際際滷shows by User: substance151 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: substance151 / Fri, 19 May 2017 18:55:23 GMT 際際滷Share feed for 際際滷shows by User: substance151 The End of "Digital" /slideshow/the-end-of-digital/76136333 end-of-digital-smps-hrc-ida-cheinman-170519185523
We live and work in a fully integrated world. So do our clients and colleagues. Yet in marketing, there is still a tendency to separate all things digital a viewpoint thats becoming increasingly costly, both in tangible bottom-line costs and lost opportunities. First, it creates operational and financial inefficiencies overlap of roles, duplicated efforts, wasted time and dollars. Whats even worse is that when marketing strategies are implemented in silos, it results in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of your firms communications. By any measure, this is bad marketing!]]>
We live and work in a fully integrated world. So do our clients and colleagues. Yet in marketing, there is still a tendency to separate all things digital a viewpoint thats becoming increasingly costly, both in tangible bottom-line costs and lost opportunities. First, it creates operational and financial inefficiencies overlap of roles, duplicated efforts, wasted time and dollars. Whats even worse is that when marketing strategies are implemented in silos, it results in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of your firms communications. By any measure, this is bad marketing!]]> Fri, 19 May 2017 18:55:23 GMT /slideshow/the-end-of-digital/76136333 substance151@slideshare.net(substance151) The End of "Digital" substance151 We live and work in a fully integrated world. So do our clients and colleagues. Yet in marketing, there is still a tendency to separate all things digital a viewpoint thats becoming increasingly costly, both in tangible bottom-line costs and lost opportunities. First, it creates operational and financial inefficiencies overlap of roles, duplicated efforts, wasted time and dollars. Whats even worse is that when marketing strategies are implemented in silos, it results in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of your firms communications. By any measure, this is bad marketing! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/end-of-digital-smps-hrc-ida-cheinman-170519185523-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We live and work in a fully integrated world. So do our clients and colleagues. Yet in marketing, there is still a tendency to separate all things digital a viewpoint thats becoming increasingly costly, both in tangible bottom-line costs and lost opportunities. First, it creates operational and financial inefficiencies overlap of roles, duplicated efforts, wasted time and dollars. Whats even worse is that when marketing strategies are implemented in silos, it results in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of your firms communications. By any measure, this is bad marketing!
The End of "Digital" from substance151
]]> 143 3 https://cdn.slidesharecdn.com/ss_thumbnails/end-of-digital-smps-hrc-ida-cheinman-170519185523-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Next Level Customer Experience: Differentiating Through the Branded Experience /slideshow/next-level-customer-experience-differentiating-through-the-branded-experience/76136146 customer-experience-smps-uber-2017-ida-cheinman-170519184725
As marketers, we often talk about customer experience and yet there are so very few B2B brands that excel in this area. Why is that? Identified as one of the top marketing trends and the primary job function of the future CMO, a thoughtfully designed customer experience can amplify marketing and sales efforts and give your company a competitive advantage at every stage of the customer lifecycle. Yet, many companies think about customer experience in very broad, generic terms and they dont consider the brands central role in shaping it. Even the strongest of B2B brands often stop short of providing engaging, 100% on-brand experience. What creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way thats in direct alignment with your firms most defining characteristic its brand.]]>
As marketers, we often talk about customer experience and yet there are so very few B2B brands that excel in this area. Why is that? Identified as one of the top marketing trends and the primary job function of the future CMO, a thoughtfully designed customer experience can amplify marketing and sales efforts and give your company a competitive advantage at every stage of the customer lifecycle. Yet, many companies think about customer experience in very broad, generic terms and they dont consider the brands central role in shaping it. Even the strongest of B2B brands often stop short of providing engaging, 100% on-brand experience. What creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way thats in direct alignment with your firms most defining characteristic its brand.]]> Fri, 19 May 2017 18:47:25 GMT /slideshow/next-level-customer-experience-differentiating-through-the-branded-experience/76136146 substance151@slideshare.net(substance151) Next Level Customer Experience: Differentiating Through the Branded Experience substance151 As marketers, we often talk about customer experience and yet there are so very few B2B brands that excel in this area. Why is that? Identified as one of the top marketing trends and the primary job function of the future CMO, a thoughtfully designed customer experience can amplify marketing and sales efforts and give your company a competitive advantage at every stage of the customer lifecycle. Yet, many companies think about customer experience in very broad, generic terms and they dont consider the brands central role in shaping it. Even the strongest of B2B brands often stop short of providing engaging, 100% on-brand experience. What creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way thats in direct alignment with your firms most defining characteristic its brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customer-experience-smps-uber-2017-ida-cheinman-170519184725-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As marketers, we often talk about customer experience and yet there are so very few B2B brands that excel in this area. Why is that? Identified as one of the top marketing trends and the primary job function of the future CMO, a thoughtfully designed customer experience can amplify marketing and sales efforts and give your company a competitive advantage at every stage of the customer lifecycle. Yet, many companies think about customer experience in very broad, generic terms and they dont consider the brands central role in shaping it. Even the strongest of B2B brands often stop short of providing engaging, 100% on-brand experience. What creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way thats in direct alignment with your firms most defining characteristic its brand.
Next Level Customer Experience: Differentiating Through the Branded Experience from substance151
]]> 478 4 https://cdn.slidesharecdn.com/ss_thumbnails/customer-experience-smps-uber-2017-ida-cheinman-170519184725-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Will You Like Us? The New Integrated Marketing for Professional Services /slideshow/will-you-like-us-the-new-integrated-marketing-for-professional-services/71160425 smps-cenralpa-integrated-mktg-cheinman-170118205856
In the past, marketers had full control over when, where, and how to introduce our clients and prospects to our brand and what theyd do next. We laid out our advertising breadcrumbs, and our prospects followed the trail. And it was a clear communication path from us to them. Today, one-way communication is behind us, and most professional services brands have fully entered this brave new multi-disciplined, multi-channel, multi-dimensional, complicated world. We know its imperative to use many channels to engage our audiences, because we see our audiences engaged across many channels. Were tweeting, posting, connecting, composing, linking, liking, sharing, following, and pinning our way to where? This session will help AEC marketers compete and conquer by mapping out the way from controlled to compelling. The presentation looks at todays Integrated Marketing Communications (IMC) model and the ways AEC firms can take advantage of new marketing channels, technologies, and todays communications culture and marketing environment.]]>
In the past, marketers had full control over when, where, and how to introduce our clients and prospects to our brand and what theyd do next. We laid out our advertising breadcrumbs, and our prospects followed the trail. And it was a clear communication path from us to them. Today, one-way communication is behind us, and most professional services brands have fully entered this brave new multi-disciplined, multi-channel, multi-dimensional, complicated world. We know its imperative to use many channels to engage our audiences, because we see our audiences engaged across many channels. Were tweeting, posting, connecting, composing, linking, liking, sharing, following, and pinning our way to where? This session will help AEC marketers compete and conquer by mapping out the way from controlled to compelling. The presentation looks at todays Integrated Marketing Communications (IMC) model and the ways AEC firms can take advantage of new marketing channels, technologies, and todays communications culture and marketing environment.]]> Wed, 18 Jan 2017 20:58:56 GMT /slideshow/will-you-like-us-the-new-integrated-marketing-for-professional-services/71160425 substance151@slideshare.net(substance151) Will You Like Us? The New Integrated Marketing for Professional Services substance151 In the past, marketers had full control over when, where, and how to introduce our clients and prospects to our brand and what theyd do next. We laid out our advertising breadcrumbs, and our prospects followed the trail. And it was a clear communication path from us to them. Today, one-way communication is behind us, and most professional services brands have fully entered this brave new multi-disciplined, multi-channel, multi-dimensional, complicated world. We know its imperative to use many channels to engage our audiences, because we see our audiences engaged across many channels. Were tweeting, posting, connecting, composing, linking, liking, sharing, following, and pinning our way to where? This session will help AEC marketers compete and conquer by mapping out the way from controlled to compelling. The presentation looks at todays Integrated Marketing Communications (IMC) model and the ways AEC firms can take advantage of new marketing channels, technologies, and todays communications culture and marketing environment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smps-cenralpa-integrated-mktg-cheinman-170118205856-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the past, marketers had full control over when, where, and how to introduce our clients and prospects to our brand and what theyd do next. We laid out our advertising breadcrumbs, and our prospects followed the trail. And it was a clear communication path from us to them. Today, one-way communication is behind us, and most professional services brands have fully entered this brave new multi-disciplined, multi-channel, multi-dimensional, complicated world. We know its imperative to use many channels to engage our audiences, because we see our audiences engaged across many channels. Were tweeting, posting, connecting, composing, linking, liking, sharing, following, and pinning our way to where? This session will help AEC marketers compete and conquer by mapping out the way from controlled to compelling. The presentation looks at todays Integrated Marketing Communications (IMC) model and the ways AEC firms can take advantage of new marketing channels, technologies, and todays communications culture and marketing environment.
Will You Like Us? The New Integrated Marketing for Professional Services from substance151
]]> 314 3 https://cdn.slidesharecdn.com/ss_thumbnails/smps-cenralpa-integrated-mktg-cheinman-170118205856-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Engagement: Todays Hottest Marketing Currency /slideshow/brand-engagement-todays-hottest-marketing-currency/20587358 sub151-brand-engagement-smps-ny-clean-130505094527-phpapp02
In todays challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brands message (and do so with todays often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.]]>
In todays challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brands message (and do so with todays often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.]]> Sun, 05 May 2013 09:45:27 GMT /slideshow/brand-engagement-todays-hottest-marketing-currency/20587358 substance151@slideshare.net(substance151) Brand Engagement: Todays Hottest Marketing Currency substance151 In todays challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brands message (and do so with todays often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sub151-brand-engagement-smps-ny-clean-130505094527-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In todays challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brands message (and do so with todays often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.
Brand Engagement: Todays Hottest Marketing Currency from substance151
]]> 687 5 https://cdn.slidesharecdn.com/ss_thumbnails/sub151-brand-engagement-smps-ny-clean-130505094527-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMPS MAryland: The Role of In-House Marketers in a Rebrand /slideshow/smps-maryland-the-role-of-inhouse-marketers-in-a-rebrand/16453094 smps-rebrand-marketers-role-130210082920-phpapp02
Successfully navigating your firm through a rebrand can be a career high point. Its also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation's takeaways be super proactive, be strategic, build bridges across departments, become the catalyst for change and youll be always remembered as your firm's rebranding superhero. Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs & Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process.]]>
Successfully navigating your firm through a rebrand can be a career high point. Its also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation's takeaways be super proactive, be strategic, build bridges across departments, become the catalyst for change and youll be always remembered as your firm's rebranding superhero. Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs & Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process.]]> Sun, 10 Feb 2013 08:29:20 GMT /slideshow/smps-maryland-the-role-of-inhouse-marketers-in-a-rebrand/16453094 substance151@slideshare.net(substance151) SMPS MAryland: The Role of In-House Marketers in a Rebrand substance151 Successfully navigating your firm through a rebrand can be a career high point. Its also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation's takeaways be super proactive, be strategic, build bridges across departments, become the catalyst for change and youll be always remembered as your firm's rebranding superhero. Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs & Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smps-rebrand-marketers-role-130210082920-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Successfully navigating your firm through a rebrand can be a career high point. Its also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation&#39;s takeaways be super proactive, be strategic, build bridges across departments, become the catalyst for change and youll be always remembered as your firm&#39;s rebranding superhero. Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs &amp; Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process.
SMPS MAryland: The Role of In-House Marketers in a Rebrand from substance151
]]> 902 4 https://cdn.slidesharecdn.com/ss_thumbnails/smps-rebrand-marketers-role-130210082920-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A/E/C Marketing: How to Market Green When Everyone Else Is /slideshow/aec-marketing-how-to-market-green-when-everyone-else-is/16453073 sub151-smps-market-green-020911-130210082647-phpapp02
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011. Todays business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives to help create differentiation and gain competitive advantage in the increasingly crowded green marketplace. While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff A/E/C marketers need to move their message beyond LEED to remain competitive.]]>
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011. Todays business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives to help create differentiation and gain competitive advantage in the increasingly crowded green marketplace. While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff A/E/C marketers need to move their message beyond LEED to remain competitive.]]> Sun, 10 Feb 2013 08:26:47 GMT /slideshow/aec-marketing-how-to-market-green-when-everyone-else-is/16453073 substance151@slideshare.net(substance151) A/E/C Marketing: How to Market Green When Everyone Else Is substance151 This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011. Todays business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives to help create differentiation and gain competitive advantage in the increasingly crowded green marketplace. While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff A/E/C marketers need to move their message beyond LEED to remain competitive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sub151-smps-market-green-020911-130210082647-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011. Todays business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives to help create differentiation and gain competitive advantage in the increasingly crowded green marketplace. While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff A/E/C marketers need to move their message beyond LEED to remain competitive.
A/E/C Marketing: How to Market Green When Everyone Else Is from substance151
]]> 304 2 https://cdn.slidesharecdn.com/ss_thumbnails/sub151-smps-market-green-020911-130210082647-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Substance151: Green is the new black /slideshow/substance151-green-is-the-new-black/16453033 substance151-aditl-130210082444-phpapp01
This presentation was given at the 2011 A Day in the Life Design Conference, held at Brown Center in the Maryland Institute College of Art (MICA), Baltimore, Maryland, on Saturday, April 9, 2011. What role should design and designers play in helping to solve the issues of the 21st century? What is our responsibility? Beginning from a high-level overview of sustainability principles and green design philosophy, the presentation walks its audiences through numerous tips, tools and resources that can be instantly implemented in a marketing department or a design practice.]]>
This presentation was given at the 2011 A Day in the Life Design Conference, held at Brown Center in the Maryland Institute College of Art (MICA), Baltimore, Maryland, on Saturday, April 9, 2011. What role should design and designers play in helping to solve the issues of the 21st century? What is our responsibility? Beginning from a high-level overview of sustainability principles and green design philosophy, the presentation walks its audiences through numerous tips, tools and resources that can be instantly implemented in a marketing department or a design practice.]]> Sun, 10 Feb 2013 08:24:44 GMT /slideshow/substance151-green-is-the-new-black/16453033 substance151@slideshare.net(substance151) Substance151: Green is the new black substance151 This presentation was given at the 2011 A Day in the Life Design Conference, held at Brown Center in the Maryland Institute College of Art (MICA), Baltimore, Maryland, on Saturday, April 9, 2011. What role should design and designers play in helping to solve the issues of the 21st century? What is our responsibility? Beginning from a high-level overview of sustainability principles and green design philosophy, the presentation walks its audiences through numerous tips, tools and resources that can be instantly implemented in a marketing department or a design practice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/substance151-aditl-130210082444-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was given at the 2011 A Day in the Life Design Conference, held at Brown Center in the Maryland Institute College of Art (MICA), Baltimore, Maryland, on Saturday, April 9, 2011. What role should design and designers play in helping to solve the issues of the 21st century? What is our responsibility? Beginning from a high-level overview of sustainability principles and green design philosophy, the presentation walks its audiences through numerous tips, tools and resources that can be instantly implemented in a marketing department or a design practice.
Substance151: Green is the new black from substance151
]]> 354 5 https://cdn.slidesharecdn.com/ss_thumbnails/substance151-aditl-130210082444-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Substance151 Annual Benefit Report 2011 /substance151/substance151-ar2011 substance151-ar2011-130210081946-phpapp01
As a Benefit LLC, Substance151 seeks to create positive impact through our daily operations, education and community involvement. Our inaugural 2011 Sustainability Report celebrates our accomplishments and sets goals for continued improvement.]]>
As a Benefit LLC, Substance151 seeks to create positive impact through our daily operations, education and community involvement. Our inaugural 2011 Sustainability Report celebrates our accomplishments and sets goals for continued improvement.]]> Sun, 10 Feb 2013 08:19:46 GMT /substance151/substance151-ar2011 substance151@slideshare.net(substance151) Substance151 Annual Benefit Report 2011 substance151 As a Benefit LLC, Substance151 seeks to create positive impact through our daily operations, education and community involvement. Our inaugural 2011 Sustainability Report celebrates our accomplishments and sets goals for continued improvement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/substance151-ar2011-130210081946-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As a Benefit LLC, Substance151 seeks to create positive impact through our daily operations, education and community involvement. Our inaugural 2011 Sustainability Report celebrates our accomplishments and sets goals for continued improvement.
Substance151 Annual Benefit Report 2011 from substance151
]]> 242 2 https://cdn.slidesharecdn.com/ss_thumbnails/substance151-ar2011-130210081946-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Substance151 fact sheet /slideshow/substance151-fact-sheet/16452915 substance151factsheet-130210081652-phpapp02
Substance151 is a strategic brand communications firm for organizations on the edge of evolution whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process from strategy through design, across print and digital media, and covering all aspects of marketing communications.]]>
Substance151 is a strategic brand communications firm for organizations on the edge of evolution whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process from strategy through design, across print and digital media, and covering all aspects of marketing communications.]]> Sun, 10 Feb 2013 08:16:51 GMT /slideshow/substance151-fact-sheet/16452915 substance151@slideshare.net(substance151) Substance151 fact sheet substance151 Substance151 is a strategic brand communications firm for organizations on the edge of evolution whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process from strategy through design, across print and digital media, and covering all aspects of marketing communications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/substance151factsheet-130210081652-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Substance151 is a strategic brand communications firm for organizations on the edge of evolution whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process from strategy through design, across print and digital media, and covering all aspects of marketing communications.
Substance151 fact sheet from substance151
]]> 475 4 https://cdn.slidesharecdn.com/ss_thumbnails/substance151factsheet-130210081652-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council /slideshow/substance151-linkedin-and-pinterest-presented-to-the-chesapeake-regional-tech-council/16237120 sub151-crtc-linkedin-pinterest-130129072503-phpapp02
According to the Experians The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S. While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social medias ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of todays marketing discussions. We see more and more companies shifting from What is social media and why do we need to jump on the bandwagon? to How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line? In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.]]>
According to the Experians The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S. While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social medias ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of todays marketing discussions. We see more and more companies shifting from What is social media and why do we need to jump on the bandwagon? to How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line? In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.]]> Tue, 29 Jan 2013 07:25:03 GMT /slideshow/substance151-linkedin-and-pinterest-presented-to-the-chesapeake-regional-tech-council/16237120 substance151@slideshare.net(substance151) Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council substance151 According to the Experians The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S. While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social medias ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of todays marketing discussions. We see more and more companies shifting from What is social media and why do we need to jump on the bandwagon? to How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line? In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sub151-crtc-linkedin-pinterest-130129072503-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> According to the Experians The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S. While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social medias ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of todays marketing discussions. We see more and more companies shifting from What is social media and why do we need to jump on the bandwagon? to How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line? In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council from substance151
]]> 317 2 https://cdn.slidesharecdn.com/ss_thumbnails/sub151-crtc-linkedin-pinterest-130129072503-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Substance151 Best Web Practices /slideshow/substance151-best-web-practices-3359737/3359737 substance151bestwebpractices-100307161112-phpapp01
Successful web design combines intelligent planning, effective design and technical expertise all seamlessly integrated to deliver your companys brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.]]>
Successful web design combines intelligent planning, effective design and technical expertise all seamlessly integrated to deliver your companys brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.]]> Sun, 07 Mar 2010 16:11:08 GMT /slideshow/substance151-best-web-practices-3359737/3359737 substance151@slideshare.net(substance151) Substance151 Best Web Practices substance151 Successful web design combines intelligent planning, effective design and technical expertise all seamlessly integrated to deliver your companys brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/substance151bestwebpractices-100307161112-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Successful web design combines intelligent planning, effective design and technical expertise all seamlessly integrated to deliver your companys brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
Substance151 Best Web Practices from substance151
]]> 575 4 https://cdn.slidesharecdn.com/ss_thumbnails/substance151bestwebpractices-100307161112-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sub151 Employer Branding /slideshow/sub151-employer-branding/2760081 sub151employerbranding-091221124413-phpapp01
Employer Branding Seminar: Strategies and Tactics for Building a Winning Employer Brand.]]>
Employer Branding Seminar: Strategies and Tactics for Building a Winning Employer Brand.]]> Mon, 21 Dec 2009 12:42:04 GMT /slideshow/sub151-employer-branding/2760081 substance151@slideshare.net(substance151) Sub151 Employer Branding substance151 Employer Branding Seminar: Strategies and Tactics for Building a Winning Employer Brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sub151employerbranding-091221124413-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Employer Branding Seminar: Strategies and Tactics for Building a Winning Employer Brand.
Sub151 Employer Branding from substance151
]]> 3905 15 https://cdn.slidesharecdn.com/ss_thumbnails/sub151employerbranding-091221124413-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-substance151-48x48.jpg?cb=1685901551 Substance151 is a strategic brand communications firm for organizations on the edge of evolution whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services, or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process from strategy through design, across print and digital media, and including all aspects of marketing communications. Industry focus: technology, built environment, green/social enterprise, professional services, nonprofits. substance151.com https://cdn.slidesharecdn.com/ss_thumbnails/end-of-digital-smps-hrc-ida-cheinman-170519185523-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-end-of-digital/76136333 The End of &quot;Digital&quot; https://cdn.slidesharecdn.com/ss_thumbnails/customer-experience-smps-uber-2017-ida-cheinman-170519184725-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/next-level-customer-experience-differentiating-through-the-branded-experience/76136146 Next Level Customer Ex... https://cdn.slidesharecdn.com/ss_thumbnails/smps-cenralpa-integrated-mktg-cheinman-170118205856-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/will-you-like-us-the-new-integrated-marketing-for-professional-services/71160425 Will You Like Us? The ...