際際滷shows by User: sullivac / http://www.slideshare.net/images/logo.gif 際際滷shows by User: sullivac / Thu, 13 Oct 2016 15:10:47 GMT 際際滷Share feed for 際際滷shows by User: sullivac Cross Device Optimisation - Google Analytics Shortcuts /slideshow/cross-device-optimisation-google-analytics-shortcuts/67131632 xdo-crossdeviceoptimisationandgoogleanalytics-final-version2-161013151047
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data]]>
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data]]> Thu, 13 Oct 2016 15:10:47 GMT /slideshow/cross-device-optimisation-google-analytics-shortcuts/67131632 sullivac@slideshare.net(sullivac) Cross Device Optimisation - Google Analytics Shortcuts sullivac In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/xdo-crossdeviceoptimisationandgoogleanalytics-final-version2-161013151047-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we&#39;ve developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Cross Device Optimisation - Google Analytics Shortcuts from Craig Sullivan
]]> 3744 5 https://cdn.slidesharecdn.com/ss_thumbnails/xdo-crossdeviceoptimisationandgoogleanalytics-final-version2-161013151047-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Product Design is Poo - And we're all going to die /slideshow/product-design-is-poo-and-were-all-going-to-die/65886806 craigsullivan-productdesignispoo-measurecamp-10sep2016-v2-160910124626
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.]]>
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.]]> Sat, 10 Sep 2016 12:46:26 GMT /slideshow/product-design-is-poo-and-were-all-going-to-die/65886806 sullivac@slideshare.net(sullivac) Product Design is Poo - And we're all going to die sullivac A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivan-productdesignispoo-measurecamp-10sep2016-v2-160910124626-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.
Product Design is Poo - And we're all going to die from Craig Sullivan
]]> 2006 6 https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivan-productdesignispoo-measurecamp-10sep2016-v2-160910124626-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Product design is Poo - And how to fix it! /slideshow/product-design-is-poo-and-how-to-fix-it/65579883 craigsullivan-productdesignispoo-conversionsummit-1sep2016-v2-160901080840
A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!]]>
A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!]]> Thu, 01 Sep 2016 08:08:40 GMT /slideshow/product-design-is-poo-and-how-to-fix-it/65579883 sullivac@slideshare.net(sullivac) Product design is Poo - And how to fix it! sullivac A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivan-productdesignispoo-conversionsummit-1sep2016-v2-160901080840-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!
Product design is Poo - And how to fix it! from Craig Sullivan
]]> 2463 5 https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivan-productdesignispoo-conversionsummit-1sep2016-v2-160901080840-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conversion Research in One Hour /slideshow/conversion-research-in-one-hour/57560477 conversionresearchinonehour-160127143731
際際滷s to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!]]>
際際滷s to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!]]> Wed, 27 Jan 2016 14:37:31 GMT /slideshow/conversion-research-in-one-hour/57560477 sullivac@slideshare.net(sullivac) Conversion Research in One Hour sullivac 際際滷s to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversionresearchinonehour-160127143731-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷s to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you&#39;ll need to mine useful data to share! Less bullshit, more truth in meetings!
Conversion Research in One Hour from Craig Sullivan
]]> 3203 11 https://cdn.slidesharecdn.com/ss_thumbnails/conversionresearchinonehour-160127143731-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Web Analytics Wednesday - Session Replay Tools are Vital /slideshow/web-analytics-wednesday-session-replay-tools-are-vital/57300267 webanalyticswednesday-sessionreplaytoolsarevital-20thjan2016-v1-160120223535
Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.]]>
Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.]]> Wed, 20 Jan 2016 22:35:35 GMT /slideshow/web-analytics-wednesday-session-replay-tools-are-vital/57300267 sullivac@slideshare.net(sullivac) Web Analytics Wednesday - Session Replay Tools are Vital sullivac Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticswednesday-sessionreplaytoolsarevital-20thjan2016-v1-160120223535-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I&#39;ve collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.
Web Analytics Wednesday - Session Replay Tools are Vital from Craig Sullivan
]]> 4214 7 https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticswednesday-sessionreplaytoolsarevital-20thjan2016-v1-160120223535-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 eMetrics London - The AB Testing Hype Cycle /slideshow/emetrics-london-the-ab-testing-hype-cycle/54501655 emetricslondon-theabtestinghypecycle-29october2015-v1-151028233529-lva1-app6892
My talk at eMetrics about how to escape from stupid testing that doesn't work.]]>
My talk at eMetrics about how to escape from stupid testing that doesn't work.]]> Wed, 28 Oct 2015 23:35:29 GMT /slideshow/emetrics-london-the-ab-testing-hype-cycle/54501655 sullivac@slideshare.net(sullivac) eMetrics London - The AB Testing Hype Cycle sullivac My talk at eMetrics about how to escape from stupid testing that doesn't work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emetricslondon-theabtestinghypecycle-29october2015-v1-151028233529-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My talk at eMetrics about how to escape from stupid testing that doesn&#39;t work.
eMetrics London - The AB Testing Hype Cycle from Craig Sullivan
]]> 260556 27 https://cdn.slidesharecdn.com/ss_thumbnails/emetricslondon-theabtestinghypecycle-29october2015-v1-151028233529-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Interact London - 21 Oct 2015 - Scaling Stupidity /slideshow/interact-london-21-oct-2015-scaling-stupidity/54205363 interactlondon-scalingstupidity-16oct2015-v1-151021082651-lva1-app6892
All the key things holding companies back from doing productive AB testing, in one deck!]]>
All the key things holding companies back from doing productive AB testing, in one deck!]]> Wed, 21 Oct 2015 08:26:51 GMT /slideshow/interact-london-21-oct-2015-scaling-stupidity/54205363 sullivac@slideshare.net(sullivac) Interact London - 21 Oct 2015 - Scaling Stupidity sullivac All the key things holding companies back from doing productive AB testing, in one deck! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interactlondon-scalingstupidity-16oct2015-v1-151021082651-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> All the key things holding companies back from doing productive AB testing, in one deck!
Interact London - 21 Oct 2015 - Scaling Stupidity from Craig Sullivan
]]> 2586 6 https://cdn.slidesharecdn.com/ss_thumbnails/interactlondon-scalingstupidity-16oct2015-v1-151021082651-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015 /slideshow/surviving-the-ab-testing-hype-cycle-reaktor-breakpoint-2015/53174012 survivingtheabtestinghypecycle-reaktorbreakpoint-25sep2015-v1-150924231803-lva1-app6891
My 際際滷s from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.]]>
My 際際滷s from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.]]> Thu, 24 Sep 2015 23:18:03 GMT /slideshow/surviving-the-ab-testing-hype-cycle-reaktor-breakpoint-2015/53174012 sullivac@slideshare.net(sullivac) Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015 sullivac My 際際滷s from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/survivingtheabtestinghypecycle-reaktorbreakpoint-25sep2015-v1-150924231803-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My 際際滷s from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I&#39;ve done this year. Masses of info, reading, articles, useful reports and more.
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015 from Craig Sullivan
]]> 2851 11 https://cdn.slidesharecdn.com/ss_thumbnails/survivingtheabtestinghypecycle-reaktorbreakpoint-25sep2015-v1-150924231803-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Surviving the hype cycle Shortcuts to split testing success /slideshow/surviving-the-hype-cycle-shortcuts-to-split-testing-success/52839305 survivingthehypecycle-shortcutstosplittestingsuccess-16sep2015-v3-150916093103-lva1-app6892
In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration]]>
In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration]]> Wed, 16 Sep 2015 09:31:03 GMT /slideshow/surviving-the-hype-cycle-shortcuts-to-split-testing-success/52839305 sullivac@slideshare.net(sullivac) Surviving the hype cycle Shortcuts to split testing success sullivac In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/survivingthehypecycle-shortcutstosplittestingsuccess-16sep2015-v3-150916093103-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design &amp; build methodologies, including innovation through split testing exploration
Surviving the hype cycle Shortcuts to split testing success from Craig Sullivan
]]> 2631 21 https://cdn.slidesharecdn.com/ss_thumbnails/survivingthehypecycle-shortcutstosplittestingsuccess-16sep2015-v3-150916093103-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Myths and Illusions of Cross Device Testing - Elite Camp June 2015 /slideshow/myths-and-illusions-of-cross-device-testing-elite-camp-june-2015/49347706 mythsliesandillusionsofcrossdevicetesting-elitecamp-30june2015-v3-150613123525-lva1-app6892
A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)]]>
A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)]]> Sat, 13 Jun 2015 12:35:25 GMT /slideshow/myths-and-illusions-of-cross-device-testing-elite-camp-june-2015/49347706 sullivac@slideshare.net(sullivac) Myths and Illusions of Cross Device Testing - Elite Camp June 2015 sullivac A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mythsliesandillusionsofcrossdevicetesting-elitecamp-30june2015-v3-150613123525-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)
Myths and Illusions of Cross Device Testing - Elite Camp June 2015 from Craig Sullivan
]]> 5203 6 https://cdn.slidesharecdn.com/ss_thumbnails/mythsliesandillusionsofcrossdevicetesting-elitecamp-30june2015-v3-150613123525-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Myths, Lies and Illusions of AB and Split Testing /slideshow/myths-lies-and-illusions-of-ab-and-split-testing/43774494 superweek-mythsliesandillusionsofabtesting-v1-150122040724-conversion-gate01
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.]]>
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.]]> Thu, 22 Jan 2015 04:07:24 GMT /slideshow/myths-lies-and-illusions-of-ab-and-split-testing/43774494 sullivac@slideshare.net(sullivac) Myths, Lies and Illusions of AB and Split Testing sullivac What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superweek-mythsliesandillusionsofabtesting-v1-150122040724-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what&#39;s it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.
Myths, Lies and Illusions of AB and Split Testing from Craig Sullivan
]]> 5978 29 https://cdn.slidesharecdn.com/ss_thumbnails/superweek-mythsliesandillusionsofabtesting-v1-150122040724-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 20 Ways to Shaft your Split Tesring : Conversion Conference /slideshow/20-ways-to-shaft-your-split-tesring-conversion-conference/40869695 20waystoshaftyourabtesting-conversionconferencelondon-v1-141029084359-conversion-gate01
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!]]>
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!]]> Wed, 29 Oct 2014 08:43:59 GMT /slideshow/20-ways-to-shaft-your-split-tesring-conversion-conference/40869695 sullivac@slideshare.net(sullivac) 20 Ways to Shaft your Split Tesring : Conversion Conference sullivac This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20waystoshaftyourabtesting-conversionconferencelondon-v1-141029084359-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
20 Ways to Shaft your Split Tesring : Conversion Conference from Craig Sullivan
]]> 3730 11 https://cdn.slidesharecdn.com/ss_thumbnails/20waystoshaftyourabtesting-conversionconferencelondon-v1-141029084359-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me /slideshow/brighton-cro-meetup-1-oh-boy-these-ab-tests-sure-look-like-bullshit-to-me/39556116 brightoncro-ohboy-thoseabtestslooklikebullshittome-final-140926040747-phpapp02
An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.]]>
An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.]]> Fri, 26 Sep 2014 04:07:47 GMT /slideshow/brighton-cro-meetup-1-oh-boy-these-ab-tests-sure-look-like-bullshit-to-me/39556116 sullivac@slideshare.net(sullivac) Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me sullivac An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightoncro-ohboy-thoseabtestslooklikebullshittome-final-140926040747-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me from Craig Sullivan
]]> 2291 7 https://cdn.slidesharecdn.com/ss_thumbnails/brightoncro-ohboy-thoseabtestslooklikebullshittome-final-140926040747-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me /slideshow/digital-impact-2014-oh-boy-these-ab-tests-sure-look-like-bullshit-to-me/39194047 smartinsights-ohboy-thoseabtestslooklikebullshittome-final-140917084215-phpapp01
The main slide deck from Digital Impact - which goes with the deck uploaded just before this one (with the same cover page)]]>
The main slide deck from Digital Impact - which goes with the deck uploaded just before this one (with the same cover page)]]> Wed, 17 Sep 2014 08:42:14 GMT /slideshow/digital-impact-2014-oh-boy-these-ab-tests-sure-look-like-bullshit-to-me/39194047 sullivac@slideshare.net(sullivac) Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me sullivac The main slide deck from Digital Impact - which goes with the deck uploaded just before this one (with the same cover page) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smartinsights-ohboy-thoseabtestslooklikebullshittome-final-140917084215-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The main slide deck from Digital Impact - which goes with the deck uploaded just before this one (with the same cover page)
Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me from Craig Sullivan
]]> 2248 9 https://cdn.slidesharecdn.com/ss_thumbnails/smartinsights-ohboy-thoseabtestslooklikebullshittome-final-140917084215-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top 20 A/B Testing Mistakes /slideshow/20-simple-ways-to-fuck-up-your-ab-testing-elite-camp-june-2014-v-21/39168912 20simplewaystofuckupyourabtesting-elitecampjune2014-v2-140916180312-phpapp01
My latest deck with all the top AB testing mistakes you can make - and how to avoid or resolve them!]]>
My latest deck with all the top AB testing mistakes you can make - and how to avoid or resolve them!]]> Tue, 16 Sep 2014 18:03:12 GMT /slideshow/20-simple-ways-to-fuck-up-your-ab-testing-elite-camp-june-2014-v-21/39168912 sullivac@slideshare.net(sullivac) 20 top AB testing mistakes and how to avoid them sullivac My latest deck with all the top AB testing mistakes you can make - and how to avoid or resolve them! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20simplewaystofuckupyourabtesting-elitecampjune2014-v2-140916180312-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My latest deck with all the top AB testing mistakes you can make - and how to avoid or resolve them!
20 top AB testing mistakes and how to avoid them from Craig Sullivan
]]> 3895 12 https://cdn.slidesharecdn.com/ss_thumbnails/20simplewaystofuckupyourabtesting-elitecampjune2014-v2-140916180312-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #Measurefest : 20 Simple Ways to Fuck Up your AB tests /slideshow/20-simple-ways-to-fuck-up-your-ab-testing-measurefest/35003103 20simplewaystofuckupyourabtesting-measurefest-140522093229-phpapp01
My slides from a short talk at Measurefest on the common mistakes and problems people hit in AB and Multivariate testing (and how to fix them).]]>
My slides from a short talk at Measurefest on the common mistakes and problems people hit in AB and Multivariate testing (and how to fix them).]]> Thu, 22 May 2014 09:32:28 GMT /slideshow/20-simple-ways-to-fuck-up-your-ab-testing-measurefest/35003103 sullivac@slideshare.net(sullivac) #Measurefest : 20 Simple Ways to Fuck Up your AB tests sullivac My slides from a short talk at Measurefest on the common mistakes and problems people hit in AB and Multivariate testing (and how to fix them). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20simplewaystofuckupyourabtesting-measurefest-140522093229-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My slides from a short talk at Measurefest on the common mistakes and problems people hit in AB and Multivariate testing (and how to fix them).
#Measurefest : 20 Simple Ways to Fuck Up your AB tests from Craig Sullivan
]]> 4458 15 https://cdn.slidesharecdn.com/ss_thumbnails/20simplewaystofuckupyourabtesting-measurefest-140522093229-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #Measurecamp : 18 Simple Ways to F*** up Your AB Testing /slideshow/measurecamp-18-simple-ways-to-f-u/32891967 18simplewaystofuckupyourabtesting-140329160435-phpapp02
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.]]>
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.]]> Sat, 29 Mar 2014 16:04:35 GMT /slideshow/measurecamp-18-simple-ways-to-f-u/32891967 sullivac@slideshare.net(sullivac) #Measurecamp : 18 Simple Ways to F*** up Your AB Testing sullivac An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/18simplewaystofuckupyourabtesting-140329160435-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.
#Measurecamp : 18 Simple Ways to F*** up Your AB Testing from Craig Sullivan
]]> 4127 8 https://cdn.slidesharecdn.com/ss_thumbnails/18simplewaystofuckupyourabtesting-140329160435-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 UXPA UK - Toolkits and Tips for Blending UX, Analytics and CRO /sullivac/uxpa-uk-toolkits-and-tips-for-ux-analytics-cro-20th-march-2014-v-15 uxpauk-toolkitsandtipsforuxanalyticscro-20thmarch2014-v1-140320175028-phpapp02
This is a talk I gave to the UXPA-UK, focusing on how you can blend UX,agile, UCD, tools and CRO into one nice quant and qual mashup.]]>
This is a talk I gave to the UXPA-UK, focusing on how you can blend UX,agile, UCD, tools and CRO into one nice quant and qual mashup.]]> Thu, 20 Mar 2014 17:50:28 GMT /sullivac/uxpa-uk-toolkits-and-tips-for-ux-analytics-cro-20th-march-2014-v-15 sullivac@slideshare.net(sullivac) UXPA UK - Toolkits and Tips for Blending UX, Analytics and CRO sullivac This is a talk I gave to the UXPA-UK, focusing on how you can blend UX,agile, UCD, tools and CRO into one nice quant and qual mashup. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxpauk-toolkitsandtipsforuxanalyticscro-20thmarch2014-v1-140320175028-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a talk I gave to the UXPA-UK, focusing on how you can blend UX,agile, UCD, tools and CRO into one nice quant and qual mashup.
UXPA UK - Toolkits and Tips for Blending UX, Analytics and CRO from Craig Sullivan
]]> 7216 5 https://cdn.slidesharecdn.com/ss_thumbnails/uxpauk-toolkitsandtipsforuxanalyticscro-20thmarch2014-v1-140320175028-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014 /slideshow/the-neuromarketing-toolkit-chinwag-psych-4-feb-2014/30803261 theneuromarketingtoolkit-chinwagpsychup-4feb2014-v1-140204094156-phpapp01
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.]]>
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.]]> Tue, 04 Feb 2014 09:41:56 GMT /slideshow/the-neuromarketing-toolkit-chinwag-psych-4-feb-2014/30803261 sullivac@slideshare.net(sullivac) The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014 sullivac A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theneuromarketingtoolkit-chinwagpsychup-4feb2014-v1-140204094156-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014 from Craig Sullivan
]]> 5189 8 https://cdn.slidesharecdn.com/ss_thumbnails/theneuromarketingtoolkit-chinwagpsychup-4feb2014-v1-140204094156-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 12 Things to do Before Your Company Dies : Conversion Conference London - Oct 2013 /slideshow/12-things-to-do-before-your-company-dies-conversion-conference-london-oct-2013/27507384 12thingstodob4yourcompanydies-craigsullivan-convconflondon-1-131023172846-phpapp01
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.]]>
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.]]> Wed, 23 Oct 2013 17:28:46 GMT /slideshow/12-things-to-do-before-your-company-dies-conversion-conference-london-oct-2013/27507384 sullivac@slideshare.net(sullivac) 12 Things to do Before Your Company Dies : Conversion Conference London - Oct 2013 sullivac A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12thingstodob4yourcompanydies-craigsullivan-convconflondon-1-131023172846-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct 2013 from Craig Sullivan
]]> 3337 9 https://cdn.slidesharecdn.com/ss_thumbnails/12thingstodob4yourcompanydies-craigsullivan-convconflondon-1-131023172846-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-sullivac-48x48.jpg?cb=1682069676 Helping companies increase conversion and improve the UX of their multi-channel and multi-platform businesses. This is what I do. Driving over 400M in additional revenue for the companies I've helped recently, these increases come from leading the Conversion Optimisation, UX strategy and Analytics programmes of global brands in over 19 languages and 33 countries. I've also been speaking for several years now for people like Econsultancy, Conversion Conference, eMetrics, Etail, Drapers, Internet World and share useful material on Twitter as @OptimiseOrDie. If you'd like me to speak, please get in touch as I like sharing and teaching what I've learned. If you need help building a te... www.twitter.com/optimiseordie https://cdn.slidesharecdn.com/ss_thumbnails/xdo-crossdeviceoptimisationandgoogleanalytics-final-version2-161013151047-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cross-device-optimisation-google-analytics-shortcuts/67131632 Cross Device Optimisat... https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivan-productdesignispoo-measurecamp-10sep2016-v2-160910124626-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/product-design-is-poo-and-were-all-going-to-die/65886806 Product Design is Poo ... https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivan-productdesignispoo-conversionsummit-1sep2016-v2-160901080840-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/product-design-is-poo-and-how-to-fix-it/65579883 Product design is Poo ...