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Digital change is hitting the cycling industry. Established players rely on traditional sales and marketing tools, innovative players and startups are using creative content marketing and authentic story telling to generate traffic. First class online shops and multi channel integration would make online markets accessible to traditional retailers and manufacturers]]>
Digital change is hitting the cycling industry. Established players rely on traditional sales and marketing tools, innovative players and startups are using creative content marketing and authentic story telling to generate traffic. First class online shops and multi channel integration would make online markets accessible to traditional retailers and manufacturers]]> Wed, 06 Jan 2016 15:37:03 GMT /slideshow/changing-the-bicycle-industry/56744764 stk1812@slideshare.net(stk1812) Changing the bicycle industry stk1812 Digital change is hitting the cycling industry. Established players rely on traditional sales and marketing tools, innovative players and startups are using creative content marketing and authentic story telling to generate traffic. First class online shops and multi channel integration would make online markets accessible to traditional retailers and manufacturers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/changingthebicycleindustry-160106153703-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital change is hitting the cycling industry. Established players rely on traditional sales and marketing tools, innovative players and startups are using creative content marketing and authentic story telling to generate traffic. First class online shops and multi channel integration would make online markets accessible to traditional retailers and manufacturers
Changing the bicycle industry from Stefan Klostermann
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