/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: sshesha https://cdn.slidesharecdn.com/profile-photo-sshesha-48x48.jpg?cb=1650304405 Strategic analytics to support business decisions in areas of merchandising and online marketing. Research and development for Merchandising Group in areas of customer marketing with business focus on travel personalization and relevancy • Subject matter expert on web based data mining and analytics for merchandising strategy with POC for relevancy services (e.g. collaborative filtering, cross/up-sell, and recommendation) • Performing hypothesis-driven testing and analysis to drive business. One of the initiatives was to re-defining deals to promote more compelling and competitive deals. Further, proposed a strategy to bring intelligence in a deal mining framework. • Conceived an...