Presentation for Screen media expo /slideshow/the-future-is-now-presentation-for-screen-media-expo/3922440 screenmediaexpo-100430142926-phpapp01
The future is now. Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed. To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models. This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.]]>
The future is now. Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed. To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models. This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.]]> Fri, 30 Apr 2010 14:29:11 GMT /slideshow/the-future-is-now-presentation-for-screen-media-expo/3922440 srandall@slideshare.net(srandall) The Future Is Now - Presentation for Screen media expo srandall The future is now. Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed. To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models. This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/screenmediaexpo-100430142926-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The future is now. Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed. To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models. This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.

The Future Is Now - Presentation for Screen media expo from Stephen Randall

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0 Strategy Institute April 13, 2010 /slideshow/strategy-institute-april-13-2010-3702497/3702497 strategyinstituteapril132010-100412164402-phpapp01
Interoperability with Mobile and Social MediaSuccessful Multi-Channel Campaigns with Digital Out-of-Home Media]]>
Interoperability with Mobile and Social MediaSuccessful Multi-Channel Campaigns with Digital Out-of-Home Media]]> Mon, 12 Apr 2010 16:43:52 GMT /slideshow/strategy-institute-april-13-2010-3702497/3702497 srandall@slideshare.net(srandall) Strategy Institute April 13, 2010 srandall Interoperability with �Mobile and Social Media�Successful Multi-Channel Campaigns �with Digital Out-of-Home Media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/strategyinstituteapril132010-100412164402-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Interoperability with �Mobile and Social Media�Successful Multi-Channel Campaigns �with Digital Out-of-Home Media

Strategy Institute April 13, 2010 from Stephen Randall

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0 The DOOH Tipping Point /slideshow/dooh-tipping-point-final/3344116 doohtippingpointfinal-100305082617-phpapp02
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.]]>
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.]]> Fri, 05 Mar 2010 08:26:05 GMT /slideshow/dooh-tipping-point-final/3344116 srandall@slideshare.net(srandall) The DOOH Tipping Point srandall Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doohtippingpointfinal-100305082617-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.

The DOOH Tipping Point from Stephen Randall

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0 Place Based Social Media, DSE2010 Stephen Randall /slideshow/d-s-e-2010-stephen-randall/3343985 dse2010stephenrandall-100305080157-phpapp02
Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success]]>
Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success]]> Fri, 05 Mar 2010 08:01:51 GMT /slideshow/d-s-e-2010-stephen-randall/3343985 srandall@slideshare.net(srandall) Place Based Social Media, DSE2010 Stephen Randall srandall Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dse2010stephenrandall-100305080157-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success

Place Based Social Media, DSE2010 Stephen Randall from Stephen Randall

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0 Digital Signage Today Webinar Final /slideshow/digital-signage-today-webinar-final/3115447 digitalsignagetodaywebinarfinal-100209104615-phpapp02
From the webinar - Reaching Audiences in New Ways: Social Media and Digital Signage The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience. Digital signage can be used as a social media tool to reach key audiences more effectively. These are my slides as a speaker on the webinar sponsored by Digital Signage Today and Cisco.]]>
From the webinar - Reaching Audiences in New Ways: Social Media and Digital Signage The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience. Digital signage can be used as a social media tool to reach key audiences more effectively. These are my slides as a speaker on the webinar sponsored by Digital Signage Today and Cisco.]]> Tue, 09 Feb 2010 10:46:10 GMT /slideshow/digital-signage-today-webinar-final/3115447 srandall@slideshare.net(srandall) Digital Signage Today Webinar Final srandall From the webinar - Reaching Audiences in New Ways: Social Media and Digital Signage The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience. Digital signage can be used as a social media tool to reach key audiences more effectively. These are my slides as a speaker on the webinar sponsored by Digital Signage Today and Cisco. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalsignagetodaywebinarfinal-100209104615-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> From the webinar - Reaching Audiences in New Ways: Social Media and Digital Signage The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience. Digital signage can be used as a social media tool to reach key audiences more effectively. These are my slides as a speaker on the webinar sponsored by Digital Signage Today and Cisco.

Digital Signage Today Webinar Final from Stephen Randall

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0 Iml09 11 Dec 09 /srandall/iml09-11-dec-09 iml0911dec09-091217104727-phpapp02
BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.]]>
BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.]]> Thu, 17 Dec 2009 10:47:18 GMT /srandall/iml09-11-dec-09 srandall@slideshare.net(srandall) Iml09 11 Dec 09 srandall BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iml0911dec09-091217104727-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.

Iml09 11 Dec 09 from Stephen Randall

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0 Impression To Expression /srandall/impression-to-expression impressiontoexpression-091019170847-phpapp02
Not long ago, brands would push their messages to consumers via traditional and passive media networks (TV, newspapers, radio,etc.). Today, with the mobile phone, the consumer has the remote control and chooses where, how, and what messages they wish to receive. In a world where reaching the connected class is more or less by invitation (media pull rather than push), what are the challenges facing brands, agencies, and designers, and how can multi-channel user experiences still result in a unified message?]]>
Not long ago, brands would push their messages to consumers via traditional and passive media networks (TV, newspapers, radio,etc.). Today, with the mobile phone, the consumer has the remote control and chooses where, how, and what messages they wish to receive. In a world where reaching the connected class is more or less by invitation (media pull rather than push), what are the challenges facing brands, agencies, and designers, and how can multi-channel user experiences still result in a unified message?]]> Mon, 19 Oct 2009 17:08:37 GMT /srandall/impression-to-expression srandall@slideshare.net(srandall) Impression To Expression srandall Not long ago, brands would push their messages to consumers via traditional and passive media networks (TV, newspapers, radio,etc.). Today, with the mobile phone, the consumer has the remote control and chooses where, how, and what messages they wish to receive. In a world where reaching the connected class is more or less by invitation (media pull rather than push), what are the challenges facing brands, agencies, and designers, and how can multi-channel user experiences still result in a unified message? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/impressiontoexpression-091019170847-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Not long ago, brands would push their messages to consumers via traditional and passive media networks (TV, newspapers, radio,etc.). Today, with the mobile phone, the consumer has the remote control and chooses where, how, and what messages they wish to receive. In a world where reaching the connected class is more or less by invitation (media pull rather than push), what are the challenges facing brands, agencies, and designers, and how can multi-channel user experiences still result in a unified message?

Impression To Expression from Stephen Randall

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0 White Paper Part 4 Dealing With Fk /slideshow/white-paper-part-4-dealing-with-fk/2135631 whitepaperpart4dealingwithfk-091005184734-phpapp02
Dealing with F**k & Other User Generated Content Challenges for Digital Out of Home Networks, August 2009 Executive Summary Unlike content designed only for websites, UGC is uniquely challenging for public display. There are plenty of user experience challenges and legal concerns that lawyers can and do worry about. Businesses need to balance cost and potential or hypothetical risks of displaying UGC. For many, the safest thing to do is give up! For others, the focus is on best practices combined with the best user experience. Clearly, large companies still need to adjust to the fact that social networks enable a culture of openness. Being too restrictive about content, especially content that might be critical of the brand, endangers the authenticity of UGC applications. But brands need to understand the balance between controlling the conversation and directing it.]]>
Dealing with F**k & Other User Generated Content Challenges for Digital Out of Home Networks, August 2009 Executive Summary Unlike content designed only for websites, UGC is uniquely challenging for public display. There are plenty of user experience challenges and legal concerns that lawyers can and do worry about. Businesses need to balance cost and potential or hypothetical risks of displaying UGC. For many, the safest thing to do is give up! For others, the focus is on best practices combined with the best user experience. Clearly, large companies still need to adjust to the fact that social networks enable a culture of openness. Being too restrictive about content, especially content that might be critical of the brand, endangers the authenticity of UGC applications. But brands need to understand the balance between controlling the conversation and directing it.]]> Mon, 05 Oct 2009 18:47:33 GMT /slideshow/white-paper-part-4-dealing-with-fk/2135631 srandall@slideshare.net(srandall) White Paper Part 4 Dealing With Fk srandall Dealing with F**k & Other User Generated Content Challenges for Digital Out of Home Networks, August 2009 Executive Summary Unlike content designed only for websites, UGC is uniquely challenging for public display. There are plenty of user experience challenges and legal concerns that lawyers can and do worry about. Businesses need to balance cost and potential or hypothetical risks of displaying UGC. For many, the safest thing to do is give up! For others, the focus is on best practices combined with the best user experience. Clearly, large companies still need to adjust to the fact that social networks enable a culture of openness. Being too restrictive about content, especially content that might be critical of the brand, endangers the authenticity of UGC applications. But brands need to understand the balance between controlling the conversation and directing it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitepaperpart4dealingwithfk-091005184734-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Dealing with F**k & Other User Generated Content Challenges for Digital Out of Home Networks, August 2009 Executive Summary Unlike content designed only for websites, UGC is uniquely challenging for public display. There are plenty of user experience challenges and legal concerns that lawyers can and do worry about. Businesses need to balance cost and potential or hypothetical risks of displaying UGC. For many, the safest thing to do is give up! For others, the focus is on best practices combined with the best user experience. Clearly, large companies still need to adjust to the fact that social networks enable a culture of openness. Being too restrictive about content, especially content that might be critical of the brand, endangers the authenticity of UGC applications. But brands need to understand the balance between controlling the conversation and directing it.

White Paper Part 4 Dealing With Fk from Stephen Randall

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0 White Paper Part 3 Overcoming Ghost Town /slideshow/white-paper-part-3-overcoming-ghost-town/2135630 whitepaperpart3overcomingghosttown-091005184737-phpapp02
Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009 Executive Summary The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other.]]>
Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009 Executive Summary The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other.]]> Mon, 05 Oct 2009 18:47:27 GMT /slideshow/white-paper-part-3-overcoming-ghost-town/2135630 srandall@slideshare.net(srandall) White Paper Part 3 Overcoming Ghost Town srandall Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009 Executive Summary The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitepaperpart3overcomingghosttown-091005184737-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009 Executive Summary The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other.

White Paper Part 3 Overcoming Ghost Town from Stephen Randall

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0 White Paper Part 2 Interactive Dooh Experience /srandall/white-paper-part-2-interactive-dooh-experience whitepaperpart2interactivedoohexperience-091005184725-phpapp02
Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009 Executive Summary Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.]]>
Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009 Executive Summary Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.]]> Mon, 05 Oct 2009 18:47:20 GMT /srandall/white-paper-part-2-interactive-dooh-experience srandall@slideshare.net(srandall) White Paper Part 2 Interactive Dooh Experience srandall Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009 Executive Summary Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitepaperpart2interactivedoohexperience-091005184725-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009 Executive Summary Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.

White Paper Part 2 Interactive Dooh Experience from Stephen Randall

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0 https://cdn.slidesharecdn.com/profile-photo-srandall-48x48.jpg?cb=1737686975 Creating value for global brands and out-of-home networks. Amplifying audience engagement. Leveraging Monster Media's patented social media platform and tools. www.monstermedia.net https://cdn.slidesharecdn.com/ss_thumbnails/srentrepreneurtalk2015-150303111335-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wellesley-high-school-entrepreneur-talk-2015/45381811 Wellesley High School ... https://cdn.slidesharecdn.com/ss_thumbnails/broadsigndse2014v3-140211015706-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/broadsign-monster-media-2014/31068138 Broadsign Monster Medi... https://cdn.slidesharecdn.com/ss_thumbnails/lbmamonsteradobe-131028100614-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lbma-monster-adobe/27651565 Location Based Marketi...