ºÝºÝߣshows by User: stuzovic / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: stuzovic / Thu, 26 Mar 2015 00:43:47 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: stuzovic The Role of Marketing in today's Enterprises: A Cross-Cultural Comparison -- Research Study by Dr. Sven Tuzovic, Associate Professor in Marketing /slideshow/swissness-more-than-a-buzz-word-by-dr-sven-tuzovic-plu-international-awareness-speaker-series/46301760 slidesharesventuzovicroleofmarketing-150326004347-conversion-gate01
The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms.]]>

The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms.]]>
Thu, 26 Mar 2015 00:43:47 GMT /slideshow/swissness-more-than-a-buzz-word-by-dr-sven-tuzovic-plu-international-awareness-speaker-series/46301760 stuzovic@slideshare.net(stuzovic) The Role of Marketing in today's Enterprises: A Cross-Cultural Comparison -- Research Study by Dr. Sven Tuzovic, Associate Professor in Marketing stuzovic The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharesventuzovicroleofmarketing-150326004347-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms.
The Role of Marketing in today's Enterprises: A Cross-Cultural Comparison -- Research Study by Dr. Sven Tuzovic, Associate Professor in Marketing from Sven Tuzovic
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Swissness: More than a Buzz Word by Dr. Sven Tuzovic, PLU International Awareness Speaker Series /slideshow/slideshare-sven-tuzovic-swissness-plu-international-speaker-series/46107972 slidesharesventuzovicswissnesspluinternationalspeakerseries-150321030843-conversion-gate01
I encountered the topic Swissness several years ago when taking undergraduate and MBA students on study-abroad trips to Switzerland. I find the concept of Swissness very interesting from a marketing and branding perspective. It was fun to do research and present this topic to students on campus.]]>

I encountered the topic Swissness several years ago when taking undergraduate and MBA students on study-abroad trips to Switzerland. I find the concept of Swissness very interesting from a marketing and branding perspective. It was fun to do research and present this topic to students on campus.]]>
Sat, 21 Mar 2015 03:08:42 GMT /slideshow/slideshare-sven-tuzovic-swissness-plu-international-speaker-series/46107972 stuzovic@slideshare.net(stuzovic) Swissness: More than a Buzz Word by Dr. Sven Tuzovic, PLU International Awareness Speaker Series stuzovic I encountered the topic Swissness several years ago when taking undergraduate and MBA students on study-abroad trips to Switzerland. I find the concept of Swissness very interesting from a marketing and branding perspective. It was fun to do research and present this topic to students on campus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharesventuzovicswissnesspluinternationalspeakerseries-150321030843-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I encountered the topic Swissness several years ago when taking undergraduate and MBA students on study-abroad trips to Switzerland. I find the concept of Swissness very interesting from a marketing and branding perspective. It was fun to do research and present this topic to students on campus.
Swissness: More than a Buzz Word by Dr. Sven Tuzovic, PLU International Awareness Speaker Series from Sven Tuzovic
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https://cdn.slidesharecdn.com/profile-photo-stuzovic-48x48.jpg?cb=1691038114 Specialties: Teaching / Research / Consulting. Expertise in: Services Marketing, Service Quality, Customer Loyalty, Relationship Marketing, Internet / e-Marketing, The Google Online Marketing Challenge, Google AdWords, Google Analytics. Experience with international relocation. Lessons learned: evacuation planning after hurricane Katrina. Marathon for beginners. https://cdn.slidesharecdn.com/ss_thumbnails/slidesharesventuzovicroleofmarketing-150326004347-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/swissness-more-than-a-buzz-word-by-dr-sven-tuzovic-plu-international-awareness-speaker-series/46301760 The Role of Marketing ... https://cdn.slidesharecdn.com/ss_thumbnails/slidesharesventuzovicswissnesspluinternationalspeakerseries-150321030843-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/slideshare-sven-tuzovic-swissness-plu-international-speaker-series/46107972 Swissness: More than a...